County profile · Florida
Pasco County, FL market data
Population, household spending and competition for 56 business types in Pasco County, each scored against other counties.
- Population, 2025
- 674,516
- +19.1% since 2020
- Households
- 236,163
- Median household income
- $70,492
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $300,900
- Jobs located here
- 148,907
- Highest market score
- 95
- Funeral homes, #10 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Pasco County by name and distance, and the households and spending within reach. Or open the report at the center of Pasco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 674,516 people live in Pasco County, in 236,163 households. Between 2020 and 2025, the population of Pasco County grew 19.1%, faster than the U.S. (+3.1%). The median household income in Pasco County is $70,492 a year, 13% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pasco County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
The highest Groundwork market scores in Pasco County are for funeral homes (95), grocery stores (86) and laundromats (85). Pasco County ranks #10 of 1,472 scored counties for funeral homes.
Pasco County is part of the Tampa-St. Petersburg-Clearwater metro area. For its number of households, Pasco County has the most map listings, relative to the U.S., for home inspectors (2.2 times the U.S. rate) and the fewest for laundromats (50% below the U.S. rate).
All 56 business types in Pasco County
Highest Groundwork market score first. Each score compares Pasco County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 95 | #10 of 1,472 | 35 | 1.5 | $1.2M | 175 | 9 |
| Grocery stores | 86 | #100 of 2,070 | 92 | 3.9 | $15.4M | 165 | 69 |
| Laundromats | 85 | #31 of 785 | 18 | 0.8 | $24.6M | 196 | 5 |
| Dry cleaners | 80 | #17 of 507 | 18 | 0.8 | $24.6M | 157 | 12 |
| Gas stations | 80 | #149 of 2,358 | 179 | 7.6 | $3.5M | 148 | 141 |
| Grocery and convenience stores | 79 | #200 of 2,402 | 313 | 13.3 | $4.5M | 133 | 148 |
| Coffee shops and cafes | 78 | #143 of 2,063 | 169 | 7.2 | $5.2M | 141 | 89 |
| Restaurants and cafes | 78 | #184 of 2,405 | 1,850 | 78.3 | $477K | 129 | 777 |
| Sit-down restaurants | 77 | #199 of 2,405 | 993 | 42.0 | $888K | 134 | 318 |
| Fast food and sandwich shops | 76 | #217 of 2,222 | 256 | 10.8 | $3.4M | 113 | 362 |
| Pizza | 75 | #179 of 2,090 | 167 | 7.1 | $5.3M | 104 | 362 |
| Bakeries and dessert shops | 73 | #211 of 1,889 | 180 | 7.6 | $4.9M | 118 | 92 |
| Electricians | 72 | #142 of 1,160 | 60 | 2.5 | $11.2M | 94 | 124 |
| Child care and preschools | 71 | #246 of 1,611 | 112 | 4.7 | $949K | 95 | 105 |
| Convenience stores | 70 | #435 of 2,261 | 175 | 7.4 | $8.1M | 102 | 79 |
| Insurance agencies | 69 | #505 of 2,272 | 286 | 12.1 | $1.9M | 151 | 219 |
| Veterinarians | 68 | #329 of 1,485 | 91 | 3.9 | $2.3M | 85 | 65 |
| Optometrists and eye care | 67 | #271 of 1,302 | 83 | 3.5 | $3.1M | 100 | 27 |
| Clothing, shoes and laundry | 66 | #497 of 2,210 | 344 | 14.6 | $1.3M | 146 | 172 |
| Clothing and shoe stores | 66 | #498 of 2,087 | 249 | 10.5 | $1.8M | 140 | 155 |
| Roofing and gutters | 65 | #262 of 1,177 | 91 | 3.9 | $7.4M | 88 | 45 |
| Mortgage brokers and lenders | 64 | #191 of 887 | 66 | 2.8 | Index only | 138 | 42 |
| Collision repair and body shops | 64 | #351 of 1,327 | 60 | 2.5 | $3.3M | 107 | 49 |
| Oil change and quick lube | 63 | #130 of 479 | 18 | 0.8 | $11M | 80 | 7 |
| Yoga, Pilates and fitness studios | 63 | #173 of 777 | 37 | 1.6 | $4.6M | 113 | 64 |
| Property management | 63 | #242 of 910 | 56 | 2.4 | Index only | 114 | 99 |
| Landscaping and lawn care | 63 | #414 of 1,493 | 142 | 6.0 | $2.4M | 83 | 279 |
| Pet grooming and boarding | 62 | #428 of 1,461 | 107 | 4.5 | $2M | 77 | 57 |
| Pet businesses | 62 | #592 of 2,200 | 294 | 12.4 | $714K | 81 | 147 |
| Tire shops | 61 | #502 of 1,530 | 91 | 3.9 | $2.2M | 87 | 29 |
| Gyms | 61 | #503 of 1,792 | 144 | 6.1 | $1.2M | 91 | 64 |
| Pet stores | 60 | #322 of 974 | 51 | 2.2 | $4.1M | 91 | 25 |
| Physical therapy | 57 | #530 of 1,422 | 97 | 4.1 | $2.7M | 112 | 102 |
| Barbershops | 55 | #575 of 1,356 | 116 | 4.9 | $1.8M | 96 | 17 |
| Chiropractors | 55 | #607 of 1,490 | 127 | 5.4 | $2.1M | 86 | 63 |
| Auto repair shops | 55 | #975 of 2,378 | 463 | 19.6 | $427K | 96 | 208 |
| Auto repair and car care | 55 | #1,004 of 2,401 | 783 | 33.2 | $253K | 94 | 298 |
| Home repair trades | 53 | #913 of 2,057 | 371 | 15.7 | $1.8M | 75 | 413 |
| House cleaning | 52 | #376 of 847 | 73 | 3.1 | $4.7M | 74 | 155 |
| Lawn, cleaning and pest control | 51 | #825 of 1,771 | 268 | 11.3 | $1.3M | 77 | 495 |
| Gyms, studios and classes | 51 | #1,021 of 2,088 | 298 | 12.6 | $572K | 86 | 118 |
| Nail salons | 50 | #718 of 1,328 | 180 | 7.6 | $1.2M | 70 | 36 |
| Martial arts and dance studios | 49 | #725 of 1,334 | 117 | 5.0 | $1.5M | 72 | 54 |
| Pest control | 48 | #381 of 699 | 53 | 2.2 | $6.5M | 64 | 61 |
| Car washes and detailing | 48 | #787 of 1,451 | 102 | 4.3 | $1.9M | 77 | 39 |
| HVAC and plumbing | 48 | #948 of 1,707 | 220 | 9.3 | $3.1M | 64 | 244 |
| Hair salons | 48 | #1,294 of 2,339 | 535 | 22.7 | $392K | 91 | 156 |
| Real estate agents and brokers | 47 | #1,238 of 2,176 | 588 | 24.9 | Index only | 111 | 339 |
| Real estate | 46 | #1,310 of 2,229 | 740 | 31.3 | Index only | 111 | 579 |
| Dentists and orthodontists | 45 | #1,148 of 1,886 | 278 | 11.8 | $937K | 95 | 197 |
| Urgent care and walk-in clinics | 43 | #206 of 325 | 14 | 0.6 | $18.6M | 76 | 30 |
| Spas and skin care | 42 | #1,198 of 1,769 | 302 | 12.8 | $694K | 79 | 61 |
| Primary care and pediatrics | 41 | #1,127 of 1,656 | 193 | 8.2 | $1.3M | 76 | 498 |
| Salons, barbers and spas | 40 | #1,748 of 2,385 | 1,150 | 48.7 | $182K | 86 | 274 |
| Doctors, dentists and clinics | 39 | #1,722 of 2,394 | 1,837 | 77.8 | $142K | 93 | 917 |
| Home inspectors | 36 | #322 of 415 | 30 | 1.3 | Index only | 45 | 24 |
Household spending in Pasco County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $197.8M | $838 | 87 |
| Gasoline and other fuels | $632.9M | $2,680 | 103 |
| Food away from home | $881.6M | $3,733 | 92 |
| Groceries | $1.4B | $5,982 | 95 |
| Personal care products and services | $209.5M | $887 | 88 |
| Child care and other personal services | $106.2M | $450 | 77 |
| Memberships, classes and admissions | $170.5M | $722 | 73 |
| Medical and dental services | $260.5M | $1,103 | 86 |
| Pets | $209.8M | $888 | 98 |
| Clothing, shoes and related services | $442.1M | $1,872 | 91 |
| Vehicle insurance | $540.6M | $2,289 | 117 |
| Home repairs, maintenance and insurance | $674.1M | $2,854 | 95 |
| Lawn care, cleaning and other household services | $346.5M | $1,467 | 104 |
| Rent and homeowner costs | $3.5B | $15,001 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pasco County
- Population, 2025 estimate
- 674,516+19.1% since 2020
- Households
- 236,163
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 747 sq. mi.
- People per square mile
- 819
- Median household income
- $70,492+33.4% vs. 2015–2019, before inflation
- Average household income
- $96,352
- Median home value
- $300,900
- Jobs located here
- 148,907
- Daytime population
- 501,039Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pasco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pasco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Pasco County, FL growing?
Population estimates put Pasco County at 674,516 people in 2025, up 19.1% since 2020, faster than the U.S. (+3.1%). It has 236,163 households. Against the 2015–2019 survey, median household income rose 33.4%, before inflation.
How much do households in Pasco County, FL spend?
Households in Pasco County spend about $3.5B a year on rent and homeowner costs, $1.4B on groceries and $881.6M on food away from home. Relative to the U.S., household spending in Pasco County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Which business types have the highest market scores in Pasco County, FL?
Of the business types scored in Pasco County, funeral homes (95), grocery stores (86) and laundromats (85) have the highest Groundwork market scores. For funeral homes, that ranks #10 of 1,472 scored counties.
How does Pasco County, FL compare with the U.S.?
Median household income in Pasco County is $70,492, 13% below the U.S. median of $80,734. The population rose 19.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $300,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.2 times the U.S. rate) and lowest for laundromats (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Pasco County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pasco County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pasco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pasco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.