Market rankings · Florida
Real estate agents and brokers in Florida
Markets across Florida ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.
- Listings
- 43,901
- 1,438 chain locations (3%)
- Official establishments
- 21,144
- +26.6% since 2019
- Household spending a year
- $134.1B
- On rent and homeowner costs
- Listings per 10k households
- 50.2
- 64% above the U.S.
- Housing spending per listing (U.S. = 100)
- 56
- 44% below the U.S.
- Rank among states
- #50 of 51
- Market score 30 · Lower middle
A site report maps the real estate agents and brokers on map listings around any address in Florida by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 43,901 real estate agents and brokers in Florida. Chain locations make up 3% of them, against 4% across the U.S. That comes to 50.2 for every 10,000 households, 64% above the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Florida comes to about $134.1B a year: $15,326 per household, 8% below the U.S. average. Housing spending per office is 44% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Florida was 21,144 in 2023, up 26.6% from 2019. That is one for every 414 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 169 SBA-backed loans worth $50.1M have gone to businesses classed as offices of real estate agents and brokers in Florida.
Among the 50 states and DC, Florida ranks #50 for real estate agents and brokers, with a Groundwork market score of 30 (lower middle). Of the 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest (63). Of the 6 scored small-town markets in or partly in Florida, the Clewiston area scores highest (57).
Every market in Florida for real estate agents and brokers
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Florida, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 63 | 121 | 17.2 | 161 | +21.1% | #73 of 387 |
| 2Lakeland-Winter Haven, FL | 52 | 742 | 25.6 | 103 | +19.8% | #167 of 387 |
| 3Sebring, FL | 44 | 112 | 23.9 | 103 | +9.7% | #244 of 387 |
| 4Gainesville, FL | 41 | 399 | 28.0 | 94 | +5.4% | #270 of 387 |
| 5Tallahassee, FL | 36 | 473 | 29.9 | 89 | +3.1% | #326 of 387 |
| 6Homosassa Springs, FL | 35 | 199 | 27.9 | 90 | +11.1% | #337 of 387 |
| 7Pensacola-Ferry Pass-Brent, FL | 35 | 748 | 37.1 | 75 | +6.5% | #340 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 35 | 1,168 | 39.7 | 68 | +11.2% | #341 of 387 |
| 9Palm Bay-Melbourne-Titusville, FL | 35 | 1,142 | 44.3 | 64 | +9.1% | #342 of 387 |
| 10Jacksonville, FL | 35 | 2,995 | 45.2 | 64 | +10.7% | #343 of 387 |
| 11Port St. Lucie, FL | 35 | 946 | 46.1 | 60 | +16.0% | #344 of 387 |
| 12Panama City-Panama City Beach, FL | 34 | 371 | 42.1 | 65 | +15.7% | #349 of 387 |
| 13Ocala, FL | 33 | 547 | 33.2 | 77 | +17.3% | #353 of 387 |
| 14Tampa-St. Petersburg-Clearwater, FL | 33 | 5,611 | 42.2 | 67 | +7.3% | #355 of 387 |
| 15Orlando-Kissimmee-Sanford, FL | 32 | 5,329 | 52.1 | 55 | +10.3% | #361 of 387 |
| 16North Port-Bradenton-Sarasota, FL | 32 | 2,259 | 58.1 | 50 | +13.2% | #362 of 387 |
| 17Naples-Marco Island, FL | 32 | 1,613 | 97.2 | 32 | +10.6% | #364 of 387 |
| 18Sebastian-Vero Beach-West Vero Corridor, FL | 31 | 366 | 51.7 | 54 | +7.7% | #368 of 387 |
| 19Punta Gorda, FL | 31 | 486 | 53.7 | 50 | +15.5% | #369 of 387 |
| 20Cape Coral-Fort Myers, FL | 31 | 2,130 | 65.0 | 43 | +14.4% | #370 of 387 |
| 21Crestview-Fort Walton Beach-Destin, FL | 30 | 876 | 73.1 | 40 | +9.4% | #372 of 387 |
| 22Miami-Fort Lauderdale-West Palm Beach, FL | 27 | 14,488 | 62.1 | 46 | +4.2% | #381 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clewiston, FL | 57 | 31 | 16.6 | 150 | +18.8% | #170 of 533 |
| 2Palatka, FL | 55 | 38 | 12.1 | 196 | +5.9% | #186 of 533 |
| 3Arcadia, FL | 55 | 20 | 15.6 | 152 | +8.8% | #190 of 533 |
| 4Okeechobee, FL | 48 | 27 | 17.9 | 139 | +7.4% | #291 of 533 |
| 5Lake City, FL | 47 | 66 | 24.1 | 105 | +6.2% | #309 of 533 |
| 6Key West-Key Largo, FL | 20 | 387 | 112.5 | 27 | −2.9% | #532 of 533 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gadsden County, FL | 69 | 9 | 5.3 | 440 | +2.0% | #230 of 2,176 |
| 2Dixie County, FL | 68 | 5 | 8.0 | 284 | +8.0% | #262 of 2,176 |
| 3Jackson County, FL | 65 | 17 | 9.8 | 240 | +5.4% | #349 of 2,176 |
| 4Jefferson County, FL | 65 | 10 | 17.4 | 150 | +11.1% | #369 of 2,176 |
| 5Union County, FL | 63 | 5 | 11.6 | 222 | +5.2% | #417 of 2,176 |
| 6Baker County, FL | 63 | 17 | 18.5 | 152 | +5.8% | #439 of 2,176 |
| 7Washington County, FL | 62 | 10 | 10.8 | 229 | +5.4% | #458 of 2,176 |
| 8Suwannee County, FL | 62 | 19 | 11.8 | 210 | +10.6% | #466 of 2,176 |
| 9Bradford County, FL | 59 | 12 | 12.9 | 194 | +0.3% | #592 of 2,176 |
| 10Levy County, FL | 59 | 30 | 16.2 | 153 | +12.7% | #605 of 2,176 |
| 11DeSoto County, FL | 58 | 20 | 15.6 | 152 | +8.8% | #655 of 2,176 |
| 12Holmes County, FL | 57 | 7 | 10.0 | 235 | +2.7% | #673 of 2,176 |
| 13Hendry County, FL | 57 | 28 | 19.8 | 129 | +21.5% | #702 of 2,176 |
| 14Gilchrist County, FL | 57 | 17 | 23.8 | 110 | +14.5% | #710 of 2,176 |
| 15Putnam County, FL | 56 | 38 | 12.1 | 196 | +5.9% | #734 of 2,176 |
| 16Sumter County, FL | 55 | 121 | 17.2 | 161 | +21.1% | #789 of 2,176 |
| 17Hamilton County, FL | 52 | 5 | 11.7 | 194 | +3.3% | #920 of 2,176 |
| 18Okeechobee County, FL | 50 | 27 | 17.9 | 139 | +7.4% | #1,050 of 2,176 |
| 19Madison County, FL | 48 | 13 | 18.6 | 123 | +5.0% | #1,172 of 2,176 |
| 20Columbia County, FL | 48 | 66 | 24.1 | 105 | +6.2% | #1,179 of 2,176 |
| 21Polk County, FL | 48 | 742 | 25.6 | 103 | +19.8% | #1,180 of 2,176 |
| 22Pasco County, FL | 47 | 588 | 24.9 | 111 | +19.1% | #1,238 of 2,176 |
| 23Wakulla County, FL | 47 | 37 | 29.0 | 96 | +12.3% | #1,244 of 2,176 |
| 24Highlands County, FL | 41 | 112 | 23.9 | 103 | +9.7% | #1,529 of 2,176 |
| 25Lake County, FL | 41 | 506 | 30.8 | 89 | +18.1% | #1,543 of 2,176 |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Hernando County, FL | 40 | 234 | 28.4 | 92 | +13.3% | #1,604 of 2,176 |
| 27Clay County, FL | 40 | 290 | 34.6 | 84 | +9.4% | #1,609 of 2,176 |
| 28Santa Rosa County, FL | 40 | 261 | 35.9 | 83 | +11.7% | #1,610 of 2,176 |
| 29St. Lucie County, FL | 40 | 489 | 35.6 | 76 | +21.4% | #1,616 of 2,176 |
| 30Nassau County, FL | 39 | 168 | 42.7 | 70 | +17.4% | #1,669 of 2,176 |
| 31St. Johns County, FL | 39 | 764 | 66.0 | 50 | +25.0% | #1,674 of 2,176 |
| 32Hardee County, FL | 37 | 19 | 23.1 | 109 | +2.4% | #1,745 of 2,176 |
| 33Volusia County, FL | 37 | 855 | 35.3 | 76 | +9.1% | #1,766 of 2,176 |
| 34Brevard County, FL | 37 | 1,142 | 44.3 | 64 | +9.1% | #1,770 of 2,176 |
| 35Manatee County, FL | 37 | 792 | 44.8 | 64 | +16.6% | #1,771 of 2,176 |
| 36Citrus County, FL | 36 | 199 | 27.9 | 90 | +11.1% | #1,813 of 2,176 |
| 37Alachua County, FL | 36 | 352 | 30.1 | 88 | +3.7% | #1,815 of 2,176 |
| 38Bay County, FL | 36 | 361 | 45.8 | 60 | +17.2% | #1,831 of 2,176 |
| 39Marion County, FL | 35 | 547 | 33.2 | 77 | +17.3% | #1,865 of 2,176 |
| 40Hillsborough County, FL | 35 | 2,676 | 45.9 | 63 | +7.4% | #1,870 of 2,176 |
| 41Osceola County, FL | 35 | 697 | 48.8 | 55 | +23.2% | #1,872 of 2,176 |
| 42Flagler County, FL | 35 | 313 | 59.5 | 48 | +21.0% | #1,875 of 2,176 |
| 43Collier County, FL | 35 | 1,613 | 97.2 | 32 | +10.6% | #1,878 of 2,176 |
| 44Walton County, FL | 35 | 412 | 119.9 | 25 | +22.9% | #1,879 of 2,176 |
| 45Duval County, FL | 34 | 1,756 | 42.3 | 65 | +6.5% | #1,914 of 2,176 |
| 46Indian River County, FL | 34 | 366 | 51.7 | 54 | +7.7% | #1,917 of 2,176 |
| 47Charlotte County, FL | 34 | 486 | 53.7 | 50 | +15.5% | #1,919 of 2,176 |
| 48Sarasota County, FL | 34 | 1,467 | 69.1 | 43 | +10.0% | #1,924 of 2,176 |
| 49Escambia County, FL | 33 | 487 | 37.7 | 71 | +3.5% | #1,948 of 2,176 |
| 50Seminole County, FL | 33 | 840 | 44.9 | 66 | +4.3% | #1,951 of 2,176 |
| 51Lee County, FL | 33 | 2,130 | 65.0 | 43 | +14.4% | #1,954 of 2,176 |
| 52Palm Beach County, FL | 32 | 3,699 | 61.1 | 49 | +5.5% | #1,984 of 2,176 |
| 53Gulf County, FL | 32 | 34 | 57.2 | 47 | +11.7% | #1,985 of 2,176 |
| 54Orange County, FL | 32 | 3,286 | 62.3 | 46 | +6.7% | #1,986 of 2,176 |
| 55Martin County, FL | 32 | 457 | 67.4 | 44 | +4.8% | #1,987 of 2,176 |
| 56Leon County, FL | 31 | 417 | 34.0 | 79 | +1.7% | #2,003 of 2,176 |
| 57Okaloosa County, FL | 31 | 464 | 54.3 | 54 | +4.6% | #2,009 of 2,176 |
| 58Franklin County, FL | 31 | 35 | 70.7 | 37 | +4.5% | #2,011 of 2,176 |
| 59Broward County, FL | 29 | 4,296 | 57.0 | 50 | +3.6% | #2,066 of 2,176 |
| 60Miami-Dade County, FL | 29 | 6,493 | 66.6 | 42 | +4.0% | #2,069 of 2,176 |
| 61Pinellas County, FL | 20 | 2,113 | 49.3 | 57 | −1.2% | #2,162 of 2,176 |
| 62Taylor County, FL | 18 | 32 | 40.1 | 59 | −2.5% | #2,170 of 2,176 |
| 63Monroe County, FL | 18 | 387 | 112.5 | 27 | −2.9% | #2,172 of 2,176 |
| Calhoun County, FL | Not scored | 4 | 8.6 | 275 | −3.0% | |
| Glades County, FL | Not scored | 3 | 6.7 | 355 | +9.9% | |
| Lafayette County, FL | Not scored | 1 | 3.8 | 638 | +6.8% | |
| Liberty County, FL | Not scored | 3 | 11.7 | 212 | +2.8% |
Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate agents and brokers are in Florida?
There are 43,901 real estate agents and brokers on map listings in Florida as of September 2026. 1,438 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 21,144 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 26.6% from 2019.
How much do households in Florida spend on rent and homeowner costs?
About $134.1B a year, or $15,326 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 43,901 real estate agents and brokers on map listings, housing spending per office is 44% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 8,752,810 households in Florida and national spending patterns by income.
How does Florida compare with the U.S. for real estate agents and brokers?
Florida has 50.2 real estate agents and brokers per 10,000 households, 64% above the U.S. rate of 30.6. The index of housing spending per office is 56, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Florida would have about 24,605, against 43,901 on map listings. There is one business with payroll in the industry for every 414 households, against one for every 788 across the U.S. The official count rose 26.6% from 2019 to 2023, against +20.1% for the U.S.
Which market in Florida has the highest market score for real estate agents and brokers?
Among 22 scored metro areas in or partly in Florida, the Wildwood-The Villages metro area scores highest, at 63 (upper middle). Among 6 scored small-town markets in or partly in Florida, the Clewiston area scores highest, at 57 (upper middle). Among 63 scored counties in Florida, Gadsden County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Florida scores 30 for real estate agents and brokers (lower middle), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florida. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate agents and brokers across the U.S. · All business types in Florida
Related business types in Florida
- Real estate53,682 listings
- Property management4,019 listings
- Mortgage brokers and lenders4,671 listings
- Home inspectors1,091 listings
Screening a site or an acquisition in Florida?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.