County profile · Florida
Leon County, FL market data
Population, household spending and competition for 56 business types in Leon County, each scored against other counties.
- Population, 2025
- 299,048
- +1.7% since 2020
- Households
- 122,597
- Median household income
- $66,287
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $301,800
- Jobs located here
- 170,719
- Highest market score
- 71
- Laundromats, #141 of 785 scored counties
A site report maps the competitors on map listings around any address in Leon County by name and distance, and the households and spending within reach. Or open the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 299,048 people live in Leon County, in 122,597 households. Population estimates show Leon County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Leon County is $66,287 a year, 18% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Leon County spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
The highest Groundwork market scores in Leon County are for laundromats (71), grocery stores (71) and grocery and convenience stores (71). Leon County ranks #141 of 785 scored counties for laundromats.
Leon County is part of the Tallahassee metro area. For its number of households, Leon County has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for physical therapy clinics (37% below the U.S. rate).
All 56 business types in Leon County
Highest Groundwork market score first. Each score compares Leon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 71 | #141 of 785 | 9 | 0.7 | $24.9M | 199 | 5 |
| Grocery stores | 71 | #378 of 2,070 | 60 | 4.9 | $12M | 129 | 33 |
| Grocery and convenience stores | 71 | #407 of 2,402 | 174 | 14.2 | $4.1M | 122 | 58 |
| Pet grooming and boarding | 67 | #295 of 1,461 | 35 | 2.9 | $3M | 119 | 23 |
| Convenience stores | 67 | #523 of 2,261 | 86 | 7.0 | $8.3M | 106 | 25 |
| Optometrists and eye care | 62 | #362 of 1,302 | 33 | 2.7 | $4M | 128 | 17 |
| Funeral homes | 60 | #476 of 1,472 | 19 | 1.5 | $726K | 107 | 9 |
| Pet businesses | 60 | #651 of 2,200 | 112 | 9.1 | $943K | 107 | 76 |
| Gas stations | 58 | #837 of 2,358 | 143 | 11.7 | $2.2M | 94 | 93 |
| Mortgage brokers and lenders | 57 | #298 of 887 | 35 | 2.9 | Index only | 132 | 14 |
| Dry cleaners | 55 | #218 of 507 | 13 | 1.1 | $17.3M | 110 | 7 |
| Collision repair and body shops | 55 | #541 of 1,327 | 29 | 2.4 | $3.4M | 112 | 24 |
| Physical therapy | 53 | #633 of 1,422 | 42 | 3.4 | $3.1M | 131 | 47 |
| Veterinarians | 53 | #662 of 1,485 | 43 | 3.5 | $2.5M | 90 | 41 |
| Pet stores | 52 | #437 of 974 | 24 | 2.0 | $4.4M | 97 | 12 |
| Coffee shops and cafes | 51 | #980 of 2,063 | 120 | 9.8 | $3.7M | 100 | 59 |
| Landscaping and lawn care | 50 | #707 of 1,493 | 78 | 6.4 | $2.2M | 77 | 128 |
| HVAC and plumbing | 50 | #870 of 1,707 | 89 | 7.3 | $3.8M | 80 | 98 |
| Bakeries and dessert shops | 50 | #932 of 1,889 | 106 | 8.6 | $4.2M | 101 | 65 |
| Dentists and orthodontists | 48 | #1,006 of 1,886 | 114 | 9.3 | $1.2M | 118 | 78 |
| Pizza | 47 | #1,140 of 2,090 | 89 | 7.3 | $5M | 98 | 290 |
| Roofing and gutters | 46 | #681 of 1,177 | 50 | 4.1 | $6.8M | 80 | 26 |
| Electricians | 46 | #690 of 1,160 | 44 | 3.6 | $7.7M | 64 | 66 |
| Home repair trades | 45 | #1,292 of 2,057 | 183 | 14.9 | $1.9M | 76 | 190 |
| Insurance agencies | 45 | #1,293 of 2,272 | 215 | 17.5 | $1.3M | 101 | 122 |
| Auto repair shops | 44 | #1,482 of 2,378 | 246 | 20.1 | $407K | 91 | 102 |
| Chiropractors | 43 | #932 of 1,490 | 66 | 5.4 | $2M | 84 | 33 |
| Tire shops | 43 | #948 of 1,530 | 40 | 3.3 | $2.5M | 100 | 25 |
| House cleaning | 42 | #556 of 847 | 30 | 2.4 | $5.8M | 91 | 105 |
| Car washes and detailing | 42 | #940 of 1,451 | 53 | 4.3 | $1.9M | 75 | 15 |
| Primary care and pediatrics | 40 | #1,143 of 1,656 | 75 | 6.1 | $1.8M | 99 | 224 |
| Lawn, cleaning and pest control | 40 | #1,265 of 1,771 | 133 | 10.8 | $1.3M | 78 | 265 |
| Nail salons | 38 | #995 of 1,328 | 85 | 6.9 | $1.2M | 74 | 20 |
| Auto repair and car care | 38 | #1,744 of 2,401 | 443 | 36.1 | $226K | 84 | 166 |
| Child care and preschools | 37 | #1,171 of 1,611 | 98 | 8.0 | $554K | 55 | 79 |
| Fast food and sandwich shops | 37 | #1,602 of 2,222 | 180 | 14.7 | $2.5M | 81 | 290 |
| Clothing, shoes and laundry | 36 | #1,668 of 2,210 | 290 | 23.7 | $774K | 88 | 124 |
| Pest control | 35 | #552 of 699 | 25 | 2.0 | $7M | 69 | 32 |
| Clothing and shoe stores | 35 | #1,576 of 2,087 | 224 | 18.3 | $1M | 79 | 112 |
| Restaurants and cafes | 34 | #1,879 of 2,405 | 1,401 | 114.3 | $317K | 86 | 605 |
| Martial arts and dance studios | 33 | #1,082 of 1,334 | 65 | 5.3 | $1.3M | 65 | 30 |
| Sit-down restaurants | 33 | #1,933 of 2,405 | 825 | 67.3 | $539K | 81 | 249 |
| Real estate agents and brokers | 31 | #2,003 of 2,176 | 417 | 34.0 | Index only | 79 | 165 |
| Doctors, dentists and clinics | 31 | #2,051 of 2,394 | 926 | 75.5 | $143K | 94 | 415 |
| Spas and skin care | 30 | #1,527 of 1,769 | 148 | 12.1 | $714K | 81 | 33 |
| Real estate | 29 | #2,101 of 2,229 | 518 | 42.3 | Index only | 80 | 323 |
| Hair salons | 28 | #2,081 of 2,339 | 328 | 26.8 | $322K | 75 | 93 |
| Property management | 27 | #818 of 910 | 51 | 4.2 | Index only | 63 | 97 |
| Gyms | 27 | #1,565 of 1,792 | 107 | 8.7 | $800K | 61 | 52 |
| Gyms, studios and classes | 27 | #1,871 of 2,088 | 208 | 17.0 | $412K | 62 | 82 |
| Home inspectors | 24 | #394 of 415 | 15 | 1.2 | Index only | 46 | 11 |
| Barbershops | 24 | #1,181 of 1,356 | 97 | 7.9 | $1.1M | 58 | 14 |
| Salons, barbers and spas | 24 | #2,248 of 2,385 | 678 | 55.3 | $156K | 73 | 167 |
| Yoga, Pilates and fitness studios | 23 | #741 of 777 | 36 | 2.9 | $2.4M | 59 | 52 |
| Oil change and quick lube | 16 | #459 of 479 | 16 | 1.3 | $6.3M | 46 | 20 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.3 | $33.1M | 135 | 16 |
Household spending in Leon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $100M | $816 | 85 |
| Gasoline and other fuels | $320.3M | $2,613 | 101 |
| Food away from home | $444.4M | $3,625 | 89 |
| Groceries | $718.1M | $5,857 | 93 |
| Personal care products and services | $105.6M | $861 | 86 |
| Child care and other personal services | $54.2M | $442 | 76 |
| Memberships, classes and admissions | $85.6M | $698 | 71 |
| Medical and dental services | $132.2M | $1,079 | 84 |
| Pets | $105.6M | $861 | 95 |
| Clothing, shoes and related services | $224.4M | $1,830 | 89 |
| Vehicle insurance | $272.8M | $2,225 | 114 |
| Home repairs, maintenance and insurance | $339M | $2,765 | 92 |
| Lawn care, cleaning and other household services | $175.2M | $1,429 | 101 |
| Rent and homeowner costs | $1.8B | $14,671 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Leon County
- Population, 2025 estimate
- 299,048+1.7% since 2020
- Households
- 122,597
- Median age
- 36.2
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 668 sq. mi.
- People per square mile
- 445
- Median household income
- $66,287+24.8% vs. 2015–2019, before inflation
- Average household income
- $95,045
- Median home value
- $301,800
- Jobs located here
- 170,719
- Daytime population
- 341,629Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Leon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Florida 8
- Wakulla County, FL35,387 people
- Gadsden County, FL43,710 people
- Jefferson County, FL15,091 people
- Liberty County, FL7,687 people
- Taylor County, FL21,503 people
- Madison County, FL18,089 people
- Calhoun County, FL13,492 people
- Franklin County, FL12,553 people
Questions
How fast is Leon County, FL growing?
Population estimates put Leon County at 299,048 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 122,597 households. Against the 2015–2019 survey, median household income rose 24.8%, before inflation.
How much do households in Leon County, FL spend?
Households in Leon County spend about $1.8B a year on rent and homeowner costs, $718.1M on groceries and $444.4M on food away from home. Relative to the U.S., household spending in Leon County runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Which business types have the highest market scores in Leon County, FL?
Of the business types scored in Leon County, laundromats (71), grocery stores (71) and grocery and convenience stores (71) have the highest Groundwork market scores. For laundromats, that ranks #141 of 785 scored counties.
How does Leon County, FL compare with the U.S.?
Median household income in Leon County is $66,287, 18% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $301,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for physical therapy clinics (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Leon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Leon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Florida · Every U.S. market · How we measure
Screening a site or an acquisition in Leon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.