County profile · Florida
Volusia County, FL market data
Population, household spending and competition for 56 business types in Volusia County, each scored against other counties.
- Population, 2025
- 606,573
- +9.1% since 2020
- Households
- 241,881
- Median household income
- $70,044
- +41.5% vs. 2015–2019, before inflation
- Median home value
- $313,000
- Jobs located here
- 186,339
- Highest market score
- 83
- Funeral homes, #46 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Volusia County by name and distance, and the households and spending within reach. Or open the report at the center of Volusia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 606,573 people live in Volusia County, in 241,881 households. Population estimates put the population change in Volusia County from 2020 to 2025 at +9.1%, faster than the U.S. (+3.1%). The median household income in Volusia County is $70,044 a year, 13% below the U.S. median of $80,734. That rose 41.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Volusia County spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (68).
The highest Groundwork market scores in Volusia County are for funeral homes (83), grocery stores (74) and gas stations (73). Volusia County ranks #46 of 1,472 scored counties for funeral homes.
Volusia County is part of the Deltona-Daytona Beach-Ormond Beach metro area. For its number of households, Volusia County has the most map listings, relative to the U.S., for home inspectors (2.2 times the U.S. rate) and the fewest for dry cleaners (31% below the U.S. rate).
All 56 business types in Volusia County
Highest Groundwork market score first. Each score compares Volusia County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 83 | #46 of 1,472 | 52 | 2.1 | $839K | 124 | 29 |
| Grocery stores | 74 | #324 of 2,070 | 131 | 5.4 | $10.9M | 117 | 76 |
| Gas stations | 73 | #324 of 2,358 | 223 | 9.2 | $2.9M | 122 | 195 |
| Dry cleaners | 69 | #77 of 507 | 21 | 0.9 | $20.7M | 132 | 15 |
| Fast food and sandwich shops | 68 | #443 of 2,222 | 264 | 10.9 | $3.3M | 108 | 407 |
| Insurance agencies | 68 | #527 of 2,272 | 296 | 12.2 | $1.9M | 150 | 222 |
| Veterinarians | 65 | #393 of 1,485 | 96 | 4.0 | $2.1M | 79 | 59 |
| Optometrists and eye care | 63 | #351 of 1,302 | 84 | 3.5 | $3.1M | 99 | 30 |
| Pizza | 63 | #560 of 2,090 | 192 | 7.9 | $4.5M | 89 | 407 |
| Collision repair and body shops | 62 | #386 of 1,327 | 54 | 2.2 | $3.7M | 121 | 61 |
| Bakeries and dessert shops | 61 | #522 of 1,889 | 201 | 8.3 | $4.3M | 104 | 114 |
| Grocery and convenience stores | 61 | #767 of 2,402 | 464 | 19.2 | $3.1M | 90 | 176 |
| Electricians | 59 | #381 of 1,160 | 60 | 2.5 | $11.2M | 93 | 195 |
| Barbershops | 59 | #472 of 1,356 | 123 | 5.1 | $1.7M | 90 | 10 |
| Child care and preschools | 59 | #583 of 1,611 | 123 | 5.1 | $811K | 81 | 122 |
| Coffee shops and cafes | 59 | #665 of 2,063 | 240 | 9.9 | $3.6M | 98 | 109 |
| Pet businesses | 57 | #789 of 2,200 | 309 | 12.8 | $667K | 76 | 143 |
| Oil change and quick lube | 56 | #199 of 479 | 15 | 0.6 | $13.4M | 98 | 18 |
| Mortgage brokers and lenders | 56 | #320 of 887 | 87 | 3.6 | Index only | 104 | 37 |
| Roofing and gutters | 56 | #449 of 1,177 | 91 | 3.8 | $7.4M | 87 | 60 |
| Pet grooming and boarding | 55 | #616 of 1,461 | 115 | 4.8 | $1.8M | 70 | 60 |
| HVAC and plumbing | 54 | #725 of 1,707 | 165 | 6.8 | $4.1M | 85 | 256 |
| Physical therapy | 53 | #651 of 1,422 | 116 | 4.8 | $2.2M | 93 | 87 |
| Convenience stores | 53 | #1,032 of 2,261 | 257 | 10.6 | $5.5M | 70 | 100 |
| Home repair trades | 52 | #946 of 2,057 | 316 | 13.1 | $2.1M | 87 | 511 |
| Clothing and shoe stores | 52 | #987 of 2,087 | 325 | 13.4 | $1.3M | 105 | 184 |
| Laundromats | 51 | #374 of 785 | 47 | 1.9 | $9.3M | 74 | 15 |
| House cleaning | 51 | #403 of 847 | 64 | 2.6 | $5.4M | 84 | 167 |
| Pet stores | 51 | #469 of 974 | 62 | 2.6 | $3.3M | 73 | 24 |
| Tire shops | 49 | #806 of 1,530 | 98 | 4.1 | $2.1M | 82 | 44 |
| Dentists and orthodontists | 49 | #983 of 1,886 | 242 | 10.0 | $1.1M | 109 | 188 |
| Restaurants and cafes | 49 | #1,249 of 2,405 | 2,536 | 104.8 | $343K | 93 | 1,046 |
| Nail salons | 48 | #770 of 1,328 | 179 | 7.4 | $1.2M | 70 | 32 |
| Clothing, shoes and laundry | 48 | #1,209 of 2,210 | 498 | 20.6 | $875K | 99 | 214 |
| Landscaping and lawn care | 47 | #804 of 1,493 | 175 | 7.2 | $2M | 67 | 371 |
| Auto repair shops | 47 | #1,352 of 2,378 | 530 | 21.9 | $380K | 86 | 225 |
| Urgent care and walk-in clinics | 46 | #190 of 325 | 12 | 0.5 | $21.6M | 88 | 26 |
| Gyms | 46 | #1,074 of 1,792 | 183 | 7.6 | $885K | 68 | 67 |
| Yoga, Pilates and fitness studios | 44 | #503 of 777 | 62 | 2.6 | $2.6M | 64 | 67 |
| Property management | 44 | #561 of 910 | 85 | 3.5 | Index only | 75 | 135 |
| Martial arts and dance studios | 44 | #851 of 1,334 | 111 | 4.6 | $1.5M | 72 | 59 |
| Sit-down restaurants | 43 | #1,506 of 2,405 | 1,434 | 59.3 | $607K | 91 | 525 |
| Hair salons | 43 | #1,522 of 2,339 | 553 | 22.9 | $376K | 87 | 158 |
| Auto repair and car care | 42 | #1,570 of 2,401 | 904 | 37.4 | $223K | 83 | 363 |
| Primary care and pediatrics | 41 | #1,126 of 1,656 | 191 | 7.9 | $1.4M | 76 | 443 |
| Lawn, cleaning and pest control | 41 | #1,231 of 1,771 | 302 | 12.5 | $1.1M | 68 | 618 |
| Spas and skin care | 40 | #1,259 of 1,769 | 297 | 12.3 | $701K | 80 | 60 |
| Gyms, studios and classes | 39 | #1,536 of 2,088 | 356 | 14.7 | $455K | 69 | 126 |
| Salons, barbers and spas | 38 | #1,828 of 2,385 | 1,169 | 48.3 | $178K | 84 | 265 |
| Car washes and detailing | 37 | #1,063 of 1,451 | 105 | 4.3 | $1.9M | 76 | 58 |
| Real estate agents and brokers | 37 | #1,766 of 2,176 | 855 | 35.3 | Index only | 76 | 381 |
| Real estate | 37 | #1,811 of 2,229 | 1,059 | 43.8 | Index only | 77 | 666 |
| Doctors, dentists and clinics | 36 | #1,863 of 2,394 | 1,970 | 81.4 | $132K | 86 | 885 |
| Pest control | 35 | #564 of 699 | 63 | 2.6 | $5.5M | 53 | 80 |
| Chiropractors | 31 | #1,258 of 1,490 | 215 | 8.9 | $1.2M | 50 | 111 |
| Home inspectors | 27 | #379 of 415 | 32 | 1.3 | Index only | 42 | 35 |
Household spending in Volusia County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $201.5M | $833 | 87 |
| Gasoline and other fuels | $650.5M | $2,689 | 104 |
| Food away from home | $870.2M | $3,598 | 88 |
| Groceries | $1.4B | $5,882 | 93 |
| Personal care products and services | $208.2M | $861 | 86 |
| Child care and other personal services | $99.7M | $412 | 71 |
| Memberships, classes and admissions | $162M | $670 | 68 |
| Medical and dental services | $259.3M | $1,072 | 83 |
| Pets | $206M | $852 | 94 |
| Clothing, shoes and related services | $435.6M | $1,801 | 88 |
| Vehicle insurance | $557.8M | $2,306 | 118 |
| Home repairs, maintenance and insurance | $670.5M | $2,772 | 92 |
| Lawn care, cleaning and other household services | $343.8M | $1,421 | 101 |
| Rent and homeowner costs | $3.5B | $14,653 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Volusia County
- Population, 2025 estimate
- 606,573+9.1% since 2020
- Households
- 241,881
- Median age
- 46.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 1,101 sq. mi.
- People per square mile
- 526
- Median household income
- $70,044+41.5% vs. 2015–2019, before inflation
- Average household income
- $92,221
- Median home value
- $313,000
- Jobs located here
- 186,339
- Daytime population
- 518,535Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Volusia County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Volusia County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Volusia County, FL growing?
Population estimates put Volusia County at 606,573 people in 2025, up 9.1% since 2020, faster than the U.S. (+3.1%). It has 241,881 households. Against the 2015–2019 survey, median household income rose 41.5%, before inflation.
How much do households in Volusia County, FL spend?
Households in Volusia County spend about $3.5B a year on rent and homeowner costs, $1.4B on groceries and $870.2M on food away from home. Relative to the U.S., household spending in Volusia County runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (68).
Which business types have the highest market scores in Volusia County, FL?
Of the business types scored in Volusia County, funeral homes (83), grocery stores (74) and gas stations (73) have the highest Groundwork market scores. For funeral homes, that ranks #46 of 1,472 scored counties.
How does Volusia County, FL compare with the U.S.?
Median household income in Volusia County is $70,044, 13% below the U.S. median of $80,734. The population rose 9.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $313,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.2 times the U.S. rate) and lowest for dry cleaners (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Volusia County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Volusia County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Volusia County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Volusia County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.