County profile · Florida
Washington County, FL market data
How Washington County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,695
- +5.4% since 2020
- Households
- 9,287
- Median household income
- $58,210
- +57.2% vs. 2015–2019, before inflation
- Median home value
- $171,000
- Jobs located here
- 6,133
- Highest market score
- 85
- Insurance agencies, #121 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Washington County has an estimated 26,695 people and 9,287 households. Between 2020 and 2025, the population of Washington County grew 5.4%, faster than the U.S. (+3.1%). Median household income in Washington County is $58,210, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 57.2%, before inflation.
Relative to the U.S., household spending in Washington County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Washington County, insurance agencies (85), dentists and orthodontists (66) and auto repair shops (66) have the highest Groundwork market scores. For insurance agencies, that ranks #121 of 2,272 scored counties.
Washington County is part of the Panama City-Panama City Beach metro area. Against the U.S., map listings per household run highest for gas stations (2.6 times the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #121 of 2,272 | 5 | 5.4 | $5M | 395 | 7 |
| Dentists and orthodontists | 66 | #375 of 1,886 | 5 | 5.4 | $1.8M | 181 | 5 |
| Auto repair shops | 66 | #511 of 2,378 | 19 | 20.5 | $458K | 103 | 4 |
| Auto repair and car care | 63 | #642 of 2,401 | 34 | 36.6 | $256K | 95 | 6 |
| Real estate agents and brokers | 62 | #458 of 2,176 | 10 | 10.8 | Index only | 229 | 7 |
| Real estate | 62 | #490 of 2,229 | 12 | 12.9 | Index only | 240 | 11 |
| Sit-down restaurants | 61 | #710 of 2,405 | 36 | 38.8 | $816K | 123 | 12 |
| Clothing and shoe stores | 60 | #673 of 2,087 | 8 | 8.6 | $1.9M | 148 | 4 |
| Doctors, dentists and clinics | 60 | #747 of 2,394 | 34 | 36.6 | $262K | 172 | 16 |
| Restaurants and cafes | 59 | #797 of 2,405 | 66 | 71.1 | $445K | 120 | 34 |
| Clothing, shoes and laundry | 57 | #822 of 2,210 | 13 | 14.0 | $1.2M | 131 | 4 |
| Gyms, studios and classes | 53 | #895 of 2,088 | 7 | 7.5 | $704K | 106 | Under 3 |
| Coffee shops and cafes | 51 | #984 of 2,063 | 9 | 9.7 | $3.3M | 88 | 3 |
| Grocery stores | 50 | #1,018 of 2,070 | 6 | 6.5 | $8.5M | 91 | Under 3 |
| Pizza | 49 | #1,066 of 2,090 | 6 | 6.5 | $4.9M | 96 | 19 |
| Pet businesses | 49 | #1,171 of 2,200 | 12 | 12.9 | $572K | 65 | 4 |
| Funeral homes | 47 | #806 of 1,472 | 5 | 5.4 | $312K | 46 | 3 |
| Grocery and convenience stores | 47 | #1,322 of 2,402 | 19 | 20.5 | $2.7M | 79 | 7 |
| Child care and preschools | 46 | #946 of 1,611 | 5 | 5.4 | $605K | 60 | 4 |
| Landscaping and lawn care | 45 | #879 of 1,493 | 7 | 7.5 | $1.7M | 58 | 8 |
| Gas stations | 45 | #1,422 of 2,358 | 26 | 28.0 | $1.1M | 46 | 12 |
| Lawn, cleaning and pest control | 42 | #1,188 of 1,771 | 12 | 12.9 | $993K | 59 | 12 |
| Convenience stores | 42 | #1,401 of 2,261 | 9 | 9.7 | $5.6M | 72 | 5 |
| Primary care and pediatrics | 39 | #1,197 of 1,656 | 10 | 10.8 | $891K | 50 | 8 |
| Salons, barbers and spas | 38 | #1,830 of 2,385 | 41 | 44.1 | $174K | 82 | 6 |
| Nail salons | 37 | #1,008 of 1,328 | 5 | 5.4 | $1.4M | 85 | Under 3 |
| Home repair trades | 37 | #1,606 of 2,057 | 11 | 11.8 | $2.1M | 87 | 25 |
| Fast food and sandwich shops | 33 | #1,755 of 2,222 | 15 | 16.2 | $2M | 64 | 19 |
| Veterinarians | 27 | #1,284 of 1,485 | 8 | 8.6 | $858K | 32 | Under 3 |
| Hair salons | 27 | #2,107 of 2,339 | 30 | 32.3 | $237K | 55 | 6 |
| Roofing and gutters | 19 | #1,124 of 1,177 | 9 | 9.7 | $2.6M | 30 | 4 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.3 | $2.2M | 86 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.3 | $2.2M | 71 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.3 | $1.2M | 61 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.2 | $1.6M | 126 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.2 | $4M | 62 | 4 |
| Physical therapy | Not scored | Not scored | 3 | 3.2 | $3M | 124 | 3 |
| Spas and skin care | Not scored | Not scored | 3 | 3.2 | $2.4M | 271 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.2 | $3.6M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.2 | $11.6M | Too few | 11 |
| Pest control | Not scored | Not scored | 2 | 2.2 | $6M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.2 | $3.4M | Too few | 4 |
| Tire shops | Not scored | Not scored | 2 | 2.2 | $4.4M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.1 | $29.4M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.1 | $8.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $15M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $15M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $8.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $8.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $6.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.7M | $937 | 98 |
| Gasoline and other fuels | $28.8M | $3,101 | 119 |
| Food away from home | $29.4M | $3,162 | 78 |
| Groceries | $50.8M | $5,473 | 87 |
| Personal care products and services | $7.1M | $767 | 76 |
| Child care and other personal services | $3M | $326 | 56 |
| Memberships, classes and admissions | $4.9M | $531 | 54 |
| Medical and dental services | $8.9M | $960 | 74 |
| Pets | $6.9M | $739 | 81 |
| Clothing, shoes and related services | $15M | $1,615 | 79 |
| Vehicle insurance | $24.8M | $2,673 | 137 |
| Home repairs, maintenance and insurance | $23.1M | $2,490 | 82 |
| Lawn care, cleaning and other household services | $11.9M | $1,283 | 91 |
| Rent and homeowner costs | $124.7M | $13,424 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 26,695+5.4% since 2020
- Households
- 9,287
- Median age
- 41.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 585 sq. mi.
- People per square mile
- 44
- Median household income
- $58,210+57.2% vs. 2015–2019, before inflation
- Average household income
- $73,563
- Median home value
- $171,000
- Jobs located here
- 6,133
- Daytime population
- 21,519Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Washington County, FL growing?
Population estimates put Washington County at 26,695 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 9,287 households. Median household income rose 57.2% from the 2015–2019 survey, before inflation.
How much do households in Washington County, FL spend?
Households in Washington County spend about $124.7M a year on rent and homeowner costs, $50.8M on groceries and $29.4M on food away from home. Set against the U.S., households in Washington County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Washington County, FL?
The highest Groundwork market scores in Washington County are for insurance agencies (85), dentists and orthodontists (66) and auto repair shops (66). Washington County ranks #121 of 2,272 scored counties for insurance agencies.
How does Washington County, FL compare with the U.S.?
The median household income in Washington County is $58,210 a year, 28% below the U.S. median of $80,734. The population rose 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $171,000, against $332,700 for the U.S. For its number of households, Washington County has the most map listings, relative to the U.S., for gas stations (2.6 times the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.