County profile · Oklahoma
Rogers County, OK market data
Population, household spending and competition for 56 business types in Rogers County, each scored against other counties.
- Population, 2025
- 102,197
- +7.1% since 2020
- Households
- 36,672
- Median household income
- $80,067
- +22.4% vs. 2015–2019, before inflation
- Median home value
- $240,500
- Jobs located here
- 33,366
- Highest market score
- 92
- Gas stations, #12 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Rogers County by name and distance, and the households and spending within reach. Or open the report at the center of Rogers County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 102,197 people live in Rogers County, in 36,672 households. Population estimates put the population change in Rogers County from 2020 to 2025 at +7.1%, faster than the U.S. (+3.1%). The median household income in Rogers County is $80,067 a year, in line with the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rogers County spend the most on vehicle insurance (an index of 149, where 100 is the U.S. average) and the least on memberships, classes and admissions (76).
The highest Groundwork market scores in Rogers County are for gas stations (92), grocery stores (90) and pet grooming and boarding businesses (89). Rogers County ranks #12 of 2,358 scored counties for gas stations.
Rogers County is part of the Tulsa metro area. For its number of households, Rogers County has the most map listings, relative to the U.S., for electricians (32% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (68% below the U.S. rate).
All 56 business types in Rogers County
Highest Groundwork market score first. Each score compares Rogers County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 92 | #12 of 2,358 | 26 | 7.1 | $4.8M | 202 | 26 |
| Grocery stores | 90 | #51 of 2,070 | 12 | 3.3 | $18.8M | 203 | 8 |
| Pet grooming and boarding | 89 | #8 of 1,461 | 9 | 2.5 | $3.8M | 148 | 3 |
| Grocery and convenience stores | 89 | #53 of 2,402 | 42 | 11.5 | $5.4M | 159 | 14 |
| House cleaning | 87 | #11 of 847 | 5 | 1.4 | $11.1M | 173 | 11 |
| Restaurants and cafes | 87 | #43 of 2,405 | 215 | 58.6 | $663K | 179 | 103 |
| Sit-down restaurants | 87 | #50 of 2,405 | 113 | 30.8 | $1.3M | 190 | 41 |
| Car washes and detailing | 86 | #27 of 1,451 | 11 | 3.0 | $3.6M | 141 | 3 |
| Pizza | 86 | #29 of 2,090 | 18 | 4.9 | $7.9M | 156 | 48 |
| Convenience stores | 86 | #81 of 2,261 | 19 | 5.2 | $11.9M | 151 | 6 |
| Clothing, shoes and laundry | 85 | #68 of 2,210 | 27 | 7.4 | $2.6M | 296 | 13 |
| Tire shops | 84 | #48 of 1,530 | 7 | 1.9 | $5.6M | 224 | 5 |
| Fast food and sandwich shops | 84 | #78 of 2,222 | 33 | 9.0 | $4.3M | 142 | 48 |
| Coffee shops and cafes | 83 | #67 of 2,063 | 24 | 6.5 | $5.9M | 160 | 12 |
| Clothing and shoe stores | 82 | #124 of 2,087 | 22 | 6.0 | $3.2M | 252 | 13 |
| Pet businesses | 81 | #63 of 2,200 | 36 | 9.8 | $943K | 107 | 14 |
| Martial arts and dance studios | 78 | #59 of 1,334 | 9 | 2.5 | $3.1M | 152 | 5 |
| Gyms | 77 | #107 of 1,792 | 19 | 5.2 | $1.5M | 111 | 5 |
| Gyms, studios and classes | 77 | #108 of 2,088 | 30 | 8.2 | $919K | 139 | 10 |
| Auto repair and car care | 77 | #189 of 2,401 | 114 | 31.1 | $344K | 128 | 46 |
| Spas and skin care | 76 | #111 of 1,769 | 22 | 6.0 | $1.5M | 176 | 5 |
| Bakeries and dessert shops | 76 | #147 of 1,889 | 24 | 6.5 | $5.9M | 143 | 17 |
| Auto repair shops | 76 | #192 of 2,378 | 67 | 18.3 | $585K | 132 | 33 |
| Insurance agencies | 76 | #309 of 2,272 | 38 | 10.4 | $2.8M | 224 | 42 |
| Veterinarians | 75 | #178 of 1,485 | 10 | 2.7 | $3.4M | 125 | 11 |
| Pet stores | 74 | #118 of 974 | 7 | 1.9 | $4.9M | 107 | Under 3 |
| Child care and preschools | 74 | #168 of 1,611 | 9 | 2.5 | $1.9M | 188 | 22 |
| Hair salons | 74 | #173 of 2,339 | 50 | 13.6 | $677K | 157 | 17 |
| Barbershops | 73 | #167 of 1,356 | 12 | 3.3 | $2.8M | 150 | Under 3 |
| Lawn, cleaning and pest control | 73 | #176 of 1,771 | 28 | 7.6 | $2M | 118 | 51 |
| Primary care and pediatrics | 73 | #197 of 1,656 | 15 | 4.1 | $2.8M | 157 | 32 |
| Property management | 72 | #119 of 910 | 7 | 1.9 | Index only | 146 | 11 |
| Physical therapy | 72 | #183 of 1,422 | 10 | 2.7 | $4.2M | 174 | 12 |
| Funeral homes | 72 | #201 of 1,472 | 7 | 1.9 | $762K | 112 | 4 |
| Landscaping and lawn care | 71 | #236 of 1,493 | 19 | 5.2 | $2.9M | 100 | 33 |
| Salons, barbers and spas | 71 | #261 of 2,385 | 100 | 27.3 | $339K | 159 | 24 |
| Nail salons | 67 | #217 of 1,328 | 16 | 4.4 | $2.1M | 127 | Under 3 |
| Real estate | 65 | #373 of 2,229 | 56 | 15.3 | Index only | 234 | 75 |
| Real estate agents and brokers | 63 | #416 of 2,176 | 46 | 12.5 | Index only | 226 | 57 |
| HVAC and plumbing | 62 | #420 of 1,707 | 20 | 5.5 | $5.4M | 114 | 50 |
| Doctors, dentists and clinics | 61 | #708 of 2,394 | 158 | 43.1 | $265K | 174 | 101 |
| Collision repair and body shops | 60 | #431 of 1,327 | 11 | 3.0 | $3.6M | 116 | 15 |
| Chiropractors | 59 | #492 of 1,490 | 17 | 4.6 | $2.5M | 103 | 10 |
| Roofing and gutters | 57 | #434 of 1,177 | 15 | 4.1 | $7.2M | 85 | 9 |
| Optometrists and eye care | 55 | #565 of 1,302 | 15 | 4.1 | $2.8M | 89 | 6 |
| Dentists and orthodontists | 55 | #749 of 1,886 | 29 | 7.9 | $1.4M | 147 | 36 |
| Home repair trades | 55 | #790 of 2,057 | 47 | 12.8 | $2.3M | 95 | 91 |
| Electricians | 52 | #546 of 1,160 | 12 | 3.3 | $9M | 75 | 32 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $9.8M | 71 | 3 |
| Pest control | Not scored | Not scored | 4 | 1.1 | $13.9M | 136 | 7 |
| Laundromats | Not scored | Not scored | 3 | 0.8 | $23.5M | 188 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $13.8M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $70.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $41.8M | Too few | 5 |
Household spending in Rogers County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.2M | $1,068 | 112 |
| Gasoline and other fuels | $125.3M | $3,416 | 132 |
| Food away from home | $142.6M | $3,888 | 96 |
| Groceries | $226.1M | $6,166 | 98 |
| Personal care products and services | $33.9M | $923 | 92 |
| Child care and other personal services | $17M | $463 | 80 |
| Memberships, classes and admissions | $27.6M | $751 | 76 |
| Medical and dental services | $41.8M | $1,140 | 89 |
| Pets | $34M | $926 | 102 |
| Clothing, shoes and related services | $70.4M | $1,921 | 93 |
| Vehicle insurance | $107.1M | $2,920 | 149 |
| Home repairs, maintenance and insurance | $108.4M | $2,957 | 98 |
| Lawn care, cleaning and other household services | $55.5M | $1,512 | 107 |
| Rent and homeowner costs | $566.8M | $15,455 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rogers County
- Population, 2025 estimate
- 102,197+7.1% since 2020
- Households
- 36,672
- Median age
- 40.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 676 sq. mi.
- People per square mile
- 146
- Median household income
- $80,067+22.4% vs. 2015–2019, before inflation
- Average household income
- $102,923
- Median home value
- $240,500
- Jobs located here
- 33,366
- Daytime population
- 88,172Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rogers County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rogers County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Tulsa County, OK680,794 people
- Wagoner County, OK86,609 people
- Mayes County, OK39,604 people
- Nowata County, OK9,435 people
- Washington County, OK53,326 people
- Osage County, OK45,997 people
- Craig County, OK14,302 people
- Creek County, OK72,830 people
Questions
How fast is Rogers County, OK growing?
Population estimates put Rogers County at 102,197 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 36,672 households. Against the 2015–2019 survey, median household income rose 22.4%, before inflation.
How much do households in Rogers County, OK spend?
Households in Rogers County spend about $566.8M a year on rent and homeowner costs, $226.1M on groceries and $142.6M on food away from home. Relative to the U.S., household spending in Rogers County runs highest on vehicle insurance (an index of 149, where 100 is the U.S. average) and lowest on memberships, classes and admissions (76).
Which business types have the highest market scores in Rogers County, OK?
Of the business types scored in Rogers County, gas stations (92), grocery stores (90) and pet grooming and boarding businesses (89) have the highest Groundwork market scores. For gas stations, that ranks #12 of 2,358 scored counties.
How does Rogers County, OK compare with the U.S.?
Median household income in Rogers County is $80,067, in line with the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $240,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (32% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Rogers County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rogers County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Rogers County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rogers County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.