County profile · Florida
Manatee County, FL market data
How Manatee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 468,200
- +16.6% since 2020
- Households
- 176,747
- Median household income
- $78,457
- +33.0% vs. 2015–2019, before inflation
- Median home value
- $391,400
- Jobs located here
- 145,644
- Highest market score
- 95
- Funeral homes, #8 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Manatee County by name and distance, and the households and spending within reach. Or open the report at the center of Manatee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Manatee County has an estimated 468,200 people and 176,747 households. Population estimates show Manatee County grew 16.6% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Manatee County is $78,457, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.0%, before inflation.
Relative to the U.S., household spending in Manatee County runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (82).
Of the business types scored in Manatee County, funeral homes (95), pizza places (82) and fast food and sandwich shops (82) have the highest Groundwork market scores. For funeral homes, that ranks #8 of 1,472 scored counties.
Manatee County is part of the North Port-Bradenton-Sarasota metro area. Against the U.S., map listings per household run highest for home inspectors (2.3 times the U.S. rate) and lowest for gas stations (44% below the U.S. rate).
All 56 business types in Manatee County
Highest Groundwork market score first. Each score compares Manatee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 95 | #8 of 1,472 | 21 | 1.2 | $1.8M | 258 | 14 |
| Pizza | 82 | #60 of 2,090 | 114 | 6.4 | $6.1M | 121 | 262 |
| Fast food and sandwich shops | 82 | #100 of 2,222 | 183 | 10.4 | $3.8M | 125 | 262 |
| Gas stations | 82 | #109 of 2,358 | 107 | 6.1 | $4.4M | 185 | 100 |
| Grocery stores | 76 | #281 of 2,070 | 106 | 6.0 | $10.3M | 111 | 62 |
| Pet grooming and boarding | 75 | #129 of 1,461 | 71 | 4.0 | $2.4M | 92 | 33 |
| Child care and preschools | 74 | #182 of 1,611 | 81 | 4.6 | $1.1M | 108 | 92 |
| Grocery and convenience stores | 74 | #322 of 2,402 | 283 | 16.0 | $3.9M | 114 | 126 |
| Veterinarians | 73 | #223 of 1,485 | 61 | 3.5 | $2.7M | 101 | 52 |
| Restaurants and cafes | 72 | #353 of 2,405 | 1,632 | 92.3 | $429K | 116 | 679 |
| Convenience stores | 72 | #371 of 2,261 | 132 | 7.5 | $8.3M | 105 | 64 |
| Coffee shops and cafes | 71 | #284 of 2,063 | 162 | 9.2 | $4.3M | 117 | 84 |
| Bakeries and dessert shops | 70 | #275 of 1,889 | 146 | 8.3 | $4.8M | 116 | 90 |
| Laundromats | 69 | #172 of 785 | 24 | 1.4 | $14.5M | 116 | 12 |
| Electricians | 69 | #178 of 1,160 | 43 | 2.4 | $12.4M | 103 | 132 |
| Insurance agencies | 69 | #501 of 2,272 | 203 | 11.5 | $2M | 158 | 169 |
| Pet businesses | 68 | #364 of 2,200 | 211 | 11.9 | $792K | 90 | 104 |
| Collision repair and body shops | 64 | #350 of 1,327 | 45 | 2.5 | $3.3M | 108 | 36 |
| Barbershops | 63 | #395 of 1,356 | 93 | 5.3 | $1.8M | 94 | 9 |
| Sit-down restaurants | 63 | #637 of 2,405 | 948 | 53.6 | $738K | 111 | 327 |
| Urgent care and walk-in clinics | 62 | #84 of 325 | 7 | 0.4 | $29.3M | 120 | 16 |
| Optometrists and eye care | 62 | #367 of 1,302 | 60 | 3.4 | $3.4M | 109 | 34 |
| Gyms | 62 | #469 of 1,792 | 124 | 7.0 | $1.1M | 88 | 49 |
| Dry cleaners | 61 | #157 of 507 | 25 | 1.4 | $14M | 89 | 14 |
| Martial arts and dance studios | 61 | #360 of 1,334 | 71 | 4.0 | $2M | 99 | 48 |
| Physical therapy | 61 | #417 of 1,422 | 75 | 4.2 | $2.7M | 114 | 70 |
| Auto repair shops | 60 | #738 of 2,378 | 320 | 18.1 | $467K | 105 | 150 |
| Landscaping and lawn care | 59 | #489 of 1,493 | 111 | 6.3 | $2.5M | 84 | 305 |
| Nail salons | 57 | #492 of 1,328 | 119 | 6.7 | $1.4M | 83 | 28 |
| Clothing and shoe stores | 56 | #825 of 2,087 | 235 | 13.3 | $1.5M | 117 | 200 |
| Tire shops | 55 | #655 of 1,530 | 72 | 4.1 | $2.1M | 83 | 28 |
| Hair salons | 55 | #918 of 2,339 | 360 | 20.4 | $460K | 107 | 148 |
| Clothing, shoes and laundry | 55 | #919 of 2,210 | 339 | 19.2 | $1M | 117 | 226 |
| HVAC and plumbing | 54 | #726 of 1,707 | 146 | 8.3 | $3.7M | 77 | 198 |
| Gyms, studios and classes | 54 | #879 of 2,088 | 241 | 13.6 | $588K | 89 | 97 |
| Auto repair and car care | 54 | #1,049 of 2,401 | 591 | 33.4 | $253K | 94 | 234 |
| Oil change and quick lube | 53 | #232 of 479 | 15 | 0.8 | $10M | 73 | 11 |
| Yoga, Pilates and fitness studios | 53 | #340 of 777 | 46 | 2.6 | $3.1M | 76 | 49 |
| Pet stores | 53 | #434 of 974 | 52 | 2.9 | $3.2M | 71 | 19 |
| Chiropractors | 53 | #665 of 1,490 | 105 | 5.9 | $2M | 82 | 51 |
| Home repair trades | 51 | #999 of 2,057 | 288 | 16.3 | $1.9M | 76 | 380 |
| Mortgage brokers and lenders | 50 | #450 of 887 | 80 | 4.5 | Index only | 89 | 38 |
| Roofing and gutters | 49 | #628 of 1,177 | 99 | 5.6 | $5.4M | 64 | 50 |
| Lawn, cleaning and pest control | 49 | #913 of 1,771 | 213 | 12.1 | $1.3M | 76 | 523 |
| Dentists and orthodontists | 49 | #991 of 1,886 | 221 | 12.5 | $929K | 94 | 131 |
| House cleaning | 48 | #466 of 847 | 56 | 3.2 | $4.9M | 76 | 180 |
| Pest control | 47 | #393 of 699 | 46 | 2.6 | $5.9M | 58 | 38 |
| Primary care and pediatrics | 47 | #947 of 1,656 | 139 | 7.9 | $1.5M | 83 | 322 |
| Spas and skin care | 47 | #1,003 of 1,769 | 207 | 11.7 | $800K | 91 | 48 |
| Salons, barbers and spas | 46 | #1,421 of 2,385 | 792 | 44.8 | $209K | 98 | 239 |
| Property management | 45 | #538 of 910 | 73 | 4.1 | Index only | 68 | 110 |
| Doctors, dentists and clinics | 42 | #1,607 of 2,394 | 1,449 | 82.0 | $142K | 93 | 624 |
| Car washes and detailing | 37 | #1,067 of 1,451 | 83 | 4.7 | $1.8M | 71 | 41 |
| Real estate agents and brokers | 37 | #1,771 of 2,176 | 792 | 44.8 | Index only | 64 | 455 |
| Real estate | 37 | #1,820 of 2,229 | 970 | 54.9 | Index only | 66 | 696 |
| Home inspectors | 32 | #349 of 415 | 25 | 1.4 | Index only | 42 | 29 |
Household spending in Manatee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $149.4M | $846 | 88 |
| Gasoline and other fuels | $472.6M | $2,674 | 103 |
| Food away from home | $700M | $3,960 | 97 |
| Groceries | $1.1B | $6,187 | 98 |
| Personal care products and services | $165.6M | $937 | 93 |
| Child care and other personal services | $88M | $498 | 86 |
| Memberships, classes and admissions | $141.8M | $802 | 82 |
| Medical and dental services | $205.4M | $1,162 | 90 |
| Pets | $167.1M | $945 | 104 |
| Clothing, shoes and related services | $349.1M | $1,975 | 96 |
| Vehicle insurance | $403.3M | $2,282 | 117 |
| Home repairs, maintenance and insurance | $533.7M | $3,019 | 100 |
| Lawn care, cleaning and other household services | $272.9M | $1,544 | 109 |
| Rent and homeowner costs | $2.8B | $15,667 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Manatee County
- Population, 2025 estimate
- 468,200+16.6% since 2020
- Households
- 176,747
- Median age
- 48.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 743 sq. mi.
- People per square mile
- 579
- Median household income
- $78,457+33.0% vs. 2015–2019, before inflation
- Average household income
- $109,837
- Median home value
- $391,400
- Jobs located here
- 145,644
- Daytime population
- 393,187Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Manatee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Manatee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Manatee County, FL growing?
Population estimates put Manatee County at 468,200 people in 2025, up 16.6% since 2020, faster than the U.S. (+3.1%). It has 176,747 households. Median household income rose 33.0% from the 2015–2019 survey, before inflation.
How much do households in Manatee County, FL spend?
Households in Manatee County spend about $2.8B a year on rent and homeowner costs, $1.1B on groceries and $700M on food away from home. Set against the U.S., households in Manatee County spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (82).
Which business types have the highest market scores in Manatee County, FL?
The highest Groundwork market scores in Manatee County are for funeral homes (95), pizza places (82) and fast food and sandwich shops (82). Manatee County ranks #8 of 1,472 scored counties for funeral homes.
How does Manatee County, FL compare with the U.S.?
The median household income in Manatee County is $78,457 a year, 3% below the U.S. median of $80,734. The population rose 16.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $391,400, against $332,700 for the U.S. For its number of households, Manatee County has the most map listings, relative to the U.S., for home inspectors (2.3 times the U.S. rate) and the fewest for gas stations (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Manatee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Manatee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Manatee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Manatee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.