County profile · Florida
Holmes County, FL market data
Population, household spending and competition for 56 business types in Holmes County, each scored against other counties.
- Population, 2025
- 20,119
- +2.7% since 2020
- Households
- 7,011
- Median household income
- $49,343
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $110,200
- Jobs located here
- 4,295
- Highest market score
- 80
- Insurance agencies, #224 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Holmes County by name and distance, and the households and spending within reach. Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,119 people live in Holmes County, in 7,011 households. Between 2020 and 2025, the population of Holmes County grew 2.7%, in step with the U.S. (+3.1%). The median household income in Holmes County is $49,343 a year, 39% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Holmes County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
The highest Groundwork market scores in Holmes County are for insurance agencies (80), medical and dental practices (64) and restaurants and cafes (64). Holmes County ranks #224 of 2,272 scored counties for insurance agencies.
For its number of households, Holmes County has the most map listings, relative to the U.S., for gas stations (2.4 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Holmes County
Highest Groundwork market score first. Each score compares Holmes County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 80 | #224 of 2,272 | 6 | 8.6 | $2.9M | 229 | 4 |
| Doctors, dentists and clinics | 64 | #574 of 2,394 | 22 | 31.4 | $290K | 190 | 3 |
| Restaurants and cafes | 64 | #598 of 2,405 | 43 | 61.3 | $482K | 130 | 15 |
| Fast food and sandwich shops | 63 | #613 of 2,222 | 6 | 8.6 | $3.5M | 113 | 6 |
| Sit-down restaurants | 62 | #654 of 2,405 | 23 | 32.8 | $902K | 136 | 7 |
| Clothing, shoes and laundry | 58 | #769 of 2,210 | 6 | 8.6 | $1.8M | 204 | Under 3 |
| Real estate agents and brokers | 57 | #673 of 2,176 | 7 | 10.0 | Index only | 235 | Under 3 |
| Real estate | 57 | #700 of 2,229 | 8 | 11.4 | Index only | 259 | Under 3 |
| Salons, barbers and spas | 50 | #1,155 of 2,385 | 17 | 24.2 | $297K | 140 | Under 3 |
| Auto repair and car care | 46 | #1,390 of 2,401 | 24 | 34.2 | $247K | 92 | 9 |
| Hair salons | 43 | #1,509 of 2,339 | 11 | 15.7 | $460K | 107 | Under 3 |
| Auto repair shops | 41 | #1,606 of 2,378 | 15 | 21.4 | $396K | 89 | 7 |
| Gas stations | 28 | #2,034 of 2,358 | 18 | 25.7 | $1.1M | 46 | 13 |
| HVAC and plumbing | 27 | #1,543 of 1,707 | 5 | 7.1 | $3.3M | 69 | 8 |
| Home repair trades | 26 | #1,915 of 2,057 | 10 | 14.3 | $1.7M | 68 | 14 |
| Grocery and convenience stores | 25 | #2,111 of 2,402 | 22 | 31.4 | $1.7M | 50 | 6 |
| Pet businesses | 24 | #2,038 of 2,200 | 11 | 15.7 | $441K | 50 | Under 3 |
| Convenience stores | 23 | #1,976 of 2,261 | 11 | 15.7 | $3.4M | 43 | 4 |
| Grocery stores | 21 | #1,874 of 2,070 | 9 | 12.8 | $4.1M | 44 | Under 3 |
| Primary care and pediatrics | 19 | #1,566 of 1,656 | 8 | 11.4 | $796K | 45 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.7 | $5.2M | 125 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 5.7 | $497K | 50 | 6 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 5.7 | $2.7M | 212 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.7 | $5.2M | 140 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 5.7 | $814K | 123 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.7 | $1.2M | 48 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 5.7 | $4.1M | 49 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 5.7 | $1.3M | 144 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.9 | $3M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.9 | $3.2M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.9 | $663K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.9 | $1.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.9 | $1.6M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 2.9 | $10.4M | Too few | 6 |
| Tire shops | Not scored | Not scored | 2 | 2.9 | $3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.4 | $5.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.4 | $5.9M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.4 | $6.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.4 | $16.5M | Too few | 6 |
| House cleaning | Not scored | Not scored | 1 | 1.4 | $8.6M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $10.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.4 | $8.6M | Too few | 3 |
| Nail salons | Not scored | Not scored | 1 | 1.4 | $5.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $4.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.4 | $4.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Holmes County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.9M | $847 | 88 |
| Gasoline and other fuels | $19.9M | $2,845 | 110 |
| Food away from home | $20.7M | $2,959 | 73 |
| Groceries | $36.9M | $5,269 | 83 |
| Personal care products and services | $5.1M | $721 | 72 |
| Child care and other personal services | $2M | $284 | 49 |
| Memberships, classes and admissions | $3.3M | $464 | 47 |
| Medical and dental services | $6.4M | $909 | 71 |
| Pets | $4.8M | $691 | 76 |
| Clothing, shoes and related services | $10.8M | $1,538 | 75 |
| Vehicle insurance | $17.3M | $2,461 | 126 |
| Home repairs, maintenance and insurance | $16.5M | $2,354 | 78 |
| Lawn care, cleaning and other household services | $8.6M | $1,223 | 87 |
| Rent and homeowner costs | $89.8M | $12,803 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Holmes County
- Population, 2025 estimate
- 20,119+2.7% since 2020
- Households
- 7,011
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 479 sq. mi.
- People per square mile
- 41
- Median household income
- $49,343+26.2% vs. 2015–2019, before inflation
- Average household income
- $64,997
- Median home value
- $110,200
- Jobs located here
- 4,295
- Daytime population
- 15,999Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Holmes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Holmes County, FL growing?
Population estimates put Holmes County at 20,119 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 7,011 households. Against the 2015–2019 survey, median household income rose 26.2%, before inflation.
How much do households in Holmes County, FL spend?
Households in Holmes County spend about $89.8M a year on rent and homeowner costs, $36.9M on groceries and $20.7M on food away from home. Relative to the U.S., household spending in Holmes County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Which business types have the highest market scores in Holmes County, FL?
Of the business types scored in Holmes County, insurance agencies (80), medical and dental practices (64) and restaurants and cafes (64) have the highest Groundwork market scores. For insurance agencies, that ranks #224 of 2,272 scored counties.
How does Holmes County, FL compare with the U.S.?
Median household income in Holmes County is $49,343, 39% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $110,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.4 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Holmes County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Holmes County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Holmes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Holmes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.