Metro area profile · Florida
Crestview-Fort Walton Beach-Destin, FL metro area market data
How the Crestview-Fort Walton Beach-Destin metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 315,098
- +9.4% since 2020
- Households
- 119,773
- Median household income
- $81,993
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $364,100
- Jobs located here
- 125,751
- Highest market score
- 86
- Dry cleaners, #3 of 272 scored metro areas
A site report maps the competitors on map listings around any address in the Crestview-Fort Walton Beach-Destin metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Crestview-Fort Walton Beach-Destin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Crestview-Fort Walton Beach-Destin metro area has an estimated 315,098 people and 119,773 households. Population estimates show the Crestview-Fort Walton Beach-Destin metro area grew 9.4% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Crestview-Fort Walton Beach-Destin metro area is $81,993, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
Relative to the U.S., household spending in the Crestview-Fort Walton Beach-Destin metro area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (84).
Of the business types scored in the Crestview-Fort Walton Beach-Destin metro area, dry cleaners (86), insurance agencies (78) and child care centers and preschools (74) have the highest Groundwork market scores. For dry cleaners, that ranks #3 of 272 scored metro areas.
The Crestview-Fort Walton Beach-Destin metro area takes in 2 counties: Okaloosa County and Walton County. Against the U.S., map listings per household run highest for house cleaning businesses (2.7 times the U.S. rate) and lowest for collision repair and body shops (26% below the U.S. rate).
All 56 business types in the Crestview-Fort Walton Beach-Destin metro area
Highest Groundwork market score first. Each score compares the Crestview-Fort Walton Beach-Destin metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 86 | #3 of 272 | 8 | 0.7 | $30.1M | 192 | 6 |
| Insurance agencies | 78 | #44 of 387 | 150 | 12.5 | $2M | 160 | 119 |
| Child care and preschools | 74 | #39 of 387 | 63 | 5.3 | $976K | 97 | 45 |
| Electricians | 69 | #47 of 383 | 27 | 2.3 | $13.7M | 114 | 88 |
| Auto repair shops | 69 | #60 of 387 | 233 | 19.5 | $482K | 108 | 99 |
| Collision repair and body shops | 69 | #65 of 381 | 28 | 2.3 | $4M | 130 | 28 |
| Oil change and quick lube | 68 | #54 of 290 | 7 | 0.6 | $16.1M | 117 | 8 |
| Grocery stores | 68 | #74 of 387 | 75 | 6.3 | $10.1M | 108 | 41 |
| Tire shops | 64 | #108 of 386 | 46 | 3.8 | $2.4M | 98 | 14 |
| Auto repair and car care | 63 | #100 of 387 | 434 | 36.2 | $259K | 96 | 147 |
| Funeral homes | 63 | #108 of 377 | 23 | 1.9 | $698K | 103 | 10 |
| Grocery and convenience stores | 63 | #110 of 387 | 244 | 20.4 | $3.1M | 91 | 65 |
| Convenience stores | 61 | #122 of 387 | 114 | 9.5 | $6.6M | 84 | 24 |
| Gas stations | 60 | #127 of 387 | 136 | 11.4 | $2.6M | 109 | 143 |
| Veterinarians | 58 | #140 of 384 | 50 | 4.2 | $2.3M | 85 | 33 |
| Laundromats | 57 | #135 of 364 | 20 | 1.7 | $12.1M | 96 | 8 |
| Urgent care and walk-in clinics | 56 | #74 of 197 | 7 | 0.6 | $20.3M | 83 | 8 |
| Dentists and orthodontists | 56 | #148 of 387 | 150 | 12.5 | $947K | 96 | 87 |
| Landscaping and lawn care | 56 | #154 of 385 | 81 | 6.8 | $2.3M | 80 | 154 |
| Pest control | 53 | #161 of 345 | 25 | 2.1 | $7.6M | 74 | 23 |
| Barbershops | 53 | #169 of 387 | 67 | 5.6 | $1.7M | 91 | 7 |
| Pet grooming and boarding | 52 | #182 of 386 | 58 | 4.8 | $2M | 79 | 30 |
| Pet businesses | 51 | #192 of 387 | 169 | 14.1 | $686K | 78 | 74 |
| Roofing and gutters | 50 | #198 of 381 | 58 | 4.8 | $6.4M | 75 | 34 |
| Fast food and sandwich shops | 49 | #204 of 387 | 195 | 16.3 | $2.5M | 82 | 273 |
| Pet stores | 47 | #217 of 382 | 35 | 2.9 | $3.3M | 73 | 11 |
| Martial arts and dance studios | 47 | #235 of 387 | 65 | 5.4 | $1.5M | 76 | 27 |
| Home repair trades | 46 | #224 of 387 | 206 | 17.2 | $1.8M | 74 | 261 |
| Chiropractors | 45 | #224 of 386 | 74 | 6.2 | $1.9M | 80 | 39 |
| Pizza | 45 | #235 of 387 | 123 | 10.3 | $4M | 78 | 273 |
| Nail salons | 43 | #264 of 387 | 126 | 10.5 | $913K | 55 | 19 |
| Lawn, cleaning and pest control | 41 | #258 of 387 | 178 | 14.9 | $1.1M | 63 | 317 |
| Physical therapy | 41 | #259 of 386 | 69 | 5.8 | $2.1M | 86 | 63 |
| Primary care and pediatrics | 41 | #262 of 387 | 85 | 7.1 | $1.7M | 94 | 316 |
| Coffee shops and cafes | 40 | #279 of 387 | 204 | 17.0 | $2.4M | 64 | 94 |
| Bakeries and dessert shops | 40 | #285 of 387 | 190 | 15.9 | $2.6M | 62 | 94 |
| HVAC and plumbing | 39 | #287 of 387 | 121 | 10.1 | $3.1M | 64 | 139 |
| House cleaning | 38 | #290 of 375 | 72 | 6.0 | $2.6M | 41 | 140 |
| Doctors, dentists and clinics | 38 | #294 of 387 | 1,074 | 89.7 | $132K | 87 | 537 |
| Hair salons | 37 | #321 of 387 | 341 | 28.5 | $337K | 78 | 98 |
| Car washes and detailing | 36 | #305 of 387 | 63 | 5.3 | $1.8M | 71 | 25 |
| Mortgage brokers and lenders | 36 | #306 of 373 | 68 | 5.7 | Index only | 72 | 40 |
| Optometrists and eye care | 36 | #307 of 386 | 60 | 5.0 | $2.4M | 76 | 24 |
| Restaurants and cafes | 35 | #300 of 387 | 1,998 | 166.8 | $243K | 66 | 751 |
| Gyms, studios and classes | 35 | #324 of 387 | 255 | 21.3 | $390K | 59 | 77 |
| Home inspectors | 34 | #193 of 243 | 14 | 1.2 | Index only | 52 | 21 |
| Clothing and shoe stores | 34 | #300 of 387 | 349 | 29.1 | $691K | 54 | 248 |
| Sit-down restaurants | 34 | #318 of 387 | 1,159 | 96.8 | $420K | 63 | 380 |
| Salons, barbers and spas | 34 | #344 of 387 | 738 | 61.6 | $156K | 73 | 175 |
| Clothing, shoes and laundry | 33 | #306 of 387 | 464 | 38.7 | $520K | 59 | 262 |
| Spas and skin care | 32 | #356 of 387 | 197 | 16.4 | $584K | 67 | 45 |
| Gyms | 31 | #346 of 387 | 137 | 11.4 | $726K | 56 | 50 |
| Yoga, Pilates and fitness studios | 30 | #319 of 347 | 53 | 4.4 | $1.9M | 46 | 50 |
| Property management | 30 | #352 of 374 | 87 | 7.3 | Index only | 40 | 182 |
| Real estate | 30 | #372 of 387 | 1,045 | 87.2 | Index only | 42 | 859 |
| Real estate agents and brokers | 30 | #372 of 387 | 876 | 73.1 | Index only | 40 | 518 |
Household spending in the Crestview-Fort Walton Beach-Destin metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $112.4M | $938 | 98 |
| Gasoline and other fuels | $353.9M | $2,955 | 114 |
| Food away from home | $486.4M | $4,061 | 100 |
| Groceries | $754.4M | $6,298 | 100 |
| Personal care products and services | $115M | $960 | 96 |
| Child care and other personal services | $61.5M | $513 | 88 |
| Memberships, classes and admissions | $99.5M | $831 | 84 |
| Medical and dental services | $142.1M | $1,186 | 92 |
| Pets | $116M | $969 | 107 |
| Clothing, shoes and related services | $241.2M | $2,013 | 98 |
| Vehicle insurance | $302.2M | $2,523 | 129 |
| Home repairs, maintenance and insurance | $370.4M | $3,092 | 102 |
| Lawn care, cleaning and other household services | $189M | $1,578 | 112 |
| Rent and homeowner costs | $1.9B | $15,975 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Crestview-Fort Walton Beach-Destin metro area
- Population, 2025 estimate
- 315,098+9.4% since 2020
- Households
- 119,773
- Median age
- 40.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 1,968 sq. mi.
- People per square mile
- 152
- Median household income
- $81,993+31.9% vs. 2015–2019, before inflation
- Average household income
- $115,705
- Median home value
- $364,100
- Jobs located here
- 125,751
- Daytime population
- 308,702Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Crestview-Fort Walton Beach-Destin metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Crestview-Fort Walton Beach-Destin metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Crestview-Fort Walton Beach-Destin metro area 2
- Okaloosa County, FL216,599 people
- Walton County, FL82,948 people
Other markets based in Florida 12
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- Jacksonville, FL metro area1,683,960 people
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- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
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- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Crestview-Fort Walton Beach-Destin, FL metro area growing?
Population estimates put the Crestview-Fort Walton Beach-Destin metro area at 315,098 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 119,773 households. Median household income rose 31.9% from the 2015–2019 survey, before inflation.
How much do households in the Crestview-Fort Walton Beach-Destin, FL metro area spend?
Households in the Crestview-Fort Walton Beach-Destin metro area spend about $1.9B a year on rent and homeowner costs, $754.4M on groceries and $486.4M on food away from home. Set against the U.S., households in the Crestview-Fort Walton Beach-Destin metro area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (84).
Which business types have the highest market scores in the Crestview-Fort Walton Beach-Destin, FL metro area?
The highest Groundwork market scores in the Crestview-Fort Walton Beach-Destin metro area are for dry cleaners (86), insurance agencies (78) and child care centers and preschools (74). The Crestview-Fort Walton Beach-Destin metro area ranks #3 of 272 scored metro areas for dry cleaners.
How does the Crestview-Fort Walton Beach-Destin, FL metro area compare with the U.S.?
The median household income in the Crestview-Fort Walton Beach-Destin metro area is $81,993 a year, 2% above the U.S. median of $80,734. The population rose 9.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $364,100, against $332,700 for the U.S. For its number of households, the Crestview-Fort Walton Beach-Destin metro area has the most map listings, relative to the U.S., for house cleaning businesses (2.7 times the U.S. rate) and the fewest for collision repair and body shops (26% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Crestview-Fort Walton Beach-Destin metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Crestview-Fort Walton Beach-Destin metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Crestview-Fort Walton Beach-Destin metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.