Metro area profile · Florida
Jacksonville, FL metro area market data
How the Jacksonville metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,785,500
- +10.7% since 2020
- Households
- 663,101
- Median household income
- $79,643
- +29.0% vs. 2015–2019, before inflation
- Median home value
- $343,400
- Jobs located here
- 779,445
- Highest market score
- 73
- Insurance agencies, #66 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Jacksonville metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Jacksonville metro area has an estimated 1,785,500 people and 663,101 households. Population estimates put the population change in the Jacksonville metro area from 2020 to 2025 at +10.7%, faster than the U.S. (+3.1%). Median household income in the Jacksonville metro area is $79,643, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.0%, before inflation.
Relative to the U.S., household spending in the Jacksonville metro area runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).
Of the business types scored in the Jacksonville metro area, insurance agencies (73), funeral homes (70) and coffee shops and cafes (67) have the highest Groundwork market scores. For insurance agencies, that ranks #66 of 387 scored metro areas.
The Jacksonville metro area takes in 5 counties: Duval County, St. Johns County, Clay County, Nassau County and Baker County. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for urgent care and walk-in clinics (40% below the U.S. rate).
All 56 business types in the Jacksonville metro area
Highest Groundwork market score first. Each score compares the Jacksonville metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 73 | #66 of 387 | 905 | 13.6 | $1.7M | 135 | 620 |
| Funeral homes | 70 | #75 of 377 | 109 | 1.6 | $830K | 122 | 50 |
| Coffee shops and cafes | 67 | #64 of 387 | 631 | 9.5 | $4.2M | 112 | 358 |
| Collision repair and body shops | 67 | #79 of 381 | 144 | 2.2 | $4M | 128 | 142 |
| Gas stations | 67 | #88 of 387 | 709 | 10.7 | $2.5M | 107 | 443 |
| Pizza | 66 | #85 of 387 | 462 | 7.0 | $5.7M | 112 | 1,373 |
| Pet grooming and boarding | 65 | #83 of 386 | 258 | 3.9 | $2.4M | 95 | 140 |
| HVAC and plumbing | 62 | #100 of 387 | 432 | 6.5 | $4.6M | 97 | 606 |
| Urgent care and walk-in clinics | 61 | #54 of 197 | 23 | 0.3 | $33.5M | 136 | 70 |
| Electricians | 61 | #103 of 383 | 187 | 2.8 | $10.7M | 89 | 416 |
| Bakeries and dessert shops | 61 | #109 of 387 | 626 | 9.4 | $4.2M | 101 | 378 |
| Pet businesses | 60 | #115 of 387 | 758 | 11.4 | $827K | 94 | 417 |
| Landscaping and lawn care | 60 | #137 of 385 | 412 | 6.2 | $2.5M | 85 | 794 |
| Restaurants and cafes | 59 | #140 of 387 | 6,980 | 105.3 | $377K | 102 | 3,018 |
| Fast food and sandwich shops | 59 | #143 of 387 | 949 | 14.3 | $2.8M | 91 | 1,373 |
| Laundromats | 58 | #124 of 364 | 95 | 1.4 | $13.8M | 110 | 59 |
| Auto repair shops | 58 | #135 of 387 | 1,297 | 19.6 | $440K | 99 | 576 |
| Grocery stores | 58 | #138 of 387 | 425 | 6.4 | $9.7M | 104 | 273 |
| Pet stores | 57 | #135 of 382 | 142 | 2.1 | $4.4M | 98 | 66 |
| Home repair trades | 55 | #158 of 387 | 976 | 14.7 | $2M | 84 | 1,180 |
| Grocery and convenience stores | 55 | #170 of 387 | 1,257 | 19.0 | $3.3M | 96 | 521 |
| Clothing and shoe stores | 55 | #173 of 387 | 1,080 | 16.3 | $1.2M | 95 | 562 |
| Sit-down restaurants | 54 | #162 of 387 | 3,943 | 59.5 | $667K | 100 | 1,267 |
| Auto repair and car care | 52 | #193 of 387 | 2,247 | 33.9 | $254K | 94 | 918 |
| Clothing, shoes and laundry | 52 | #197 of 387 | 1,537 | 23.2 | $850K | 97 | 704 |
| Lawn, cleaning and pest control | 51 | #175 of 387 | 794 | 12.0 | $1.3M | 77 | 1,446 |
| Chiropractors | 51 | #183 of 386 | 345 | 5.2 | $2.2M | 93 | 202 |
| Physical therapy | 51 | #189 of 386 | 356 | 5.4 | $2.2M | 90 | 251 |
| Veterinarians | 51 | #195 of 384 | 289 | 4.4 | $2.2M | 80 | 211 |
| Gyms | 50 | #194 of 387 | 497 | 7.5 | $1.1M | 82 | 207 |
| Convenience stores | 50 | #202 of 387 | 644 | 9.7 | $6.4M | 81 | 248 |
| Oil change and quick lube | 49 | #158 of 290 | 51 | 0.8 | $11.2M | 81 | 56 |
| Car washes and detailing | 49 | #201 of 387 | 252 | 3.8 | $2.3M | 90 | 112 |
| Child care and preschools | 49 | #204 of 387 | 443 | 6.7 | $747K | 75 | 402 |
| House cleaning | 48 | #210 of 375 | 226 | 3.4 | $4.5M | 71 | 499 |
| Roofing and gutters | 48 | #211 of 381 | 357 | 5.4 | $5.6M | 66 | 158 |
| Pest control | 46 | #203 of 345 | 156 | 2.4 | $6.5M | 64 | 153 |
| Dentists and orthodontists | 46 | #220 of 387 | 841 | 12.7 | $915K | 93 | 580 |
| Dry cleaners | 44 | #171 of 272 | 104 | 1.6 | $12.6M | 80 | 83 |
| Yoga, Pilates and fitness studios | 43 | #237 of 347 | 181 | 2.7 | $2.9M | 72 | 207 |
| Optometrists and eye care | 42 | #273 of 386 | 322 | 4.9 | $2.4M | 76 | 109 |
| Property management | 40 | #275 of 374 | 308 | 4.6 | Index only | 61 | 410 |
| Gyms, studios and classes | 40 | #291 of 387 | 1,055 | 15.9 | $503K | 76 | 413 |
| Mortgage brokers and lenders | 39 | #276 of 373 | 350 | 5.3 | Index only | 76 | 197 |
| Barbershops | 37 | #302 of 387 | 473 | 7.1 | $1.3M | 70 | 59 |
| Martial arts and dance studios | 37 | #317 of 387 | 377 | 5.7 | $1.4M | 70 | 206 |
| Hair salons | 37 | #320 of 387 | 1,811 | 27.3 | $343K | 80 | 533 |
| Home inspectors | 36 | #185 of 243 | 81 | 1.2 | Index only | 49 | 75 |
| Doctors, dentists and clinics | 35 | #319 of 387 | 6,283 | 94.8 | $123K | 80 | 2,873 |
| Spas and skin care | 35 | #337 of 387 | 906 | 13.7 | $686K | 78 | 226 |
| Nail salons | 35 | #338 of 387 | 514 | 7.8 | $1.2M | 72 | 273 |
| Real estate agents and brokers | 35 | #343 of 387 | 2,995 | 45.2 | Index only | 64 | 1,401 |
| Primary care and pediatrics | 34 | #307 of 387 | 590 | 8.9 | $1.3M | 73 | 1,661 |
| Real estate | 34 | #349 of 387 | 3,734 | 56.3 | Index only | 64 | 2,376 |
| Tire shops | 33 | #299 of 386 | 353 | 5.3 | $1.6M | 64 | 137 |
| Salons, barbers and spas | 33 | #352 of 387 | 3,787 | 57.1 | $164K | 77 | 1,111 |
Household spending in the Jacksonville metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $570M | $860 | 90 |
| Gasoline and other fuels | $1.8B | $2,719 | 105 |
| Food away from home | $2.6B | $3,963 | 97 |
| Groceries | $4.1B | $6,192 | 98 |
| Personal care products and services | $621.1M | $937 | 93 |
| Child care and other personal services | $331.1M | $499 | 86 |
| Memberships, classes and admissions | $530.8M | $801 | 81 |
| Medical and dental services | $769.7M | $1,161 | 90 |
| Pets | $626.8M | $945 | 104 |
| Clothing, shoes and related services | $1.3B | $1,971 | 96 |
| Vehicle insurance | $1.5B | $2,318 | 118 |
| Home repairs, maintenance and insurance | $2B | $3,006 | 100 |
| Lawn care, cleaning and other household services | $1B | $1,540 | 109 |
| Rent and homeowner costs | $10.4B | $15,658 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jacksonville metro area
- Population, 2025 estimate
- 1,785,500+10.7% since 2020
- Households
- 663,101
- Median age
- 40.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 3,202 sq. mi.
- People per square mile
- 526
- Median household income
- $79,643+29.0% vs. 2015–2019, before inflation
- Average household income
- $108,638
- Median home value
- $343,400
- Jobs located here
- 779,445
- Daytime population
- 1,697,743Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jacksonville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jacksonville metro area 5
- Duval County, FL1,023,153 people
- St. Johns County, FL306,934 people
- Clay County, FL227,584 people
- Nassau County, FL97,859 people
- Baker County, FL28,430 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Jacksonville, FL metro area growing?
Population estimates put the Jacksonville metro area at 1,785,500 people in 2025, up 10.7% since 2020, faster than the U.S. (+3.1%). It has 663,101 households. Median household income rose 29.0% from the 2015–2019 survey, before inflation.
How much do households in the Jacksonville, FL metro area spend?
Households in the Jacksonville metro area spend about $10.4B a year on rent and homeowner costs, $4.1B on groceries and $2.6B on food away from home. Set against the U.S., households in the Jacksonville metro area spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).
Which business types have the highest market scores in the Jacksonville, FL metro area?
The highest Groundwork market scores in the Jacksonville metro area are for insurance agencies (73), funeral homes (70) and coffee shops and cafes (67). The Jacksonville metro area ranks #66 of 387 scored metro areas for insurance agencies.
How does the Jacksonville, FL metro area compare with the U.S.?
The median household income in the Jacksonville metro area is $79,643 a year, in line with the U.S. median of $80,734. The population rose 10.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $343,400, against $332,700 for the U.S. For its number of households, the Jacksonville metro area has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for urgent care and walk-in clinics (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Jacksonville metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jacksonville metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Florida · Every U.S. market · How we measure
Screening a site or an acquisition in the Jacksonville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.