County profile · Florida
Hardee County, FL market data
How Hardee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,932
- +2.4% since 2020
- Households
- 8,219
- Median household income
- $60,489
- +56.4% vs. 2015–2019, before inflation
- Median home value
- $153,600
- Jobs located here
- 6,991
- Highest market score
- 73
- Insurance agencies, #370 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Hardee County by name and distance, and the households and spending within reach. Or open the report at the center of Hardee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hardee County has an estimated 25,932 people and 8,219 households. Population estimates show Hardee County grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Hardee County is $60,489, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 56.4%, before inflation.
Relative to the U.S., household spending in Hardee County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Hardee County, insurance agencies (73); clothing, shoe and laundry businesses (58); and fast food and sandwich shops (58) have the highest Groundwork market scores. For insurance agencies, that ranks #370 of 2,272 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for medical and dental practices (38% below the U.S. rate).
All 56 business types in Hardee County
Highest Groundwork market score first. Each score compares Hardee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 73 | #370 of 2,272 | 6 | 7.3 | $3.6M | 287 | 8 |
| Clothing, shoes and laundry | 58 | #774 of 2,210 | 9 | 11.0 | $1.5M | 173 | Under 3 |
| Fast food and sandwich shops | 58 | #824 of 2,222 | 9 | 11.0 | $3M | 99 | 11 |
| Dentists and orthodontists | 56 | #701 of 1,886 | 5 | 6.1 | $1.6M | 165 | Under 3 |
| Gyms, studios and classes | 56 | #762 of 2,088 | 6 | 7.3 | $797K | 120 | Under 3 |
| Clothing and shoe stores | 56 | #809 of 2,087 | 7 | 8.5 | $2M | 154 | Under 3 |
| Bakeries and dessert shops | 55 | #744 of 1,889 | 6 | 7.3 | $4.5M | 109 | 3 |
| Auto repair shops | 54 | #1,025 of 2,378 | 19 | 23.1 | $405K | 91 | 5 |
| Restaurants and cafes | 52 | #1,109 of 2,405 | 74 | 90.0 | $367K | 99 | 25 |
| Auto repair and car care | 51 | #1,196 of 2,401 | 31 | 37.7 | $249K | 93 | 10 |
| Coffee shops and cafes | 48 | #1,105 of 2,063 | 8 | 9.7 | $3.4M | 92 | 3 |
| Doctors, dentists and clinics | 48 | #1,281 of 2,394 | 43 | 52.3 | $189K | 124 | 14 |
| Sit-down restaurants | 48 | #1,282 of 2,405 | 42 | 51.1 | $646K | 97 | 11 |
| Gas stations | 48 | #1,292 of 2,358 | 19 | 23.1 | $1.3M | 56 | 9 |
| Salons, barbers and spas | 48 | #1,295 of 2,385 | 31 | 37.7 | $209K | 98 | 3 |
| Lawn, cleaning and pest control | 46 | #1,007 of 1,771 | 7 | 8.5 | $1.5M | 92 | 15 |
| Home repair trades | 46 | #1,224 of 2,057 | 9 | 11.0 | $2.3M | 94 | 14 |
| Hair salons | 41 | #1,607 of 2,339 | 18 | 21.9 | $361K | 84 | 3 |
| Real estate | 40 | #1,606 of 2,229 | 20 | 24.3 | Index only | 130 | 15 |
| Pet businesses | 37 | #1,660 of 2,200 | 14 | 17.0 | $452K | 51 | 4 |
| Real estate agents and brokers | 37 | #1,745 of 2,176 | 19 | 23.1 | Index only | 109 | 8 |
| Grocery stores | 33 | #1,569 of 2,070 | 7 | 8.5 | $6.5M | 70 | 5 |
| Primary care and pediatrics | 28 | #1,418 of 1,656 | 7 | 8.5 | $1.2M | 65 | 14 |
| Landscaping and lawn care | 27 | #1,342 of 1,493 | 7 | 8.5 | $1.5M | 53 | 15 |
| Child care and preschools | 26 | #1,403 of 1,611 | 5 | 6.1 | $606K | 60 | 12 |
| Barbershops | 24 | #1,182 of 1,356 | 6 | 7.3 | $1.1M | 57 | Under 3 |
| Grocery and convenience stores | 24 | #2,130 of 2,402 | 25 | 30.4 | $1.8M | 54 | 12 |
| Physical therapy | 22 | #1,320 of 1,422 | 6 | 7.3 | $1.4M | 56 | Under 3 |
| Veterinarians | 22 | #1,362 of 1,485 | 7 | 8.5 | $904K | 33 | 4 |
| Convenience stores | 20 | #2,036 of 2,261 | 16 | 19.5 | $2.9M | 36 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.9 | $5.1M | 108 | 5 |
| Pizza | Not scored | Not scored | 4 | 4.9 | $6.8M | 134 | 11 |
| Roofing and gutters | Not scored | Not scored | 4 | 4.9 | $5.1M | 61 | 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.9 | $1.6M | 185 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.9 | $1.9M | 77 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.7 | $2.7M | 113 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.7 | $1.6M | 122 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.7 | $2.2M | 130 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.4 | $3.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.4 | $705K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.4 | $6.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.4 | $2.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.2M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.2 | $7.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.2 | $20.6M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $4.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hardee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.7M | $937 | 98 |
| Gasoline and other fuels | $25.2M | $3,071 | 118 |
| Food away from home | $27.1M | $3,302 | 81 |
| Groceries | $45.7M | $5,566 | 88 |
| Personal care products and services | $6.5M | $790 | 79 |
| Child care and other personal services | $3M | $369 | 63 |
| Memberships, classes and admissions | $4.8M | $582 | 59 |
| Medical and dental services | $8.1M | $990 | 77 |
| Pets | $6.3M | $770 | 85 |
| Clothing, shoes and related services | $13.7M | $1,670 | 81 |
| Vehicle insurance | $21.6M | $2,628 | 134 |
| Home repairs, maintenance and insurance | $20.6M | $2,503 | 83 |
| Lawn care, cleaning and other household services | $10.8M | $1,310 | 93 |
| Rent and homeowner costs | $112.5M | $13,685 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hardee County
- Population, 2025 estimate
- 25,932+2.4% since 2020
- Households
- 8,219
- Median age
- 35.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 638 sq. mi.
- People per square mile
- 40
- Median household income
- $60,489+56.4% vs. 2015–2019, before inflation
- Average household income
- $84,981
- Median home value
- $153,600
- Jobs located here
- 6,991
- Daytime population
- 22,490Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hardee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hardee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hardee County, FL growing?
Population estimates put Hardee County at 25,932 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 8,219 households. Median household income rose 56.4% from the 2015–2019 survey, before inflation.
How much do households in Hardee County, FL spend?
Households in Hardee County spend about $112.5M a year on rent and homeowner costs, $45.7M on groceries and $27.1M on food away from home. Set against the U.S., households in Hardee County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Hardee County, FL?
The highest Groundwork market scores in Hardee County are for insurance agencies (73); clothing, shoe and laundry businesses (58); and fast food and sandwich shops (58). Hardee County ranks #370 of 2,272 scored counties for insurance agencies.
How does Hardee County, FL compare with the U.S.?
The median household income in Hardee County is $60,489 a year, 25% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,600, against $332,700 for the U.S. For its number of households, Hardee County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for medical and dental practices (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Hardee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hardee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hardee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hardee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.