County profile · Florida
Monroe County, FL market data
How Monroe County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,406
- −2.9% since 2020
- Households
- 34,405
- Median household income
- $87,738
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $780,600
- Jobs located here
- 41,028
- Highest market score
- 71
- Funeral homes, #212 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monroe County has an estimated 80,406 people and 34,405 households. Population estimates show Monroe County declined 2.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in Monroe County is $87,738, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in Monroe County runs highest on lawn care, cleaning and other household services (an index of 117, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (87).
Of the business types scored in Monroe County, funeral homes (71), child care centers and preschools (67) and collision repair and body shops (55) have the highest Groundwork market scores. For funeral homes, that ranks #212 of 1,472 scored counties.
Monroe County is part of the Key West-Key Largo area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (3.8 times the U.S. rate) and lowest for insurance agencies (35% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 71 | #212 of 1,472 | 5 | 1.5 | $1.2M | 171 | 3 |
| Child care and preschools | 67 | #333 of 1,611 | 16 | 4.7 | $1.2M | 124 | 14 |
| Collision repair and body shops | 55 | #532 of 1,327 | 7 | 2.0 | $4.1M | 134 | 6 |
| Roofing and gutters | 54 | #511 of 1,177 | 16 | 4.7 | $7M | 82 | 5 |
| Insurance agencies | 50 | #1,101 of 2,272 | 35 | 10.2 | $2.2M | 173 | 37 |
| Optometrists and eye care | 49 | #701 of 1,302 | 14 | 4.1 | $3M | 97 | 5 |
| Tire shops | 48 | #817 of 1,530 | 7 | 2.0 | $4.1M | 165 | Under 3 |
| Convenience stores | 44 | #1,334 of 2,261 | 42 | 12.2 | $5.3M | 67 | 13 |
| Landscaping and lawn care | 43 | #911 of 1,493 | 22 | 6.4 | $2.6M | 88 | 71 |
| Pet businesses | 42 | #1,426 of 2,200 | 48 | 14.0 | $739K | 84 | 32 |
| Pet grooming and boarding | 41 | #928 of 1,461 | 18 | 5.2 | $2M | 77 | 11 |
| Veterinarians | 41 | #953 of 1,485 | 18 | 5.2 | $2M | 72 | 13 |
| Fast food and sandwich shops | 41 | #1,461 of 2,222 | 54 | 15.7 | $2.7M | 89 | 77 |
| Auto repair shops | 40 | #1,653 of 2,378 | 69 | 20.1 | $418K | 94 | 25 |
| Physical therapy | 39 | #1,000 of 1,422 | 18 | 5.2 | $2.4M | 99 | 15 |
| Auto repair and car care | 39 | #1,707 of 2,401 | 121 | 35.2 | $238K | 89 | 31 |
| Pet stores | 37 | #680 of 974 | 9 | 2.6 | $3.9M | 87 | 8 |
| Primary care and pediatrics | 36 | #1,247 of 1,656 | 22 | 6.4 | $1.9M | 109 | 84 |
| Mortgage brokers and lenders | 35 | #713 of 887 | 21 | 6.1 | Index only | 70 | 5 |
| Barbershops | 35 | #1,019 of 1,356 | 23 | 6.7 | $1.5M | 80 | Under 3 |
| Pizza | 35 | #1,627 of 2,090 | 43 | 12.5 | $3.4M | 67 | 77 |
| Dry cleaners | 33 | #410 of 507 | 5 | 1.5 | $14.7M | 94 | 6 |
| Dentists and orthodontists | 32 | #1,573 of 1,886 | 42 | 12.2 | $1M | 103 | 31 |
| Car washes and detailing | 30 | #1,211 of 1,451 | 18 | 5.2 | $1.6M | 64 | 4 |
| Chiropractors | 30 | #1,269 of 1,490 | 23 | 6.7 | $1.9M | 77 | 14 |
| Grocery stores | 30 | #1,642 of 2,070 | 36 | 10.5 | $6.2M | 66 | 31 |
| Nail salons | 29 | #1,155 of 1,328 | 31 | 9.0 | $1.1M | 67 | 9 |
| Grocery and convenience stores | 29 | #1,979 of 2,402 | 111 | 32.3 | $2M | 59 | 44 |
| Hair salons | 28 | #2,073 of 2,339 | 96 | 27.9 | $360K | 84 | 33 |
| Electricians | 27 | #1,029 of 1,160 | 16 | 4.7 | $7M | 58 | 50 |
| Martial arts and dance studios | 26 | #1,190 of 1,334 | 22 | 6.4 | $1.4M | 71 | 16 |
| Coffee shops and cafes | 25 | #1,895 of 2,063 | 119 | 34.6 | $1.2M | 33 | 26 |
| Gas stations | 25 | #2,105 of 2,358 | 56 | 16.3 | $1.6M | 67 | 52 |
| Lawn, cleaning and pest control | 24 | #1,687 of 1,771 | 55 | 16.0 | $1M | 62 | 124 |
| Bakeries and dessert shops | 23 | #1,781 of 1,889 | 85 | 24.7 | $1.7M | 42 | 32 |
| Pest control | 22 | #658 of 699 | 15 | 4.4 | $3.8M | 37 | 11 |
| House cleaning | 22 | #809 of 847 | 18 | 5.2 | $3.2M | 49 | 42 |
| Gyms | 22 | #1,646 of 1,792 | 47 | 13.7 | $675K | 52 | 17 |
| Home repair trades | 22 | #1,974 of 2,057 | 80 | 23.3 | $1.4M | 57 | 121 |
| Doctors, dentists and clinics | 22 | #2,261 of 2,394 | 315 | 91.6 | $135K | 89 | 149 |
| Salons, barbers and spas | 22 | #2,280 of 2,385 | 233 | 67.7 | $148K | 70 | 55 |
| Laundromats | 21 | #700 of 785 | 14 | 4.1 | $5.2M | 42 | 5 |
| HVAC and plumbing | 21 | #1,642 of 1,707 | 48 | 14.0 | $2.3M | 49 | 66 |
| Spas and skin care | 21 | #1,685 of 1,769 | 82 | 23.8 | $421K | 48 | 12 |
| Clothing and shoe stores | 20 | #1,946 of 2,087 | 146 | 42.4 | $502K | 40 | 107 |
| Gyms, studios and classes | 20 | #1,979 of 2,088 | 100 | 29.1 | $317K | 48 | 33 |
| Clothing, shoes and laundry | 20 | #2,087 of 2,210 | 212 | 61.6 | $346K | 39 | 118 |
| Restaurants and cafes | 20 | #2,295 of 2,405 | 1,178 | 342.4 | $125K | 34 | 366 |
| Sit-down restaurants | 20 | #2,316 of 2,405 | 678 | 197.1 | $217K | 33 | 261 |
| Real estate agents and brokers | 18 | #2,172 of 2,176 | 387 | 112.5 | Index only | 27 | 194 |
| Real estate | 18 | #2,221 of 2,229 | 435 | 126.4 | Index only | 30 | 301 |
| Property management | 17 | #891 of 910 | 21 | 6.1 | Index only | 49 | 73 |
| Yoga, Pilates and fitness studios | 16 | #765 of 777 | 31 | 9.0 | $1M | 25 | 17 |
| Home inspectors | 13 | #409 of 415 | 6 | 1.7 | Index only | 36 | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.2 | $10.7M | 43 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.8M | $838 | 87 |
| Gasoline and other fuels | $89.4M | $2,599 | 100 |
| Food away from home | $147.2M | $4,278 | 105 |
| Groceries | $222.2M | $6,457 | 102 |
| Personal care products and services | $34.5M | $1,003 | 100 |
| Child care and other personal services | $19.9M | $579 | 100 |
| Memberships, classes and admissions | $31.7M | $922 | 94 |
| Medical and dental services | $42.6M | $1,239 | 96 |
| Pets | $35.5M | $1,032 | 113 |
| Clothing, shoes and related services | $73.3M | $2,131 | 104 |
| Vehicle insurance | $75.8M | $2,204 | 113 |
| Home repairs, maintenance and insurance | $111.3M | $3,235 | 107 |
| Lawn care, cleaning and other household services | $56.8M | $1,651 | 117 |
| Rent and homeowner costs | $570.2M | $16,573 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 80,406−2.9% since 2020
- Households
- 34,405
- Median age
- 48.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 983 sq. mi.
- People per square mile
- 83
- Median household income
- $87,738+25.3% vs. 2015–2019, before inflation
- Average household income
- $136,520
- Median home value
- $780,600
- Jobs located here
- 41,028
- Daytime population
- 79,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Monroe County, FL growing?
Population estimates put Monroe County at 80,406 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 34,405 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in Monroe County, FL spend?
Households in Monroe County spend about $570.2M a year on rent and homeowner costs, $222.2M on groceries and $147.2M on food away from home. Set against the U.S., households in Monroe County spend the most on lawn care, cleaning and other household services (an index of 117, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (87).
Which business types have the highest market scores in Monroe County, FL?
The highest Groundwork market scores in Monroe County are for funeral homes (71), child care centers and preschools (67) and collision repair and body shops (55). Monroe County ranks #212 of 1,472 scored counties for funeral homes.
How does Monroe County, FL compare with the U.S.?
The median household income in Monroe County is $87,738 a year, 9% above the U.S. median of $80,734. The population fell 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $780,600, against $332,700 for the U.S. For its number of households, Monroe County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (3.8 times the U.S. rate) and the fewest for insurance agencies (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.