County profile · Florida
Seminole County, FL market data
How Seminole County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 491,884
- +4.3% since 2020
- Households
- 187,248
- Median household income
- $85,761
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $386,900
- Jobs located here
- 227,139
- Highest market score
- 81
- Gas stations, #128 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Seminole County by name and distance, and the households and spending within reach. Or open the report at the center of Seminole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Seminole County has an estimated 491,884 people and 187,248 households. Population estimates put the population change in Seminole County from 2020 to 2025 at +4.3%, faster than the U.S. (+3.1%). Median household income in Seminole County is $85,761, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
Relative to the U.S., household spending in Seminole County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (87).
Of the business types scored in Seminole County, gas stations (81), funeral homes (74) and grocery stores (73) have the highest Groundwork market scores. For gas stations, that ranks #128 of 2,358 scored counties.
Seminole County is part of the Orlando-Kissimmee-Sanford metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (2.4 times the U.S. rate) and lowest for funeral homes (48% below the U.S. rate).
All 56 business types in Seminole County
Highest Groundwork market score first. Each score compares Seminole County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 81 | #128 of 2,358 | 131 | 7.0 | $4.1M | 171 | 98 |
| Funeral homes | 74 | #157 of 1,472 | 21 | 1.1 | $1.2M | 184 | 17 |
| Grocery stores | 73 | #340 of 2,070 | 100 | 5.3 | $11.9M | 128 | 77 |
| Laundromats | 72 | #138 of 785 | 21 | 1.1 | $18.3M | 146 | 12 |
| Grocery and convenience stores | 71 | #412 of 2,402 | 303 | 16.2 | $3.9M | 116 | 135 |
| Convenience stores | 70 | #438 of 2,261 | 153 | 8.2 | $7.8M | 99 | 58 |
| Coffee shops and cafes | 64 | #480 of 2,063 | 197 | 10.5 | $3.9M | 106 | 92 |
| Pizza | 63 | #545 of 2,090 | 140 | 7.5 | $5.5M | 109 | 418 |
| Clothing and shoe stores | 63 | #584 of 2,087 | 233 | 12.4 | $1.7M | 130 | 132 |
| Electricians | 60 | #360 of 1,160 | 52 | 2.8 | $11.3M | 94 | 160 |
| Bakeries and dessert shops | 60 | #558 of 1,889 | 188 | 10.0 | $4.1M | 100 | 100 |
| Fast food and sandwich shops | 60 | #741 of 2,222 | 238 | 12.7 | $3.3M | 107 | 418 |
| Pet stores | 57 | #371 of 974 | 49 | 2.6 | $3.8M | 84 | 18 |
| Landscaping and lawn care | 57 | #533 of 1,493 | 120 | 6.4 | $2.5M | 86 | 286 |
| Clothing, shoes and laundry | 57 | #830 of 2,210 | 358 | 19.1 | $1.1M | 122 | 177 |
| Restaurants and cafes | 57 | #880 of 2,405 | 1,939 | 103.6 | $400K | 108 | 891 |
| Collision repair and body shops | 56 | #515 of 1,327 | 47 | 2.5 | $3.6M | 117 | 57 |
| Sit-down restaurants | 56 | #916 of 2,405 | 1,091 | 58.3 | $712K | 107 | 372 |
| Veterinarians | 55 | #617 of 1,485 | 85 | 4.5 | $2.2M | 80 | 75 |
| HVAC and plumbing | 54 | #722 of 1,707 | 142 | 7.6 | $4.1M | 87 | 219 |
| Pet businesses | 54 | #915 of 2,200 | 261 | 13.9 | $712K | 81 | 157 |
| Child care and preschools | 52 | #777 of 1,611 | 134 | 7.2 | $744K | 74 | 122 |
| Pet grooming and boarding | 51 | #719 of 1,461 | 99 | 5.3 | $1.9M | 74 | 64 |
| Tire shops | 51 | #759 of 1,530 | 81 | 4.3 | $2.1M | 84 | 32 |
| Urgent care and walk-in clinics | 50 | #160 of 325 | 9 | 0.5 | $25.1M | 102 | 20 |
| Oil change and quick lube | 49 | #260 of 479 | 15 | 0.8 | $11.3M | 82 | 15 |
| Auto repair shops | 48 | #1,298 of 2,378 | 413 | 22.1 | $411K | 93 | 190 |
| House cleaning | 47 | #485 of 847 | 56 | 3.0 | $5.4M | 84 | 180 |
| Lawn, cleaning and pest control | 47 | #973 of 1,771 | 223 | 11.9 | $1.3M | 80 | 530 |
| Barbershops | 44 | #866 of 1,356 | 144 | 7.7 | $1.3M | 67 | 14 |
| Physical therapy | 43 | #898 of 1,422 | 110 | 5.9 | $2.1M | 85 | 97 |
| Auto repair and car care | 42 | #1,569 of 2,401 | 757 | 40.4 | $224K | 84 | 285 |
| Dry cleaners | 41 | #347 of 507 | 28 | 1.5 | $13.7M | 88 | 33 |
| Pest control | 41 | #473 of 699 | 47 | 2.5 | $6.4M | 63 | 64 |
| Home repair trades | 41 | #1,462 of 2,057 | 354 | 18.9 | $1.7M | 68 | 467 |
| Property management | 39 | #639 of 910 | 81 | 4.3 | Index only | 67 | 129 |
| Nail salons | 39 | #976 of 1,328 | 189 | 10.1 | $969K | 58 | 44 |
| Insurance agencies | 38 | #1,548 of 2,272 | 411 | 21.9 | $1.1M | 88 | 347 |
| Optometrists and eye care | 37 | #969 of 1,302 | 95 | 5.1 | $2.4M | 76 | 54 |
| Car washes and detailing | 37 | #1,061 of 1,451 | 87 | 4.6 | $2M | 78 | 44 |
| Primary care and pediatrics | 35 | #1,280 of 1,656 | 188 | 10.0 | $1.2M | 67 | 454 |
| Gyms | 35 | #1,397 of 1,792 | 223 | 11.9 | $721K | 55 | 88 |
| Chiropractors | 34 | #1,185 of 1,490 | 163 | 8.7 | $1.4M | 58 | 84 |
| Roofing and gutters | 33 | #953 of 1,177 | 160 | 8.5 | $3.7M | 43 | 88 |
| Real estate agents and brokers | 33 | #1,951 of 2,176 | 840 | 44.9 | Index only | 66 | 459 |
| Hair salons | 33 | #1,955 of 2,339 | 635 | 33.9 | $288K | 67 | 203 |
| Home inspectors | 32 | #343 of 415 | 21 | 1.1 | Index only | 55 | 32 |
| Yoga, Pilates and fitness studios | 32 | #661 of 777 | 68 | 3.6 | $2.4M | 58 | 88 |
| Martial arts and dance studios | 32 | #1,116 of 1,334 | 130 | 6.9 | $1.2M | 61 | 106 |
| Gyms, studios and classes | 32 | #1,747 of 2,088 | 421 | 22.5 | $382K | 58 | 194 |
| Real estate | 32 | #2,021 of 2,229 | 1,088 | 58.1 | Index only | 64 | 806 |
| Salons, barbers and spas | 32 | #2,087 of 2,385 | 1,437 | 76.7 | $127K | 60 | 346 |
| Spas and skin care | 31 | #1,516 of 1,769 | 435 | 23.2 | $421K | 48 | 77 |
| Dentists and orthodontists | 30 | #1,648 of 1,886 | 308 | 16.4 | $733K | 74 | 230 |
| Mortgage brokers and lenders | 29 | #797 of 887 | 146 | 7.8 | Index only | 53 | 75 |
| Doctors, dentists and clinics | 29 | #2,136 of 2,394 | 2,208 | 117.9 | $102K | 67 | 939 |
Household spending in Seminole County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $169.9M | $908 | 95 |
| Gasoline and other fuels | $532.7M | $2,845 | 110 |
| Food away from home | $776.4M | $4,146 | 102 |
| Groceries | $1.2B | $6,375 | 101 |
| Personal care products and services | $183.2M | $978 | 97 |
| Child care and other personal services | $99.7M | $532 | 92 |
| Memberships, classes and admissions | $160.8M | $859 | 87 |
| Medical and dental services | $225.7M | $1,205 | 94 |
| Pets | $185.9M | $993 | 109 |
| Clothing, shoes and related services | $384.6M | $2,054 | 100 |
| Vehicle insurance | $454.1M | $2,425 | 124 |
| Home repairs, maintenance and insurance | $588.5M | $3,143 | 104 |
| Lawn care, cleaning and other household services | $300.5M | $1,605 | 114 |
| Rent and homeowner costs | $3B | $16,205 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Seminole County
- Population, 2025 estimate
- 491,884+4.3% since 2020
- Households
- 187,248
- Median age
- 40.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 309 sq. mi.
- People per square mile
- 1,556
- Median household income
- $85,761+28.5% vs. 2015–2019, before inflation
- Average household income
- $114,520
- Median home value
- $386,900
- Jobs located here
- 227,139
- Daytime population
- 473,582Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Seminole County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Seminole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Seminole County, FL growing?
Population estimates put Seminole County at 491,884 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 187,248 households. Median household income rose 28.5% from the 2015–2019 survey, before inflation.
How much do households in Seminole County, FL spend?
Households in Seminole County spend about $3B a year on rent and homeowner costs, $1.2B on groceries and $776.4M on food away from home. Set against the U.S., households in Seminole County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (87).
Which business types have the highest market scores in Seminole County, FL?
The highest Groundwork market scores in Seminole County are for gas stations (81), funeral homes (74) and grocery stores (73). Seminole County ranks #128 of 2,358 scored counties for gas stations.
How does Seminole County, FL compare with the U.S.?
The median household income in Seminole County is $85,761 a year, 6% above the U.S. median of $80,734. The population rose 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $386,900, against $332,700 for the U.S. For its number of households, Seminole County has the most map listings, relative to the U.S., for roofing and gutter companies (2.4 times the U.S. rate) and the fewest for funeral homes (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Seminole County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Seminole County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Seminole County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Seminole County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.