State profile · 56 business types

Oklahoma market data

How Oklahoma compares with the 50 states and DC for 56 business types: competitors, household spending, official counts and growth.

Population, 2025: 4,123,288; +4.0% since 2020
Households: 1,562,389
Median household income: $65,039; +22.9% vs. 2015–2019, before inflation
Median home value: $199,800
Jobs located here: 1,640,586

A site report maps the competitors on map listings around any address in Oklahoma by name and distance, and the households and spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Oklahoma has an estimated 4,123,288 people and 1,562,389 households. Between 2020 and 2025, the population of Oklahoma grew 4.0%, faster than the U.S. (+3.1%). Median household income in Oklahoma is $65,039, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.

Relative to the U.S., household spending in Oklahoma runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).

By the Groundwork market score, Oklahoma’s highest ranks among the 50 states and DC are for house cleaning businesses (#3); mortgage brokers and lenders (#4); and lawn care, cleaning and pest control companies (#7).

Against the U.S., map listings per household run highest for oil change and quick-lube shops (57% above the U.S. rate) and lowest for mortgage brokers and lenders (42% below the U.S. rate).

All 56 business types in Oklahoma

Listings per 10,000 households, and the same as an index where 100 is the U.S. rate. Spending per listing is a year of household spending on the type’s whole line over its listings (for the real estate types, an index of housing costs per listing, where 100 is the U.S.). The rank puts the state’s Groundwork market score against the other 50 states and DC.

Every business type in Oklahoma: listings, listings per 10,000 households against the U.S., spending per listing, official establishments, market score and rank among states
Business type	Listings	Per 10k households	Vs. U.S. (100)	Spending per listing	Official establishments	Score	Rank among states
Food and drink
Restaurants and cafes	16,805	107.6	98	$327K	6,882	36	#39 of 51
Sit-down restaurants	9,182	58.8	96	$599K	2,992	36	#43 of 51
Fast food and sandwich shops	2,435	15.6	117	$2.3M	3,024	33	#43 of 51
Pizza	1,341	8.6	108	$4.1M	3,024	40	#36 of 51
Coffee shops and cafes	1,642	10.5	95	$3.3M	808	49	#28 of 51
Bakeries and dessert shops	1,580	10.1	103	$3.5M	914	38	#41 of 51
Groceries and convenience
Grocery and convenience stores	3,217	20.6	110	$2.8M	683	49	#30 of 51
Grocery stores	857	5.5	81	$10.6M	499	67	#11 of 51
Convenience stores	1,799	11.5	144	$5M	184	40	#39 of 51
Auto
Auto repair and car care	6,566	42.0	118	$217K	2,244	39	#40 of 51
Auto repair shops	3,863	24.7	115	$368K	1,557	40	#40 of 51
Collision repair and body shops	555	3.6	116	$2.6M	493	34	#43 of 51
Car washes and detailing	780	5.0	132	$1.8M	235	35	#43 of 51
Tire shops	760	4.9	129	$1.9M	291	34	#44 of 51
Oil change and quick lube	177	1.1	157	$8M	140	27	#45 of 50
Gas stations	2,323	14.9	137	$2M	1,799	49	#26 of 51
Insurance agencies	3,309	21.2	136	$1.2M	2,191	50	#26 of 51
Beauty and personal care
Salons, barbers and spas	7,089	45.4	96	$185K	1,190	43	#39 of 51
Hair salons	3,548	22.7	97	$370K	675	45	#33 of 51
Barbershops	745	4.8	91	$1.8M	60	43	#33 of 51
Nail salons	927	5.9	98	$1.4M	189	42	#36 of 51
Spas and skin care	1,757	11.2	97	$748K	250	44	#35 of 51
Fitness and classes
Gyms, studios and classes	2,197	14.1	95	$462K	709	38	#44 of 51
Gyms	1,280	8.2	108	$792K	410	38	#45 of 51
Yoga, Pilates and fitness studios	221	1.4	58	$4.6M	410	57	#18 of 51
Martial arts and dance studios	696	4.5	92	$1.5M	299	39	#39 of 51
Health care
Doctors, dentists and clinics	12,535	80.2	95	$131K	5,512	30	#47 of 51
Dentists and orthodontists	1,778	11.4	87	$922K	1,373	36	#40 of 51
Primary care and pediatrics	1,243	8.0	111	$1.3M	2,492	30	#43 of 51
Urgent care and walk-in clinics	77	0.5	100	$21.3M	205	25	#46 of 50
Chiropractors	844	5.4	100	$1.9M	488	38	#37 of 51
Physical therapy	782	5.0	93	$2.1M	595	45	#32 of 51
Optometrists and eye care	700	4.5	110	$2.3M	359	21	#50 of 51
Pets
Pet businesses	1,971	12.6	121	$660K	925	37	#37 of 51
Veterinarians	724	4.6	139	$1.8M	563	30	#44 of 51
Pet grooming and boarding	654	4.2	117	$2M	266	47	#31 of 51
Pet stores	300	1.9	95	$4.3M	96	58	#19 of 51
Child care
Child care and preschools	862	5.5	95	$735K	1,055	37	#36 of 51
Clothing and laundry
Clothing, shoes and laundry	3,341	21.4	92	$829K	1,335	43	#37 of 51
Clothing and shoe stores	2,468	15.8	98	$1.1M	1,080	41	#36 of 51
Laundromats	267	1.7	106	$10.4M	106	32	#45 of 51
Dry cleaners	183	1.2	92	$15.1M	149	40	#35 of 51
Home services
Home repair trades	2,315	14.8	119	$1.8M	3,161	30	#45 of 51
HVAC and plumbing	1,101	7.0	111	$3.8M	1,592	31	#47 of 51
Electricians	439	2.8	112	$9.6M	1,160	39	#37 of 51
Roofing and gutters	775	5.0	139	$5.5M	409	26	#48 of 51
Lawn, cleaning and pest control	1,274	8.2	98	$1.7M	1,968	69	#7 of 51
Landscaping and lawn care	694	4.4	92	$3.1M	1,022	70	#8 of 51
House cleaning	265	1.7	77	$8.2M	678	78	#3 of 51
Pest control	315	2.0	143	$6.9M	268	32	#45 of 51
Real estate
Real estate	4,932	31.6	82	105 (index)	2,950	55	#19 of 51
Real estate agents and brokers	4,064	26.0	85	101 (index)	1,614	51	#22 of 51
Property management	401	2.6	87	101 (index)	725	54	#19 of 51
Mortgage brokers and lenders	383	2.5	58	150 (index)	174	70	#4 of 51
Home inspectors	84	0.5	83	102 (index)	76	51	#25 of 50
Funeral services
Funeral homes	446	2.9	138	$462K	242	29	#41 of 51

Markets in Oklahoma

Each market’s page covers every business type, with its figures against the state and the U.S.

Questions

How fast is Oklahoma growing?

Population estimates put Oklahoma at 4,123,288 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 1,562,389 households. Median household income rose 22.9% from the 2015–2019 survey, before inflation.

How much do households in Oklahoma spend?

Households in Oklahoma spend about $22.5B a year on rent and homeowner costs, $9B on groceries and $5.5B on food away from home. Set against the U.S., households in Oklahoma spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).

Which business types rank highest in Oklahoma?

Among the 50 states and DC, Oklahoma ranks highest for house cleaning businesses (#3); mortgage brokers and lenders (#4); and lawn care, cleaning and pest control companies (#7) by the Groundwork market score.

How does Oklahoma compare with the U.S.?

The median household income in Oklahoma is $65,039 a year, 19% below the U.S. median of $80,734. The population rose 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $199,800, against $332,700 for the U.S. For its number of households, Oklahoma has the most map listings, relative to the U.S., for oil change and quick-lube shops (57% above the U.S. rate) and the fewest for mortgage brokers and lenders (42% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Each business type is scored on its own, so a state can rank high for one type and low for another.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Every state and business type · How we measure

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.