County profile · Florida
Sarasota County, FL market data
How Sarasota County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 479,958
- +10.0% since 2020
- Households
- 212,204
- Median household income
- $83,416
- +34.0% vs. 2015–2019, before inflation
- Median home value
- $411,800
- Jobs located here
- 194,397
- Highest market score
- 96
- Funeral homes, #7 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Sarasota County by name and distance, and the households and spending within reach. Or open the report at the center of Sarasota County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sarasota County has an estimated 479,958 people and 212,204 households. Population estimates put the population change in Sarasota County from 2020 to 2025 at +10.0%, faster than the U.S. (+3.1%). Median household income in Sarasota County is $83,416, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.0%, before inflation.
Relative to the U.S., household spending in Sarasota County runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (86).
Of the business types scored in Sarasota County, funeral homes (96), fast food and sandwich shops (87) and child care centers and preschools (85) have the highest Groundwork market scores. For funeral homes, that ranks #7 of 1,472 scored counties.
Sarasota County is part of the North Port-Bradenton-Sarasota metro area. Against the U.S., map listings per household run highest for home inspectors (3.7 times the U.S. rate) and lowest for laundromats (50% below the U.S. rate).
All 56 business types in Sarasota County
Highest Groundwork market score first. Each score compares Sarasota County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 96 | #7 of 1,472 | 34 | 1.6 | $1.6M | 229 | 10 |
| Fast food and sandwich shops | 87 | #34 of 2,222 | 200 | 9.4 | $4.3M | 142 | 277 |
| Child care and preschools | 85 | #40 of 1,611 | 90 | 4.2 | $1.2M | 123 | 65 |
| Pizza | 84 | #48 of 2,090 | 147 | 6.9 | $5.9M | 116 | 277 |
| Gas stations | 81 | #124 of 2,358 | 128 | 6.0 | $4.3M | 182 | 86 |
| Convenience stores | 81 | #139 of 2,261 | 120 | 5.7 | $11.1M | 141 | 58 |
| Grocery and convenience stores | 79 | #201 of 2,402 | 302 | 14.2 | $4.4M | 131 | 138 |
| Grocery stores | 76 | #277 of 2,070 | 124 | 5.8 | $10.8M | 116 | 80 |
| Dry cleaners | 75 | #39 of 507 | 21 | 1.0 | $20.5M | 131 | 14 |
| Laundromats | 73 | #118 of 785 | 18 | 0.8 | $23.9M | 191 | 19 |
| Oil change and quick lube | 70 | #73 of 479 | 11 | 0.5 | $16.1M | 117 | 7 |
| Collision repair and body shops | 70 | #215 of 1,327 | 44 | 2.1 | $4M | 131 | 42 |
| Veterinarians | 64 | #415 of 1,485 | 93 | 4.4 | $2.2M | 82 | 67 |
| Bakeries and dessert shops | 64 | #431 of 1,889 | 205 | 9.7 | $4.2M | 102 | 117 |
| Tire shops | 62 | #477 of 1,530 | 75 | 3.5 | $2.4M | 94 | 25 |
| Pet grooming and boarding | 61 | #464 of 1,461 | 109 | 5.1 | $1.9M | 74 | 53 |
| Coffee shops and cafes | 61 | #583 of 2,063 | 255 | 12.0 | $3.4M | 92 | 109 |
| Pet businesses | 61 | #626 of 2,200 | 286 | 13.5 | $723K | 82 | 148 |
| Restaurants and cafes | 61 | #736 of 2,405 | 2,317 | 109.2 | $373K | 101 | 907 |
| Urgent care and walk-in clinics | 57 | #125 of 325 | 11 | 0.5 | $23M | 94 | 17 |
| Electricians | 57 | #434 of 1,160 | 76 | 3.6 | $8.7M | 72 | 157 |
| Insurance agencies | 54 | #991 of 2,272 | 316 | 14.9 | $1.5M | 120 | 256 |
| Pet stores | 53 | #431 of 974 | 57 | 2.7 | $3.6M | 80 | 28 |
| Barbershops | 51 | #682 of 1,356 | 117 | 5.5 | $1.7M | 93 | 21 |
| Nail salons | 51 | #683 of 1,328 | 152 | 7.2 | $1.3M | 81 | 48 |
| Gyms | 51 | #891 of 1,792 | 185 | 8.7 | $973K | 75 | 75 |
| Martial arts and dance studios | 50 | #684 of 1,334 | 113 | 5.3 | $1.6M | 79 | 62 |
| Clothing and shoe stores | 50 | #1,068 of 2,087 | 429 | 20.2 | $1M | 79 | 173 |
| Sit-down restaurants | 50 | #1,189 of 2,405 | 1,361 | 64.1 | $636K | 96 | 516 |
| Auto repair shops | 50 | #1,189 of 2,378 | 411 | 19.4 | $431K | 97 | 222 |
| Auto repair and car care | 50 | #1,239 of 2,401 | 691 | 32.6 | $257K | 96 | 309 |
| Roofing and gutters | 49 | #629 of 1,177 | 131 | 6.2 | $5M | 60 | 53 |
| Landscaping and lawn care | 49 | #744 of 1,493 | 175 | 8.2 | $1.9M | 66 | 370 |
| Primary care and pediatrics | 49 | #868 of 1,656 | 140 | 6.6 | $1.8M | 101 | 539 |
| Car washes and detailing | 48 | #774 of 1,451 | 75 | 3.5 | $2.4M | 94 | 44 |
| Clothing, shoes and laundry | 48 | #1,222 of 2,210 | 621 | 29.3 | $693K | 79 | 206 |
| Optometrists and eye care | 45 | #811 of 1,302 | 128 | 6.0 | $2M | 63 | 38 |
| Pest control | 44 | #431 of 699 | 57 | 2.7 | $5.9M | 58 | 59 |
| Home repair trades | 43 | #1,389 of 2,057 | 433 | 20.4 | $1.5M | 63 | 518 |
| Gyms, studios and classes | 43 | #1,412 of 2,088 | 393 | 18.5 | $458K | 69 | 137 |
| HVAC and plumbing | 42 | #1,156 of 1,707 | 226 | 10.7 | $2.9M | 61 | 308 |
| Mortgage brokers and lenders | 41 | #607 of 887 | 116 | 5.5 | Index only | 75 | 65 |
| Lawn, cleaning and pest control | 41 | #1,240 of 1,771 | 324 | 15.3 | $1M | 62 | 660 |
| Hair salons | 41 | #1,610 of 2,339 | 598 | 28.2 | $342K | 79 | 207 |
| Yoga, Pilates and fitness studios | 40 | #563 of 777 | 95 | 4.5 | $1.9M | 47 | 75 |
| House cleaning | 40 | #610 of 847 | 92 | 4.3 | $3.7M | 57 | 231 |
| Chiropractors | 39 | #1,055 of 1,490 | 171 | 8.1 | $1.5M | 62 | 93 |
| Physical therapy | 38 | #1,042 of 1,422 | 159 | 7.5 | $1.6M | 66 | 117 |
| Salons, barbers and spas | 37 | #1,882 of 2,385 | 1,291 | 60.8 | $158K | 74 | 365 |
| Spas and skin care | 36 | #1,400 of 1,769 | 395 | 18.6 | $518K | 59 | 82 |
| Property management | 35 | #713 of 910 | 138 | 6.5 | Index only | 44 | 173 |
| Dentists and orthodontists | 35 | #1,498 of 1,886 | 325 | 15.3 | $777K | 79 | 238 |
| Real estate agents and brokers | 34 | #1,924 of 2,176 | 1,467 | 69.1 | Index only | 43 | 771 |
| Real estate | 34 | #1,956 of 2,229 | 1,768 | 83.3 | Index only | 44 | 1,166 |
| Doctors, dentists and clinics | 33 | #2,005 of 2,394 | 2,345 | 110.5 | $108K | 71 | 1,042 |
| Home inspectors | 27 | #381 of 415 | 47 | 2.2 | Index only | 28 | 39 |
Household spending in Sarasota County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $177.3M | $836 | 87 |
| Gasoline and other fuels | $556M | $2,620 | 101 |
| Food away from home | $865.4M | $4,078 | 100 |
| Groceries | $1.3B | $6,300 | 100 |
| Personal care products and services | $204.5M | $964 | 96 |
| Child care and other personal services | $111.2M | $524 | 90 |
| Memberships, classes and admissions | $179.9M | $848 | 86 |
| Medical and dental services | $252.5M | $1,190 | 92 |
| Pets | $206.7M | $974 | 107 |
| Clothing, shoes and related services | $430.6M | $2,029 | 99 |
| Vehicle insurance | $474.7M | $2,237 | 114 |
| Home repairs, maintenance and insurance | $659.7M | $3,109 | 103 |
| Lawn care, cleaning and other household services | $336.5M | $1,586 | 112 |
| Rent and homeowner costs | $3.4B | $16,038 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sarasota County
- Population, 2025 estimate
- 479,958+10.0% since 2020
- Households
- 212,204
- Median age
- 54.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 556 sq. mi.
- People per square mile
- 826
- Median household income
- $83,416+34.0% vs. 2015–2019, before inflation
- Average household income
- $124,732
- Median home value
- $411,800
- Jobs located here
- 194,397
- Daytime population
- 481,661Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sarasota County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sarasota County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Sarasota County, FL growing?
Population estimates put Sarasota County at 479,958 people in 2025, up 10.0% since 2020, faster than the U.S. (+3.1%). It has 212,204 households. Median household income rose 34.0% from the 2015–2019 survey, before inflation.
How much do households in Sarasota County, FL spend?
Households in Sarasota County spend about $3.4B a year on rent and homeowner costs, $1.3B on groceries and $865.4M on food away from home. Set against the U.S., households in Sarasota County spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (86).
Which business types have the highest market scores in Sarasota County, FL?
The highest Groundwork market scores in Sarasota County are for funeral homes (96), fast food and sandwich shops (87) and child care centers and preschools (85). Sarasota County ranks #7 of 1,472 scored counties for funeral homes.
How does Sarasota County, FL compare with the U.S.?
The median household income in Sarasota County is $83,416 a year, 3% above the U.S. median of $80,734. The population rose 10.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $411,800, against $332,700 for the U.S. For its number of households, Sarasota County has the most map listings, relative to the U.S., for home inspectors (3.7 times the U.S. rate) and the fewest for laundromats (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Sarasota County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sarasota County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sarasota County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sarasota County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.