Small-town market profile · Florida
Lake City, FL area market data
Population, household spending and competition for 56 business types in the Lake City area, each scored against other small-town markets.
- Population, 2025
- 74,094
- +6.2% since 2020
- Households
- 27,430
- Median household income
- $59,205
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $194,900
- Jobs located here
- 24,625
- Highest market score
- 80
- Collision repair and body shops, #17 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Lake City area by name and distance, and the households and spending within reach. Or open the report at the center of the Lake City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 74,094 people live in the Lake City area, in 27,430 households. Between 2020 and 2025, the population of the Lake City area grew 6.2%, faster than the U.S. (+3.1%). The median household income in the Lake City area is $59,205 a year, 27% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Lake City area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
The highest Groundwork market scores in the Lake City area are for collision repair and body shops (80), insurance agencies (80) and chiropractors (77). The Lake City area ranks #17 of 387 scored small-town markets for collision repair and body shops.
The Lake City area is made up of one county, Columbia County. For its number of households, the Lake City area has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for dentists and orthodontists (50% below the U.S. rate).
All 56 business types in the Lake City area
Highest Groundwork market score first. Each score compares the Lake City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 80 | #17 of 387 | 5 | 1.8 | $5M | 161 | 5 |
| Insurance agencies | 80 | #52 of 537 | 34 | 12.4 | $2M | 163 | 23 |
| Chiropractors | 77 | #16 of 426 | 8 | 2.9 | $3.4M | 143 | 3 |
| Funeral homes | 77 | #40 of 365 | 8 | 2.9 | $515K | 76 | 4 |
| Pet grooming and boarding | 76 | #29 of 387 | 8 | 2.9 | $2.7M | 105 | 5 |
| Bakeries and dessert shops | 72 | #41 of 507 | 9 | 3.3 | $10.1M | 243 | 13 |
| Grocery stores | 70 | #71 of 506 | 15 | 5.5 | $10.2M | 110 | 9 |
| Pizza | 70 | #73 of 520 | 13 | 4.7 | $7M | 137 | 50 |
| Pet stores | 68 | #41 of 220 | 6 | 2.2 | $3.6M | 79 | 3 |
| Veterinarians | 67 | #84 of 398 | 12 | 4.4 | $1.8M | 66 | 5 |
| Lawn, cleaning and pest control | 67 | #85 of 481 | 20 | 7.3 | $1.8M | 108 | 36 |
| Dentists and orthodontists | 67 | #103 of 526 | 18 | 6.6 | $1.5M | 154 | 14 |
| Sit-down restaurants | 66 | #107 of 538 | 124 | 45.2 | $730K | 110 | 39 |
| Electricians | 65 | #58 of 295 | 9 | 3.3 | $7.8M | 65 | 13 |
| HVAC and plumbing | 65 | #91 of 476 | 15 | 5.5 | $4.7M | 99 | 23 |
| Restaurants and cafes | 65 | #128 of 538 | 231 | 84.2 | $392K | 106 | 106 |
| Pet businesses | 63 | #115 of 527 | 31 | 11.3 | $692K | 79 | 13 |
| Gyms | 62 | #127 of 506 | 14 | 5.1 | $1.1M | 86 | 5 |
| Grocery and convenience stores | 62 | #161 of 538 | 57 | 20.8 | $2.7M | 79 | 16 |
| Roofing and gutters | 61 | #78 of 288 | 8 | 2.9 | $8.8M | 104 | 7 |
| Landscaping and lawn care | 60 | #120 of 399 | 16 | 5.8 | $2.3M | 77 | 25 |
| Home repair trades | 59 | #155 of 526 | 32 | 11.7 | $2.2M | 90 | 43 |
| Coffee shops and cafes | 57 | #195 of 529 | 24 | 8.7 | $3.8M | 102 | 13 |
| Optometrists and eye care | 56 | #158 of 400 | 12 | 4.4 | $2.3M | 73 | 3 |
| Hair salons | 54 | #233 of 538 | 61 | 22.2 | $357K | 83 | 6 |
| Auto repair shops | 54 | #237 of 538 | 64 | 23.3 | $387K | 87 | 28 |
| Convenience stores | 54 | #246 of 529 | 32 | 11.7 | $4.8M | 61 | 7 |
| Clothing and shoe stores | 52 | #253 of 536 | 39 | 14.2 | $1.2M | 93 | 18 |
| Auto repair and car care | 51 | #263 of 538 | 108 | 39.4 | $229K | 85 | 44 |
| Martial arts and dance studios | 50 | #192 of 378 | 12 | 4.4 | $1.3M | 65 | 3 |
| Gyms, studios and classes | 49 | #298 of 535 | 29 | 10.6 | $540K | 82 | 8 |
| Spas and skin care | 48 | #280 of 504 | 32 | 11.7 | $680K | 78 | 3 |
| Clothing, shoes and laundry | 48 | #289 of 536 | 54 | 19.7 | $854K | 97 | 24 |
| Fast food and sandwich shops | 47 | #307 of 537 | 42 | 15.3 | $2.2M | 71 | 50 |
| Real estate agents and brokers | 47 | #309 of 533 | 66 | 24.1 | Index only | 105 | 16 |
| Physical therapy | 46 | #238 of 400 | 13 | 4.7 | $2.1M | 88 | 11 |
| Real estate | 45 | #325 of 536 | 77 | 28.1 | Index only | 113 | 32 |
| Nail salons | 44 | #242 of 387 | 16 | 5.8 | $1.4M | 81 | 5 |
| Car washes and detailing | 44 | #269 of 441 | 12 | 4.4 | $2.1M | 82 | 8 |
| Salons, barbers and spas | 43 | #367 of 538 | 128 | 46.7 | $170K | 80 | 14 |
| Tire shops | 42 | #287 of 431 | 18 | 6.6 | $1.4M | 55 | 6 |
| Gas stations | 42 | #363 of 536 | 66 | 24.1 | $1.2M | 52 | 49 |
| Barbershops | 38 | #271 of 377 | 18 | 6.6 | $1.2M | 64 | Under 3 |
| Child care and preschools | 38 | #331 of 454 | 20 | 7.3 | $498K | 50 | 22 |
| Doctors, dentists and clinics | 35 | #415 of 538 | 199 | 72.5 | $137K | 90 | 95 |
| Primary care and pediatrics | 29 | #386 of 458 | 30 | 10.9 | $912K | 51 | 60 |
| Dry cleaners | Not scored | Not scored | 4 | 1.5 | $11.5M | 74 | 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.5 | Index only | 36 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.5 | $11.5M | 92 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.5 | Index only | 242 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $8.3M | 60 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.1 | $12.1M | 118 | 4 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 226 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.1 | $5.2M | 129 | 5 |
| House cleaning | Not scored | Not scored | 1 | 0.4 | $36.3M | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $27.3M | Too few | 4 |
Household spending in the Lake City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.8M | $903 | 94 |
| Gasoline and other fuels | $81.4M | $2,968 | 114 |
| Food away from home | $90.5M | $3,300 | 81 |
| Groceries | $153.1M | $5,582 | 88 |
| Personal care products and services | $21.7M | $793 | 79 |
| Child care and other personal services | $10M | $363 | 63 |
| Memberships, classes and admissions | $15.7M | $571 | 58 |
| Medical and dental services | $27.3M | $997 | 77 |
| Pets | $21.4M | $782 | 86 |
| Clothing, shoes and related services | $46.1M | $1,681 | 82 |
| Vehicle insurance | $69.5M | $2,533 | 129 |
| Home repairs, maintenance and insurance | $70.3M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $36.3M | $1,323 | 94 |
| Rent and homeowner costs | $377.3M | $13,756 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lake City area
- Population, 2025 estimate
- 74,094+6.2% since 2020
- Households
- 27,430
- Median age
- 41.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 797 sq. mi.
- People per square mile
- 90
- Median household income
- $59,205+27.3% vs. 2015–2019, before inflation
- Average household income
- $77,718
- Median home value
- $194,900
- Jobs located here
- 24,625
- Daytime population
- 67,243Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lake City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lake City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lake City area 1
- Columbia County, FL71,789 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Lake City, FL area growing?
Population estimates put the Lake City area at 74,094 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 27,430 households. Against the 2015–2019 survey, median household income rose 27.3%, before inflation.
How much do households in the Lake City, FL area spend?
Households in the Lake City area spend about $377.3M a year on rent and homeowner costs, $153.1M on groceries and $90.5M on food away from home. Relative to the U.S., household spending in the Lake City area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Which business types have the highest market scores in the Lake City, FL area?
Of the business types scored in the Lake City area, collision repair and body shops (80), insurance agencies (80) and chiropractors (77) have the highest Groundwork market scores. For collision repair and body shops, that ranks #17 of 387 scored small-town markets.
How does the Lake City, FL area compare with the U.S.?
Median household income in the Lake City area is $59,205, 27% below the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $194,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for dentists and orthodontists (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Lake City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lake City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Lake City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lake City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.