County profile · Florida
Collier County, FL market data
How Collier County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 417,131
- +10.6% since 2020
- Households
- 165,875
- Median household income
- $90,045
- +29.3% vs. 2015–2019, before inflation
- Median home value
- $540,700
- Jobs located here
- 165,588
- Highest market score
- 97
- Funeral homes, #3 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Collier County by name and distance, and the households and spending within reach. Or open the report at the center of Collier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Collier County has an estimated 417,131 people and 165,875 households. Between 2020 and 2025, the population of Collier County grew 10.6%, faster than the U.S. (+3.1%). Median household income in Collier County is $90,045, 12% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
Relative to the U.S., household spending in Collier County runs highest on lawn care, cleaning and other household services (an index of 119, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (88).
Of the business types scored in Collier County, funeral homes (97), child care centers and preschools (92) and fast food and sandwich shops (85) have the highest Groundwork market scores. For funeral homes, that ranks #3 of 1,472 scored counties.
Collier County is part of the Naples-Marco Island metro area. Against the U.S., map listings per household run highest for home inspectors (3.3 times the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
All 56 business types in Collier County
Highest Groundwork market score first. Each score compares Collier County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 97 | #3 of 1,472 | 14 | 0.8 | $3M | 438 | 9 |
| Child care and preschools | 92 | #7 of 1,611 | 63 | 3.8 | $1.6M | 156 | 45 |
| Fast food and sandwich shops | 85 | #60 of 2,222 | 166 | 10.0 | $4.3M | 142 | 261 |
| Pizza | 80 | #90 of 2,090 | 129 | 7.8 | $5.6M | 110 | 261 |
| Gas stations | 80 | #146 of 2,358 | 113 | 6.8 | $3.8M | 160 | 71 |
| Convenience stores | 80 | #168 of 2,261 | 108 | 6.5 | $10M | 127 | 46 |
| Veterinarians | 79 | #113 of 1,485 | 65 | 3.9 | $2.7M | 98 | 40 |
| Laundromats | 78 | #80 of 785 | 14 | 0.8 | $25.6M | 205 | 14 |
| Grocery and convenience stores | 76 | #269 of 2,402 | 281 | 16.9 | $3.8M | 113 | 115 |
| Oil change and quick lube | 74 | #38 of 479 | 7 | 0.4 | $20M | 146 | 7 |
| Tire shops | 74 | #181 of 1,530 | 39 | 2.4 | $3.6M | 143 | 19 |
| Bakeries and dessert shops | 71 | #248 of 1,889 | 139 | 8.4 | $5.2M | 125 | 107 |
| Pet businesses | 71 | #257 of 2,200 | 206 | 12.4 | $840K | 96 | 99 |
| Pet grooming and boarding | 70 | #244 of 1,461 | 81 | 4.9 | $2.1M | 84 | 37 |
| Grocery stores | 70 | #421 of 2,070 | 116 | 7.0 | $9.3M | 100 | 69 |
| Coffee shops and cafes | 68 | #367 of 2,063 | 170 | 10.2 | $4.2M | 114 | 96 |
| Gyms | 66 | #331 of 1,792 | 124 | 7.5 | $1.3M | 98 | 54 |
| Martial arts and dance studios | 65 | #254 of 1,334 | 69 | 4.2 | $2.3M | 114 | 59 |
| Collision repair and body shops | 64 | #339 of 1,327 | 38 | 2.3 | $3.7M | 120 | 39 |
| Pet stores | 61 | #301 of 974 | 40 | 2.4 | $4.3M | 96 | 22 |
| Auto repair shops | 60 | #731 of 2,378 | 289 | 17.4 | $485K | 109 | 150 |
| Restaurants and cafes | 60 | #774 of 2,405 | 1,829 | 110.3 | $393K | 106 | 832 |
| Auto repair and car care | 57 | #883 of 2,401 | 502 | 30.3 | $279K | 104 | 229 |
| Urgent care and walk-in clinics | 56 | #128 of 325 | 9 | 0.5 | $23.2M | 94 | 17 |
| Barbershops | 56 | #546 of 1,356 | 78 | 4.7 | $2.2M | 115 | 24 |
| Gyms, studios and classes | 56 | #785 of 2,088 | 257 | 15.5 | $615K | 93 | 113 |
| Electricians | 55 | #484 of 1,160 | 58 | 3.5 | $9.4M | 78 | 191 |
| Landscaping and lawn care | 55 | #586 of 1,493 | 123 | 7.4 | $2.3M | 77 | 385 |
| Insurance agencies | 55 | #967 of 2,272 | 255 | 15.4 | $1.4M | 115 | 184 |
| Optometrists and eye care | 53 | #627 of 1,302 | 100 | 6.0 | $2.1M | 67 | 25 |
| HVAC and plumbing | 53 | #764 of 1,707 | 148 | 8.9 | $3.7M | 78 | 216 |
| Physical therapy | 52 | #668 of 1,422 | 85 | 5.1 | $2.5M | 102 | 100 |
| Pest control | 50 | #354 of 699 | 41 | 2.5 | $6.8M | 66 | 47 |
| Yoga, Pilates and fitness studios | 49 | #410 of 777 | 64 | 3.9 | $2.5M | 61 | 54 |
| Sit-down restaurants | 49 | #1,243 of 2,405 | 1,152 | 69.4 | $624K | 94 | 469 |
| Roofing and gutters | 46 | #693 of 1,177 | 117 | 7.1 | $4.7M | 55 | 52 |
| Home repair trades | 46 | #1,254 of 2,057 | 323 | 19.5 | $1.7M | 70 | 459 |
| Lawn, cleaning and pest control | 45 | #1,071 of 1,771 | 234 | 14.1 | $1.2M | 71 | 705 |
| Clothing and shoe stores | 45 | #1,231 of 2,087 | 381 | 23.0 | $941K | 74 | 227 |
| Dry cleaners | 44 | #318 of 507 | 36 | 2.2 | $10M | 64 | 22 |
| Primary care and pediatrics | 44 | #1,042 of 1,656 | 142 | 8.6 | $1.5M | 83 | 486 |
| Chiropractors | 43 | #937 of 1,490 | 127 | 7.7 | $1.6M | 69 | 78 |
| Clothing, shoes and laundry | 43 | #1,400 of 2,210 | 557 | 33.6 | $644K | 73 | 263 |
| Hair salons | 43 | #1,527 of 2,339 | 476 | 28.7 | $354K | 82 | 232 |
| House cleaning | 42 | #565 of 847 | 70 | 4.2 | $4M | 62 | 273 |
| Nail salons | 41 | #941 of 1,328 | 153 | 9.2 | $1.1M | 66 | 68 |
| Dentists and orthodontists | 39 | #1,339 of 1,886 | 247 | 14.9 | $845K | 86 | 190 |
| Car washes and detailing | 38 | #1,035 of 1,451 | 69 | 4.2 | $2M | 81 | 45 |
| Doctors, dentists and clinics | 38 | #1,779 of 2,394 | 1,563 | 94.2 | $134K | 88 | 896 |
| Salons, barbers and spas | 38 | #1,837 of 2,385 | 1,088 | 65.6 | $155K | 73 | 408 |
| Spas and skin care | 37 | #1,382 of 1,769 | 353 | 21.3 | $478K | 55 | 75 |
| Mortgage brokers and lenders | 36 | #703 of 887 | 141 | 8.5 | Index only | 51 | 57 |
| Property management | 35 | #714 of 910 | 124 | 7.5 | Index only | 40 | 193 |
| Real estate agents and brokers | 35 | #1,878 of 2,176 | 1,613 | 97.2 | Index only | 32 | 964 |
| Real estate | 35 | #1,904 of 2,229 | 1,911 | 115.2 | Index only | 34 | 1,363 |
| Home inspectors | 33 | #341 of 415 | 33 | 2.0 | Index only | 32 | 20 |
Household spending in Collier County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $140M | $844 | 88 |
| Gasoline and other fuels | $431.6M | $2,602 | 100 |
| Food away from home | $718.8M | $4,334 | 106 |
| Groceries | $1.1B | $6,501 | 103 |
| Personal care products and services | $168.6M | $1,017 | 101 |
| Child care and other personal services | $98.5M | $594 | 102 |
| Memberships, classes and admissions | $158.1M | $953 | 97 |
| Medical and dental services | $208.7M | $1,258 | 98 |
| Pets | $173.1M | $1,044 | 115 |
| Clothing, shoes and related services | $358.5M | $2,161 | 105 |
| Vehicle insurance | $366.8M | $2,211 | 113 |
| Home repairs, maintenance and insurance | $546.1M | $3,292 | 109 |
| Lawn care, cleaning and other household services | $278M | $1,676 | 119 |
| Rent and homeowner costs | $2.8B | $16,775 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Collier County
- Population, 2025 estimate
- 417,131+10.6% since 2020
- Households
- 165,875
- Median age
- 51.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,997 sq. mi.
- People per square mile
- 199
- Median household income
- $90,045+29.3% vs. 2015–2019, before inflation
- Average household income
- $145,201
- Median home value
- $540,700
- Jobs located here
- 165,588
- Daytime population
- 398,800Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Collier County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Collier County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Collier County, FL growing?
Population estimates put Collier County at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. Median household income rose 29.3% from the 2015–2019 survey, before inflation.
How much do households in Collier County, FL spend?
Households in Collier County spend about $2.8B a year on rent and homeowner costs, $1.1B on groceries and $718.8M on food away from home. Set against the U.S., households in Collier County spend the most on lawn care, cleaning and other household services (an index of 119, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (88).
Which business types have the highest market scores in Collier County, FL?
The highest Groundwork market scores in Collier County are for funeral homes (97), child care centers and preschools (92) and fast food and sandwich shops (85). Collier County ranks #3 of 1,472 scored counties for funeral homes.
How does Collier County, FL compare with the U.S.?
The median household income in Collier County is $90,045 a year, 12% above the U.S. median of $80,734. The population rose 10.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $540,700, against $332,700 for the U.S. For its number of households, Collier County has the most map listings, relative to the U.S., for home inspectors (3.3 times the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Collier County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Collier County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Collier County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Collier County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.