Metro area profile · Florida
Panama City-Panama City Beach, FL metro area market data
Population, household spending and competition for 56 business types in the Panama City-Panama City Beach metro area, each scored against other metro areas.
- Population, 2025
- 231,174
- +15.7% since 2020
- Households
- 88,065
- Median household income
- $71,514
- Median home value
- $294,300
- Jobs located here
- 85,476
- Highest market score
- 82
- Insurance agencies, #28 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Panama City-Panama City Beach metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 231,174 people live in the Panama City-Panama City Beach metro area, in 88,065 households. Population estimates put the population change in the Panama City-Panama City Beach metro area from 2020 to 2025 at +15.7%, faster than the U.S. (+3.1%). The median household income in the Panama City-Panama City Beach metro area is $71,514 a year, 11% below the U.S. median of $80,734.
Set against the U.S., households in the Panama City-Panama City Beach metro area spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
The highest Groundwork market scores in the Panama City-Panama City Beach metro area are for insurance agencies (82), dry cleaners (80) and optometrists and eye clinics (75). The Panama City-Panama City Beach metro area ranks #28 of 387 scored metro areas for insurance agencies.
The Panama City-Panama City Beach metro area takes in 2 counties: Bay County and Washington County. For its number of households, the Panama City-Panama City Beach metro area has the most map listings, relative to the U.S., for roofing and gutter companies (2.2 times the U.S. rate) and the fewest for chiropractors (41% below the U.S. rate).
All 56 business types in the Panama City-Panama City Beach metro area
Highest Groundwork market score first. Each score compares the Panama City-Panama City Beach metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 82 | #28 of 387 | 110 | 12.5 | $2M | 155 | 74 |
| Dry cleaners | 80 | #12 of 272 | 5 | 0.6 | $32.4M | 207 | Under 3 |
| Optometrists and eye care | 75 | #27 of 386 | 25 | 2.8 | $3.8M | 122 | 10 |
| Chiropractors | 73 | #35 of 386 | 28 | 3.2 | $3.4M | 143 | 18 |
| Dentists and orthodontists | 72 | #43 of 387 | 81 | 9.2 | $1.2M | 120 | 50 |
| Gyms | 66 | #63 of 387 | 50 | 5.7 | $1.2M | 95 | 18 |
| Veterinarians | 64 | #95 of 384 | 34 | 3.9 | $2.3M | 83 | 18 |
| Pet grooming and boarding | 62 | #105 of 386 | 33 | 3.7 | $2.3M | 91 | 18 |
| Child care and preschools | 61 | #115 of 387 | 44 | 5.0 | $860K | 86 | 41 |
| Gyms, studios and classes | 60 | #100 of 387 | 106 | 12.0 | $581K | 88 | 29 |
| Funeral homes | 60 | #124 of 377 | 18 | 2.0 | $679K | 100 | 10 |
| Oil change and quick lube | 59 | #101 of 290 | 8 | 0.9 | $9.7M | 71 | 4 |
| Auto repair shops | 59 | #122 of 387 | 197 | 22.4 | $395K | 89 | 65 |
| Physical therapy | 59 | #134 of 386 | 40 | 4.5 | $2.4M | 100 | 29 |
| Landscaping and lawn care | 59 | #144 of 385 | 58 | 6.6 | $2.2M | 75 | 87 |
| Pet businesses | 58 | #137 of 387 | 105 | 11.9 | $730K | 83 | 45 |
| Auto repair and car care | 58 | #139 of 387 | 333 | 37.8 | $234K | 87 | 98 |
| Collision repair and body shops | 57 | #158 of 381 | 29 | 3.3 | $2.7M | 87 | 11 |
| Martial arts and dance studios | 56 | #133 of 387 | 38 | 4.3 | $1.6M | 80 | 11 |
| Yoga, Pilates and fitness studios | 55 | #125 of 347 | 18 | 2.0 | $3.4M | 84 | 18 |
| Mortgage brokers and lenders | 55 | #148 of 373 | 34 | 3.9 | Index only | 99 | 14 |
| Grocery stores | 55 | #172 of 387 | 60 | 6.8 | $8.7M | 94 | 31 |
| Tire shops | 53 | #190 of 386 | 34 | 3.9 | $2.3M | 92 | 14 |
| Coffee shops and cafes | 52 | #181 of 387 | 104 | 11.8 | $3.1M | 84 | 43 |
| Bakeries and dessert shops | 52 | #185 of 387 | 96 | 10.9 | $3.4M | 81 | 43 |
| Pet stores | 51 | #180 of 382 | 18 | 2.0 | $4.3M | 94 | 9 |
| Grocery and convenience stores | 47 | #222 of 387 | 182 | 20.7 | $2.9M | 85 | 67 |
| Car washes and detailing | 46 | #234 of 387 | 38 | 4.3 | $2.1M | 81 | 15 |
| Barbershops | 46 | #237 of 387 | 52 | 5.9 | $1.5M | 79 | Under 3 |
| Home inspectors | 44 | #152 of 243 | 7 | 0.8 | Index only | 71 | 10 |
| Electricians | 44 | #245 of 383 | 29 | 3.3 | $8.6M | 72 | 75 |
| Convenience stores | 43 | #246 of 387 | 89 | 10.1 | $5.9M | 75 | 36 |
| Hair salons | 43 | #262 of 387 | 238 | 27.0 | $325K | 76 | 45 |
| Pest control | 42 | #233 of 345 | 25 | 2.8 | $5.1M | 50 | 17 |
| Lawn, cleaning and pest control | 42 | #250 of 387 | 118 | 13.4 | $1.1M | 64 | 203 |
| Nail salons | 41 | #286 of 387 | 71 | 8.1 | $1.1M | 65 | 15 |
| Doctors, dentists and clinics | 40 | #274 of 387 | 729 | 82.8 | $131K | 86 | 343 |
| Salons, barbers and spas | 40 | #301 of 387 | 512 | 58.1 | $151K | 71 | 86 |
| Laundromats | 39 | #250 of 364 | 16 | 1.8 | $10.1M | 81 | 9 |
| Fast food and sandwich shops | 39 | #269 of 387 | 157 | 17.8 | $2.1M | 68 | 185 |
| Pizza | 39 | #283 of 387 | 101 | 11.5 | $3.2M | 63 | 185 |
| HVAC and plumbing | 39 | #288 of 387 | 98 | 11.1 | $2.6M | 54 | 87 |
| Clothing, shoes and laundry | 38 | #284 of 387 | 233 | 26.5 | $695K | 79 | 111 |
| Roofing and gutters | 38 | #286 of 381 | 69 | 7.8 | $3.6M | 43 | 24 |
| House cleaning | 38 | #289 of 375 | 35 | 4.0 | $3.6M | 57 | 99 |
| Gas stations | 37 | #287 of 387 | 187 | 21.2 | $1.3M | 56 | 115 |
| Home repair trades | 37 | #305 of 387 | 196 | 22.3 | $1.3M | 53 | 186 |
| Clothing and shoe stores | 36 | #290 of 387 | 179 | 20.3 | $904K | 71 | 102 |
| Spas and skin care | 36 | #329 of 387 | 135 | 15.3 | $573K | 65 | 21 |
| Restaurants and cafes | 34 | #309 of 387 | 1,194 | 135.6 | $271K | 73 | 440 |
| Real estate | 34 | #348 of 387 | 455 | 51.7 | Index only | 67 | 311 |
| Real estate agents and brokers | 34 | #349 of 387 | 371 | 42.1 | Index only | 65 | 170 |
| Property management | 33 | #326 of 374 | 43 | 4.9 | Index only | 55 | 85 |
| Sit-down restaurants | 32 | #334 of 387 | 698 | 79.3 | $463K | 70 | 209 |
| Primary care and pediatrics | 27 | #342 of 387 | 93 | 10.6 | $1M | 58 | 228 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.5 | $23.9M | 98 | 8 |
Household spending in the Panama City-Panama City Beach metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.9M | $885 | 92 |
| Gasoline and other fuels | $250.5M | $2,844 | 110 |
| Food away from home | $323.5M | $3,673 | 90 |
| Groceries | $524.4M | $5,954 | 94 |
| Personal care products and services | $77.3M | $878 | 87 |
| Child care and other personal services | $37.8M | $430 | 74 |
| Memberships, classes and admissions | $61.6M | $699 | 71 |
| Medical and dental services | $95.8M | $1,087 | 84 |
| Pets | $76.6M | $870 | 96 |
| Clothing, shoes and related services | $161.9M | $1,838 | 89 |
| Vehicle insurance | $214.6M | $2,437 | 125 |
| Home repairs, maintenance and insurance | $250.4M | $2,843 | 94 |
| Lawn care, cleaning and other household services | $127.7M | $1,450 | 103 |
| Rent and homeowner costs | $1.3B | $14,908 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Panama City-Panama City Beach metro area
- Population, 2025 estimate
- 231,174+15.7% since 2020
- Households
- 88,065
- Median age
- 41.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 1,343 sq. mi.
- People per square mile
- 158
- Median household income
- $71,514
- Average household income
- $94,187
- Median home value
- $294,300
- Jobs located here
- 85,476
- Daytime population
- 211,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Panama City-Panama City Beach metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Panama City-Panama City Beach metro area 2
- Bay County, FL186,393 people
- Washington County, FL25,529 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Panama City-Panama City Beach, FL metro area growing?
Population estimates put the Panama City-Panama City Beach metro area at 231,174 people in 2025, up 15.7% since 2020, faster than the U.S. (+3.1%). It has 88,065 households.
How much do households in the Panama City-Panama City Beach, FL metro area spend?
Households in the Panama City-Panama City Beach metro area spend about $1.3B a year on rent and homeowner costs, $524.4M on groceries and $323.5M on food away from home. Relative to the U.S., household spending in the Panama City-Panama City Beach metro area runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Which business types have the highest market scores in the Panama City-Panama City Beach, FL metro area?
Of the business types scored in the Panama City-Panama City Beach metro area, insurance agencies (82), dry cleaners (80) and optometrists and eye clinics (75) have the highest Groundwork market scores. For insurance agencies, that ranks #28 of 387 scored metro areas.
How does the Panama City-Panama City Beach, FL metro area compare with the U.S.?
Median household income in the Panama City-Panama City Beach metro area is $71,514, 11% below the U.S. median of $80,734. The population rose 15.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $294,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.2 times the U.S. rate) and lowest for chiropractors (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Panama City-Panama City Beach metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Panama City-Panama City Beach metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Florida · Every U.S. market · How we measure
Screening a site or an acquisition in the Panama City-Panama City Beach metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Panama City-Panama City Beach metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.