Small-town market profile · Florida
Palatka, FL area market data
Population, household spending and competition for 56 business types in the Palatka area, each scored against other small-town markets.
- Population, 2025
- 77,734
- +5.9% since 2020
- Households
- 31,360
- Median household income
- $47,934
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $160,300
- Jobs located here
- 17,308
- Highest market score
- 88
- Insurance agencies, #18 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Palatka area by name and distance, and the households and spending within reach. Or open the report at the center of the Palatka area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 77,734 people live in the Palatka area, in 31,360 households. Population estimates show the Palatka area grew 5.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Palatka area is $47,934 a year, 41% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Palatka area spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in the Palatka area are for insurance agencies (88), house cleaning businesses (78) and chiropractors (78). The Palatka area ranks #18 of 537 scored small-town markets for insurance agencies.
The Palatka area is made up of one county, Putnam County. For its number of households, the Palatka area has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for real estate businesses (64% below the U.S. rate).
All 56 business types in the Palatka area
Highest Groundwork market score first. Each score compares the Palatka area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #18 of 537 | 21 | 6.7 | $3.5M | 276 | 18 |
| House cleaning | 78 | #9 of 142 | 6 | 1.9 | $6.5M | 101 | 5 |
| Chiropractors | 78 | #14 of 426 | 6 | 1.9 | $4.9M | 204 | 3 |
| Bakeries and dessert shops | 77 | #22 of 507 | 11 | 3.5 | $8.6M | 208 | 6 |
| Collision repair and body shops | 75 | #35 of 387 | 6 | 1.9 | $4.2M | 138 | 4 |
| Restaurants and cafes | 71 | #74 of 538 | 229 | 73.0 | $414K | 112 | 87 |
| Clothing and shoe stores | 71 | #94 of 536 | 27 | 8.6 | $1.8M | 143 | 4 |
| Clothing, shoes and laundry | 70 | #97 of 536 | 40 | 12.8 | $1.2M | 140 | 4 |
| Sit-down restaurants | 69 | #79 of 538 | 117 | 37.3 | $811K | 122 | 37 |
| Dentists and orthodontists | 69 | #85 of 526 | 17 | 5.4 | $1.7M | 175 | 14 |
| Pet grooming and boarding | 68 | #57 of 387 | 9 | 2.9 | $2.5M | 97 | Under 3 |
| Pet businesses | 67 | #81 of 527 | 28 | 8.9 | $793K | 90 | 10 |
| Spas and skin care | 67 | #82 of 504 | 16 | 5.1 | $1.4M | 164 | 3 |
| Car washes and detailing | 67 | #90 of 441 | 9 | 2.9 | $2.8M | 112 | 4 |
| Auto repair shops | 67 | #98 of 538 | 55 | 17.5 | $463K | 104 | 16 |
| Auto repair and car care | 67 | #113 of 538 | 96 | 30.6 | $265K | 99 | 26 |
| Gyms | 65 | #89 of 506 | 11 | 3.5 | $1.4M | 110 | Under 3 |
| Hair salons | 65 | #90 of 538 | 38 | 12.1 | $604K | 140 | 12 |
| Pizza | 65 | #115 of 520 | 20 | 6.4 | $4.7M | 93 | 43 |
| Electricians | 64 | #61 of 295 | 6 | 1.9 | $12.4M | 103 | 19 |
| Funeral homes | 64 | #97 of 365 | 13 | 4.1 | $395K | 58 | 8 |
| Gyms, studios and classes | 64 | #105 of 535 | 20 | 6.4 | $788K | 119 | Under 3 |
| Barbershops | 64 | #105 of 377 | 8 | 2.6 | $2.9M | 152 | Under 3 |
| Laundromats | 62 | #42 of 150 | 5 | 1.6 | $9.8M | 79 | Under 3 |
| Veterinarians | 62 | #114 of 398 | 11 | 3.5 | $2M | 74 | 7 |
| Salons, barbers and spas | 62 | #117 of 538 | 76 | 24.2 | $302K | 142 | 18 |
| Optometrists and eye care | 61 | #119 of 400 | 8 | 2.6 | $3.7M | 117 | Under 3 |
| Gas stations | 61 | #156 of 536 | 46 | 14.7 | $1.8M | 77 | 34 |
| Coffee shops and cafes | 61 | #156 of 529 | 26 | 8.3 | $3.6M | 99 | 6 |
| Fast food and sandwich shops | 61 | #169 of 537 | 37 | 11.8 | $2.6M | 84 | 43 |
| Real estate | 60 | #128 of 536 | 43 | 13.7 | Index only | 218 | 34 |
| Doctors, dentists and clinics | 58 | #193 of 538 | 148 | 47.2 | $198K | 130 | 66 |
| Landscaping and lawn care | 55 | #155 of 399 | 14 | 4.5 | $2.8M | 94 | 41 |
| Physical therapy | 55 | #173 of 400 | 11 | 3.5 | $2.7M | 111 | 9 |
| Real estate agents and brokers | 55 | #186 of 533 | 38 | 12.1 | Index only | 196 | 24 |
| Home repair trades | 55 | #197 of 526 | 25 | 8.0 | $3M | 122 | 61 |
| Tire shops | 54 | #185 of 431 | 11 | 3.5 | $2.3M | 93 | Under 3 |
| HVAC and plumbing | 54 | #190 of 476 | 15 | 4.8 | $5M | 104 | 29 |
| Martial arts and dance studios | 53 | #164 of 378 | 8 | 2.6 | $2M | 98 | Under 3 |
| Lawn, cleaning and pest control | 52 | #218 of 481 | 24 | 7.7 | $1.6M | 96 | 53 |
| Grocery stores | 52 | #249 of 506 | 21 | 6.7 | $7.9M | 85 | 12 |
| Child care and preschools | 48 | #242 of 454 | 13 | 4.1 | $770K | 77 | 20 |
| Nail salons | 45 | #232 of 387 | 13 | 4.1 | $1.8M | 106 | Under 3 |
| Primary care and pediatrics | 35 | #349 of 458 | 27 | 8.6 | $1.1M | 61 | 40 |
| Grocery and convenience stores | 32 | #443 of 538 | 90 | 28.7 | $1.8M | 54 | 24 |
| Convenience stores | 30 | #445 of 529 | 61 | 19.5 | $2.7M | 35 | 12 |
| Pest control | Not scored | Not scored | 4 | 1.3 | $9.7M | 95 | 7 |
| Pet stores | Not scored | Not scored | 4 | 1.3 | $5.6M | 123 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.3 | $18.6M | 220 | 13 |
| Home inspectors | Not scored | Not scored | 3 | 1.0 | Index only | 52 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.6 | $24.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $12.7M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.3 | Index only | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $15.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Palatka area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.5M | $812 | 85 |
| Gasoline and other fuels | $84.8M | $2,703 | 104 |
| Food away from home | $94.9M | $3,026 | 74 |
| Groceries | $165.9M | $5,289 | 84 |
| Personal care products and services | $22.9M | $731 | 73 |
| Child care and other personal services | $10M | $319 | 55 |
| Memberships, classes and admissions | $15.8M | $502 | 51 |
| Medical and dental services | $29.3M | $936 | 73 |
| Pets | $22.2M | $708 | 78 |
| Clothing, shoes and related services | $49.2M | $1,569 | 76 |
| Vehicle insurance | $72.7M | $2,319 | 118 |
| Home repairs, maintenance and insurance | $74.4M | $2,371 | 79 |
| Lawn care, cleaning and other household services | $38.7M | $1,235 | 87 |
| Rent and homeowner costs | $406.4M | $12,958 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Palatka area
- Population, 2025 estimate
- 77,734+5.9% since 2020
- Households
- 31,360
- Median age
- 44.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 728 sq. mi.
- People per square mile
- 103
- Median household income
- $47,934+27.3% vs. 2015–2019, before inflation
- Average household income
- $68,007
- Median home value
- $160,300
- Jobs located here
- 17,308
- Daytime population
- 63,587Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Palatka area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Palatka area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Palatka area 1
- Putnam County, FL75,164 people
Other markets based in Florida 12
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- Tampa-St. Petersburg-Clearwater, FL metro area3,304,691 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
Questions
How fast is the Palatka, FL area growing?
Population estimates put the Palatka area at 77,734 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 31,360 households. Against the 2015–2019 survey, median household income rose 27.3%, before inflation.
How much do households in the Palatka, FL area spend?
Households in the Palatka area spend about $406.4M a year on rent and homeowner costs, $165.9M on groceries and $94.9M on food away from home. Relative to the U.S., household spending in the Palatka area runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in the Palatka, FL area?
Of the business types scored in the Palatka area, insurance agencies (88), house cleaning businesses (78) and chiropractors (78) have the highest Groundwork market scores. For insurance agencies, that ranks #18 of 537 scored small-town markets.
How does the Palatka, FL area compare with the U.S.?
Median household income in the Palatka area is $47,934, 41% below the U.S. median of $80,734. The population rose 5.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for real estate businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Palatka area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Palatka area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Palatka area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Palatka area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.