Metro area profile · Florida
Sebring, FL metro area market data
How the Sebring metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 111,122
- +9.7% since 2020
- Households
- 46,879
- Median household income
- $54,897
- +34.1% vs. 2015–2019, before inflation
- Median home value
- $187,900
- Jobs located here
- 28,038
- Highest market score
- 86
- Insurance agencies, #17 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Sebring metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Sebring metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sebring metro area has an estimated 111,122 people and 46,879 households. Between 2020 and 2025, the population of the Sebring metro area grew 9.7%, faster than the U.S. (+3.1%). Median household income in the Sebring metro area is $54,897, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.1%, before inflation.
Relative to the U.S., household spending in the Sebring metro area runs highest on vehicle insurance (an index of 110, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in the Sebring metro area, insurance agencies (86), funeral homes (77) and property management companies (74) have the highest Groundwork market scores. For insurance agencies, that ranks #17 of 387 scored metro areas.
The Sebring metro area is made up of one county, Highlands County. Against the U.S., map listings per household run highest for landscaping and lawn care companies (88% above the U.S. rate) and lowest for gyms and studios (42% below the U.S. rate).
All 56 business types in the Sebring metro area
Highest Groundwork market score first. Each score compares the Sebring metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 86 | #17 of 387 | 42 | 9.0 | $2.4M | 192 | 31 |
| Funeral homes | 77 | #42 of 377 | 14 | 3.0 | $820K | 121 | 5 |
| Property management | 74 | #18 of 374 | 6 | 1.3 | Index only | 188 | 11 |
| Pizza | 74 | #36 of 387 | 22 | 4.7 | $6.7M | 132 | 62 |
| Mortgage brokers and lenders | 71 | #27 of 373 | 5 | 1.1 | Index only | 321 | Under 3 |
| Clothing, shoes and laundry | 71 | #53 of 387 | 67 | 14.3 | $1.1M | 128 | 17 |
| Bakeries and dessert shops | 69 | #46 of 387 | 29 | 6.2 | $5.1M | 123 | 9 |
| Coffee shops and cafes | 69 | #52 of 387 | 32 | 6.8 | $4.6M | 124 | 9 |
| Restaurants and cafes | 69 | #69 of 387 | 355 | 75.7 | $415K | 112 | 129 |
| Clothing and shoe stores | 68 | #74 of 387 | 50 | 10.7 | $1.5M | 119 | 17 |
| Sit-down restaurants | 67 | #69 of 387 | 192 | 41.0 | $767K | 116 | 55 |
| Fast food and sandwich shops | 67 | #95 of 387 | 46 | 9.8 | $3.2M | 105 | 62 |
| Veterinarians | 64 | #94 of 384 | 12 | 2.6 | $2.9M | 106 | 10 |
| Dentists and orthodontists | 64 | #96 of 387 | 40 | 8.5 | $1.1M | 114 | 23 |
| Chiropractors | 61 | #106 of 386 | 16 | 3.4 | $2.8M | 117 | 9 |
| Gyms, studios and classes | 59 | #105 of 387 | 41 | 8.7 | $610K | 92 | 11 |
| Pet businesses | 59 | #129 of 387 | 45 | 9.6 | $767K | 87 | 15 |
| Collision repair and body shops | 58 | #148 of 381 | 11 | 2.3 | $3.3M | 105 | 8 |
| Grocery stores | 57 | #149 of 387 | 26 | 5.5 | $9.8M | 106 | 13 |
| Martial arts and dance studios | 56 | #132 of 387 | 14 | 3.0 | $1.8M | 88 | 3 |
| Pet grooming and boarding | 56 | #154 of 386 | 17 | 3.6 | $2M | 80 | 5 |
| Real estate | 54 | #146 of 387 | 128 | 27.3 | Index only | 113 | 66 |
| Grocery and convenience stores | 53 | #181 of 387 | 75 | 16.0 | $3.4M | 100 | 26 |
| House cleaning | 52 | #169 of 375 | 15 | 3.2 | $4M | 62 | 12 |
| Gyms | 51 | #186 of 387 | 25 | 5.3 | $1M | 77 | 8 |
| Auto repair shops | 49 | #210 of 387 | 90 | 19.2 | $397K | 89 | 40 |
| Gas stations | 48 | #213 of 387 | 61 | 13.0 | $1.9M | 81 | 37 |
| Car washes and detailing | 48 | #218 of 387 | 20 | 4.3 | $1.8M | 71 | 3 |
| Auto repair and car care | 48 | #223 of 387 | 161 | 34.3 | $222K | 83 | 55 |
| Convenience stores | 47 | #219 of 387 | 34 | 7.3 | $7.5M | 95 | 13 |
| Real estate agents and brokers | 44 | #244 of 387 | 112 | 23.9 | Index only | 103 | 45 |
| Spas and skin care | 44 | #246 of 387 | 43 | 9.2 | $830K | 95 | 9 |
| Hair salons | 43 | #261 of 387 | 109 | 23.3 | $327K | 76 | 15 |
| Physical therapy | 42 | #247 of 386 | 21 | 4.5 | $2.1M | 89 | 18 |
| Salons, barbers and spas | 42 | #284 of 387 | 227 | 48.4 | $157K | 74 | 30 |
| Nail salons | 41 | #288 of 387 | 38 | 8.1 | $939K | 56 | 4 |
| Child care and preschools | 39 | #275 of 387 | 25 | 5.3 | $627K | 63 | 23 |
| Pet stores | 38 | #279 of 382 | 10 | 2.1 | $3.5M | 76 | Under 3 |
| Pest control | 36 | #269 of 345 | 8 | 1.7 | $7.5M | 73 | 13 |
| Tire shops | 36 | #283 of 386 | 18 | 3.8 | $2M | 79 | 9 |
| Electricians | 36 | #309 of 383 | 17 | 3.6 | $6.8M | 57 | 26 |
| Lawn, cleaning and pest control | 34 | #313 of 387 | 65 | 13.9 | $921K | 55 | 85 |
| Roofing and gutters | 33 | #318 of 381 | 20 | 4.3 | $5.8M | 68 | 12 |
| HVAC and plumbing | 33 | #329 of 387 | 35 | 7.5 | $3.3M | 69 | 40 |
| Doctors, dentists and clinics | 32 | #336 of 387 | 395 | 84.3 | $114K | 75 | 164 |
| Home repair trades | 32 | #343 of 387 | 72 | 15.4 | $1.6M | 66 | 78 |
| Landscaping and lawn care | 30 | #330 of 385 | 42 | 9.0 | $1.4M | 49 | 60 |
| Home inspectors | 29 | #223 of 243 | 5 | 1.1 | Index only | 48 | Under 3 |
| Barbershops | 26 | #350 of 387 | 35 | 7.5 | $1M | 54 | Under 3 |
| Optometrists and eye care | 26 | #355 of 386 | 22 | 4.7 | $2M | 65 | 9 |
| Primary care and pediatrics | 24 | #353 of 387 | 42 | 9.0 | $1.1M | 60 | 101 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $18.9M | 151 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $25.2M | 161 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $11.9M | 87 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $22.5M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.4 | $12.5M | Too few | 8 |
Household spending in the Sebring metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.8M | $763 | 80 |
| Gasoline and other fuels | $117.8M | $2,512 | 97 |
| Food away from home | $147.4M | $3,143 | 77 |
| Groceries | $255M | $5,439 | 86 |
| Personal care products and services | $35.7M | $761 | 76 |
| Child care and other personal services | $15.7M | $334 | 58 |
| Memberships, classes and admissions | $25M | $533 | 54 |
| Medical and dental services | $44.9M | $958 | 74 |
| Pets | $34.5M | $736 | 81 |
| Clothing, shoes and related services | $75.7M | $1,614 | 79 |
| Vehicle insurance | $101.2M | $2,158 | 110 |
| Home repairs, maintenance and insurance | $115.7M | $2,468 | 82 |
| Lawn care, cleaning and other household services | $59.9M | $1,278 | 90 |
| Rent and homeowner costs | $626M | $13,354 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sebring metro area
- Population, 2025 estimate
- 111,122+9.7% since 2020
- Households
- 46,879
- Median age
- 52.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.6
- Land area
- 1,018 sq. mi.
- People per square mile
- 104
- Median household income
- $54,897+34.1% vs. 2015–2019, before inflation
- Average household income
- $71,953
- Median home value
- $187,900
- Jobs located here
- 28,038
- Daytime population
- 94,243Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sebring metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sebring metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sebring metro area 1
- Highlands County, FL105,702 people
Other markets based in Florida 12
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Questions
How fast is the Sebring, FL metro area growing?
Population estimates put the Sebring metro area at 111,122 people in 2025, up 9.7% since 2020, faster than the U.S. (+3.1%). It has 46,879 households. Median household income rose 34.1% from the 2015–2019 survey, before inflation.
How much do households in the Sebring, FL metro area spend?
Households in the Sebring metro area spend about $626M a year on rent and homeowner costs, $255M on groceries and $147.4M on food away from home. Set against the U.S., households in the Sebring metro area spend the most on vehicle insurance (an index of 110, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in the Sebring, FL metro area?
The highest Groundwork market scores in the Sebring metro area are for insurance agencies (86), funeral homes (77) and property management companies (74). The Sebring metro area ranks #17 of 387 scored metro areas for insurance agencies.
How does the Sebring, FL metro area compare with the U.S.?
The median household income in the Sebring metro area is $54,897 a year, 32% below the U.S. median of $80,734. The population rose 9.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $187,900, against $332,700 for the U.S. For its number of households, the Sebring metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (88% above the U.S. rate) and the fewest for gyms and studios (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Sebring metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sebring metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sebring metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sebring metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.