County profile · Florida
Hillsborough County, FL market data
Population, household spending and competition for 56 business types in Hillsborough County, each scored against other counties.
- Population, 2025
- 1,574,115
- +7.4% since 2020
- Households
- 583,192
- Median household income
- $79,540
- +35.1% vs. 2015–2019, before inflation
- Median home value
- $371,500
- Jobs located here
- 844,193
- Highest market score
- 76
- Funeral homes, #119 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Hillsborough County by name and distance, and the households and spending within reach. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,574,115 people live in Hillsborough County, in 583,192 households. Between 2020 and 2025, the population of Hillsborough County grew 7.4%, faster than the U.S. (+3.1%). The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hillsborough County spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (84).
The highest Groundwork market scores in Hillsborough County are for funeral homes (76), veterinarians (74) and electricians (72). Hillsborough County ranks #119 of 1,472 scored counties for funeral homes.
Hillsborough County is part of the Tampa-St. Petersburg-Clearwater metro area. For its number of households, Hillsborough County has the most map listings, relative to the U.S., for barbershops (70% above the U.S. rate) and the fewest for funeral homes (48% below the U.S. rate).
All 56 business types in Hillsborough County
Highest Groundwork market score first. Each score compares Hillsborough County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 76 | #119 of 1,472 | 65 | 1.1 | $1.2M | 171 | 29 |
| Veterinarians | 74 | #203 of 1,485 | 203 | 3.5 | $2.7M | 101 | 155 |
| Electricians | 72 | #137 of 1,160 | 131 | 2.2 | $13.5M | 113 | 388 |
| Pet businesses | 72 | #228 of 2,200 | 608 | 10.4 | $918K | 105 | 344 |
| Pizza | 72 | #255 of 2,090 | 406 | 7.0 | $5.7M | 113 | 1,074 |
| Gas stations | 72 | #341 of 2,358 | 549 | 9.4 | $2.8M | 119 | 437 |
| Landscaping and lawn care | 71 | #234 of 1,493 | 299 | 5.1 | $3M | 104 | 585 |
| Pet grooming and boarding | 70 | #238 of 1,461 | 216 | 3.7 | $2.6M | 102 | 137 |
| Convenience stores | 70 | #439 of 2,261 | 474 | 8.1 | $7.6M | 97 | 192 |
| Fast food and sandwich shops | 68 | #448 of 2,222 | 737 | 12.6 | $3.2M | 104 | 1,074 |
| Pet stores | 65 | #238 of 974 | 130 | 2.2 | $4.3M | 95 | 52 |
| Bakeries and dessert shops | 64 | #430 of 1,889 | 550 | 9.4 | $4.2M | 102 | 286 |
| Coffee shops and cafes | 64 | #483 of 2,063 | 638 | 10.9 | $3.7M | 99 | 264 |
| Grocery and convenience stores | 64 | #635 of 2,402 | 1,089 | 18.7 | $3.3M | 98 | 493 |
| Optometrists and eye care | 60 | #428 of 1,302 | 222 | 3.8 | $3.1M | 98 | 95 |
| Collision repair and body shops | 60 | #439 of 1,327 | 158 | 2.7 | $3.1M | 102 | 119 |
| Grocery stores | 60 | #688 of 2,070 | 412 | 7.1 | $8.8M | 95 | 301 |
| Child care and preschools | 59 | #581 of 1,611 | 357 | 6.1 | $841K | 84 | 358 |
| Lawn, cleaning and pest control | 58 | #572 of 1,771 | 593 | 10.2 | $1.5M | 91 | 1,196 |
| Restaurants and cafes | 57 | #893 of 2,405 | 6,625 | 113.6 | $352K | 95 | 2,374 |
| Laundromats | 55 | #326 of 785 | 100 | 1.7 | $11.7M | 93 | 54 |
| Roofing and gutters | 55 | #486 of 1,177 | 272 | 4.7 | $6.5M | 77 | 142 |
| Home repair trades | 54 | #865 of 2,057 | 895 | 15.3 | $2M | 81 | 1,161 |
| Clothing and shoe stores | 54 | #908 of 2,087 | 955 | 16.4 | $1.2M | 96 | 471 |
| Sit-down restaurants | 54 | #1,013 of 2,405 | 3,818 | 65.5 | $611K | 92 | 1,015 |
| Physical therapy | 53 | #655 of 1,422 | 318 | 5.5 | $2.1M | 89 | 220 |
| Dry cleaners | 52 | #243 of 507 | 100 | 1.7 | $11.7M | 74 | 48 |
| HVAC and plumbing | 52 | #796 of 1,707 | 492 | 8.4 | $3.6M | 76 | 631 |
| Pest control | 51 | #339 of 699 | 127 | 2.2 | $7.1M | 70 | 125 |
| House cleaning | 51 | #402 of 847 | 167 | 2.9 | $5.4M | 85 | 486 |
| Clothing, shoes and laundry | 50 | #1,145 of 2,210 | 1,420 | 24.3 | $820K | 93 | 573 |
| Nail salons | 49 | #744 of 1,328 | 495 | 8.5 | $1.1M | 67 | 98 |
| Oil change and quick lube | 48 | #267 of 479 | 44 | 0.8 | $11.2M | 82 | 48 |
| Insurance agencies | 47 | #1,232 of 2,272 | 1,043 | 17.9 | $1.3M | 101 | 747 |
| Auto repair shops | 47 | #1,350 of 2,378 | 1,281 | 22.0 | $386K | 87 | 541 |
| Tire shops | 46 | #892 of 1,530 | 288 | 4.9 | $1.7M | 69 | 98 |
| Chiropractors | 45 | #891 of 1,490 | 383 | 6.6 | $1.8M | 75 | 203 |
| Gyms | 45 | #1,106 of 1,792 | 511 | 8.8 | $939K | 72 | 239 |
| Auto repair and car care | 44 | #1,480 of 2,401 | 2,207 | 37.8 | $224K | 83 | 824 |
| Martial arts and dance studios | 43 | #871 of 1,334 | 321 | 5.5 | $1.5M | 74 | 211 |
| Car washes and detailing | 43 | #914 of 1,451 | 258 | 4.4 | $1.9M | 76 | 105 |
| Yoga, Pilates and fitness studios | 42 | #533 of 777 | 153 | 2.6 | $3.1M | 77 | 239 |
| Urgent care and walk-in clinics | 41 | #220 of 325 | 39 | 0.7 | $17.5M | 71 | 73 |
| Property management | 41 | #615 of 910 | 261 | 4.5 | Index only | 63 | 381 |
| Gyms, studios and classes | 41 | #1,466 of 2,088 | 985 | 16.9 | $487K | 74 | 450 |
| Home inspectors | 40 | #288 of 415 | 55 | 0.9 | Index only | 64 | 70 |
| Barbershops | 37 | #986 of 1,356 | 525 | 9.0 | $1M | 56 | 62 |
| Hair salons | 37 | #1,808 of 2,339 | 1,844 | 31.6 | $299K | 69 | 507 |
| Primary care and pediatrics | 35 | #1,285 of 1,656 | 618 | 10.6 | $1.1M | 62 | 1,429 |
| Real estate agents and brokers | 35 | #1,870 of 2,176 | 2,676 | 45.9 | Index only | 63 | 1,334 |
| Real estate | 35 | #1,895 of 2,229 | 3,395 | 58.2 | Index only | 63 | 2,275 |
| Dentists and orthodontists | 34 | #1,528 of 1,886 | 849 | 14.6 | $805K | 82 | 664 |
| Salons, barbers and spas | 34 | #2,018 of 2,385 | 4,087 | 70.1 | $135K | 63 | 914 |
| Mortgage brokers and lenders | 33 | #741 of 887 | 403 | 6.9 | Index only | 58 | 210 |
| Spas and skin care | 33 | #1,471 of 1,769 | 1,107 | 19.0 | $498K | 57 | 233 |
| Doctors, dentists and clinics | 33 | #1,999 of 2,394 | 5,918 | 101.5 | $115K | 76 | 2,684 |
Household spending in Hillsborough County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $494.4M | $848 | 89 |
| Gasoline and other fuels | $1.6B | $2,668 | 103 |
| Food away from home | $2.3B | $4,002 | 98 |
| Groceries | $3.6B | $6,214 | 98 |
| Personal care products and services | $550.8M | $944 | 94 |
| Child care and other personal services | $300.1M | $515 | 89 |
| Memberships, classes and admissions | $479.6M | $822 | 84 |
| Medical and dental services | $683.5M | $1,172 | 91 |
| Pets | $558.1M | $957 | 105 |
| Clothing, shoes and related services | $1.2B | $1,998 | 97 |
| Vehicle insurance | $1.3B | $2,271 | 116 |
| Home repairs, maintenance and insurance | $1.8B | $3,037 | 101 |
| Lawn care, cleaning and other household services | $907.8M | $1,557 | 110 |
| Rent and homeowner costs | $9.2B | $15,773 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hillsborough County
- Population, 2025 estimate
- 1,574,115+7.4% since 2020
- Households
- 583,192
- Median age
- 38.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 1,022 sq. mi.
- People per square mile
- 1,490
- Median household income
- $79,540+35.1% vs. 2015–2019, before inflation
- Average household income
- $112,695
- Median home value
- $371,500
- Jobs located here
- 844,193
- Daytime population
- 1,660,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hillsborough County, FL growing?
Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. Against the 2015–2019 survey, median household income rose 35.1%, before inflation.
How much do households in Hillsborough County, FL spend?
Households in Hillsborough County spend about $9.2B a year on rent and homeowner costs, $3.6B on groceries and $2.3B on food away from home. Relative to the U.S., household spending in Hillsborough County runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (84).
Which business types have the highest market scores in Hillsborough County, FL?
Of the business types scored in Hillsborough County, funeral homes (76), veterinarians (74) and electricians (72) have the highest Groundwork market scores. For funeral homes, that ranks #119 of 1,472 scored counties.
How does Hillsborough County, FL compare with the U.S.?
Median household income in Hillsborough County is $79,540, in line with the U.S. median of $80,734. The population rose 7.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $371,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (70% above the U.S. rate) and lowest for funeral homes (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Hillsborough County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.