County profile · Florida
Pinellas County, FL market data
Population, household spending and competition for 56 business types in Pinellas County, each scored against other counties.
- Population, 2025
- 948,563
- −1.2% since 2020
- Households
- 428,473
- Median household income
- $72,646
- +34.3% vs. 2015–2019, before inflation
- Median home value
- $355,100
- Jobs located here
- 491,465
- Highest market score
- 79
- Funeral homes, #79 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Pinellas County by name and distance, and the households and spending within reach. Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 948,563 people live in Pinellas County, in 428,473 households. Population estimates show Pinellas County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in Pinellas County is $72,646 a year, 10% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pinellas County spend the most on lawn care, cleaning and other household services (an index of 106, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
The highest Groundwork market scores in Pinellas County are for funeral homes (79), gas stations (61) and child care centers and preschools (58). Pinellas County ranks #79 of 1,472 scored counties for funeral homes.
Pinellas County is part of the Tampa-St. Petersburg-Clearwater metro area. For its number of households, Pinellas County has the most map listings, relative to the U.S., for home inspectors (2.5 times the U.S. rate) and the fewest for gas stations (32% below the U.S. rate).
All 56 business types in Pinellas County
Highest Groundwork market score first. Each score compares Pinellas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 79 | #79 of 1,472 | 72 | 1.7 | $1.1M | 165 | 25 |
| Gas stations | 61 | #696 of 2,358 | 319 | 7.4 | $3.2M | 135 | 245 |
| Child care and preschools | 58 | #603 of 1,611 | 193 | 4.5 | $1.1M | 105 | 205 |
| Grocery stores | 53 | #901 of 2,070 | 234 | 5.5 | $11.1M | 119 | 211 |
| Convenience stores | 53 | #1,003 of 2,261 | 332 | 7.7 | $7.8M | 99 | 164 |
| Fast food and sandwich shops | 53 | #1,012 of 2,222 | 484 | 11.3 | $3.4M | 111 | 826 |
| Pizza | 51 | #978 of 2,090 | 327 | 7.6 | $5M | 98 | 826 |
| Grocery and convenience stores | 50 | #1,193 of 2,402 | 751 | 17.5 | $3.5M | 102 | 375 |
| Electricians | 49 | #607 of 1,160 | 114 | 2.7 | $11M | 91 | 302 |
| Roofing and gutters | 49 | #620 of 1,177 | 174 | 4.1 | $7.2M | 85 | 76 |
| Pet grooming and boarding | 46 | #816 of 1,461 | 198 | 4.6 | $2M | 77 | 105 |
| Landscaping and lawn care | 46 | #825 of 1,493 | 274 | 6.4 | $2.3M | 80 | 475 |
| Clothing and shoe stores | 42 | #1,328 of 2,087 | 604 | 14.1 | $1.4M | 107 | 332 |
| Pet businesses | 42 | #1,427 of 2,200 | 554 | 12.9 | $704K | 80 | 329 |
| Veterinarians | 41 | #946 of 1,485 | 187 | 4.4 | $2.1M | 77 | 166 |
| Tire shops | 39 | #1,042 of 1,530 | 152 | 3.5 | $2.1M | 85 | 61 |
| Laundromats | 37 | #541 of 785 | 93 | 2.2 | $8.8M | 71 | 29 |
| Optometrists and eye care | 37 | #964 of 1,302 | 183 | 4.3 | $2.6M | 84 | 76 |
| Bakeries and dessert shops | 37 | #1,406 of 1,889 | 465 | 10.9 | $3.5M | 85 | 275 |
| Coffee shops and cafes | 37 | #1,523 of 2,063 | 542 | 12.6 | $3M | 81 | 254 |
| Home repair trades | 37 | #1,618 of 2,057 | 656 | 15.3 | $1.9M | 78 | 864 |
| Oil change and quick lube | 36 | #361 of 479 | 28 | 0.7 | $11.6M | 84 | 31 |
| Clothing, shoes and laundry | 36 | #1,663 of 2,210 | 967 | 22.6 | $848K | 96 | 421 |
| Collision repair and body shops | 35 | #996 of 1,327 | 124 | 2.9 | $2.6M | 85 | 99 |
| HVAC and plumbing | 34 | #1,398 of 1,707 | 368 | 8.6 | $3.4M | 71 | 486 |
| House cleaning | 33 | #704 of 847 | 134 | 3.1 | $4.8M | 75 | 334 |
| Lawn, cleaning and pest control | 33 | #1,478 of 1,771 | 522 | 12.2 | $1.2M | 73 | 925 |
| Pet stores | 32 | #752 of 974 | 119 | 2.8 | $3.3M | 72 | 58 |
| Physical therapy | 31 | #1,182 of 1,422 | 236 | 5.5 | $2M | 85 | 207 |
| Restaurants and cafes | 31 | #1,983 of 2,405 | 5,254 | 122.6 | $311K | 84 | 2,024 |
| Sit-down restaurants | 31 | #2,004 of 2,405 | 2,866 | 66.9 | $571K | 86 | 933 |
| Nail salons | 30 | #1,146 of 1,328 | 377 | 8.8 | $1M | 62 | 81 |
| Barbershops | 28 | #1,136 of 1,356 | 287 | 6.7 | $1.4M | 72 | 39 |
| Insurance agencies | 28 | #1,861 of 2,272 | 753 | 17.6 | $1.2M | 93 | 592 |
| Urgent care and walk-in clinics | 27 | #292 of 325 | 26 | 0.6 | $18.5M | 76 | 54 |
| Pest control | 26 | #634 of 699 | 114 | 2.7 | $5.6M | 55 | 116 |
| Primary care and pediatrics | 26 | #1,456 of 1,656 | 333 | 7.8 | $1.4M | 81 | 1,143 |
| Martial arts and dance studios | 25 | #1,204 of 1,334 | 241 | 5.6 | $1.3M | 67 | 140 |
| Gyms | 25 | #1,595 of 1,792 | 411 | 9.6 | $790K | 61 | 168 |
| Dry cleaners | 24 | #466 of 507 | 76 | 1.8 | $10.8M | 69 | 60 |
| Auto repair shops | 24 | #2,178 of 2,378 | 968 | 22.6 | $335K | 75 | 436 |
| Auto repair and car care | 24 | #2,191 of 2,401 | 1,594 | 37.2 | $203K | 76 | 628 |
| Mortgage brokers and lenders | 23 | #852 of 887 | 228 | 5.3 | Index only | 73 | 136 |
| Car washes and detailing | 22 | #1,343 of 1,451 | 191 | 4.5 | $1.7M | 67 | 79 |
| Property management | 21 | #865 of 910 | 200 | 4.7 | Index only | 59 | 359 |
| Chiropractors | 21 | #1,416 of 1,490 | 347 | 8.1 | $1.4M | 58 | 189 |
| Gyms, studios and classes | 21 | #1,962 of 2,088 | 830 | 19.4 | $391K | 59 | 308 |
| Hair salons | 21 | #2,203 of 2,339 | 1,255 | 29.3 | $309K | 72 | 435 |
| Spas and skin care | 20 | #1,693 of 1,769 | 799 | 18.6 | $485K | 55 | 130 |
| Real estate agents and brokers | 20 | #2,162 of 2,176 | 2,113 | 49.3 | Index only | 57 | 1,056 |
| Real estate | 19 | #2,219 of 2,229 | 2,606 | 60.8 | Index only | 58 | 1,840 |
| Salons, barbers and spas | 19 | #2,314 of 2,385 | 2,773 | 64.7 | $140K | 66 | 702 |
| Yoga, Pilates and fitness studios | 18 | #763 of 777 | 178 | 4.2 | $1.8M | 45 | 168 |
| Dentists and orthodontists | 18 | #1,831 of 1,886 | 621 | 14.5 | $776K | 79 | 494 |
| Doctors, dentists and clinics | 17 | #2,332 of 2,394 | 4,372 | 102.0 | $110K | 72 | 2,163 |
| Home inspectors | 13 | #408 of 415 | 65 | 1.5 | Index only | 38 | 63 |
Household spending in Pinellas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $324M | $756 | 79 |
| Gasoline and other fuels | $1B | $2,402 | 93 |
| Food away from home | $1.6B | $3,817 | 94 |
| Groceries | $2.6B | $6,050 | 96 |
| Personal care products and services | $387.8M | $905 | 90 |
| Child care and other personal services | $202.9M | $474 | 82 |
| Memberships, classes and admissions | $324.5M | $757 | 77 |
| Medical and dental services | $482.1M | $1,125 | 87 |
| Pets | $390M | $910 | 100 |
| Clothing, shoes and related services | $820.3M | $1,914 | 93 |
| Vehicle insurance | $877.8M | $2,049 | 105 |
| Home repairs, maintenance and insurance | $1.2B | $2,916 | 97 |
| Lawn care, cleaning and other household services | $641.2M | $1,497 | 106 |
| Rent and homeowner costs | $6.5B | $15,252 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pinellas County
- Population, 2025 estimate
- 948,563−1.2% since 2020
- Households
- 428,473
- Median age
- 48.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.5
- Land area
- 274 sq. mi.
- People per square mile
- 3,518
- Median household income
- $72,646+34.3% vs. 2015–2019, before inflation
- Average household income
- $104,876
- Median home value
- $355,100
- Jobs located here
- 491,465
- Daytime population
- 1,008,495Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pinellas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Pinellas County, FL growing?
Population estimates put Pinellas County at 948,563 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 428,473 households. Against the 2015–2019 survey, median household income rose 34.3%, before inflation.
How much do households in Pinellas County, FL spend?
Households in Pinellas County spend about $6.5B a year on rent and homeowner costs, $2.6B on groceries and $1.6B on food away from home. Relative to the U.S., household spending in Pinellas County runs highest on lawn care, cleaning and other household services (an index of 106, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Which business types have the highest market scores in Pinellas County, FL?
Of the business types scored in Pinellas County, funeral homes (79), gas stations (61) and child care centers and preschools (58) have the highest Groundwork market scores. For funeral homes, that ranks #79 of 1,472 scored counties.
How does Pinellas County, FL compare with the U.S.?
Median household income in Pinellas County is $72,646, 10% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $355,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.5 times the U.S. rate) and lowest for gas stations (32% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Pinellas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pinellas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pinellas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pinellas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.