County profile · Florida
Clay County, FL market data
Population, household spending and competition for 56 business types in Clay County, each scored against other counties.
- Population, 2025
- 239,593
- +9.4% since 2020
- Households
- 83,707
- Median household income
- $87,820
- +33.6% vs. 2015–2019, before inflation
- Median home value
- $312,500
- Jobs located here
- 60,502
- Highest market score
- 88
- Grocery stores, #71 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Clay County by name and distance, and the households and spending within reach. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 239,593 people live in Clay County, in 83,707 households. Between 2020 and 2025, the population of Clay County grew 9.4%, faster than the U.S. (+3.1%). The median household income in Clay County is $87,820 a year, 9% above the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Clay County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).
The highest Groundwork market scores in Clay County are for grocery stores (88), grocery and convenience stores (87) and insurance agencies (84). Clay County ranks #71 of 2,070 scored counties for grocery stores.
Clay County is part of the Jacksonville metro area. For its number of households, Clay County has the most map listings, relative to the U.S., for landscaping and lawn care companies (52% above the U.S. rate) and the fewest for collision repair and body shops (58% below the U.S. rate).
All 56 business types in Clay County
Highest Groundwork market score first. Each score compares Clay County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 88 | #71 of 2,070 | 36 | 4.3 | $14.6M | 157 | 24 |
| Grocery and convenience stores | 87 | #77 of 2,402 | 110 | 13.1 | $4.8M | 141 | 40 |
| Insurance agencies | 84 | #143 of 2,272 | 80 | 9.6 | $2.8M | 219 | 61 |
| Collision repair and body shops | 83 | #38 of 1,327 | 11 | 1.3 | $7.4M | 239 | 15 |
| Gas stations | 83 | #102 of 2,358 | 94 | 11.2 | $2.7M | 115 | 53 |
| Funeral homes | 82 | #49 of 1,472 | 10 | 1.2 | $1.2M | 181 | 6 |
| Coffee shops and cafes | 80 | #104 of 2,063 | 54 | 6.5 | $6.3M | 169 | 40 |
| Convenience stores | 80 | #174 of 2,261 | 66 | 7.9 | $8M | 101 | 16 |
| Restaurants and cafes | 79 | #157 of 2,405 | 677 | 80.9 | $499K | 135 | 303 |
| Sit-down restaurants | 78 | #177 of 2,405 | 380 | 45.4 | $889K | 134 | 117 |
| Pizza | 77 | #145 of 2,090 | 58 | 6.9 | $5.8M | 115 | 143 |
| Bakeries and dessert shops | 76 | #148 of 1,889 | 60 | 7.2 | $5.6M | 136 | 40 |
| Electricians | 72 | #134 of 1,160 | 17 | 2.0 | $14.9M | 124 | 64 |
| Car washes and detailing | 72 | #186 of 1,451 | 29 | 3.5 | $2.8M | 111 | 11 |
| Dry cleaners | 71 | #60 of 507 | 8 | 1.0 | $20.7M | 132 | 7 |
| Pet grooming and boarding | 71 | #219 of 1,461 | 38 | 4.5 | $2.1M | 83 | 16 |
| Child care and preschools | 71 | #240 of 1,611 | 40 | 4.8 | $1M | 102 | 43 |
| Auto repair shops | 71 | #319 of 2,378 | 149 | 17.8 | $543K | 122 | 71 |
| Laundromats | 70 | #152 of 785 | 9 | 1.1 | $18.4M | 147 | 7 |
| HVAC and plumbing | 69 | #242 of 1,707 | 52 | 6.2 | $4.9M | 103 | 75 |
| Gyms | 69 | #258 of 1,792 | 51 | 6.1 | $1.3M | 101 | 20 |
| Yoga, Pilates and fitness studios | 68 | #115 of 777 | 13 | 1.6 | $5.1M | 126 | 20 |
| Fast food and sandwich shops | 68 | #454 of 2,222 | 116 | 13.9 | $2.9M | 95 | 143 |
| Chiropractors | 67 | #288 of 1,490 | 35 | 4.2 | $2.8M | 117 | 21 |
| House cleaning | 66 | #152 of 847 | 21 | 2.5 | $6.2M | 97 | 46 |
| Clothing and shoe stores | 66 | #501 of 2,087 | 95 | 11.3 | $1.7M | 137 | 58 |
| Auto repair and car care | 66 | #505 of 2,401 | 259 | 30.9 | $312K | 116 | 120 |
| Home repair trades | 64 | #414 of 2,057 | 104 | 12.4 | $2.4M | 100 | 162 |
| Mortgage brokers and lenders | 63 | #205 of 887 | 25 | 3.0 | Index only | 136 | 15 |
| Pest control | 61 | #211 of 699 | 14 | 1.7 | $9.3M | 91 | 17 |
| Pet businesses | 61 | #627 of 2,200 | 111 | 13.3 | $722K | 82 | 55 |
| Clothing, shoes and laundry | 61 | #687 of 2,210 | 147 | 17.6 | $1.1M | 128 | 72 |
| Roofing and gutters | 58 | #415 of 1,177 | 35 | 4.2 | $7.2M | 86 | 23 |
| Physical therapy | 58 | #511 of 1,422 | 43 | 5.1 | $2.3M | 95 | 29 |
| Veterinarians | 58 | #548 of 1,485 | 40 | 4.8 | $2M | 74 | 29 |
| Property management | 57 | #335 of 910 | 34 | 4.1 | Index only | 70 | 23 |
| Optometrists and eye care | 57 | #499 of 1,302 | 35 | 4.2 | $2.8M | 90 | 14 |
| Landscaping and lawn care | 56 | #561 of 1,493 | 61 | 7.3 | $2.1M | 73 | 104 |
| Hair salons | 55 | #930 of 2,339 | 188 | 22.5 | $424K | 99 | 54 |
| Lawn, cleaning and pest control | 54 | #730 of 1,771 | 96 | 11.5 | $1.4M | 81 | 167 |
| Gyms, studios and classes | 53 | #924 of 2,088 | 125 | 14.9 | $534K | 81 | 35 |
| Pet stores | 52 | #446 of 974 | 23 | 2.7 | $3.5M | 77 | 10 |
| Home inspectors | 51 | #190 of 415 | 5 | 0.6 | Index only | 101 | 13 |
| Spas and skin care | 50 | #893 of 1,769 | 84 | 10.0 | $950K | 108 | 26 |
| Tire shops | 49 | #805 of 1,530 | 39 | 4.7 | $2.1M | 83 | 22 |
| Martial arts and dance studios | 48 | #748 of 1,334 | 61 | 7.3 | $1.1M | 54 | 15 |
| Oil change and quick lube | 46 | #291 of 479 | 8 | 1.0 | $10.1M | 74 | 9 |
| Barbershops | 44 | #863 of 1,356 | 58 | 6.9 | $1.4M | 73 | 8 |
| Salons, barbers and spas | 43 | #1,583 of 2,385 | 401 | 47.9 | $199K | 94 | 124 |
| Nail salons | 41 | #935 of 1,328 | 63 | 7.5 | $1.3M | 76 | 31 |
| Dentists and orthodontists | 41 | #1,263 of 1,886 | 113 | 13.5 | $871K | 89 | 76 |
| Real estate agents and brokers | 40 | #1,609 of 2,176 | 290 | 34.6 | Index only | 84 | 149 |
| Real estate | 40 | #1,640 of 2,229 | 354 | 42.3 | Index only | 86 | 236 |
| Primary care and pediatrics | 37 | #1,241 of 1,656 | 86 | 10.3 | $1.1M | 64 | 193 |
| Doctors, dentists and clinics | 36 | #1,868 of 2,394 | 786 | 93.9 | $125K | 82 | 345 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $98.4M | Too few | 12 |
Household spending in Clay County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $80.9M | $966 | 101 |
| Gasoline and other fuels | $257.7M | $3,079 | 119 |
| Food away from home | $337.7M | $4,034 | 99 |
| Groceries | $526.6M | $6,291 | 100 |
| Personal care products and services | $79.8M | $953 | 95 |
| Child care and other personal services | $41M | $490 | 84 |
| Memberships, classes and admissions | $66.7M | $797 | 81 |
| Medical and dental services | $98.4M | $1,176 | 91 |
| Pets | $80.1M | $957 | 105 |
| Clothing, shoes and related services | $165.4M | $1,976 | 96 |
| Vehicle insurance | $220.3M | $2,632 | 134 |
| Home repairs, maintenance and insurance | $253.6M | $3,030 | 100 |
| Lawn care, cleaning and other household services | $130M | $1,553 | 110 |
| Rent and homeowner costs | $1.3B | $15,819 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clay County
- Population, 2025 estimate
- 239,593+9.4% since 2020
- Households
- 83,707
- Median age
- 41.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 605 sq. mi.
- People per square mile
- 376
- Median household income
- $87,820+33.6% vs. 2015–2019, before inflation
- Average household income
- $105,935
- Median home value
- $312,500
- Jobs located here
- 60,502
- Daytime population
- 185,545Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Clay County, FL growing?
Population estimates put Clay County at 239,593 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 83,707 households. Against the 2015–2019 survey, median household income rose 33.6%, before inflation.
How much do households in Clay County, FL spend?
Households in Clay County spend about $1.3B a year on rent and homeowner costs, $526.6M on groceries and $337.7M on food away from home. Relative to the U.S., household spending in Clay County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).
Which business types have the highest market scores in Clay County, FL?
Of the business types scored in Clay County, grocery stores (88), grocery and convenience stores (87) and insurance agencies (84) have the highest Groundwork market scores. For grocery stores, that ranks #71 of 2,070 scored counties.
How does Clay County, FL compare with the U.S.?
Median household income in Clay County is $87,820, 9% above the U.S. median of $80,734. The population rose 9.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $312,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (52% above the U.S. rate) and lowest for collision repair and body shops (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Clay County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.