County profile · Florida
Walton County, FL market data
How Walton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 93,288
- +22.9% since 2020
- Households
- 34,362
- Median household income
- $81,986
- +41.1% vs. 2015–2019, before inflation
- Median home value
- $425,100
- Jobs located here
- 34,667
- Highest market score
- 88
- Barbershops, #22 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Walton County by name and distance, and the households and spending within reach. Or open the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Walton County has an estimated 93,288 people and 34,362 households. Population estimates show Walton County grew 22.9% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Walton County is $81,986, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 41.1%, before inflation.
Relative to the U.S., household spending in Walton County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Of the business types scored in Walton County, barbershops (88), child care centers and preschools (87) and tire shops (85) have the highest Groundwork market scores. For barbershops, that ranks #22 of 1,356 scored counties.
Walton County is part of the Crestview-Fort Walton Beach-Destin metro area. Against the U.S., map listings per household run highest for real estate agents and brokers (3.9 times the U.S. rate) and lowest for auto repair shops (48% below the U.S. rate).
All 56 business types in Walton County
Highest Groundwork market score first. Each score compares Walton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 88 | #22 of 1,356 | 8 | 2.3 | $4.2M | 221 | Under 3 |
| Child care and preschools | 87 | #29 of 1,611 | 15 | 4.4 | $1.2M | 123 | 11 |
| Tire shops | 85 | #41 of 1,530 | 7 | 2.0 | $4.7M | 186 | 3 |
| Auto repair shops | 85 | #48 of 2,378 | 38 | 11.1 | $857K | 193 | 16 |
| Physical therapy | 84 | #20 of 1,422 | 8 | 2.3 | $5.2M | 215 | 8 |
| Auto repair and car care | 83 | #83 of 2,401 | 77 | 22.4 | $423K | 157 | 27 |
| Veterinarians | 81 | #77 of 1,485 | 11 | 3.2 | $3.1M | 113 | 9 |
| Convenience stores | 80 | #179 of 2,261 | 34 | 9.9 | $6.4M | 81 | 4 |
| Optometrists and eye care | 78 | #81 of 1,302 | 9 | 2.6 | $4.6M | 146 | 5 |
| Grocery and convenience stores | 78 | #232 of 2,402 | 72 | 21.0 | $3M | 89 | 16 |
| Grocery stores | 77 | #259 of 2,070 | 22 | 6.4 | $9.9M | 106 | 12 |
| Funeral homes | 71 | #223 of 1,472 | 6 | 1.7 | $788K | 116 | 4 |
| Insurance agencies | 69 | #496 of 2,272 | 40 | 11.6 | $2.2M | 172 | 41 |
| Pet stores | 66 | #228 of 974 | 10 | 2.9 | $3.4M | 75 | Under 3 |
| Gas stations | 65 | #570 of 2,358 | 45 | 13.1 | $2.3M | 95 | 43 |
| Pet businesses | 64 | #524 of 2,200 | 50 | 14.6 | $676K | 77 | 20 |
| Electricians | 63 | #292 of 1,160 | 10 | 2.9 | $10.8M | 90 | 32 |
| Martial arts and dance studios | 63 | #317 of 1,334 | 18 | 5.2 | $1.7M | 82 | 6 |
| Fast food and sandwich shops | 63 | #633 of 2,222 | 51 | 14.8 | $2.8M | 91 | 69 |
| Dentists and orthodontists | 60 | #590 of 1,886 | 39 | 11.3 | $1.1M | 108 | 20 |
| Pizza | 59 | #697 of 2,090 | 38 | 11.1 | $3.7M | 73 | 69 |
| Car washes and detailing | 58 | #517 of 1,451 | 13 | 3.8 | $2.5M | 99 | 7 |
| Roofing and gutters | 57 | #432 of 1,177 | 14 | 4.1 | $7.7M | 91 | 16 |
| Pet grooming and boarding | 56 | #592 of 1,461 | 19 | 5.5 | $1.8M | 70 | 11 |
| Chiropractors | 54 | #640 of 1,490 | 22 | 6.4 | $1.9M | 78 | 10 |
| Primary care and pediatrics | 53 | #744 of 1,656 | 22 | 6.4 | $1.9M | 105 | 77 |
| Landscaping and lawn care | 51 | #689 of 1,493 | 28 | 8.1 | $2M | 67 | 68 |
| Hair salons | 50 | #1,196 of 2,339 | 83 | 24.2 | $402K | 93 | 31 |
| Nail salons | 49 | #745 of 1,328 | 36 | 10.5 | $927K | 55 | 6 |
| Home repair trades | 49 | #1,095 of 2,057 | 59 | 17.2 | $1.8M | 75 | 92 |
| Mortgage brokers and lenders | 48 | #477 of 887 | 14 | 4.1 | Index only | 102 | 16 |
| HVAC and plumbing | 47 | #975 of 1,707 | 35 | 10.2 | $3.1M | 65 | 44 |
| Gyms | 45 | #1,112 of 1,792 | 36 | 10.5 | $829K | 64 | 14 |
| Gyms, studios and classes | 44 | #1,367 of 2,088 | 74 | 21.5 | $403K | 61 | 20 |
| Doctors, dentists and clinics | 44 | #1,497 of 2,394 | 273 | 79.4 | $151K | 99 | 123 |
| Lawn, cleaning and pest control | 43 | #1,156 of 1,771 | 53 | 15.4 | $1M | 62 | 116 |
| Salons, barbers and spas | 43 | #1,595 of 2,385 | 185 | 53.8 | $180K | 85 | 50 |
| Spas and skin care | 40 | #1,264 of 1,769 | 57 | 16.6 | $585K | 67 | 12 |
| Coffee shops and cafes | 40 | #1,412 of 2,063 | 82 | 23.9 | $1.7M | 47 | 36 |
| House cleaning | 39 | #633 of 847 | 22 | 6.4 | $2.5M | 39 | 44 |
| Bakeries and dessert shops | 39 | #1,344 of 1,889 | 77 | 22.4 | $1.8M | 44 | 36 |
| Restaurants and cafes | 38 | #1,723 of 2,405 | 681 | 198.2 | $207K | 56 | 259 |
| Sit-down restaurants | 38 | #1,748 of 2,405 | 387 | 112.6 | $365K | 55 | 152 |
| Yoga, Pilates and fitness studios | 37 | #607 of 777 | 20 | 5.8 | $1.5M | 37 | 14 |
| Clothing, shoes and laundry | 37 | #1,648 of 2,210 | 237 | 69.0 | $297K | 34 | 141 |
| Clothing and shoe stores | 36 | #1,559 of 2,087 | 195 | 56.7 | $361K | 28 | 141 |
| Real estate agents and brokers | 35 | #1,879 of 2,176 | 412 | 119.9 | Index only | 25 | 274 |
| Real estate | 35 | #1,905 of 2,229 | 457 | 133.0 | Index only | 28 | 425 |
| Property management | 33 | #753 of 910 | 28 | 8.1 | Index only | 36 | 79 |
| Collision repair and body shops | Not scored | Not scored | 4 | 1.2 | $8.1M | 264 | 6 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $23.5M | 150 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 71 | 12 |
| Laundromats | Not scored | Not scored | 3 | 0.9 | $23.5M | 188 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 0.9 | $18.3M | 179 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.9 | $13.8M | 56 | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Walton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $32.6M | $948 | 99 |
| Gasoline and other fuels | $101.5M | $2,953 | 114 |
| Food away from home | $141.3M | $4,111 | 101 |
| Groceries | $217.3M | $6,325 | 100 |
| Personal care products and services | $33.4M | $971 | 97 |
| Child care and other personal services | $18.5M | $539 | 93 |
| Memberships, classes and admissions | $29.8M | $869 | 88 |
| Medical and dental services | $41.3M | $1,201 | 93 |
| Pets | $33.8M | $984 | 108 |
| Clothing, shoes and related services | $70.4M | $2,049 | 100 |
| Vehicle insurance | $86.5M | $2,518 | 129 |
| Home repairs, maintenance and insurance | $107.9M | $3,140 | 104 |
| Lawn care, cleaning and other household services | $54.9M | $1,599 | 113 |
| Rent and homeowner costs | $555.4M | $16,164 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Walton County
- Population, 2025 estimate
- 93,288+22.9% since 2020
- Households
- 34,362
- Median age
- 44.4
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 1,038 sq. mi.
- People per square mile
- 80
- Median household income
- $81,986+41.1% vs. 2015–2019, before inflation
- Average household income
- $130,042
- Median home value
- $425,100
- Jobs located here
- 34,667
- Daytime population
- 84,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Walton County, FL growing?
Population estimates put Walton County at 93,288 people in 2025, up 22.9% since 2020, faster than the U.S. (+3.1%). It has 34,362 households. Median household income rose 41.1% from the 2015–2019 survey, before inflation.
How much do households in Walton County, FL spend?
Households in Walton County spend about $555.4M a year on rent and homeowner costs, $217.3M on groceries and $141.3M on food away from home. Set against the U.S., households in Walton County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
Which business types have the highest market scores in Walton County, FL?
The highest Groundwork market scores in Walton County are for barbershops (88), child care centers and preschools (87) and tire shops (85). Walton County ranks #22 of 1,356 scored counties for barbershops.
How does Walton County, FL compare with the U.S.?
The median household income in Walton County is $81,986 a year, 2% above the U.S. median of $80,734. The population rose 22.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $425,100, against $332,700 for the U.S. For its number of households, Walton County has the most map listings, relative to the U.S., for real estate agents and brokers (3.9 times the U.S. rate) and the fewest for auto repair shops (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Walton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Walton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.