Metro area profile · Florida
Wildwood-The Villages, FL metro area market data
Population, household spending and competition for 56 business types in the Wildwood-The Villages metro area, each scored against other metro areas.
- Population, 2025
- 157,772
- +21.1% since 2020
- Households
- 70,318
- Median household income
- $76,508
- Median home value
- $385,400
- Jobs located here
- 37,385
- Highest market score
- 99
- Funeral homes, #1 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Wildwood-The Villages metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 157,772 people live in the Wildwood-The Villages metro area, in 70,318 households. Between 2020 and 2025, the population of the Wildwood-The Villages metro area grew 21.1%, faster than the U.S. (+3.1%). The median household income in the Wildwood-The Villages metro area is $76,508 a year, 5% below the U.S. median of $80,734.
Set against the U.S., households in the Wildwood-The Villages metro area spend the most on lawn care, cleaning and other household services (an index of 104, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
The highest Groundwork market scores in the Wildwood-The Villages metro area are for funeral homes (99), house cleaning businesses (95) and home repair companies (94). The Wildwood-The Villages metro area ranks #1 of 377 scored metro areas for funeral homes.
The Wildwood-The Villages metro area is made up of one county, Sumter County. For its number of households, the Wildwood-The Villages metro area has the most map listings, relative to the U.S., for optometrists and eye clinics (2% below the U.S. rate) and the fewest for gyms and studios (72% below the U.S. rate).
All 56 business types in the Wildwood-The Villages metro area
Highest Groundwork market score first. Each score compares the Wildwood-The Villages metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 99 | #1 of 377 | 9 | 1.3 | $2.4M | 349 | 3 |
| House cleaning | 95 | #1 of 375 | 7 | 1.0 | $14.8M | 231 | 16 |
| Home repair trades | 94 | #1 of 387 | 30 | 4.3 | $6.8M | 278 | 46 |
| Lawn, cleaning and pest control | 94 | #1 of 387 | 30 | 4.3 | $3.4M | 205 | 72 |
| HVAC and plumbing | 93 | #1 of 387 | 13 | 1.8 | $15.6M | 328 | 28 |
| Electricians | 93 | #1 of 383 | 10 | 1.4 | $20.3M | 169 | 18 |
| Roofing and gutters | 91 | #1 of 381 | 7 | 1.0 | $29M | 342 | Under 3 |
| Coffee shops and cafes | 89 | #1 of 387 | 36 | 5.1 | $7.3M | 198 | 13 |
| Bakeries and dessert shops | 89 | #1 of 387 | 24 | 3.4 | $11M | 265 | 13 |
| Restaurants and cafes | 89 | #2 of 387 | 337 | 47.9 | $782K | 211 | 165 |
| Pizza | 89 | #2 of 387 | 19 | 2.7 | $13.9M | 273 | 61 |
| Clothing, shoes and laundry | 89 | #3 of 387 | 52 | 7.4 | $2.5M | 286 | 21 |
| Pet stores | 89 | #4 of 382 | 9 | 1.3 | $6.9M | 153 | 3 |
| Landscaping and lawn care | 89 | #6 of 385 | 16 | 2.3 | $6.5M | 221 | 49 |
| Sit-down restaurants | 88 | #5 of 387 | 176 | 25.0 | $1.5M | 226 | 89 |
| Clothing and shoe stores | 88 | #6 of 387 | 36 | 5.1 | $3.6M | 286 | 21 |
| Child care and preschools | 88 | #6 of 387 | 12 | 1.7 | $2.5M | 254 | 15 |
| Pet grooming and boarding | 87 | #2 of 386 | 18 | 2.6 | $3.5M | 136 | 7 |
| Grocery and convenience stores | 87 | #4 of 387 | 84 | 11.9 | $5.1M | 149 | 29 |
| Fast food and sandwich shops | 87 | #6 of 387 | 64 | 9.1 | $4.1M | 135 | 61 |
| Insurance agencies | 87 | #14 of 387 | 44 | 6.3 | $3.2M | 252 | 43 |
| Gyms, studios and classes | 86 | #3 of 387 | 29 | 4.1 | $1.7M | 261 | 6 |
| Gyms | 86 | #3 of 387 | 17 | 2.4 | $2.9M | 227 | 6 |
| Pet businesses | 86 | #5 of 387 | 54 | 7.7 | $1.2M | 131 | 28 |
| Salons, barbers and spas | 85 | #1 of 387 | 142 | 20.2 | $443K | 208 | 32 |
| Spas and skin care | 85 | #1 of 387 | 32 | 4.6 | $2M | 224 | 6 |
| Property management | 85 | #2 of 374 | 12 | 1.7 | Index only | 159 | 8 |
| Mortgage brokers and lenders | 85 | #2 of 373 | 9 | 1.3 | Index only | 302 | Under 3 |
| Pest control | 85 | #5 of 345 | 7 | 1.0 | $14.8M | 144 | 7 |
| Grocery stores | 85 | #14 of 387 | 29 | 4.1 | $14.6M | 158 | 21 |
| Hair salons | 84 | #2 of 387 | 66 | 9.4 | $953K | 222 | 18 |
| Yoga, Pilates and fitness studios | 84 | #3 of 347 | 6 | 0.9 | $8.4M | 206 | 6 |
| Chiropractors | 83 | #4 of 386 | 17 | 2.4 | $4.6M | 191 | 11 |
| Martial arts and dance studios | 81 | #3 of 387 | 6 | 0.9 | $8.4M | 414 | Under 3 |
| Barbershops | 81 | #6 of 387 | 14 | 2.0 | $4.5M | 238 | Under 3 |
| Auto repair shops | 80 | #7 of 387 | 46 | 6.5 | $1.1M | 247 | 17 |
| Auto repair and car care | 80 | #11 of 387 | 78 | 11.1 | $647K | 241 | 32 |
| Doctors, dentists and clinics | 80 | #13 of 387 | 348 | 49.5 | $223K | 146 | 175 |
| Convenience stores | 79 | #24 of 387 | 44 | 6.3 | $9.7M | 122 | 8 |
| Car washes and detailing | 76 | #17 of 387 | 15 | 2.1 | $3.4M | 133 | 4 |
| Physical therapy | 76 | #23 of 386 | 19 | 2.7 | $4.1M | 170 | 22 |
| Primary care and pediatrics | 76 | #34 of 387 | 22 | 3.1 | $3.5M | 198 | 87 |
| Veterinarians | 75 | #36 of 384 | 19 | 2.7 | $3.3M | 121 | 18 |
| Nail salons | 74 | #23 of 387 | 28 | 4.0 | $2.2M | 135 | 6 |
| Gas stations | 74 | #41 of 387 | 49 | 7.0 | $3.3M | 139 | 39 |
| Dentists and orthodontists | 71 | #50 of 387 | 68 | 9.7 | $1.1M | 116 | 40 |
| Real estate | 68 | #44 of 387 | 145 | 20.6 | Index only | 169 | 194 |
| Tire shops | 66 | #96 of 386 | 15 | 2.1 | $3.4M | 134 | 9 |
| Real estate agents and brokers | 63 | #73 of 387 | 121 | 17.2 | Index only | 161 | 171 |
| Optometrists and eye care | 60 | #109 of 386 | 28 | 4.0 | $2.8M | 89 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.4 | $43.6M | 278 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.4 | Index only | 135 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.3 | $25.2M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 0.3 | $65.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $38.8M | Too few | 10 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Wildwood-The Villages metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.4M | $717 | 75 |
| Gasoline and other fuels | $162M | $2,304 | 89 |
| Food away from home | $263.5M | $3,747 | 92 |
| Groceries | $424.6M | $6,039 | 96 |
| Personal care products and services | $62.9M | $895 | 89 |
| Child care and other personal services | $30.5M | $434 | 75 |
| Memberships, classes and admissions | $50.1M | $713 | 73 |
| Medical and dental services | $77.7M | $1,105 | 86 |
| Pets | $62.4M | $887 | 98 |
| Clothing, shoes and related services | $130.7M | $1,859 | 90 |
| Vehicle insurance | $139M | $1,977 | 101 |
| Home repairs, maintenance and insurance | $202.7M | $2,883 | 96 |
| Lawn care, cleaning and other household services | $103.4M | $1,470 | 104 |
| Rent and homeowner costs | $1.1B | $15,107 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wildwood-The Villages metro area
- Population, 2025 estimate
- 157,772+21.1% since 2020
- Households
- 70,318
- Median age
- 62.4
- Homes lived in by their owners
- 88%
- Vehicles per household
- 1.5
- Land area
- 557 sq. mi.
- People per square mile
- 257
- Median household income
- $76,508
- Average household income
- $98,339
- Median home value
- $385,400
- Jobs located here
- 37,385
- Daytime population
- 146,480Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wildwood-The Villages metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wildwood-The Villages metro area 1
- Sumter County, FL143,408 people
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Questions
How fast is the Wildwood-The Villages, FL metro area growing?
Population estimates put the Wildwood-The Villages metro area at 157,772 people in 2025, up 21.1% since 2020, faster than the U.S. (+3.1%). It has 70,318 households.
How much do households in the Wildwood-The Villages, FL metro area spend?
Households in the Wildwood-The Villages metro area spend about $1.1B a year on rent and homeowner costs, $424.6M on groceries and $263.5M on food away from home. Relative to the U.S., household spending in the Wildwood-The Villages metro area runs highest on lawn care, cleaning and other household services (an index of 104, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Which business types have the highest market scores in the Wildwood-The Villages, FL metro area?
Of the business types scored in the Wildwood-The Villages metro area, funeral homes (99), house cleaning businesses (95) and home repair companies (94) have the highest Groundwork market scores. For funeral homes, that ranks #1 of 377 scored metro areas.
How does the Wildwood-The Villages, FL metro area compare with the U.S.?
Median household income in the Wildwood-The Villages metro area is $76,508, 5% below the U.S. median of $80,734. The population rose 21.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $385,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for optometrists and eye clinics (2% below the U.S. rate) and lowest for gyms and studios (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Wildwood-The Villages metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wildwood-The Villages metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Wildwood-The Villages metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.