Small-town market profile · Florida
Key West-Key Largo, FL area market data
How the Key West-Key Largo area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,406
- −2.9% since 2020
- Households
- 34,405
- Median household income
- $87,738
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $780,600
- Jobs located here
- 41,028
- Highest market score
- 78
- Funeral homes, #34 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Key West-Key Largo area by name and distance, and the households and spending within reach. Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Key West-Key Largo area has an estimated 80,406 people and 34,405 households. Population estimates put the population change in the Key West-Key Largo area from 2020 to 2025 at −2.9%, against +3.1% for the U.S. Median household income in the Key West-Key Largo area is $87,738, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in the Key West-Key Largo area runs highest on lawn care, cleaning and other household services (an index of 117, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (87).
Of the business types scored in the Key West-Key Largo area, funeral homes (78), child care centers and preschools (69) and collision repair and body shops (58) have the highest Groundwork market scores. For funeral homes, that ranks #34 of 365 scored small-town markets.
The Key West-Key Largo area is made up of one county, Monroe County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.8 times the U.S. rate) and lowest for insurance agencies (35% below the U.S. rate).
All 56 business types in the Key West-Key Largo area
Highest Groundwork market score first. Each score compares the Key West-Key Largo area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 78 | #34 of 365 | 5 | 1.5 | $1.2M | 171 | 3 |
| Child care and preschools | 69 | #79 of 454 | 16 | 4.7 | $1.2M | 124 | 14 |
| Collision repair and body shops | 58 | #122 of 387 | 7 | 2.0 | $4.1M | 134 | 6 |
| Roofing and gutters | 57 | #106 of 288 | 16 | 4.7 | $7M | 82 | 5 |
| Optometrists and eye care | 56 | #154 of 400 | 14 | 4.1 | $3M | 97 | 5 |
| Insurance agencies | 55 | #214 of 537 | 35 | 10.2 | $2.2M | 173 | 37 |
| Pet stores | 51 | #102 of 220 | 9 | 2.6 | $3.9M | 87 | 8 |
| Tire shops | 50 | #213 of 431 | 7 | 2.0 | $4.1M | 165 | Under 3 |
| Pet grooming and boarding | 48 | #209 of 387 | 18 | 5.2 | $2M | 77 | 11 |
| Veterinarians | 48 | #217 of 398 | 18 | 5.2 | $2M | 72 | 13 |
| Fast food and sandwich shops | 47 | #298 of 537 | 54 | 15.7 | $2.7M | 89 | 77 |
| Convenience stores | 47 | #313 of 529 | 42 | 12.2 | $5.3M | 67 | 13 |
| Pet businesses | 47 | #315 of 527 | 48 | 14.0 | $739K | 84 | 32 |
| Auto repair and car care | 45 | #321 of 538 | 121 | 35.2 | $238K | 89 | 31 |
| Auto repair shops | 45 | #331 of 538 | 69 | 20.1 | $418K | 94 | 25 |
| Landscaping and lawn care | 44 | #241 of 399 | 22 | 6.4 | $2.6M | 88 | 71 |
| Barbershops | 39 | #258 of 377 | 23 | 6.7 | $1.5M | 80 | Under 3 |
| Physical therapy | 39 | #283 of 400 | 18 | 5.2 | $2.4M | 99 | 15 |
| Pizza | 38 | #380 of 520 | 43 | 12.5 | $3.4M | 67 | 77 |
| Electricians | 37 | #229 of 295 | 16 | 4.7 | $7M | 58 | 50 |
| Mortgage brokers and lenders | 36 | #136 of 177 | 21 | 6.1 | Index only | 70 | 5 |
| Primary care and pediatrics | 36 | #337 of 458 | 22 | 6.4 | $1.9M | 109 | 84 |
| Laundromats | 33 | #123 of 150 | 14 | 4.1 | $5.2M | 42 | 5 |
| Chiropractors | 32 | #360 of 426 | 23 | 6.7 | $1.9M | 77 | 14 |
| Car washes and detailing | 32 | #363 of 441 | 18 | 5.2 | $1.6M | 64 | 4 |
| Martial arts and dance studios | 31 | #319 of 378 | 22 | 6.4 | $1.4M | 71 | 16 |
| Grocery stores | 31 | #419 of 506 | 36 | 10.5 | $6.2M | 66 | 31 |
| Grocery and convenience stores | 31 | #449 of 538 | 111 | 32.3 | $2M | 59 | 44 |
| Hair salons | 31 | #468 of 538 | 96 | 27.9 | $360K | 84 | 33 |
| Pest control | 29 | #72 of 85 | 15 | 4.4 | $3.8M | 37 | 11 |
| Dentists and orthodontists | 29 | #456 of 526 | 42 | 12.2 | $1M | 103 | 31 |
| House cleaning | 28 | #130 of 142 | 18 | 5.2 | $3.2M | 49 | 42 |
| Gas stations | 28 | #471 of 536 | 56 | 16.3 | $1.6M | 67 | 52 |
| Nail salons | 27 | #333 of 387 | 31 | 9.0 | $1.1M | 67 | 9 |
| Coffee shops and cafes | 26 | #497 of 529 | 119 | 34.6 | $1.2M | 33 | 26 |
| Lawn, cleaning and pest control | 25 | #453 of 481 | 55 | 16.0 | $1M | 62 | 124 |
| Gyms | 25 | #467 of 506 | 47 | 13.7 | $675K | 52 | 17 |
| Bakeries and dessert shops | 25 | #483 of 507 | 85 | 24.7 | $1.7M | 42 | 32 |
| Home repair trades | 25 | #502 of 526 | 80 | 23.3 | $1.4M | 57 | 121 |
| Property management | 24 | #171 of 180 | 21 | 6.1 | Index only | 49 | 73 |
| HVAC and plumbing | 24 | #454 of 476 | 48 | 14.0 | $2.3M | 49 | 66 |
| Spas and skin care | 23 | #474 of 504 | 82 | 23.8 | $421K | 48 | 12 |
| Clothing and shoe stores | 23 | #488 of 536 | 146 | 42.4 | $502K | 40 | 107 |
| Clothing, shoes and laundry | 23 | #492 of 536 | 212 | 61.6 | $346K | 39 | 118 |
| Doctors, dentists and clinics | 23 | #495 of 538 | 315 | 91.6 | $135K | 89 | 149 |
| Gyms, studios and classes | 22 | #502 of 535 | 100 | 29.1 | $317K | 48 | 33 |
| Restaurants and cafes | 22 | #507 of 538 | 1,178 | 342.4 | $125K | 34 | 366 |
| Sit-down restaurants | 22 | #519 of 538 | 678 | 197.1 | $217K | 33 | 261 |
| Salons, barbers and spas | 22 | #519 of 538 | 233 | 67.7 | $148K | 70 | 55 |
| Real estate agents and brokers | 20 | #532 of 533 | 387 | 112.5 | Index only | 27 | 194 |
| Real estate | 20 | #535 of 536 | 435 | 126.4 | Index only | 30 | 301 |
| Yoga, Pilates and fitness studios | 19 | #111 of 112 | 31 | 9.0 | $1M | 25 | 17 |
| Home inspectors | Not scored | Not scored | 6 | 1.7 | Index only | 36 | 7 |
| Dry cleaners | Not scored | Not scored | 5 | 1.5 | $14.7M | 94 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.2 | $10.7M | 43 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Key West-Key Largo area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.8M | $838 | 87 |
| Gasoline and other fuels | $89.4M | $2,599 | 100 |
| Food away from home | $147.2M | $4,278 | 105 |
| Groceries | $222.2M | $6,457 | 102 |
| Personal care products and services | $34.5M | $1,003 | 100 |
| Child care and other personal services | $19.9M | $579 | 100 |
| Memberships, classes and admissions | $31.7M | $922 | 94 |
| Medical and dental services | $42.6M | $1,239 | 96 |
| Pets | $35.5M | $1,032 | 113 |
| Clothing, shoes and related services | $73.3M | $2,131 | 104 |
| Vehicle insurance | $75.8M | $2,204 | 113 |
| Home repairs, maintenance and insurance | $111.3M | $3,235 | 107 |
| Lawn care, cleaning and other household services | $56.8M | $1,651 | 117 |
| Rent and homeowner costs | $570.2M | $16,573 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Key West-Key Largo area
- Population, 2025 estimate
- 80,406−2.9% since 2020
- Households
- 34,405
- Median age
- 48.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 983 sq. mi.
- People per square mile
- 83
- Median household income
- $87,738+25.3% vs. 2015–2019, before inflation
- Average household income
- $136,520
- Median home value
- $780,600
- Jobs located here
- 41,028
- Daytime population
- 79,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Key West-Key Largo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Key West-Key Largo area 1
- Monroe County, FL81,860 people
Other markets based in Florida 12
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- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Key West-Key Largo, FL area growing?
Population estimates put the Key West-Key Largo area at 80,406 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 34,405 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in the Key West-Key Largo, FL area spend?
Households in the Key West-Key Largo area spend about $570.2M a year on rent and homeowner costs, $222.2M on groceries and $147.2M on food away from home. Set against the U.S., households in the Key West-Key Largo area spend the most on lawn care, cleaning and other household services (an index of 117, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (87).
Which business types have the highest market scores in the Key West-Key Largo, FL area?
The highest Groundwork market scores in the Key West-Key Largo area are for funeral homes (78), child care centers and preschools (69) and collision repair and body shops (58). The Key West-Key Largo area ranks #34 of 365 scored small-town markets for funeral homes.
How does the Key West-Key Largo, FL area compare with the U.S.?
The median household income in the Key West-Key Largo area is $87,738 a year, 9% above the U.S. median of $80,734. The population fell 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $780,600, against $332,700 for the U.S. For its number of households, the Key West-Key Largo area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.8 times the U.S. rate) and the fewest for insurance agencies (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Key West-Key Largo area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Key West-Key Largo area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Key West-Key Largo area?
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The button opens the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.