County profile · Florida
Wakulla County, FL market data
Population, household spending and competition for 56 business types in Wakulla County, each scored against other counties.
- Population, 2025
- 38,089
- +12.3% since 2020
- Households
- 12,745
- Median household income
- $81,895
- +33.4% vs. 2015–2019, before inflation
- Median home value
- $258,300
- Jobs located here
- 6,266
- Highest market score
- 96
- Insurance agencies, #6 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Wakulla County by name and distance, and the households and spending within reach. Or open the report at the center of Wakulla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,089 people live in Wakulla County, in 12,745 households. Between 2020 and 2025, the population of Wakulla County grew 12.3%, faster than the U.S. (+3.1%). The median household income in Wakulla County is $81,895 a year, in line with the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wakulla County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (73).
The highest Groundwork market scores in Wakulla County are for insurance agencies (96); pizza places (91); and clothing, shoe and laundry businesses (89). Wakulla County ranks #6 of 2,272 scored counties for insurance agencies.
Wakulla County is part of the Tallahassee metro area. For its number of households, Wakulla County has the most map listings, relative to the U.S., for landscaping and lawn care companies (96% above the U.S. rate) and the fewest for medical and dental practices (66% below the U.S. rate).
All 56 business types in Wakulla County
Highest Groundwork market score first. Each score compares Wakulla County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 96 | #6 of 2,272 | 6 | 4.7 | $5.9M | 473 | 6 |
| Pizza | 91 | #9 of 2,090 | 6 | 4.7 | $8.1M | 160 | 12 |
| Clothing, shoes and laundry | 89 | #23 of 2,210 | 7 | 5.5 | $3.4M | 388 | 3 |
| Clothing and shoe stores | 88 | #38 of 2,087 | 5 | 3.9 | $4.8M | 377 | 3 |
| Bakeries and dessert shops | 87 | #30 of 1,889 | 6 | 4.7 | $8.1M | 196 | Under 3 |
| Fast food and sandwich shops | 85 | #63 of 2,222 | 13 | 10.2 | $3.7M | 123 | 12 |
| Doctors, dentists and clinics | 84 | #54 of 2,394 | 37 | 29.0 | $385K | 253 | 3 |
| Dentists and orthodontists | 83 | #44 of 1,886 | 7 | 5.5 | $2M | 207 | 3 |
| Restaurants and cafes | 82 | #113 of 2,405 | 100 | 78.5 | $486K | 131 | 37 |
| Coffee shops and cafes | 81 | #95 of 2,063 | 9 | 7.1 | $5.4M | 146 | Under 3 |
| Gyms, studios and classes | 77 | #109 of 2,088 | 10 | 7.8 | $913K | 138 | Under 3 |
| Gas stations | 74 | #310 of 2,358 | 20 | 15.7 | $2.1M | 87 | 12 |
| Grocery stores | 74 | #331 of 2,070 | 8 | 6.3 | $9.7M | 105 | Under 3 |
| Grocery and convenience stores | 72 | #400 of 2,402 | 31 | 24.3 | $2.5M | 74 | 4 |
| Auto repair and car care | 71 | #345 of 2,401 | 42 | 33.0 | $309K | 115 | 17 |
| Hair salons | 70 | #289 of 2,339 | 21 | 16.5 | $550K | 128 | 6 |
| Auto repair shops | 69 | #377 of 2,378 | 23 | 18.0 | $565K | 127 | 14 |
| Nail salons | 65 | #272 of 1,328 | 6 | 4.7 | $1.9M | 115 | Under 3 |
| Convenience stores | 65 | #607 of 2,261 | 15 | 11.8 | $5.2M | 66 | Under 3 |
| Salons, barbers and spas | 62 | #578 of 2,385 | 45 | 35.3 | $257K | 121 | 9 |
| Sit-down restaurants | 62 | #686 of 2,405 | 66 | 51.8 | $737K | 111 | 23 |
| Pet businesses | 60 | #668 of 2,200 | 15 | 11.8 | $769K | 88 | 10 |
| Lawn, cleaning and pest control | 56 | #668 of 1,771 | 18 | 14.1 | $1M | 62 | 15 |
| Real estate | 52 | #1,006 of 2,229 | 40 | 31.4 | Index only | 112 | 18 |
| Roofing and gutters | 51 | #587 of 1,177 | 7 | 5.5 | $5.2M | 62 | Under 3 |
| Spas and skin care | 50 | #899 of 1,769 | 14 | 11.0 | $825K | 94 | Under 3 |
| Landscaping and lawn care | 47 | #808 of 1,493 | 12 | 9.4 | $1.6M | 54 | 15 |
| Real estate agents and brokers | 47 | #1,244 of 2,176 | 37 | 29.0 | Index only | 96 | 13 |
| Child care and preschools | 42 | #1,047 of 1,611 | 9 | 7.1 | $630K | 63 | 12 |
| Home repair trades | 41 | #1,477 of 2,057 | 25 | 19.6 | $1.5M | 60 | 29 |
| HVAC and plumbing | 40 | #1,221 of 1,707 | 14 | 11.0 | $2.6M | 55 | 16 |
| Barbershops | Not scored | Not scored | 4 | 3.1 | $2.9M | 153 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.1 | $3.2M | 129 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.1 | $9.1M | 76 | 13 |
| House cleaning | Not scored | Not scored | 4 | 3.1 | $4.7M | 74 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.1 | $2.3M | 113 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 3.1 | $3.2M | 24 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.1 | $2.9M | 113 | 4 |
| Pet stores | Not scored | Not scored | 4 | 3.1 | $2.9M | 64 | 3 |
| Tire shops | Not scored | Not scored | 4 | 3.1 | $3.2M | 130 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.1 | $2.9M | 106 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.4 | $4.8M | 199 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.4 | $567K | 84 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 2.4 | $3M | 234 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.4 | $4.8M | 198 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.4 | $3M | 75 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.6 | $6.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.6 | $9.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.6 | $7.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $23.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $14.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $14.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wakulla County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13M | $1,019 | 106 |
| Gasoline and other fuels | $41.7M | $3,274 | 126 |
| Food away from home | $48.6M | $3,816 | 94 |
| Groceries | $77.9M | $6,108 | 97 |
| Personal care products and services | $11.6M | $907 | 90 |
| Child care and other personal services | $5.7M | $445 | 77 |
| Memberships, classes and admissions | $9.1M | $717 | 73 |
| Medical and dental services | $14.3M | $1,118 | 87 |
| Pets | $11.5M | $905 | 100 |
| Clothing, shoes and related services | $23.9M | $1,878 | 91 |
| Vehicle insurance | $35.7M | $2,798 | 143 |
| Home repairs, maintenance and insurance | $36.6M | $2,868 | 95 |
| Lawn care, cleaning and other household services | $18.9M | $1,480 | 105 |
| Rent and homeowner costs | $193.6M | $15,187 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wakulla County
- Population, 2025 estimate
- 38,089+12.3% since 2020
- Households
- 12,745
- Median age
- 42.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.1
- Land area
- 606 sq. mi.
- People per square mile
- 58
- Median household income
- $81,895+33.4% vs. 2015–2019, before inflation
- Average household income
- $95,556
- Median home value
- $258,300
- Jobs located here
- 6,266
- Daytime population
- 26,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wakulla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wakulla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wakulla County, FL growing?
Population estimates put Wakulla County at 38,089 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 12,745 households. Against the 2015–2019 survey, median household income rose 33.4%, before inflation.
How much do households in Wakulla County, FL spend?
Households in Wakulla County spend about $193.6M a year on rent and homeowner costs, $77.9M on groceries and $48.6M on food away from home. Relative to the U.S., household spending in Wakulla County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (73).
Which business types have the highest market scores in Wakulla County, FL?
Of the business types scored in Wakulla County, insurance agencies (96); pizza places (91); and clothing, shoe and laundry businesses (89) have the highest Groundwork market scores. For insurance agencies, that ranks #6 of 2,272 scored counties.
How does Wakulla County, FL compare with the U.S.?
Median household income in Wakulla County is $81,895, in line with the U.S. median of $80,734. The population rose 12.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $258,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (96% above the U.S. rate) and lowest for medical and dental practices (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Wakulla County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wakulla County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wakulla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wakulla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.