County profile · Florida
Okeechobee County, FL market data
Population, household spending and competition for 56 business types in Okeechobee County, each scored against other counties.
- Population, 2025
- 42,608
- +7.4% since 2020
- Households
- 15,113
- Median household income
- $57,984
- +38.9% vs. 2015–2019, before inflation
- Median home value
- $193,000
- Jobs located here
- 11,546
- Highest market score
- 70
- Bakeries and dessert shops, #269 of 1,889 scored counties
A site report maps the competitors on map listings around any address in Okeechobee County by name and distance, and the households and spending within reach. Or open the report at the center of Okeechobee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 42,608 people live in Okeechobee County, in 15,113 households. Population estimates put the population change in Okeechobee County from 2020 to 2025 at +7.4%, faster than the U.S. (+3.1%). The median household income in Okeechobee County is $57,984 a year, 28% below the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Okeechobee County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
The highest Groundwork market scores in Okeechobee County are for bakeries and dessert shops (70), pizza places (67) and physical therapy clinics (63). Okeechobee County ranks #269 of 1,889 scored counties for bakeries and dessert shops.
Okeechobee County is part of the Okeechobee area. For its number of households, Okeechobee County has the most map listings, relative to the U.S., for convenience stores (2.6 times the U.S. rate) and the fewest for real estate businesses (47% below the U.S. rate).
All 56 business types in Okeechobee County
Highest Groundwork market score first. Each score compares Okeechobee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Bakeries and dessert shops | 70 | #269 of 1,889 | 9 | 6.0 | $5.4M | 131 | 4 |
| Pizza | 67 | #418 of 2,090 | 10 | 6.6 | $4.9M | 96 | 15 |
| Physical therapy | 63 | #368 of 1,422 | 5 | 3.3 | $3M | 123 | 4 |
| Coffee shops and cafes | 63 | #510 of 2,063 | 12 | 7.9 | $4.1M | 110 | 4 |
| Insurance agencies | 63 | #705 of 2,272 | 23 | 15.2 | $1.5M | 123 | 13 |
| Dentists and orthodontists | 60 | #573 of 1,886 | 11 | 7.3 | $1.3M | 137 | 8 |
| Spas and skin care | 54 | #731 of 1,769 | 10 | 6.6 | $1.2M | 134 | Under 3 |
| Clothing and shoe stores | 53 | #955 of 2,087 | 21 | 13.9 | $1.2M | 93 | 5 |
| Landscaping and lawn care | 52 | #655 of 1,493 | 7 | 4.6 | $2.8M | 96 | 34 |
| Hair salons | 52 | #1,077 of 2,339 | 28 | 18.5 | $420K | 98 | 6 |
| Salons, barbers and spas | 51 | #1,132 of 2,385 | 56 | 37.1 | $210K | 99 | 7 |
| Restaurants and cafes | 51 | #1,166 of 2,405 | 148 | 97.9 | $330K | 89 | 46 |
| Lawn, cleaning and pest control | 50 | #854 of 1,771 | 12 | 7.9 | $1.6M | 98 | 42 |
| Real estate agents and brokers | 50 | #1,050 of 2,176 | 27 | 17.9 | Index only | 139 | 14 |
| Real estate | 50 | #1,076 of 2,229 | 31 | 20.5 | Index only | 153 | 26 |
| Optometrists and eye care | 47 | #745 of 1,302 | 5 | 3.3 | $3M | 95 | 3 |
| Clothing, shoes and laundry | 47 | #1,254 of 2,210 | 31 | 20.5 | $801K | 91 | 8 |
| Fast food and sandwich shops | 47 | #1,291 of 2,222 | 31 | 20.5 | $1.6M | 52 | 15 |
| Sit-down restaurants | 47 | #1,325 of 2,405 | 74 | 49.0 | $659K | 99 | 26 |
| Veterinarians | 46 | #843 of 1,485 | 5 | 3.3 | $2.3M | 84 | 7 |
| Child care and preschools | 46 | #940 of 1,611 | 8 | 5.3 | $646K | 64 | 8 |
| Primary care and pediatrics | 46 | #967 of 1,656 | 7 | 4.6 | $2.1M | 119 | 33 |
| Pet grooming and boarding | 43 | #900 of 1,461 | 9 | 6.0 | $1.3M | 50 | 3 |
| Martial arts and dance studios | 42 | #891 of 1,334 | 5 | 3.3 | $1.7M | 82 | Under 3 |
| Chiropractors | 42 | #954 of 1,490 | 7 | 4.6 | $2.1M | 89 | 6 |
| Tire shops | 41 | #1,010 of 1,530 | 7 | 4.6 | $1.8M | 71 | Under 3 |
| Gyms, studios and classes | 41 | #1,471 of 2,088 | 19 | 12.6 | $437K | 66 | 5 |
| Gas stations | 40 | #1,613 of 2,358 | 39 | 25.8 | $1.1M | 44 | 17 |
| Barbershops | 39 | #947 of 1,356 | 8 | 5.3 | $1.5M | 78 | Under 3 |
| HVAC and plumbing | 39 | #1,237 of 1,707 | 10 | 6.6 | $3.8M | 80 | 21 |
| Roofing and gutters | 38 | #855 of 1,177 | 6 | 4.0 | $6.4M | 75 | 5 |
| Auto repair shops | 38 | #1,746 of 2,378 | 34 | 22.5 | $368K | 83 | 18 |
| Car washes and detailing | 37 | #1,057 of 1,451 | 6 | 4.0 | $2.1M | 83 | 4 |
| Home repair trades | 35 | #1,697 of 2,057 | 20 | 13.2 | $1.9M | 79 | 42 |
| Auto repair and car care | 35 | #1,844 of 2,401 | 56 | 37.1 | $223K | 83 | 28 |
| Nail salons | 33 | #1,092 of 1,328 | 10 | 6.6 | $1.2M | 70 | Under 3 |
| Grocery stores | 33 | #1,575 of 2,070 | 14 | 9.3 | $6M | 64 | 13 |
| Pet businesses | 33 | #1,805 of 2,200 | 28 | 18.5 | $410K | 47 | 10 |
| Doctors, dentists and clinics | 33 | #1,986 of 2,394 | 107 | 70.8 | $139K | 91 | 54 |
| Gyms | 31 | #1,484 of 1,792 | 13 | 8.6 | $638K | 49 | 5 |
| Pet stores | 29 | #799 of 974 | 9 | 6.0 | $1.3M | 28 | Under 3 |
| Laundromats | 27 | #657 of 785 | 5 | 3.3 | $5M | 40 | Under 3 |
| Grocery and convenience stores | 27 | #2,054 of 2,402 | 51 | 33.7 | $1.6M | 48 | 26 |
| Convenience stores | 26 | #1,920 of 2,261 | 31 | 20.5 | $2.7M | 34 | 13 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.5M | 79 | 16 |
| Funeral homes | Not scored | Not scored | 4 | 2.6 | $649K | 96 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $6.5M | 64 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9.8M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 9 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $14.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $8.3M | Too few | 5 |
Household spending in Okeechobee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $828 | 86 |
| Gasoline and other fuels | $41.3M | $2,736 | 105 |
| Food away from home | $48.8M | $3,228 | 79 |
| Groceries | $83.4M | $5,521 | 87 |
| Personal care products and services | $11.8M | $779 | 77 |
| Child care and other personal services | $5.2M | $342 | 59 |
| Memberships, classes and admissions | $8.3M | $549 | 56 |
| Medical and dental services | $14.8M | $982 | 76 |
| Pets | $11.5M | $759 | 84 |
| Clothing, shoes and related services | $24.8M | $1,643 | 80 |
| Vehicle insurance | $35.5M | $2,347 | 120 |
| Home repairs, maintenance and insurance | $38.1M | $2,524 | 84 |
| Lawn care, cleaning and other household services | $19.6M | $1,300 | 92 |
| Rent and homeowner costs | $205.2M | $13,575 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Okeechobee County
- Population, 2025 estimate
- 42,608+7.4% since 2020
- Households
- 15,113
- Median age
- 41.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 769 sq. mi.
- People per square mile
- 53
- Median household income
- $57,984+38.9% vs. 2015–2019, before inflation
- Average household income
- $75,029
- Median home value
- $193,000
- Jobs located here
- 11,546
- Daytime population
- 37,214Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Okeechobee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Okeechobee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Okeechobee County, FL growing?
Population estimates put Okeechobee County at 42,608 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 15,113 households. Against the 2015–2019 survey, median household income rose 38.9%, before inflation.
How much do households in Okeechobee County, FL spend?
Households in Okeechobee County spend about $205.2M a year on rent and homeowner costs, $83.4M on groceries and $48.8M on food away from home. Relative to the U.S., household spending in Okeechobee County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Which business types have the highest market scores in Okeechobee County, FL?
Of the business types scored in Okeechobee County, bakeries and dessert shops (70), pizza places (67) and physical therapy clinics (63) have the highest Groundwork market scores. For bakeries and dessert shops, that ranks #269 of 1,889 scored counties.
How does Okeechobee County, FL compare with the U.S.?
Median household income in Okeechobee County is $57,984, 28% below the U.S. median of $80,734. The population rose 7.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.6 times the U.S. rate) and lowest for real estate businesses (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Okeechobee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Okeechobee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Okeechobee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Okeechobee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.