Metro area profile · Florida
Pensacola-Ferry Pass-Brent, FL metro area market data
Population, household spending and competition for 56 business types in the Pensacola-Ferry Pass-Brent metro area, each scored against other metro areas.
- Population, 2025
- 544,949
- +6.5% since 2020
- Households
- 201,632
- Median household income
- $75,967
- +35.6% vs. 2015–2019, before inflation
- Median home value
- $286,000
- Jobs located here
- 205,446
- Highest market score
- 82
- Dry cleaners, #7 of 272 scored metro areas
A site report maps the competitors on map listings around any address in the Pensacola-Ferry Pass-Brent metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 544,949 people live in the Pensacola-Ferry Pass-Brent metro area, in 201,632 households. Population estimates show the Pensacola-Ferry Pass-Brent metro area grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Pensacola-Ferry Pass-Brent metro area is $75,967 a year, 6% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Pensacola-Ferry Pass-Brent metro area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
The highest Groundwork market scores in the Pensacola-Ferry Pass-Brent metro area are for dry cleaners (82), insurance agencies (78) and pizza places (75). The Pensacola-Ferry Pass-Brent metro area ranks #7 of 272 scored metro areas for dry cleaners.
The Pensacola-Ferry Pass-Brent metro area takes in 2 counties: Escambia County and Santa Rosa County. For its number of households, the Pensacola-Ferry Pass-Brent metro area has the most map listings, relative to the U.S., for home inspectors (2.2 times the U.S. rate) and the fewest for dry cleaners (62% below the U.S. rate).
All 56 business types in the Pensacola-Ferry Pass-Brent metro area
Highest Groundwork market score first. Each score compares the Pensacola-Ferry Pass-Brent metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 82 | #7 of 272 | 10 | 0.5 | $38.1M | 243 | 10 |
| Insurance agencies | 78 | #47 of 387 | 252 | 12.5 | $2M | 156 | 174 |
| Pizza | 75 | #29 of 387 | 120 | 6.0 | $6.4M | 126 | 352 |
| Funeral homes | 73 | #60 of 377 | 29 | 1.4 | $994K | 146 | 18 |
| Child care and preschools | 72 | #48 of 387 | 85 | 4.2 | $1.1M | 108 | 87 |
| Bakeries and dessert shops | 71 | #33 of 387 | 161 | 8.0 | $4.8M | 115 | 83 |
| Physical therapy | 70 | #59 of 386 | 66 | 3.3 | $3.4M | 143 | 60 |
| Coffee shops and cafes | 67 | #65 of 387 | 188 | 9.3 | $4.1M | 110 | 79 |
| Pet businesses | 67 | #71 of 387 | 235 | 11.7 | $774K | 88 | 80 |
| Dentists and orthodontists | 67 | #75 of 387 | 195 | 9.7 | $1.2M | 118 | 136 |
| Pet stores | 66 | #80 of 382 | 42 | 2.1 | $4.3M | 96 | 12 |
| Veterinarians | 66 | #85 of 384 | 72 | 3.6 | $2.5M | 93 | 43 |
| Restaurants and cafes | 66 | #89 of 387 | 2,018 | 100.1 | $380K | 102 | 757 |
| Gas stations | 66 | #90 of 387 | 197 | 9.8 | $2.9M | 123 | 185 |
| Clothing, shoes and laundry | 65 | #95 of 387 | 385 | 19.1 | $989K | 112 | 151 |
| Clothing and shoe stores | 63 | #112 of 387 | 275 | 13.6 | $1.4M | 109 | 133 |
| Auto repair shops | 62 | #100 of 387 | 394 | 19.5 | $458K | 103 | 165 |
| Pet grooming and boarding | 62 | #107 of 386 | 92 | 4.6 | $2M | 78 | 25 |
| Grocery stores | 62 | #110 of 387 | 124 | 6.1 | $9.8M | 106 | 68 |
| Sit-down restaurants | 61 | #109 of 387 | 1,096 | 54.4 | $699K | 105 | 322 |
| Fast food and sandwich shops | 61 | #131 of 387 | 290 | 14.4 | $2.6M | 87 | 352 |
| Laundromats | 60 | #116 of 364 | 32 | 1.6 | $11.9M | 95 | 8 |
| Auto repair and car care | 60 | #127 of 387 | 686 | 34.0 | $263K | 98 | 251 |
| Chiropractors | 59 | #120 of 386 | 85 | 4.2 | $2.7M | 111 | 48 |
| Mortgage brokers and lenders | 57 | #124 of 373 | 65 | 3.2 | Index only | 121 | 35 |
| Oil change and quick lube | 56 | #122 of 290 | 18 | 0.9 | $10M | 73 | 10 |
| Optometrists and eye care | 56 | #136 of 386 | 68 | 3.4 | $3.3M | 106 | 33 |
| Electricians | 56 | #151 of 383 | 64 | 3.2 | $9.1M | 76 | 107 |
| Collision repair and body shops | 54 | #168 of 381 | 52 | 2.6 | $3.5M | 113 | 52 |
| HVAC and plumbing | 54 | #171 of 387 | 141 | 7.0 | $4.1M | 87 | 176 |
| Urgent care and walk-in clinics | 52 | #93 of 197 | 9 | 0.4 | $25.1M | 102 | 18 |
| Landscaping and lawn care | 52 | #177 of 385 | 154 | 7.6 | $1.9M | 66 | 190 |
| Tire shops | 52 | #197 of 386 | 72 | 3.6 | $2.5M | 100 | 33 |
| Home repair trades | 50 | #196 of 387 | 317 | 15.7 | $1.8M | 76 | 328 |
| Grocery and convenience stores | 50 | #201 of 387 | 404 | 20.0 | $3M | 89 | 138 |
| House cleaning | 49 | #197 of 375 | 68 | 3.4 | $4.4M | 69 | 117 |
| Yoga, Pilates and fitness studios | 48 | #189 of 347 | 42 | 2.1 | $3.5M | 87 | 53 |
| Martial arts and dance studios | 48 | #214 of 387 | 95 | 4.7 | $1.6M | 77 | 36 |
| Lawn, cleaning and pest control | 46 | #210 of 387 | 266 | 13.2 | $1.1M | 67 | 353 |
| Property management | 46 | #225 of 374 | 73 | 3.6 | Index only | 76 | 97 |
| Car washes and detailing | 45 | #242 of 387 | 86 | 4.3 | $2.1M | 83 | 35 |
| Gyms | 45 | #250 of 387 | 163 | 8.1 | $910K | 70 | 53 |
| Gyms, studios and classes | 45 | #252 of 387 | 300 | 14.9 | $495K | 75 | 89 |
| Pest control | 44 | #214 of 345 | 44 | 2.2 | $6.8M | 67 | 46 |
| Roofing and gutters | 44 | #244 of 381 | 112 | 5.6 | $5.2M | 62 | 45 |
| Hair salons | 43 | #257 of 387 | 494 | 24.5 | $368K | 86 | 116 |
| Spas and skin care | 41 | #277 of 387 | 276 | 13.7 | $659K | 75 | 40 |
| Convenience stores | 40 | #263 of 387 | 235 | 11.7 | $5.2M | 66 | 70 |
| Nail salons | 40 | #300 of 387 | 152 | 7.5 | $1.2M | 72 | 38 |
| Barbershops | 39 | #292 of 387 | 144 | 7.1 | $1.3M | 67 | 12 |
| Salons, barbers and spas | 39 | #308 of 387 | 1,079 | 53.5 | $169K | 79 | 211 |
| Real estate | 36 | #329 of 387 | 912 | 45.2 | Index only | 78 | 577 |
| Doctors, dentists and clinics | 35 | #321 of 387 | 2,021 | 100.2 | $112K | 73 | 730 |
| Real estate agents and brokers | 35 | #340 of 387 | 748 | 37.1 | Index only | 75 | 354 |
| Primary care and pediatrics | 31 | #325 of 387 | 191 | 9.5 | $1.2M | 66 | 435 |
| Home inspectors | 29 | #224 of 243 | 26 | 1.3 | Index only | 45 | 29 |
Household spending in the Pensacola-Ferry Pass-Brent metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $180.5M | $895 | 93 |
| Gasoline and other fuels | $577.4M | $2,863 | 110 |
| Food away from home | $766M | $3,799 | 93 |
| Groceries | $1.2B | $6,056 | 96 |
| Personal care products and services | $181.9M | $902 | 90 |
| Child care and other personal services | $91.8M | $455 | 78 |
| Memberships, classes and admissions | $148.4M | $736 | 75 |
| Medical and dental services | $226M | $1,121 | 87 |
| Pets | $181.9M | $902 | 99 |
| Clothing, shoes and related services | $380.9M | $1,889 | 92 |
| Vehicle insurance | $493.6M | $2,448 | 125 |
| Home repairs, maintenance and insurance | $583.7M | $2,895 | 96 |
| Lawn care, cleaning and other household services | $299.2M | $1,484 | 105 |
| Rent and homeowner costs | $3.1B | $15,192 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pensacola-Ferry Pass-Brent metro area
- Population, 2025 estimate
- 544,949+6.5% since 2020
- Households
- 201,632
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 1,669 sq. mi.
- People per square mile
- 314
- Median household income
- $75,967+35.6% vs. 2015–2019, before inflation
- Average household income
- $99,236
- Median home value
- $286,000
- Jobs located here
- 205,446
- Daytime population
- 517,822Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pensacola-Ferry Pass-Brent metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pensacola-Ferry Pass-Brent metro area 2
- Escambia County, FL325,923 people
- Santa Rosa County, FL198,472 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Pensacola-Ferry Pass-Brent, FL metro area growing?
Population estimates put the Pensacola-Ferry Pass-Brent metro area at 544,949 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 201,632 households. Against the 2015–2019 survey, median household income rose 35.6%, before inflation.
How much do households in the Pensacola-Ferry Pass-Brent, FL metro area spend?
Households in the Pensacola-Ferry Pass-Brent metro area spend about $3.1B a year on rent and homeowner costs, $1.2B on groceries and $766M on food away from home. Relative to the U.S., household spending in the Pensacola-Ferry Pass-Brent metro area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Which business types have the highest market scores in the Pensacola-Ferry Pass-Brent, FL metro area?
Of the business types scored in the Pensacola-Ferry Pass-Brent metro area, dry cleaners (82), insurance agencies (78) and pizza places (75) have the highest Groundwork market scores. For dry cleaners, that ranks #7 of 272 scored metro areas.
How does the Pensacola-Ferry Pass-Brent, FL metro area compare with the U.S.?
Median household income in the Pensacola-Ferry Pass-Brent metro area is $75,967, 6% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $286,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.2 times the U.S. rate) and lowest for dry cleaners (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Pensacola-Ferry Pass-Brent metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pensacola-Ferry Pass-Brent metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Pensacola-Ferry Pass-Brent metro area?
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The button opens the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.