Market rankings · Florida

Hair salons in Florida

Markets across Florida ranked by the Groundwork market score for hair salons, with competitor counts and household spending for each.

Listings: 23,907; 2,874 chain locations (12%)
Official establishments: 7,534; +15.0% since 2019
Household spending a year: $8B; On personal care products and services
Listings per 10k households: 27.3; 17% above the U.S.
Spending per listing: $333K; 23% below the U.S.
Rank among states: #50 of 51; Market score 27 · Lower middle

A site report maps the hair salons on map listings around any address in Florida by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 23,907 hair salons in Florida. 2,874 of them (12%) are chain locations, against 14% across the U.S. That comes to 27.3 for every 10,000 households, 17% above the U.S. rate of 23.4.

At $911 per household (9% below the U.S. average), households in Florida spend about $8B a year on personal care products and services. That is about $333K of household spending for each salon on map listings, 23% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

In 2023, official counts showed 7,534 businesses with payroll in Florida classed as beauty salons, up 15.0% from 2019. That is one for every 1,162 households, against one for every 1,535 across the U.S. Across the U.S., the count rose 6.0% over the same years. Since fiscal 2022, 299 SBA-backed loans worth $67.3M have gone to businesses classed as beauty salons in Florida.

Among the 50 states and DC, Florida ranks #50 for hair salons, with a Groundwork market score of 27 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (84). Of the 6 scored small-town markets in or partly in Florida, the Palatka area scores highest (65).

Every market in Florida for hair salons

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Florida, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Wildwood-The Villages, FL	84	66	9.4	$953K	+21.1%	#2 of 387
2Lakeland-Winter Haven, FL	61	533	18.4	$456K	+19.8%	#94 of 387
3Gainesville, FL	45	296	20.8	$403K	+5.4%	#234 of 387
4Ocala, FL	45	336	20.4	$392K	+17.3%	#237 of 387
5Punta Gorda, FL	45	206	22.8	$379K	+15.5%	#239 of 387
6Pensacola-Ferry Pass-Brent, FL	43	494	24.5	$368K	+6.5%	#257 of 387
7Sebring, FL	43	109	23.3	$327K	+9.7%	#261 of 387
8Panama City-Panama City Beach, FL	43	238	27.0	$325K	+15.7%	#262 of 387
9North Port-Bradenton-Sarasota, FL	42	958	24.6	$386K	+13.2%	#269 of 387
10Deltona-Daytona Beach-Ormond Beach, FL	41	675	22.9	$380K	+11.2%	#285 of 387
11Naples-Marco Island, FL	41	476	28.7	$354K	+10.6%	#289 of 387
12Homosassa Springs, FL	40	136	19.1	$413K	+11.1%	#294 of 387
13Port St. Lucie, FL	39	517	25.2	$358K	+16.0%	#306 of 387
14Jacksonville, FL	37	1,811	27.3	$343K	+10.7%	#320 of 387
15Crestview-Fort Walton Beach-Destin, FL	37	341	28.5	$337K	+9.4%	#321 of 387
16Sebastian-Vero Beach-West Vero Corridor, FL	35	183	25.8	$352K	+7.7%	#339 of 387
17Palm Bay-Melbourne-Titusville, FL	35	702	27.2	$340K	+9.1%	#340 of 387
18Orlando-Kissimmee-Sanford, FL	34	2,901	28.4	$327K	+10.3%	#350 of 387
19Tallahassee, FL	32	365	23.1	$367K	+3.1%	#357 of 387
20Cape Coral-Fort Myers, FL	32	939	28.6	$319K	+14.4%	#358 of 387
21Tampa-St. Petersburg-Clearwater, FL	31	3,798	28.5	$320K	+7.3%	#362 of 387
22Miami-Fort Lauderdale-West Palm Beach, FL	24	7,322	31.4	$296K	+4.2%	#380 of 387

Small-town markets

Small-town markets reaching Florida, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Palatka, FL	65	38	12.1	$604K	+5.9%	#90 of 538
2Arcadia, FL	62	21	16.4	$443K	+8.8%	#134 of 538
3Lake City, FL	54	61	22.2	$357K	+6.2%	#233 of 538
4Clewiston, FL	54	43	23.1	$341K	+18.8%	#237 of 538
5Okeechobee, FL	53	28	18.5	$420K	+7.4%	#246 of 538
6Key West-Key Largo, FL	31	96	27.9	$360K	−2.9%	#468 of 538

Counties

Counties in Florida, ranked for hair salons by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Sumter County, FL	86	66	9.4	$953K	+21.1%	#30 of 2,339
2Wakulla County, FL	70	21	16.5	$550K	+12.3%	#289 of 2,339
3Glades County, FL	68	5	11.1	$661K	+9.9%	#348 of 2,339
4St. Johns County, FL	65	250	21.6	$515K	+25.0%	#453 of 2,339
5Putnam County, FL	64	38	12.1	$604K	+5.9%	#484 of 2,339
6Santa Rosa County, FL	63	160	22.0	$446K	+11.7%	#556 of 2,339
7Gadsden County, FL	61	14	8.3	$870K	+2.0%	#618 of 2,339
8Polk County, FL	60	533	18.4	$456K	+19.8%	#690 of 2,339
9Suwannee County, FL	60	30	18.6	$415K	+10.6%	#700 of 2,339
10Gilchrist County, FL	59	13	18.2	$460K	+14.5%	#748 of 2,339
11DeSoto County, FL	59	21	16.4	$443K	+8.8%	#750 of 2,339
12Hamilton County, FL	56	5	11.7	$591K	+3.3%	#853 of 2,339
13Lake County, FL	56	327	19.9	$445K	+18.1%	#888 of 2,339
14Manatee County, FL	55	360	20.4	$460K	+16.6%	#918 of 2,339
15St. Lucie County, FL	55	267	19.4	$447K	+21.4%	#922 of 2,339
16Clay County, FL	55	188	22.5	$424K	+9.4%	#930 of 2,339
17Nassau County, FL	54	95	24.2	$406K	+17.4%	#982 of 2,339
18Okeechobee County, FL	52	28	18.5	$420K	+7.4%	#1,077 of 2,339
19Hernando County, FL	52	164	19.9	$419K	+13.3%	#1,078 of 2,339
20Columbia County, FL	51	61	22.2	$357K	+6.2%	#1,141 of 2,339
21Union County, FL	50	8	18.5	$438K	+5.2%	#1,183 of 2,339
22Walton County, FL	50	83	24.2	$402K	+22.9%	#1,196 of 2,339
23Hendry County, FL	49	38	26.9	$299K	+21.5%	#1,265 of 2,339
24Flagler County, FL	48	122	23.2	$396K	+21.0%	#1,293 of 2,339
25Pasco County, FL	48	535	22.7	$392K	+19.1%	#1,294 of 2,339

Show all 67 counties

Counties in Florida, ranked for hair salons by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Bay County, FL	48	208	26.4	$338K	+17.2%	#1,302 of 2,339
27Charlotte County, FL	47	206	22.8	$379K	+15.5%	#1,338 of 2,339
28Marion County, FL	46	336	20.4	$392K	+17.3%	#1,385 of 2,339
29Highlands County, FL	46	109	23.3	$327K	+9.7%	#1,403 of 2,339
30Levy County, FL	45	36	19.4	$398K	+12.7%	#1,435 of 2,339
31Osceola County, FL	45	358	25.1	$345K	+23.2%	#1,452 of 2,339
32Franklin County, FL	44	10	20.2	$413K	+4.5%	#1,477 of 2,339
33Alachua County, FL	44	247	21.1	$401K	+3.7%	#1,479 of 2,339
34Holmes County, FL	43	11	15.7	$460K	+2.7%	#1,509 of 2,339
35Citrus County, FL	43	136	19.1	$413K	+11.1%	#1,517 of 2,339
36Volusia County, FL	43	553	22.9	$376K	+9.1%	#1,522 of 2,339
37Collier County, FL	43	476	28.7	$354K	+10.6%	#1,527 of 2,339
38Hardee County, FL	41	18	21.9	$361K	+2.4%	#1,607 of 2,339
39Sarasota County, FL	41	598	28.2	$342K	+10.0%	#1,610 of 2,339
40Baker County, FL	41	25	27.3	$336K	+5.8%	#1,612 of 2,339
41Brevard County, FL	40	702	27.2	$340K	+9.1%	#1,660 of 2,339
42Indian River County, FL	39	183	25.8	$352K	+7.7%	#1,699 of 2,339
43Jackson County, FL	39	40	23.2	$312K	+5.4%	#1,707 of 2,339
44Madison County, FL	38	12	17.2	$403K	+5.0%	#1,729 of 2,339
45Bradford County, FL	38	21	22.6	$350K	+0.3%	#1,743 of 2,339
46Okaloosa County, FL	38	258	30.2	$317K	+4.6%	#1,749 of 2,339
47Lee County, FL	37	939	28.6	$319K	+14.4%	#1,803 of 2,339
48Orange County, FL	37	1,581	30.0	$314K	+6.7%	#1,804 of 2,339
49Hillsborough County, FL	37	1,844	31.6	$299K	+7.4%	#1,808 of 2,339
50Gulf County, FL	37	18	30.3	$279K	+11.7%	#1,811 of 2,339
51Escambia County, FL	36	334	25.9	$331K	+3.5%	#1,844 of 2,339
52Palm Beach County, FL	36	1,859	30.7	$318K	+5.5%	#1,847 of 2,339
53Seminole County, FL	33	635	33.9	$288K	+4.3%	#1,955 of 2,339
54Duval County, FL	32	1,253	30.2	$292K	+6.5%	#1,980 of 2,339
55Martin County, FL	32	250	36.9	$263K	+4.8%	#1,984 of 2,339
56Broward County, FL	30	2,373	31.5	$295K	+3.6%	#2,029 of 2,339
57Miami-Dade County, FL	29	3,090	31.7	$284K	+4.0%	#2,061 of 2,339
58Monroe County, FL	28	96	27.9	$360K	−2.9%	#2,073 of 2,339
59Leon County, FL	28	328	26.8	$322K	+1.7%	#2,081 of 2,339
60Washington County, FL	27	30	32.3	$237K	+5.4%	#2,107 of 2,339
61Pinellas County, FL	21	1,255	29.3	$309K	−1.2%	#2,203 of 2,339
62Taylor County, FL	10	22	27.6	$262K	−2.5%	#2,308 of 2,339
63Calhoun County, FL	6	14	30.2	$242K	−3.0%	#2,331 of 2,339
Dixie County, FL	Not scored	1	1.6	$4.3M	+8.0%
Jefferson County, FL	Not scored	2	3.5	$2.4M	+11.1%
Lafayette County, FL	Not scored	3	11.4	$658K	+6.8%
Liberty County, FL	Not scored	5	19.5	$397K	+2.8%

Markets with fewer than 5 hair salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many hair salons are in Florida?

There are 23,907 hair salons on map listings in Florida as of September 2026. 2,874 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 7,534 businesses with payroll classed as beauty salons in 2023, up 15.0% from 2019. Another 73,746 one-person businesses have no payroll, by official counts.

How much do households in Florida spend on personal care products and services?

About $8B a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 23,907 hair salons on map listings, it comes to $333K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.

How does Florida compare with the U.S. for hair salons?

Florida has 27.3 hair salons per 10,000 households, 17% above the U.S. rate of 23.4. Spending per salon is $333K, 23% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Florida would have about 18,525, against 23,907 on map listings. There is one business with payroll in the industry for every 1,162 households, against one for every 1,535 across the U.S. The official count rose 15.0% from 2019 to 2023, against +6.0% for the U.S.

Which market in Florida has the highest market score for hair salons?

Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 84 (high). Among 6 scored small-town markets in or partly in Florida, the Palatka area scores highest, at 65 (upper middle). Among 63 scored counties in Florida, Sumter County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 27 for hair salons (lower middle), #50 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Florida. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Florida?

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