Metro area profile · Florida
Tallahassee, FL metro area market data
How the Tallahassee metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 397,442
- +3.1% since 2020
- Households
- 157,965
- Median household income
- $65,261
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $276,000
- Jobs located here
- 196,532
- Highest market score
- 75
- Laundromats, #39 of 364 scored metro areas
A site report maps the competitors on map listings around any address in the Tallahassee metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Tallahassee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tallahassee metro area has an estimated 397,442 people and 157,965 households. Population estimates show the Tallahassee metro area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Tallahassee metro area is $65,261, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in the Tallahassee metro area runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in the Tallahassee metro area, laundromats (75), optometrists and eye clinics (68) and dentists and orthodontists (68) have the highest Groundwork market scores. For laundromats, that ranks #39 of 364 scored metro areas.
The Tallahassee metro area takes in 4 counties: Leon County, Gadsden County, Wakulla County and Jefferson County. Against the U.S., map listings per household run highest for oil change and quick-lube shops (86% above the U.S. rate) and lowest for laundromats (50% below the U.S. rate).
All 56 business types in the Tallahassee metro area
Highest Groundwork market score first. Each score compares the Tallahassee metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 75 | #39 of 364 | 12 | 0.8 | $23.7M | 189 | 5 |
| Optometrists and eye care | 68 | #60 of 386 | 36 | 2.3 | $4.7M | 149 | 19 |
| Dentists and orthodontists | 68 | #64 of 387 | 127 | 8.0 | $1.3M | 134 | 89 |
| Pet grooming and boarding | 66 | #70 of 386 | 41 | 2.6 | $3.3M | 128 | 30 |
| Mortgage brokers and lenders | 64 | #65 of 373 | 38 | 2.4 | Index only | 154 | 16 |
| Dry cleaners | 62 | #75 of 272 | 14 | 0.9 | $20.3M | 130 | 7 |
| Collision repair and body shops | 62 | #115 of 381 | 34 | 2.2 | $3.9M | 126 | 27 |
| Insurance agencies | 62 | #124 of 387 | 245 | 15.5 | $1.5M | 118 | 140 |
| Physical therapy | 61 | #109 of 386 | 50 | 3.2 | $3.4M | 140 | 49 |
| Grocery stores | 61 | #118 of 387 | 88 | 5.6 | $10.4M | 112 | 42 |
| Coffee shops and cafes | 57 | #138 of 387 | 140 | 8.9 | $4M | 109 | 63 |
| Pet businesses | 56 | #146 of 387 | 139 | 8.8 | $961K | 109 | 96 |
| Doctors, dentists and clinics | 55 | #151 of 387 | 1,014 | 64.2 | $166K | 109 | 439 |
| Bakeries and dessert shops | 55 | #156 of 387 | 128 | 8.1 | $4.4M | 106 | 70 |
| Grocery and convenience stores | 55 | #169 of 387 | 259 | 16.4 | $3.5M | 105 | 79 |
| Primary care and pediatrics | 50 | #195 of 387 | 79 | 5.0 | $2.1M | 119 | 230 |
| Urgent care and walk-in clinics | 49 | #103 of 197 | 5 | 0.3 | $33.6M | 137 | 17 |
| Chiropractors | 49 | #198 of 386 | 71 | 4.5 | $2.4M | 99 | 35 |
| Convenience stores | 49 | #207 of 387 | 123 | 7.8 | $7.5M | 95 | 37 |
| Car washes and detailing | 48 | #216 of 387 | 62 | 3.9 | $2.1M | 85 | 18 |
| Auto repair shops | 48 | #219 of 387 | 307 | 19.4 | $430K | 97 | 137 |
| Pizza | 47 | #219 of 387 | 105 | 6.6 | $5.4M | 106 | 332 |
| House cleaning | 47 | #219 of 375 | 36 | 2.3 | $6.2M | 97 | 117 |
| Pet stores | 46 | #221 of 382 | 30 | 1.9 | $4.5M | 98 | 15 |
| Clothing, shoes and laundry | 46 | #234 of 387 | 326 | 20.6 | $872K | 99 | 134 |
| Veterinarians | 45 | #229 of 384 | 52 | 3.3 | $2.6M | 94 | 51 |
| Landscaping and lawn care | 44 | #220 of 385 | 101 | 6.4 | $2.2M | 75 | 180 |
| Roofing and gutters | 43 | #250 of 381 | 61 | 3.9 | $7M | 83 | 36 |
| Lawn, cleaning and pest control | 42 | #245 of 387 | 165 | 10.4 | $1.3M | 80 | 334 |
| Auto repair and car care | 42 | #262 of 387 | 554 | 35.1 | $238K | 89 | 213 |
| Clothing and shoe stores | 41 | #264 of 387 | 253 | 16.0 | $1.1M | 88 | 122 |
| HVAC and plumbing | 41 | #266 of 387 | 113 | 7.2 | $3.8M | 80 | 134 |
| Electricians | 41 | #266 of 383 | 49 | 3.1 | $8.8M | 73 | 93 |
| Home repair trades | 41 | #268 of 387 | 223 | 14.1 | $1.9M | 79 | 263 |
| Funeral homes | 40 | #247 of 377 | 39 | 2.5 | $486K | 72 | 14 |
| Gas stations | 40 | #267 of 387 | 226 | 14.3 | $1.9M | 79 | 147 |
| Nail salons | 40 | #298 of 387 | 96 | 6.1 | $1.4M | 84 | 22 |
| Pest control | 39 | #252 of 345 | 28 | 1.8 | $7.9M | 78 | 37 |
| Fast food and sandwich shops | 39 | #263 of 387 | 217 | 13.7 | $2.6M | 85 | 332 |
| Tire shops | 39 | #264 of 386 | 56 | 3.5 | $2.4M | 94 | 29 |
| Restaurants and cafes | 38 | #278 of 387 | 1,668 | 105.6 | $338K | 91 | 695 |
| Spas and skin care | 38 | #309 of 387 | 167 | 10.6 | $803K | 92 | 33 |
| Real estate | 36 | #323 of 387 | 581 | 36.8 | Index only | 91 | 360 |
| Real estate agents and brokers | 36 | #326 of 387 | 473 | 29.9 | Index only | 89 | 186 |
| Martial arts and dance studios | 34 | #332 of 387 | 72 | 4.6 | $1.5M | 73 | 36 |
| Sit-down restaurants | 32 | #330 of 387 | 985 | 62.4 | $572K | 86 | 293 |
| Property management | 32 | #333 of 374 | 55 | 3.5 | Index only | 75 | 105 |
| Salons, barbers and spas | 32 | #354 of 387 | 761 | 48.2 | $176K | 83 | 179 |
| Hair salons | 32 | #357 of 387 | 365 | 23.1 | $367K | 85 | 102 |
| Home inspectors | 31 | #208 of 243 | 15 | 0.9 | Index only | 58 | 12 |
| Gyms | 29 | #352 of 387 | 119 | 7.5 | $896K | 69 | 54 |
| Child care and preschools | 28 | #342 of 387 | 126 | 8.0 | $537K | 54 | 110 |
| Gyms, studios and classes | 28 | #367 of 387 | 230 | 14.6 | $463K | 70 | 90 |
| Yoga, Pilates and fitness studios | 27 | #328 of 347 | 39 | 2.5 | $2.7M | 67 | 54 |
| Barbershops | 22 | #362 of 387 | 111 | 7.0 | $1.2M | 64 | 15 |
| Oil change and quick lube | 17 | #279 of 290 | 21 | 1.3 | $6.3M | 46 | 24 |
Household spending in the Tallahassee metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $132M | $836 | 87 |
| Gasoline and other fuels | $424.9M | $2,690 | 104 |
| Food away from home | $563.5M | $3,567 | 88 |
| Groceries | $917.5M | $5,808 | 92 |
| Personal care products and services | $134.1M | $849 | 84 |
| Child care and other personal services | $67.6M | $428 | 74 |
| Memberships, classes and admissions | $106.6M | $675 | 69 |
| Medical and dental services | $168M | $1,064 | 83 |
| Pets | $133.6M | $846 | 93 |
| Clothing, shoes and related services | $284.4M | $1,800 | 88 |
| Vehicle insurance | $362.1M | $2,292 | 117 |
| Home repairs, maintenance and insurance | $429.6M | $2,720 | 90 |
| Lawn care, cleaning and other household services | $222.3M | $1,407 | 100 |
| Rent and homeowner costs | $2.3B | $14,496 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tallahassee metro area
- Population, 2025 estimate
- 397,442+3.1% since 2020
- Households
- 157,965
- Median age
- 37.9
- Homes lived in by their owners
- 58%
- Vehicles per household
- 1.7
- Land area
- 2,389 sq. mi.
- People per square mile
- 164
- Median household income
- $65,261+25.8% vs. 2015–2019, before inflation
- Average household income
- $91,224
- Median home value
- $276,000
- Jobs located here
- 196,532
- Daytime population
- 422,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tallahassee metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tallahassee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tallahassee metro area 4
- Leon County, FL297,542 people
- Gadsden County, FL43,710 people
- Wakulla County, FL35,387 people
- Jefferson County, FL15,091 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Tallahassee, FL metro area growing?
Population estimates put the Tallahassee metro area at 397,442 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 157,965 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in the Tallahassee, FL metro area spend?
Households in the Tallahassee metro area spend about $2.3B a year on rent and homeowner costs, $917.5M on groceries and $563.5M on food away from home. Set against the U.S., households in the Tallahassee metro area spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in the Tallahassee, FL metro area?
The highest Groundwork market scores in the Tallahassee metro area are for laundromats (75), optometrists and eye clinics (68) and dentists and orthodontists (68). The Tallahassee metro area ranks #39 of 364 scored metro areas for laundromats.
How does the Tallahassee, FL metro area compare with the U.S.?
The median household income in the Tallahassee metro area is $65,261 a year, 19% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $276,000, against $332,700 for the U.S. For its number of households, the Tallahassee metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (86% above the U.S. rate) and the fewest for laundromats (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Tallahassee metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tallahassee metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Tallahassee metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tallahassee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.