County profile · Florida
Broward County, FL market data
Population, household spending and competition for 56 business types in Broward County, each scored against other counties.
- Population, 2025
- 2,013,317
- +3.6% since 2020
- Households
- 753,956
- Median household income
- $77,633
- +30.4% vs. 2015–2019, before inflation
- Median home value
- $414,600
- Jobs located here
- 898,463
- Highest market score
- 79
- Funeral homes, #81 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Broward County by name and distance, and the households and spending within reach. Or open the report at the center of Broward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 2,013,317 people live in Broward County, in 753,956 households. Population estimates show Broward County grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Broward County is $77,633 a year, 4% below the U.S. median of $80,734. That rose 30.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Broward County spend the most on vehicle insurance (an index of 111, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).
The highest Groundwork market scores in Broward County are for funeral homes (79), landscaping and lawn care companies (76) and pet grooming and boarding businesses (71). Broward County ranks #81 of 1,472 scored counties for funeral homes.
Broward County is part of the Miami-Fort Lauderdale-West Palm Beach metro area. For its number of households, Broward County has the most map listings, relative to the U.S., for home inspectors (2.3 times the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).
All 56 business types in Broward County
Highest Groundwork market score first. Each score compares Broward County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 79 | #81 of 1,472 | 131 | 1.7 | $905K | 133 | 53 |
| Landscaping and lawn care | 76 | #118 of 1,493 | 295 | 3.9 | $3.9M | 134 | 636 |
| Pet grooming and boarding | 71 | #208 of 1,461 | 245 | 3.2 | $2.9M | 113 | 158 |
| Gas stations | 71 | #366 of 2,358 | 618 | 8.2 | $3.1M | 130 | 412 |
| Veterinarians | 67 | #338 of 1,485 | 256 | 3.4 | $2.8M | 101 | 222 |
| Convenience stores | 67 | #510 of 2,261 | 385 | 5.1 | $12M | 153 | 391 |
| Pet businesses | 65 | #473 of 2,200 | 801 | 10.6 | $882K | 100 | 467 |
| Pizza | 65 | #476 of 2,090 | 511 | 6.8 | $5.8M | 114 | 1,527 |
| Oil change and quick lube | 64 | #120 of 479 | 33 | 0.4 | $18.4M | 134 | 33 |
| Grocery and convenience stores | 62 | #697 of 2,402 | 1,184 | 15.7 | $3.9M | 115 | 777 |
| Fast food and sandwich shops | 61 | #699 of 2,222 | 915 | 12.1 | $3.2M | 106 | 1,527 |
| Child care and preschools | 57 | #638 of 1,611 | 456 | 6.0 | $825K | 82 | 410 |
| Grocery stores | 56 | #815 of 2,070 | 526 | 7.0 | $8.8M | 95 | 386 |
| Lawn, cleaning and pest control | 55 | #685 of 1,771 | 712 | 9.4 | $1.6M | 97 | 1,558 |
| Electricians | 54 | #504 of 1,160 | 211 | 2.8 | $10.7M | 89 | 685 |
| Coffee shops and cafes | 52 | #946 of 2,063 | 809 | 10.7 | $3.7M | 99 | 504 |
| Laundromats | 49 | #388 of 785 | 116 | 1.5 | $12.8M | 102 | 87 |
| Roofing and gutters | 45 | #708 of 1,177 | 388 | 5.1 | $5.8M | 69 | 199 |
| HVAC and plumbing | 45 | #1,034 of 1,707 | 636 | 8.4 | $3.5M | 74 | 881 |
| Bakeries and dessert shops | 45 | #1,127 of 1,889 | 840 | 11.1 | $3.5M | 85 | 556 |
| Pet stores | 44 | #596 of 974 | 225 | 3.0 | $3.1M | 69 | 87 |
| Home repair trades | 43 | #1,379 of 2,057 | 1,235 | 16.4 | $1.8M | 75 | 1,765 |
| Restaurants and cafes | 42 | #1,549 of 2,405 | 9,170 | 121.6 | $323K | 87 | 3,805 |
| Pest control | 41 | #472 of 699 | 168 | 2.2 | $6.9M | 67 | 228 |
| Tire shops | 41 | #1,005 of 1,530 | 316 | 4.2 | $1.9M | 77 | 141 |
| Clothing and shoe stores | 41 | #1,378 of 2,087 | 1,546 | 20.5 | $957K | 75 | 741 |
| Urgent care and walk-in clinics | 40 | #230 of 325 | 56 | 0.7 | $15.5M | 63 | 60 |
| House cleaning | 40 | #601 of 847 | 249 | 3.3 | $4.6M | 72 | 694 |
| Physical therapy | 39 | #1,006 of 1,422 | 417 | 5.5 | $2.1M | 87 | 437 |
| Nail salons | 38 | #997 of 1,328 | 619 | 8.2 | $1.1M | 68 | 175 |
| Car washes and detailing | 38 | #1,026 of 1,451 | 285 | 3.8 | $2.1M | 85 | 156 |
| Gyms | 38 | #1,307 of 1,792 | 712 | 9.4 | $845K | 65 | 283 |
| Sit-down restaurants | 38 | #1,743 of 2,405 | 5,641 | 74.8 | $525K | 79 | 1,722 |
| Clothing, shoes and laundry | 37 | #1,640 of 2,210 | 2,272 | 30.1 | $651K | 74 | 969 |
| Yoga, Pilates and fitness studios | 34 | #645 of 777 | 237 | 3.1 | $2.5M | 62 | 283 |
| Collision repair and body shops | 34 | #1,021 of 1,327 | 289 | 3.8 | $2.1M | 68 | 221 |
| Chiropractors | 33 | #1,210 of 1,490 | 585 | 7.8 | $1.5M | 62 | 334 |
| Optometrists and eye care | 32 | #1,058 of 1,302 | 407 | 5.4 | $2.1M | 68 | 201 |
| Martial arts and dance studios | 32 | #1,111 of 1,334 | 471 | 6.2 | $1.3M | 63 | 317 |
| Gyms, studios and classes | 32 | #1,742 of 2,088 | 1,420 | 18.8 | $424K | 64 | 600 |
| Auto repair shops | 32 | #1,955 of 2,378 | 1,845 | 24.5 | $329K | 74 | 844 |
| Barbershops | 31 | #1,089 of 1,356 | 602 | 8.0 | $1.2M | 62 | 106 |
| Primary care and pediatrics | 31 | #1,364 of 1,656 | 731 | 9.7 | $1.2M | 67 | 2,139 |
| Hair salons | 30 | #2,029 of 2,339 | 2,373 | 31.5 | $295K | 69 | 803 |
| Auto repair and car care | 30 | #2,035 of 2,401 | 3,085 | 40.9 | $197K | 73 | 1,213 |
| Mortgage brokers and lenders | 29 | #793 of 887 | 489 | 6.5 | Index only | 61 | 267 |
| Insurance agencies | 29 | #1,850 of 2,272 | 1,888 | 25.0 | $866K | 69 | 1,370 |
| Real estate agents and brokers | 29 | #2,066 of 2,176 | 4,296 | 57.0 | Index only | 50 | 1,975 |
| Real estate | 29 | #2,109 of 2,229 | 5,294 | 70.2 | Index only | 51 | 3,538 |
| Property management | 28 | #813 of 910 | 401 | 5.3 | Index only | 53 | 779 |
| Salons, barbers and spas | 28 | #2,188 of 2,385 | 5,536 | 73.4 | $126K | 59 | 1,449 |
| Dry cleaners | 27 | #457 of 507 | 157 | 2.1 | $9.4M | 60 | 141 |
| Home inspectors | 26 | #386 of 415 | 108 | 1.4 | Index only | 41 | 87 |
| Spas and skin care | 26 | #1,629 of 1,769 | 1,761 | 23.4 | $397K | 45 | 329 |
| Doctors, dentists and clinics | 25 | #2,219 of 2,394 | 8,642 | 114.6 | $101K | 66 | 4,257 |
| Dentists and orthodontists | 24 | #1,782 of 1,886 | 1,411 | 18.7 | $616K | 63 | 1,086 |
Household spending in Broward County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $607.5M | $806 | 84 |
| Gasoline and other fuels | $1.9B | $2,545 | 98 |
| Food away from home | $3B | $3,926 | 96 |
| Groceries | $4.6B | $6,143 | 97 |
| Personal care products and services | $699.6M | $928 | 92 |
| Child care and other personal services | $376.3M | $499 | 86 |
| Memberships, classes and admissions | $601.4M | $798 | 81 |
| Medical and dental services | $868.8M | $1,152 | 89 |
| Pets | $706.7M | $937 | 103 |
| Clothing, shoes and related services | $1.5B | $1,963 | 96 |
| Vehicle insurance | $1.6B | $2,168 | 111 |
| Home repairs, maintenance and insurance | $2.3B | $2,987 | 99 |
| Lawn care, cleaning and other household services | $1.2B | $1,531 | 108 |
| Rent and homeowner costs | $11.7B | $15,562 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Broward County
- Population, 2025 estimate
- 2,013,317+3.6% since 2020
- Households
- 753,956
- Median age
- 42.0
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.6
- Land area
- 1,203 sq. mi.
- People per square mile
- 1,644
- Median household income
- $77,633+30.4% vs. 2015–2019, before inflation
- Average household income
- $109,281
- Median home value
- $414,600
- Jobs located here
- 898,463
- Daytime population
- 1,977,368Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Broward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Broward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Florida 8
- Miami-Dade County, FL2,738,356 people
- Palm Beach County, FL1,533,806 people
- Martin County, FL162,176 people
- Hendry County, FL42,382 people
- Glades County, FL12,563 people
- St. Lucie County, FL360,500 people
- Okeechobee County, FL40,816 people
- Collier County, FL398,291 people
Questions
How fast is Broward County, FL growing?
Population estimates put Broward County at 2,013,317 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 753,956 households. Against the 2015–2019 survey, median household income rose 30.4%, before inflation.
How much do households in Broward County, FL spend?
Households in Broward County spend about $11.7B a year on rent and homeowner costs, $4.6B on groceries and $3B on food away from home. Relative to the U.S., household spending in Broward County runs highest on vehicle insurance (an index of 111, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).
Which business types have the highest market scores in Broward County, FL?
Of the business types scored in Broward County, funeral homes (79), landscaping and lawn care companies (76) and pet grooming and boarding businesses (71) have the highest Groundwork market scores. For funeral homes, that ranks #81 of 1,472 scored counties.
How does Broward County, FL compare with the U.S.?
Median household income in Broward County is $77,633, 4% below the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $414,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.3 times the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Broward County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Broward County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Florida · Every U.S. market · How we measure
Screening a site or an acquisition in Broward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Broward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.