County profile · Florida
St. Johns County, FL market data
Population, household spending and competition for 56 business types in St. Johns County, each scored against other counties.
- Population, 2025
- 346,328
- +25.0% since 2020
- Households
- 115,794
- Median household income
- $109,839
- +33.5% vs. 2015–2019, before inflation
- Median home value
- $489,200
- Jobs located here
- 95,238
- Highest market score
- 96
- Funeral homes, #5 of 1,472 scored counties
A site report maps the competitors on map listings around any address in St. Johns County by name and distance, and the households and spending within reach. Or open the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 346,328 people live in St. Johns County, in 115,794 households. Population estimates put the population change in St. Johns County from 2020 to 2025 at +25.0%, faster than the U.S. (+3.1%). The median household income in St. Johns County is $109,839 a year, 36% above the U.S. median of $80,734. That rose 33.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in St. Johns County spend the most on lawn care, cleaning and other household services (an index of 129, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (102, still above the U.S.).
The highest Groundwork market scores in St. Johns County are for funeral homes (96), grocery stores (91) and convenience stores (90). St. Johns County ranks #5 of 1,472 scored counties for funeral homes.
St. Johns County is part of the Jacksonville metro area. For its number of households, St. Johns County has the most map listings, relative to the U.S., for home inspectors (3.7 times the U.S. rate) and the fewest for collision repair and body shops (71% below the U.S. rate).
All 56 business types in St. Johns County
Highest Groundwork market score first. Each score compares St. Johns County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 96 | #5 of 1,472 | 8 | 0.7 | $2.4M | 354 | 3 |
| Grocery stores | 91 | #48 of 2,070 | 56 | 4.8 | $14.3M | 154 | 35 |
| Convenience stores | 90 | #38 of 2,261 | 86 | 7.4 | $9.3M | 118 | 18 |
| Grocery and convenience stores | 90 | #50 of 2,402 | 188 | 16.2 | $4.3M | 126 | 53 |
| Pet stores | 87 | #18 of 974 | 20 | 1.7 | $6.7M | 149 | 9 |
| Collision repair and body shops | 87 | #19 of 1,327 | 11 | 0.9 | $10.3M | 333 | 20 |
| Gas stations | 87 | #56 of 2,358 | 89 | 7.7 | $3.8M | 161 | 70 |
| Tire shops | 86 | #30 of 1,530 | 26 | 2.2 | $4.3M | 173 | 10 |
| HVAC and plumbing | 85 | #22 of 1,707 | 55 | 4.7 | $7.6M | 159 | 100 |
| Electricians | 85 | #25 of 1,160 | 24 | 2.1 | $17.3M | 144 | 71 |
| Auto repair shops | 85 | #47 of 2,378 | 130 | 11.2 | $869K | 195 | 71 |
| Child care and preschools | 84 | #49 of 1,611 | 68 | 5.9 | $1.2M | 118 | 54 |
| Auto repair and car care | 84 | #62 of 2,401 | 246 | 21.2 | $459K | 171 | 113 |
| Home repair trades | 80 | #47 of 2,057 | 131 | 11.3 | $3.2M | 131 | 193 |
| Barbershops | 80 | #68 of 1,356 | 31 | 2.7 | $4.2M | 220 | 10 |
| Fast food and sandwich shops | 80 | #125 of 2,222 | 127 | 11.0 | $4.4M | 143 | 227 |
| Oil change and quick lube | 79 | #11 of 479 | 5 | 0.4 | $22.6M | 164 | 7 |
| Pizza | 76 | #158 of 2,090 | 95 | 8.2 | $5.8M | 115 | 227 |
| Roofing and gutters | 75 | #98 of 1,177 | 52 | 4.5 | $8M | 95 | 22 |
| Pet grooming and boarding | 70 | #240 of 1,461 | 53 | 4.6 | $2.5M | 100 | 36 |
| Pet businesses | 70 | #283 of 2,200 | 150 | 13.0 | $899K | 102 | 90 |
| Car washes and detailing | 69 | #257 of 1,451 | 40 | 3.5 | $2.8M | 112 | 19 |
| Dry cleaners | 66 | #95 of 507 | 16 | 1.4 | $17.2M | 109 | 15 |
| Insurance agencies | 66 | #592 of 2,272 | 159 | 13.7 | $1.8M | 144 | 130 |
| Urgent care and walk-in clinics | 65 | #67 of 325 | 6 | 0.5 | $26.4M | 108 | 12 |
| Veterinarians | 65 | #391 of 1,485 | 60 | 5.2 | $2.2M | 83 | 45 |
| Hair salons | 65 | #453 of 2,339 | 250 | 21.6 | $515K | 120 | 106 |
| Restaurants and cafes | 64 | #616 of 2,405 | 1,323 | 114.3 | $419K | 113 | 616 |
| Coffee shops and cafes | 63 | #513 of 2,063 | 150 | 13.0 | $3.7M | 100 | 75 |
| Sit-down restaurants | 63 | #628 of 2,405 | 706 | 61.0 | $785K | 118 | 311 |
| Landscaping and lawn care | 62 | #434 of 1,493 | 89 | 7.7 | $2.4M | 81 | 181 |
| Gyms | 60 | #534 of 1,792 | 108 | 9.3 | $1.2M | 91 | 58 |
| Chiropractors | 58 | #526 of 1,490 | 73 | 6.3 | $2.2M | 91 | 49 |
| Bakeries and dessert shops | 56 | #715 of 1,889 | 163 | 14.1 | $3.4M | 82 | 79 |
| Salons, barbers and spas | 55 | #909 of 2,385 | 540 | 46.6 | $239K | 112 | 215 |
| Clothing, shoes and laundry | 55 | #925 of 2,210 | 288 | 24.9 | $953K | 108 | 161 |
| Primary care and pediatrics | 54 | #716 of 1,656 | 91 | 7.9 | $1.7M | 98 | 309 |
| Clothing and shoe stores | 54 | #909 of 2,087 | 226 | 19.5 | $1.2M | 96 | 142 |
| Nail salons | 53 | #602 of 1,328 | 82 | 7.1 | $1.6M | 94 | 55 |
| Physical therapy | 53 | #658 of 1,422 | 85 | 7.3 | $1.9M | 78 | 53 |
| Pest control | 52 | #330 of 699 | 32 | 2.8 | $6.6M | 65 | 36 |
| Optometrists and eye care | 52 | #650 of 1,302 | 69 | 6.0 | $2.3M | 73 | 25 |
| Dentists and orthodontists | 51 | #916 of 1,886 | 155 | 13.4 | $1M | 104 | 128 |
| Property management | 50 | #451 of 910 | 50 | 4.3 | Index only | 75 | 95 |
| Spas and skin care | 49 | #937 of 1,769 | 170 | 14.7 | $758K | 87 | 41 |
| House cleaning | 48 | #473 of 847 | 62 | 5.4 | $3.4M | 53 | 86 |
| Lawn, cleaning and pest control | 48 | #946 of 1,771 | 183 | 15.8 | $1.2M | 69 | 303 |
| Doctors, dentists and clinics | 47 | #1,345 of 2,394 | 1,020 | 88.1 | $155K | 102 | 576 |
| Martial arts and dance studios | 46 | #807 of 1,334 | 93 | 8.0 | $1.4M | 68 | 64 |
| Gyms, studios and classes | 46 | #1,279 of 2,088 | 260 | 22.5 | $493K | 75 | 122 |
| Yoga, Pilates and fitness studios | 43 | #524 of 777 | 59 | 5.1 | $2.2M | 54 | 58 |
| Mortgage brokers and lenders | 43 | #575 of 887 | 82 | 7.1 | Index only | 65 | 49 |
| Real estate agents and brokers | 39 | #1,674 of 2,176 | 764 | 66.0 | Index only | 50 | 469 |
| Real estate | 39 | #1,713 of 2,229 | 921 | 79.5 | Index only | 52 | 727 |
| Home inspectors | 35 | #325 of 415 | 25 | 2.2 | Index only | 32 | 24 |
| Laundromats | Not scored | Not scored | 3 | 0.3 | $91.5M | 732 | 4 |
Household spending in St. Johns County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $112.9M | $975 | 102 |
| Gasoline and other fuels | $341M | $2,945 | 113 |
| Food away from home | $553.9M | $4,783 | 118 |
| Groceries | $799.9M | $6,908 | 109 |
| Personal care products and services | $128.9M | $1,113 | 111 |
| Child care and other personal services | $80.4M | $694 | 120 |
| Memberships, classes and admissions | $128.3M | $1,108 | 113 |
| Medical and dental services | $158.4M | $1,368 | 106 |
| Pets | $134.9M | $1,165 | 128 |
| Clothing, shoes and related services | $274.5M | $2,371 | 115 |
| Vehicle insurance | $288.2M | $2,489 | 127 |
| Home repairs, maintenance and insurance | $415.8M | $3,591 | 119 |
| Lawn care, cleaning and other household services | $211.4M | $1,826 | 129 |
| Rent and homeowner costs | $2.1B | $18,049 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Johns County
- Population, 2025 estimate
- 346,328+25.0% since 2020
- Households
- 115,794
- Median age
- 45.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 601 sq. mi.
- People per square mile
- 511
- Median household income
- $109,839+33.5% vs. 2015–2019, before inflation
- Average household income
- $148,427
- Median home value
- $489,200
- Jobs located here
- 95,238
- Daytime population
- 271,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Johns County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is St. Johns County, FL growing?
Population estimates put St. Johns County at 346,328 people in 2025, up 25.0% since 2020, faster than the U.S. (+3.1%). It has 115,794 households. Against the 2015–2019 survey, median household income rose 33.5%, before inflation.
How much do households in St. Johns County, FL spend?
Households in St. Johns County spend about $2.1B a year on rent and homeowner costs, $799.9M on groceries and $553.9M on food away from home. Relative to the U.S., household spending in St. Johns County runs highest on lawn care, cleaning and other household services (an index of 129, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (102, still above the U.S.).
Which business types have the highest market scores in St. Johns County, FL?
Of the business types scored in St. Johns County, funeral homes (96), grocery stores (91) and convenience stores (90) have the highest Groundwork market scores. For funeral homes, that ranks #5 of 1,472 scored counties.
How does St. Johns County, FL compare with the U.S.?
Median household income in St. Johns County is $109,839, 36% above the U.S. median of $80,734. The population rose 25.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $489,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (3.7 times the U.S. rate) and lowest for collision repair and body shops (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in St. Johns County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Johns County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. Johns County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Johns County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.