Market rankings · Florida
Nail salons in Florida
Markets across Florida ranked by the Groundwork market score for nail salons, with competitor counts and household spending for each.
- Listings
- 6,689
- 1,709 chain locations (26%)
- Official establishments
- 1,742
- +50.2% since 2019
- Household spending a year
- $8B
- On personal care products and services
- Listings per 10k households
- 7.6
- 27% above the U.S.
- Spending per listing
- $1.2M
- 29% below the U.S.
- Rank among states
- #45 of 51
- Market score 35 · Lower middle
A site report maps the nail salons on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6,689 nail salons in Florida. 1,709 of them (26%) are chain locations, against 27% across the U.S. That is 7.6 per 10,000 households, 27% above the U.S. rate of 6.0.
Households in Florida spend about $8B a year on personal care products and services, or $911 per household, 9% below the U.S. average. That works out to $1.2M per salon, 29% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 1,742 businesses with payroll classed as nail salons in Florida in 2023, up 50.2% from 2019. That is one for every 5,025 households, against one for every 3,754 across the U.S. Across the U.S., the count rose 23.2% over the same years. Since fiscal 2022, 74 SBA-backed loans worth $16.1M have gone to businesses classed as nail salons in Florida.
Among the 50 states and DC, Florida ranks #45 for nail salons, with a Groundwork market score of 35 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (74). Of the 6 scored small-town markets in or partly in Florida, the Palatka area scores highest (45).
Every market in Florida for nail salons
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 74 | 28 | 4.0 | $2.2M | +21.1% | #23 of 387 |
| 2Homosassa Springs, FL | 54 | 37 | 5.2 | $1.5M | +11.1% | #162 of 387 |
| 3Palm Bay-Melbourne-Titusville, FL | 53 | 186 | 7.2 | $1.3M | +9.1% | #169 of 387 |
| 4Ocala, FL | 52 | 89 | 5.4 | $1.5M | +17.3% | #176 of 387 |
| 5North Port-Bradenton-Sarasota, FL | 48 | 271 | 7.0 | $1.4M | +13.2% | #212 of 387 |
| 6Lakeland-Winter Haven, FL | 48 | 185 | 6.4 | $1.3M | +19.8% | #215 of 387 |
| 7Port St. Lucie, FL | 46 | 148 | 7.2 | $1.3M | +16.0% | #234 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 46 | 216 | 7.3 | $1.2M | +11.2% | #235 of 387 |
| 9Gainesville, FL | 45 | 88 | 6.2 | $1.4M | +5.4% | #241 of 387 |
| 10Crestview-Fort Walton Beach-Destin, FL | 43 | 126 | 10.5 | $913K | +9.4% | #264 of 387 |
| 11Tampa-St. Petersburg-Clearwater, FL | 41 | 1,104 | 8.3 | $1.1M | +7.3% | #285 of 387 |
| 12Panama City-Panama City Beach, FL | 41 | 71 | 8.1 | $1.1M | +15.7% | #286 of 387 |
| 13Orlando-Kissimmee-Sanford, FL | 41 | 892 | 8.7 | $1.1M | +10.3% | #287 of 387 |
| 14Sebring, FL | 41 | 38 | 8.1 | $939K | +9.7% | #288 of 387 |
| 15Tallahassee, FL | 40 | 96 | 6.1 | $1.4M | +3.1% | #298 of 387 |
| 16Pensacola-Ferry Pass-Brent, FL | 40 | 152 | 7.5 | $1.2M | +6.5% | #300 of 387 |
| 17Sebastian-Vero Beach-West Vero Corridor, FL | 39 | 47 | 6.6 | $1.4M | +7.7% | #304 of 387 |
| 18Punta Gorda, FL | 38 | 64 | 7.1 | $1.2M | +15.5% | #320 of 387 |
| 19Miami-Fort Lauderdale-West Palm Beach, FL | 38 | 1,795 | 7.7 | $1.2M | +4.2% | #321 of 387 |
| 20Naples-Marco Island, FL | 38 | 153 | 9.2 | $1.1M | +10.6% | #323 of 387 |
| 21Cape Coral-Fort Myers, FL | 37 | 264 | 8.1 | $1.1M | +14.4% | #327 of 387 |
| 22Jacksonville, FL | 35 | 514 | 7.8 | $1.2M | +10.7% | #338 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 45 | 13 | 4.1 | $1.8M | +5.9% | #232 of 387 |
| 2Lake City, FL | 44 | 16 | 5.8 | $1.4M | +6.2% | #242 of 387 |
| 3Clewiston, FL | 44 | 11 | 5.9 | $1.3M | +18.8% | #243 of 387 |
| 4Okeechobee, FL | 38 | 10 | 6.6 | $1.2M | +7.4% | #279 of 387 |
| 5Arcadia, FL | 37 | 7 | 5.5 | $1.3M | +8.8% | #285 of 387 |
| 6Key West-Key Largo, FL | 27 | 31 | 9.0 | $1.1M | −2.9% | #333 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 76 | 28 | 4.0 | $2.2M | +21.1% | #76 of 1,328 |
| 2Levy County, FL | 69 | 5 | 2.7 | $2.9M | +12.7% | #166 of 1,328 |
| 3Santa Rosa County, FL | 66 | 41 | 5.6 | $1.7M | +11.7% | #252 of 1,328 |
| 4Wakulla County, FL | 65 | 6 | 4.7 | $1.9M | +12.3% | #272 of 1,328 |
| 5Lake County, FL | 62 | 98 | 6.0 | $1.5M | +18.1% | #355 of 1,328 |
| 6Flagler County, FL | 60 | 37 | 7.0 | $1.3M | +21.0% | #409 of 1,328 |
| 7Citrus County, FL | 58 | 37 | 5.2 | $1.5M | +11.1% | #467 of 1,328 |
| 8Marion County, FL | 57 | 89 | 5.4 | $1.5M | +17.3% | #491 of 1,328 |
| 9Manatee County, FL | 57 | 119 | 6.7 | $1.4M | +16.6% | #492 of 1,328 |
| 10Brevard County, FL | 57 | 186 | 7.2 | $1.3M | +9.1% | #493 of 1,328 |
| 11Hernando County, FL | 56 | 52 | 6.3 | $1.3M | +13.3% | #520 of 1,328 |
| 12St. Lucie County, FL | 55 | 88 | 6.4 | $1.4M | +21.4% | #543 of 1,328 |
| 13Nassau County, FL | 54 | 24 | 6.1 | $1.6M | +17.4% | #570 of 1,328 |
| 14Polk County, FL | 54 | 185 | 6.4 | $1.3M | +19.8% | #575 of 1,328 |
| 15Suwannee County, FL | 53 | 7 | 4.3 | $1.8M | +10.6% | #597 of 1,328 |
| 16St. Johns County, FL | 53 | 82 | 7.1 | $1.6M | +25.0% | #602 of 1,328 |
| 17Sarasota County, FL | 51 | 152 | 7.2 | $1.3M | +10.0% | #683 of 1,328 |
| 18Pasco County, FL | 50 | 180 | 7.6 | $1.2M | +19.1% | #718 of 1,328 |
| 19Hillsborough County, FL | 49 | 495 | 8.5 | $1.1M | +7.4% | #744 of 1,328 |
| 20Walton County, FL | 49 | 36 | 10.5 | $927K | +22.9% | #745 of 1,328 |
| 21Volusia County, FL | 48 | 179 | 7.4 | $1.2M | +9.1% | #770 of 1,328 |
| 22Orange County, FL | 46 | 465 | 8.8 | $1.1M | +6.7% | #822 of 1,328 |
| 23Putnam County, FL | 45 | 13 | 4.1 | $1.8M | +5.9% | #830 of 1,328 |
| 24Alachua County, FL | 45 | 81 | 6.9 | $1.2M | +3.7% | #846 of 1,328 |
| 25Bay County, FL | 45 | 66 | 8.4 | $1.1M | +17.2% | #849 of 1,328 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Highlands County, FL | 45 | 38 | 8.1 | $939K | +9.7% | #850 of 1,328 |
| 27Okaloosa County, FL | 45 | 90 | 10.5 | $907K | +4.6% | #851 of 1,328 |
| 28Indian River County, FL | 44 | 47 | 6.6 | $1.4M | +7.7% | #873 of 1,328 |
| 29Miami-Dade County, FL | 44 | 701 | 7.2 | $1.3M | +4.0% | #875 of 1,328 |
| 30Palm Beach County, FL | 44 | 475 | 7.8 | $1.2M | +5.5% | #876 of 1,328 |
| 31Columbia County, FL | 43 | 16 | 5.8 | $1.4M | +6.2% | #892 of 1,328 |
| 32Charlotte County, FL | 42 | 64 | 7.1 | $1.2M | +15.5% | #913 of 1,328 |
| 33Lee County, FL | 42 | 264 | 8.1 | $1.1M | +14.4% | #914 of 1,328 |
| 34Clay County, FL | 41 | 63 | 7.5 | $1.3M | +9.4% | #935 of 1,328 |
| 35Collier County, FL | 41 | 153 | 9.2 | $1.1M | +10.6% | #941 of 1,328 |
| 36Osceola County, FL | 41 | 140 | 9.8 | $883K | +23.2% | #943 of 1,328 |
| 37Martin County, FL | 40 | 60 | 8.8 | $1.1M | +4.8% | #959 of 1,328 |
| 38Seminole County, FL | 39 | 189 | 10.1 | $969K | +4.3% | #976 of 1,328 |
| 39Leon County, FL | 38 | 85 | 6.9 | $1.2M | +1.7% | #995 of 1,328 |
| 40Hendry County, FL | 38 | 10 | 7.1 | $1.1M | +21.5% | #996 of 1,328 |
| 41Broward County, FL | 38 | 619 | 8.2 | $1.1M | +3.6% | #997 of 1,328 |
| 42Washington County, FL | 37 | 5 | 5.4 | $1.4M | +5.4% | #1,008 of 1,328 |
| 43DeSoto County, FL | 35 | 7 | 5.5 | $1.3M | +8.8% | #1,051 of 1,328 |
| 44Escambia County, FL | 34 | 111 | 8.6 | $997K | +3.5% | #1,076 of 1,328 |
| 45Okeechobee County, FL | 33 | 10 | 6.6 | $1.2M | +7.4% | #1,092 of 1,328 |
| 46Duval County, FL | 31 | 335 | 8.1 | $1.1M | +6.5% | #1,130 of 1,328 |
| 47Pinellas County, FL | 30 | 377 | 8.8 | $1M | −1.2% | #1,146 of 1,328 |
| 48Monroe County, FL | 29 | 31 | 9.0 | $1.1M | −2.9% | #1,155 of 1,328 |
| 49Bradford County, FL | 28 | 5 | 5.4 | $1.5M | +0.3% | #1,163 of 1,328 |
| 50Baker County, FL | 27 | 10 | 10.9 | $841K | +5.8% | #1,181 of 1,328 |
| 51Taylor County, FL | 6 | 6 | 7.5 | $962K | −2.5% | #1,315 of 1,328 |
| Jackson County, FL | Not scored | 4 | 2.3 | $3.1M | +5.4% | |
| Gadsden County, FL | Not scored | 3 | 1.8 | $4.1M | +2.0% | |
| Hardee County, FL | Not scored | 3 | 3.7 | $2.2M | +2.4% | |
| Holmes County, FL | Not scored | 1 | 1.4 | $5.1M | +2.7% | |
| Gilchrist County, FL | Not scored | 2 | 2.8 | $3M | +14.5% | |
| Madison County, FL | Not scored | 3 | 4.3 | $1.6M | +5.0% | |
| Dixie County, FL | Not scored | 0 | 0.0 | n/a | +8.0% | |
| Union County, FL | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Gulf County, FL | Not scored | 2 | 3.4 | $2.5M | +11.7% | |
| Jefferson County, FL | Not scored | 2 | 3.5 | $2.4M | +11.1% | |
| Hamilton County, FL | Not scored | 1 | 2.3 | $3M | +3.3% | |
| Calhoun County, FL | Not scored | 2 | 4.3 | $1.7M | −3.0% | |
| Glades County, FL | Not scored | 1 | 2.2 | $3.3M | +9.9% | |
| Franklin County, FL | Not scored | 1 | 2.0 | $4.1M | +4.5% | |
| Lafayette County, FL | Not scored | 2 | 7.6 | $988K | +6.8% | |
| Liberty County, FL | Not scored | 0 | 0.0 | n/a | +2.8% |
Markets with fewer than 5 nail salons on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many nail salons are in Florida?
There are 6,689 nail salons on map listings in Florida as of September 2026. 1,709 of them (26%) are chain locations. The listings count nail salons. Official counts show 1,742 businesses with payroll classed as nail salons in 2023, up 50.2% from 2019. Another 46,321 one-person businesses have no payroll, by official counts.
How much do households in Florida spend on personal care products and services?
About $8B a year, or $911 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 6,689 nail salons on map listings, it comes to $1.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for nail salons?
Florida has 7.6 nail salons per 10,000 households, 27% above the U.S. rate of 6.0. Spending per salon is $1.2M, 29% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Florida would have about 4,771, against 6,689 on map listings. There is one business with payroll in the industry for every 5,025 households, against one for every 3,754 across the U.S. The official count rose 50.2% from 2019 to 2023, against +23.2% for the U.S.
Which market in Florida has the highest market score for nail salons?
Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 74 (upper middle). Among 6 scored small-town markets in or partly in Florida, the Palatka area scores highest, at 45 (lower middle). Among 51 scored counties in Florida, Sumter County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 35 for nail salons (lower middle), #45 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for nail salons across the U.S. · All business types in Florida
Related business types in Florida
- Salons, barbers and spas53,003 listings
- Hair salons23,907 listings
- Barbershops6,234 listings
- Spas and skin care14,898 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.