County profile · Florida
Marion County, FL market data
How Marion County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 442,660
- +17.3% since 2020
- Households
- 164,881
- Median household income
- $61,010
- +34.5% vs. 2015–2019, before inflation
- Median home value
- $243,100
- Jobs located here
- 117,529
- Highest market score
- 89
- Funeral homes, #26 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Marion County by name and distance, and the households and spending within reach. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marion County has an estimated 442,660 people and 164,881 households. Between 2020 and 2025, the population of Marion County grew 17.3%, faster than the U.S. (+3.1%). Median household income in Marion County is $61,010, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
Relative to the U.S., household spending in Marion County runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Marion County, funeral homes (89), coffee shops and cafes (78) and bakeries and dessert shops (75) have the highest Groundwork market scores. For funeral homes, that ranks #26 of 1,472 scored counties.
Marion County is part of the Ocala metro area. Against the U.S., map listings per household run highest for pest control companies (93% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (54% below the U.S. rate).
All 56 business types in Marion County
Highest Groundwork market score first. Each score compares Marion County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 89 | #26 of 1,472 | 32 | 1.9 | $1.1M | 158 | 18 |
| Coffee shops and cafes | 78 | #141 of 2,063 | 95 | 5.8 | $5.8M | 155 | 39 |
| Bakeries and dessert shops | 75 | #170 of 1,889 | 95 | 5.8 | $5.8M | 139 | 42 |
| Insurance agencies | 74 | #362 of 2,272 | 195 | 11.8 | $2M | 155 | 128 |
| Fast food and sandwich shops | 72 | #311 of 2,222 | 152 | 9.2 | $3.6M | 118 | 224 |
| Restaurants and cafes | 71 | #382 of 2,405 | 1,226 | 74.4 | $446K | 120 | 469 |
| Dry cleaners | 70 | #68 of 507 | 12 | 0.7 | $23.1M | 147 | 11 |
| Pizza | 70 | #316 of 2,090 | 102 | 6.2 | $5.4M | 106 | 224 |
| Grocery stores | 70 | #417 of 2,070 | 94 | 5.7 | $9.8M | 106 | 48 |
| Yoga, Pilates and fitness studios | 69 | #102 of 777 | 18 | 1.1 | $5.3M | 130 | 27 |
| Grocery and convenience stores | 69 | #474 of 2,402 | 281 | 17.0 | $3.3M | 97 | 79 |
| Optometrists and eye care | 66 | #284 of 1,302 | 48 | 2.9 | $3.4M | 110 | 21 |
| Collision repair and body shops | 66 | #301 of 1,327 | 36 | 2.2 | $3.7M | 122 | 36 |
| Clothing and shoe stores | 66 | #496 of 2,087 | 152 | 9.2 | $1.8M | 144 | 70 |
| Convenience stores | 66 | #562 of 2,261 | 145 | 8.8 | $6.4M | 81 | 31 |
| Mortgage brokers and lenders | 65 | #175 of 887 | 45 | 2.7 | Index only | 130 | 18 |
| Child care and preschools | 65 | #404 of 1,611 | 69 | 4.2 | $850K | 85 | 50 |
| Property management | 64 | #225 of 910 | 40 | 2.4 | Index only | 103 | 38 |
| Gyms | 64 | #406 of 1,792 | 83 | 5.0 | $1.1M | 88 | 27 |
| Sit-down restaurants | 64 | #583 of 2,405 | 739 | 44.8 | $740K | 112 | 201 |
| House cleaning | 61 | #224 of 847 | 33 | 2.0 | $6.7M | 104 | 99 |
| Electricians | 61 | #338 of 1,160 | 40 | 2.4 | $10.7M | 89 | 89 |
| Gas stations | 61 | #718 of 2,358 | 209 | 12.7 | $2.1M | 89 | 173 |
| Clothing, shoes and laundry | 60 | #719 of 2,210 | 238 | 14.4 | $1.2M | 132 | 90 |
| Martial arts and dance studios | 59 | #421 of 1,334 | 55 | 3.3 | $1.7M | 86 | 19 |
| Laundromats | 58 | #297 of 785 | 23 | 1.4 | $12M | 96 | 9 |
| Gyms, studios and classes | 58 | #699 of 2,088 | 156 | 9.5 | $611K | 92 | 46 |
| Nail salons | 57 | #491 of 1,328 | 89 | 5.4 | $1.5M | 89 | 17 |
| Pet grooming and boarding | 57 | #559 of 1,461 | 61 | 3.7 | $2.1M | 83 | 40 |
| Barbershops | 54 | #609 of 1,356 | 107 | 6.5 | $1.2M | 65 | 3 |
| Chiropractors | 53 | #659 of 1,490 | 74 | 4.5 | $2.2M | 94 | 47 |
| Dentists and orthodontists | 53 | #830 of 1,886 | 147 | 8.9 | $1.1M | 115 | 109 |
| Landscaping and lawn care | 50 | #709 of 1,493 | 101 | 6.1 | $2.2M | 74 | 247 |
| Tire shops | 50 | #787 of 1,530 | 70 | 4.2 | $1.9M | 77 | 28 |
| Roofing and gutters | 49 | #623 of 1,177 | 65 | 3.9 | $6.6M | 78 | 39 |
| Pet stores | 48 | #528 of 974 | 41 | 2.5 | $3.1M | 69 | 15 |
| Home repair trades | 48 | #1,150 of 2,057 | 226 | 13.7 | $1.9M | 78 | 284 |
| Urgent care and walk-in clinics | 47 | #181 of 325 | 9 | 0.5 | $18.4M | 75 | 14 |
| Physical therapy | 47 | #796 of 1,422 | 68 | 4.1 | $2.4M | 101 | 83 |
| HVAC and plumbing | 47 | #968 of 1,707 | 121 | 7.3 | $3.5M | 74 | 156 |
| Car washes and detailing | 46 | #821 of 1,451 | 57 | 3.5 | $2.4M | 94 | 38 |
| Hair salons | 46 | #1,385 of 2,339 | 336 | 20.4 | $392K | 91 | 91 |
| Auto repair shops | 46 | #1,411 of 2,378 | 364 | 22.1 | $370K | 83 | 155 |
| Spas and skin care | 44 | #1,109 of 1,769 | 178 | 10.8 | $741K | 85 | 34 |
| Lawn, cleaning and pest control | 43 | #1,141 of 1,771 | 179 | 10.9 | $1.2M | 73 | 403 |
| Oil change and quick lube | 42 | #324 of 479 | 14 | 0.8 | $9.6M | 70 | 15 |
| Auto repair and car care | 42 | #1,571 of 2,401 | 612 | 37.1 | $220K | 82 | 249 |
| Primary care and pediatrics | 40 | #1,153 of 1,656 | 119 | 7.2 | $1.4M | 78 | 291 |
| Salons, barbers and spas | 39 | #1,789 of 2,385 | 722 | 43.8 | $183K | 86 | 149 |
| Pet businesses | 38 | #1,618 of 2,200 | 247 | 15.0 | $520K | 59 | 145 |
| Veterinarians | 37 | #1,047 of 1,485 | 81 | 4.9 | $1.6M | 58 | 90 |
| Doctors, dentists and clinics | 37 | #1,813 of 2,394 | 1,169 | 70.9 | $142K | 93 | 565 |
| Real estate | 36 | #1,852 of 2,229 | 650 | 39.4 | Index only | 81 | 424 |
| Real estate agents and brokers | 35 | #1,865 of 2,176 | 547 | 33.2 | Index only | 77 | 273 |
| Pest control | 31 | #598 of 699 | 45 | 2.7 | $4.9M | 48 | 57 |
| Home inspectors | 28 | #372 of 415 | 18 | 1.1 | Index only | 48 | 27 |
Household spending in Marion County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $134.9M | $818 | 85 |
| Gasoline and other fuels | $442.5M | $2,684 | 103 |
| Food away from home | $547M | $3,317 | 82 |
| Groceries | $925.8M | $5,615 | 89 |
| Personal care products and services | $131.9M | $800 | 80 |
| Child care and other personal services | $58.6M | $356 | 61 |
| Memberships, classes and admissions | $95.3M | $578 | 59 |
| Medical and dental services | $165.6M | $1,004 | 78 |
| Pets | $128.5M | $780 | 86 |
| Clothing, shoes and related services | $277.1M | $1,681 | 82 |
| Vehicle insurance | $380.7M | $2,309 | 118 |
| Home repairs, maintenance and insurance | $426.7M | $2,588 | 86 |
| Lawn care, cleaning and other household services | $219.7M | $1,332 | 94 |
| Rent and homeowner costs | $2.3B | $13,845 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marion County
- Population, 2025 estimate
- 442,660+17.3% since 2020
- Households
- 164,881
- Median age
- 46.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,588 sq. mi.
- People per square mile
- 252
- Median household income
- $61,010+34.5% vs. 2015–2019, before inflation
- Average household income
- $79,982
- Median home value
- $243,100
- Jobs located here
- 117,529
- Daytime population
- 371,865Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Marion County, FL growing?
Population estimates put Marion County at 442,660 people in 2025, up 17.3% since 2020, faster than the U.S. (+3.1%). It has 164,881 households. Median household income rose 34.5% from the 2015–2019 survey, before inflation.
How much do households in Marion County, FL spend?
Households in Marion County spend about $2.3B a year on rent and homeowner costs, $925.8M on groceries and $547M on food away from home. Set against the U.S., households in Marion County spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Marion County, FL?
The highest Groundwork market scores in Marion County are for funeral homes (89), coffee shops and cafes (78) and bakeries and dessert shops (75). Marion County ranks #26 of 1,472 scored counties for funeral homes.
How does Marion County, FL compare with the U.S.?
The median household income in Marion County is $61,010 a year, 24% below the U.S. median of $80,734. The population rose 17.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,100, against $332,700 for the U.S. For its number of households, Marion County has the most map listings, relative to the U.S., for pest control companies (93% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Marion County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.