Groundwork

County profile · Florida

Escambia County, FL market data

Population, household spending and competition for 56 business types in Escambia County, each scored against other counties.

Population, 2025
333,834
+3.5% since 2020
Households
129,027
Median household income
$67,500
+32.6% vs. 2015–2019, before inflation
Median home value
$257,200
Jobs located here
160,136
Highest market score
73
Dry cleaners, #45 of 507 scored counties

A site report maps the competitors on map listings around any address in Escambia County by name and distance, and the households and spending within reach. Or open the report at the center of Escambia County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 333,834 people live in Escambia County, in 129,027 households. Population estimates put the population change in Escambia County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The median household income in Escambia County is $67,500 a year, 16% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Escambia County spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).

The highest Groundwork market scores in Escambia County are for dry cleaners (73), pet grooming and boarding businesses (72) and funeral homes (72). Escambia County ranks #45 of 507 scored counties for dry cleaners.

Escambia County is part of the Pensacola-Ferry Pass-Brent metro area. For its number of households, Escambia County has the most map listings, relative to the U.S., for home inspectors (83% above the U.S. rate) and the fewest for physical therapy clinics (37% below the U.S. rate).

All 56 business types in Escambia County

Highest Groundwork market score first. Each score compares Escambia County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Escambia County, FL, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Dry cleaners73#45 of 50780.6$29.1M1856
Pet grooming and boarding72#186 of 1,461483.7$2.3M9012
Funeral homes72#197 of 1,472201.6$928K13712
Pet businesses66#446 of 2,20014411.2$761K8750
Pet stores64#255 of 974251.9$4.4M978
Physical therapy62#389 of 1,422443.4$3.1M13137
Veterinarians62#460 of 1,485493.8$2.2M8230
Pizza61#610 of 2,090816.3$5.7M113247
Child care and preschools59#575 of 1,611584.5$927K9367
Gas stations59#793 of 2,35814010.9$2.4M102129
Electricians56#459 of 1,160413.2$8.7M7257
Grocery stores56#821 of 2,070927.1$8.2M8849
Insurance agencies56#920 of 2,27218714.5$1.6M125127
Bakeries and dessert shops55#749 of 1,8891118.6$4.2M10158
Coffee shops and cafes55#824 of 2,06313210.2$3.5M9554
HVAC and plumbing53#763 of 1,707947.3$3.8M80104
Chiropractors52#684 of 1,490604.7$2.3M9633
Landscaping and lawn care51#692 of 1,493977.5$1.9M64113
Mortgage brokers and lenders48#476 of 887473.6Index only10321
Martial arts and dance studios48#746 of 1,334604.7$1.4M7216
Oil change and quick lube47#281 of 479110.9$9.6M706
Laundromats47#425 of 785272.1$8.6M697
Car washes and detailing47#807 of 1,451524.0$2M8117
Grocery and convenience stores47#1,327 of 2,40229622.9$2.6M75108
Urgent care and walk-in clinics46#189 of 32560.5$23M9411
Optometrists and eye care46#778 of 1,302503.9$2.8M8823
Home repair trades46#1,256 of 2,05721816.9$1.6M67190
Fast food and sandwich shops45#1,354 of 2,22220115.6$2.3M76247
Sit-down restaurants44#1,477 of 2,40580362.2$577K87218
Restaurants and cafes43#1,511 of 2,4051,466113.6$316K85521
Collision repair and body shops42#850 of 1,327403.1$2.6M8636
Yoga, Pilates and fitness studios41#546 of 777312.4$2.8M6933
Tire shops41#1,004 of 1,530554.3$1.9M7724
Gyms41#1,224 of 1,7921078.3$810K6233
Convenience stores41#1,456 of 2,26117113.3$4.4M5659
Lawn, cleaning and pest control40#1,274 of 1,77116712.9$1.1M65236
Auto repair shops40#1,673 of 2,37829322.7$362K81119
Auto repair and car care40#1,678 of 2,40148637.7$218K81171
House cleaning39#626 of 847423.3$4.4M6887
Dentists and orthodontists39#1,325 of 1,88614411.2$958K97106
Clothing and shoe stores39#1,441 of 2,08722117.1$1.1M83113
Gyms, studios and classes39#1,537 of 2,08819815.3$437K6649
Clothing, shoes and laundry39#1,558 of 2,21030723.8$757K86126
Pest control36#540 of 699282.2$6.5M6436
Property management36#687 of 910514.0Index only6671
Roofing and gutters36#899 of 1,177836.4$4.3M5129
Barbershops36#1,009 of 1,3561148.8$970K518
Hair salons36#1,844 of 2,33933425.9$331K7777
Spas and skin care35#1,428 of 1,76920115.6$550K6327
Nail salons34#1,076 of 1,3281118.6$997K6027
Real estate agents and brokers33#1,948 of 2,17648737.7Index only71177
Real estate32#2,018 of 2,22959946.4Index only73312
Salons, barbers and spas29#2,164 of 2,38577159.8$143K67142
Primary care and pediatrics28#1,420 of 1,6561269.8$1.1M62294
Home inspectors27#377 of 415141.1Index only5114
Doctors, dentists and clinics25#2,222 of 2,3941,488115.3$93K61504

Household spending in Escambia County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Escambia County, FL by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$106M$82186
Gasoline and other fuels$342M$2,651102
Food away from home$463.3M$3,59188
Groceries$755.9M$5,85993
Personal care products and services$110.6M$85785
Child care and other personal services$53.8M$41772
Memberships, classes and admissions$86.6M$67168
Medical and dental services$138M$1,07083
Pets$109.6M$84993
Clothing, shoes and related services$232.5M$1,80288
Vehicle insurance$292.9M$2,270116
Home repairs, maintenance and insurance$355.9M$2,75891
Lawn care, cleaning and other household services$183M$1,419100
Rent and homeowner costs$1.9B$14,60288

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Escambia County

Population, 2025 estimate
333,834+3.5% since 2020
Households
129,027
Median age
39.1
Homes lived in by their owners
65%
Vehicles per household
1.7
Land area
657 sq. mi.
People per square mile
496
Median household income
$67,500+32.6% vs. 2015–2019, before inflation
Average household income
$90,802
Median home value
$257,200
Jobs located here
160,136
Daytime population
352,063Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Escambia County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Escambia County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Escambia County is part of the Pensacola-Ferry Pass-Brent, FL metro area.

Questions

How fast is Escambia County, FL growing?

Population estimates put Escambia County at 333,834 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 129,027 households. Against the 2015–2019 survey, median household income rose 32.6%, before inflation.

How much do households in Escambia County, FL spend?

Households in Escambia County spend about $1.9B a year on rent and homeowner costs, $755.9M on groceries and $463.3M on food away from home. Relative to the U.S., household spending in Escambia County runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).

Which business types have the highest market scores in Escambia County, FL?

Of the business types scored in Escambia County, dry cleaners (73), pet grooming and boarding businesses (72) and funeral homes (72) have the highest Groundwork market scores. For dry cleaners, that ranks #45 of 507 scored counties.

How does Escambia County, FL compare with the U.S.?

Median household income in Escambia County is $67,500, 16% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $257,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (83% above the U.S. rate) and lowest for physical therapy clinics (37% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Escambia County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Escambia County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Escambia County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Escambia County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.