County profile · Florida
Bradford County, FL market data
How Bradford County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,307
- +0.3% since 2020
- Households
- 9,278
- Median household income
- $63,050
- +37.3% vs. 2015–2019, before inflation
- Median home value
- $212,500
- Jobs located here
- 5,848
- Highest market score
- 73
- Insurance agencies, #378 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Bradford County by name and distance, and the households and spending within reach. Or open the report at the center of Bradford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Bradford County has an estimated 28,307 people and 9,278 households. Between 2020 and 2025, the population of Bradford County grew 0.3%, slower than the U.S. (+3.1%). Median household income in Bradford County is $63,050, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.3%, before inflation.
Relative to the U.S., household spending in Bradford County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Bradford County, insurance agencies (73), real estate businesses (65) and real estate agents and brokers (59) have the highest Groundwork market scores. For insurance agencies, that ranks #378 of 2,272 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.8 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
All 56 business types in Bradford County
Highest Groundwork market score first. Each score compares Bradford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 73 | #378 of 2,272 | 9 | 9.7 | $2.6M | 206 | 6 |
| Real estate | 65 | #375 of 2,229 | 13 | 14.0 | Index only | 226 | 4 |
| Real estate agents and brokers | 59 | #592 of 2,176 | 12 | 12.9 | Index only | 194 | 4 |
| Clothing and shoe stores | 59 | #699 of 2,087 | 7 | 7.5 | $2.2M | 173 | 3 |
| Doctors, dentists and clinics | 55 | #960 of 2,394 | 41 | 44.2 | $226K | 148 | 9 |
| Pizza | 53 | #885 of 2,090 | 5 | 5.4 | $6.1M | 121 | 17 |
| Clothing, shoes and laundry | 53 | #998 of 2,210 | 13 | 14.0 | $1.2M | 134 | 3 |
| Sit-down restaurants | 50 | #1,174 of 2,405 | 44 | 47.4 | $696K | 105 | 10 |
| Landscaping and lawn care | 49 | #727 of 1,493 | 5 | 5.4 | $2.4M | 83 | 8 |
| Coffee shops and cafes | 46 | #1,155 of 2,063 | 6 | 6.5 | $5.1M | 138 | 6 |
| Restaurants and cafes | 46 | #1,353 of 2,405 | 80 | 86.2 | $383K | 103 | 33 |
| Lawn, cleaning and pest control | 45 | #1,061 of 1,771 | 9 | 9.7 | $1.3M | 80 | 11 |
| Gyms, studios and classes | 45 | #1,287 of 2,088 | 7 | 7.5 | $735K | 111 | Under 3 |
| Primary care and pediatrics | 44 | #1,048 of 1,656 | 7 | 7.5 | $1.3M | 74 | 5 |
| Grocery stores | 43 | #1,273 of 2,070 | 8 | 8.6 | $6.5M | 70 | 3 |
| Salons, barbers and spas | 40 | #1,712 of 2,385 | 29 | 31.3 | $253K | 119 | 8 |
| Home repair trades | 39 | #1,525 of 2,057 | 11 | 11.9 | $2.1M | 87 | 15 |
| HVAC and plumbing | 38 | #1,267 of 1,707 | 5 | 5.4 | $4.7M | 98 | 11 |
| Hair salons | 38 | #1,743 of 2,339 | 21 | 22.6 | $350K | 81 | 3 |
| Pet businesses | 33 | #1,785 of 2,200 | 13 | 14.0 | $555K | 63 | Under 3 |
| Fast food and sandwich shops | 30 | #1,850 of 2,222 | 16 | 17.2 | $1.9M | 63 | 17 |
| Nail salons | 28 | #1,163 of 1,328 | 5 | 5.4 | $1.5M | 88 | Under 3 |
| Gas stations | 28 | #2,023 of 2,358 | 20 | 21.6 | $1.4M | 57 | 19 |
| Grocery and convenience stores | 26 | #2,085 of 2,402 | 32 | 34.5 | $1.6M | 48 | 7 |
| Veterinarians | 25 | #1,311 of 1,485 | 5 | 5.4 | $1.4M | 53 | Under 3 |
| Tire shops | 25 | #1,321 of 1,530 | 5 | 5.4 | $1.6M | 66 | 3 |
| Auto repair shops | 23 | #2,194 of 2,378 | 24 | 25.9 | $342K | 77 | 14 |
| Convenience stores | 22 | #2,003 of 2,261 | 21 | 22.6 | $2.5M | 31 | 4 |
| Chiropractors | 20 | #1,428 of 1,490 | 6 | 6.5 | $1.5M | 65 | Under 3 |
| Child care and preschools | 19 | #1,498 of 1,611 | 7 | 7.5 | $464K | 46 | Under 3 |
| Car washes and detailing | 18 | #1,372 of 1,451 | 5 | 5.4 | $1.6M | 65 | 4 |
| Auto repair and car care | 18 | #2,304 of 2,401 | 43 | 46.3 | $191K | 71 | 22 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.3 | $7.7M | 185 | 6 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.3 | $2.3M | 236 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 4.3 | $396K | 58 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.3 | $1.3M | 99 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.3 | $2.3M | 74 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.3 | $1.8M | 71 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 4.3 | $1.8M | 40 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.2 | $2.4M | 130 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.2 | $2.7M | 89 | 4 |
| Electricians | Not scored | Not scored | 3 | 3.2 | $7.8M | 65 | 4 |
| Pest control | Not scored | Not scored | 3 | 3.2 | $4M | 40 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.2 | $3.1M | 129 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.2 | $7.8M | 92 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.2 | $7.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.2 | $7.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.2 | $2.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $12.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $8.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $5.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Bradford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.2M | $886 | 92 |
| Gasoline and other fuels | $27.2M | $2,930 | 113 |
| Food away from home | $30.6M | $3,302 | 81 |
| Groceries | $51.9M | $5,598 | 89 |
| Personal care products and services | $7.3M | $792 | 79 |
| Child care and other personal services | $3.2M | $350 | 60 |
| Memberships, classes and admissions | $5.1M | $554 | 56 |
| Medical and dental services | $9.3M | $1,000 | 78 |
| Pets | $7.2M | $778 | 86 |
| Clothing, shoes and related services | $15.4M | $1,658 | 81 |
| Vehicle insurance | $23.2M | $2,505 | 128 |
| Home repairs, maintenance and insurance | $23.4M | $2,519 | 83 |
| Lawn care, cleaning and other household services | $12.1M | $1,309 | 93 |
| Rent and homeowner costs | $127M | $13,693 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Bradford County
- Population, 2025 estimate
- 28,307+0.3% since 2020
- Households
- 9,278
- Median age
- 40.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 294 sq. mi.
- People per square mile
- 95
- Median household income
- $63,050+37.3% vs. 2015–2019, before inflation
- Average household income
- $78,307
- Median home value
- $212,500
- Jobs located here
- 5,848
- Daytime population
- 23,100Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bradford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Bradford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Bradford County, FL growing?
Population estimates put Bradford County at 28,307 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 9,278 households. Median household income rose 37.3% from the 2015–2019 survey, before inflation.
How much do households in Bradford County, FL spend?
Households in Bradford County spend about $127M a year on rent and homeowner costs, $51.9M on groceries and $30.6M on food away from home. Set against the U.S., households in Bradford County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Bradford County, FL?
The highest Groundwork market scores in Bradford County are for insurance agencies (73), real estate businesses (65) and real estate agents and brokers (59). Bradford County ranks #378 of 2,272 scored counties for insurance agencies.
How does Bradford County, FL compare with the U.S.?
The median household income in Bradford County is $63,050 a year, 22% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $212,500, against $332,700 for the U.S. For its number of households, Bradford County has the most map listings, relative to the U.S., for convenience stores (2.8 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Bradford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bradford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Bradford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bradford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.