Metro area profile · Florida
Tampa-St. Petersburg-Clearwater, FL metro area market data
Population, household spending and competition for 56 business types in the Tampa-St. Petersburg-Clearwater metro area, each scored against other metro areas.
- Population, 2025
- 3,418,895
- +7.3% since 2020
- Households
- 1,330,303
- Median household income
- $74,392
- +34.6% vs. 2015–2019, before inflation
- Median home value
- $345,100
- Jobs located here
- 1,535,800
- Highest market score
- 87
- Funeral homes, #14 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Tampa-St. Petersburg-Clearwater metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 3,418,895 people live in the Tampa-St. Petersburg-Clearwater metro area, in 1,330,303 households. Between 2020 and 2025, the population of the Tampa-St. Petersburg-Clearwater metro area grew 7.3%, faster than the U.S. (+3.1%). The median household income in the Tampa-St. Petersburg-Clearwater metro area is $74,392 a year, 8% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Tampa-St. Petersburg-Clearwater metro area spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (78).
The highest Groundwork market scores in the Tampa-St. Petersburg-Clearwater metro area are for funeral homes (87), fast food and sandwich shops (73) and gas stations (70). The Tampa-St. Petersburg-Clearwater metro area ranks #14 of 377 scored metro areas for funeral homes.
The Tampa-St. Petersburg-Clearwater metro area takes in 4 counties: Hillsborough County, Pinellas County, Pasco County and Hernando County. For its number of households, the Tampa-St. Petersburg-Clearwater metro area has the most map listings, relative to the U.S., for home inspectors (twice the U.S. rate) and the fewest for funeral homes (33% below the U.S. rate).
All 56 business types in the Tampa-St. Petersburg-Clearwater metro area
Highest Groundwork market score first. Each score compares the Tampa-St. Petersburg-Clearwater metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #14 of 377 | 185 | 1.4 | $1.2M | 170 | 71 |
| Fast food and sandwich shops | 73 | #56 of 387 | 1,571 | 11.8 | $3.3M | 107 | 2,381 |
| Gas stations | 70 | #66 of 387 | 1,117 | 8.4 | $3.1M | 129 | 868 |
| Pizza | 69 | #68 of 387 | 954 | 7.2 | $5.4M | 106 | 2,381 |
| Electricians | 65 | #72 of 383 | 318 | 2.4 | $12.3M | 103 | 867 |
| Clothing and shoe stores | 62 | #120 of 387 | 1,863 | 14.0 | $1.4M | 109 | 984 |
| Landscaping and lawn care | 62 | #125 of 385 | 771 | 5.8 | $2.6M | 89 | 1,426 |
| Coffee shops and cafes | 61 | #108 of 387 | 1,407 | 10.6 | $3.7M | 99 | 627 |
| Bakeries and dessert shops | 61 | #110 of 387 | 1,250 | 9.4 | $4.1M | 99 | 674 |
| Child care and preschools | 61 | #113 of 387 | 685 | 5.1 | $935K | 93 | 699 |
| Restaurants and cafes | 60 | #132 of 387 | 14,369 | 108.0 | $358K | 96 | 5,436 |
| Roofing and gutters | 57 | #136 of 381 | 553 | 4.2 | $7.1M | 84 | 277 |
| Grocery stores | 57 | #145 of 387 | 776 | 5.8 | $10.4M | 112 | 609 |
| Grocery and convenience stores | 57 | #151 of 387 | 2,273 | 17.1 | $3.6M | 105 | 1,061 |
| Clothing, shoes and laundry | 57 | #155 of 387 | 2,813 | 21.1 | $914K | 104 | 1,198 |
| Convenience stores | 56 | #161 of 387 | 1,039 | 7.8 | $7.8M | 99 | 452 |
| Pet grooming and boarding | 54 | #168 of 386 | 572 | 4.3 | $2.1M | 84 | 323 |
| Insurance agencies | 53 | #170 of 387 | 2,176 | 16.4 | $1.4M | 108 | 1,624 |
| Lawn, cleaning and pest control | 52 | #170 of 387 | 1,501 | 11.3 | $1.3M | 80 | 2,765 |
| Laundromats | 52 | #170 of 364 | 219 | 1.6 | $11.7M | 94 | 89 |
| Pet businesses | 52 | #182 of 387 | 1,592 | 12.0 | $769K | 88 | 875 |
| Veterinarians | 52 | #184 of 384 | 524 | 3.9 | $2.3M | 86 | 411 |
| Sit-down restaurants | 51 | #182 of 387 | 8,040 | 60.4 | $639K | 96 | 2,388 |
| Collision repair and body shops | 51 | #195 of 381 | 351 | 2.6 | $3.1M | 100 | 276 |
| Oil change and quick lube | 50 | #153 of 290 | 97 | 0.7 | $11.2M | 82 | 90 |
| Optometrists and eye care | 50 | #206 of 386 | 516 | 3.9 | $2.9M | 94 | 207 |
| Home repair trades | 49 | #202 of 387 | 1,992 | 15.0 | $2M | 81 | 2,573 |
| Physical therapy | 48 | #207 of 386 | 685 | 5.1 | $2.2M | 92 | 560 |
| House cleaning | 48 | #209 of 375 | 401 | 3.0 | $5M | 78 | 1,015 |
| Dry cleaners | 46 | #165 of 272 | 198 | 1.5 | $13M | 83 | 125 |
| Pet stores | 46 | #224 of 382 | 320 | 2.4 | $3.8M | 85 | 141 |
| Auto repair shops | 43 | #262 of 387 | 2,837 | 21.3 | $383K | 86 | 1,248 |
| Tire shops | 42 | #254 of 386 | 560 | 4.2 | $1.9M | 77 | 201 |
| HVAC and plumbing | 42 | #260 of 387 | 1,121 | 8.4 | $3.5M | 73 | 1,429 |
| Pest control | 41 | #240 of 345 | 329 | 2.5 | $6.1M | 60 | 324 |
| Auto repair and car care | 41 | #269 of 387 | 4,822 | 36.2 | $225K | 84 | 1,849 |
| Nail salons | 41 | #285 of 387 | 1,104 | 8.3 | $1.1M | 66 | 221 |
| Property management | 39 | #281 of 374 | 538 | 4.0 | Index only | 68 | 864 |
| Urgent care and walk-in clinics | 38 | #147 of 197 | 83 | 0.6 | $18.2M | 74 | 165 |
| Chiropractors | 37 | #300 of 386 | 900 | 6.8 | $1.7M | 70 | 478 |
| Gyms | 37 | #310 of 387 | 1,106 | 8.3 | $927K | 71 | 490 |
| Mortgage brokers and lenders | 35 | #319 of 373 | 720 | 5.4 | Index only | 73 | 400 |
| Martial arts and dance studios | 35 | #328 of 387 | 720 | 5.4 | $1.4M | 71 | 415 |
| Car washes and detailing | 34 | #318 of 387 | 583 | 4.4 | $1.9M | 74 | 237 |
| Yoga, Pilates and fitness studios | 33 | #310 of 347 | 383 | 2.9 | $2.7M | 66 | 490 |
| Barbershops | 33 | #319 of 387 | 983 | 7.4 | $1.2M | 66 | 122 |
| Dentists and orthodontists | 33 | #330 of 387 | 1,822 | 13.7 | $830K | 84 | 1,427 |
| Gyms, studios and classes | 33 | #340 of 387 | 2,209 | 16.6 | $464K | 70 | 905 |
| Real estate agents and brokers | 33 | #355 of 387 | 5,611 | 42.2 | Index only | 67 | 2,856 |
| Home inspectors | 32 | #205 of 243 | 164 | 1.2 | Index only | 48 | 168 |
| Real estate | 32 | #360 of 387 | 7,033 | 52.9 | Index only | 67 | 4,888 |
| Primary care and pediatrics | 31 | #322 of 387 | 1,211 | 9.1 | $1.2M | 70 | 3,270 |
| Doctors, dentists and clinics | 31 | #341 of 387 | 12,729 | 95.7 | $119K | 78 | 6,107 |
| Hair salons | 31 | #362 of 387 | 3,798 | 28.5 | $320K | 74 | 1,140 |
| Salons, barbers and spas | 29 | #367 of 387 | 8,363 | 62.9 | $146K | 68 | 1,963 |
| Spas and skin care | 29 | #368 of 387 | 2,287 | 17.2 | $532K | 61 | 443 |
Household spending in the Tampa-St. Petersburg-Clearwater metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.1B | $817 | 85 |
| Gasoline and other fuels | $3.4B | $2,591 | 100 |
| Food away from home | $5.1B | $3,862 | 95 |
| Groceries | $8.1B | $6,093 | 96 |
| Personal care products and services | $1.2B | $915 | 91 |
| Child care and other personal services | $640.7M | $482 | 83 |
| Memberships, classes and admissions | $1B | $771 | 78 |
| Medical and dental services | $1.5B | $1,136 | 88 |
| Pets | $1.2B | $921 | 101 |
| Clothing, shoes and related services | $2.6B | $1,932 | 94 |
| Vehicle insurance | $2.9B | $2,210 | 113 |
| Home repairs, maintenance and insurance | $3.9B | $2,944 | 98 |
| Lawn care, cleaning and other household services | $2B | $1,510 | 107 |
| Rent and homeowner costs | $20.5B | $15,375 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tampa-St. Petersburg-Clearwater metro area
- Population, 2025 estimate
- 3,418,895+7.3% since 2020
- Households
- 1,330,303
- Median age
- 43.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 2,516 sq. mi.
- People per square mile
- 1,314
- Median household income
- $74,392+34.6% vs. 2015–2019, before inflation
- Average household income
- $105,527
- Median home value
- $345,100
- Jobs located here
- 1,535,800
- Daytime population
- 3,350,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tampa-St. Petersburg-Clearwater metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tampa-St. Petersburg-Clearwater metro area 4
- Hillsborough County, FL1,522,748 people
- Pinellas County, FL963,481 people
- Pasco County, FL611,444 people
- Hernando County, FL207,018 people
Other markets based in Florida 12
- Miami-Fort Lauderdale-West Palm Beach, FL metro area6,249,291 people
- Orlando-Kissimmee-Sanford, FL metro area2,793,746 people
- Jacksonville, FL metro area1,683,960 people
- North Port-Bradenton-Sarasota, FL metro area889,339 people
- Cape Coral-Fort Myers, FL metro area817,666 people
- Lakeland-Winter Haven, FL metro area790,694 people
- Deltona-Daytona Beach-Ormond Beach, FL metro area706,150 people
- Palm Bay-Melbourne-Titusville, FL metro area632,780 people
- Pensacola-Ferry Pass-Brent, FL metro area524,395 people
- Port St. Lucie, FL metro area522,676 people
- Ocala, FL metro area400,078 people
- Naples-Marco Island, FL metro area398,291 people
Questions
How fast is the Tampa-St. Petersburg-Clearwater, FL metro area growing?
Population estimates put the Tampa-St. Petersburg-Clearwater metro area at 3,418,895 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 1,330,303 households. Against the 2015–2019 survey, median household income rose 34.6%, before inflation.
How much do households in the Tampa-St. Petersburg-Clearwater, FL metro area spend?
Households in the Tampa-St. Petersburg-Clearwater metro area spend about $20.5B a year on rent and homeowner costs, $8.1B on groceries and $5.1B on food away from home. Relative to the U.S., household spending in the Tampa-St. Petersburg-Clearwater metro area runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (78).
Which business types have the highest market scores in the Tampa-St. Petersburg-Clearwater, FL metro area?
Of the business types scored in the Tampa-St. Petersburg-Clearwater metro area, funeral homes (87), fast food and sandwich shops (73) and gas stations (70) have the highest Groundwork market scores. For funeral homes, that ranks #14 of 377 scored metro areas.
How does the Tampa-St. Petersburg-Clearwater, FL metro area compare with the U.S.?
Median household income in the Tampa-St. Petersburg-Clearwater metro area is $74,392, 8% below the U.S. median of $80,734. The population rose 7.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $345,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (twice the U.S. rate) and lowest for funeral homes (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Tampa-St. Petersburg-Clearwater metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tampa-St. Petersburg-Clearwater metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Tampa-St. Petersburg-Clearwater metro area?
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The button opens the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.