Market rankings · Oklahoma
Barbershops in Oklahoma
Markets across Oklahoma ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 745
- 92 chain locations (12%)
- Official establishments
- 60
- +46.3% since 2019
- Household spending a year
- $1.3B
- On personal care products and services
- Listings per 10k households
- 4.8
- 9% below the U.S.
- Spending per listing
- $1.8M
- 6% below the U.S.
- Rank among states
- #33 of 51
- Market score 43 · Lower middle
A site report maps the barbershops on map listings around any address in Oklahoma by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 745 barbershops in Oklahoma. Chain locations make up 12% of them, against 12% across the U.S. That comes to 4.8 for every 10,000 households, 9% below the U.S. rate of 5.3.
At $841 per household (16% below the U.S. average), households in Oklahoma spend about $1.3B a year on personal care products and services. That is about $1.8M of household spending for each shop on map listings, 6% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 60 businesses with payroll in Oklahoma classed as barber shops, up 46.3% from 2019. That is one for every 26,040 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $2.5M have gone to businesses classed as barber shops in Oklahoma.
Among the 50 states and DC, Oklahoma ranks #33 for barbershops, with a Groundwork market score of 43 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest (54). Of the 13 scored small-town markets in or partly in Oklahoma, the Shawnee area scores highest (55).
Every market in Oklahoma for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oklahoma City, OK | 54 | 288 | 5.0 | $1.8M | +5.8% | #163 of 387 |
| 2Tulsa, OK | 42 | 207 | 5.1 | $1.7M | +5.1% | #266 of 387 |
| Fort Smith, AR-OK | 29 | 49 | 5.4 | $1.5M | +3.1% | #336 of 387 |
| 3Enid, OK | 21 | 12 | 5.0 | $1.6M | −1.5% | #365 of 387 |
| 4Lawton, OK | 10 | 36 | 7.7 | $1M | +0.7% | #383 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawnee, OK | 55 | 10 | 3.7 | $2.1M | +3.5% | #162 of 377 |
| 2Duncan, OK | 54 | 7 | 4.0 | $2M | +3.4% | #168 of 377 |
| 3Ardmore, OK | 53 | 7 | 3.7 | $2.2M | +1.8% | #175 of 377 |
| 4Tahlequah, OK | 51 | 7 | 3.7 | $2M | +4.5% | #194 of 377 |
| 5Bartlesville, OK | 51 | 9 | 4.3 | $1.9M | +2.7% | #195 of 377 |
| 6Stillwater, OK | 49 | 12 | 3.7 | $2.1M | +2.8% | #207 of 377 |
| 7Durant, OK | 44 | 10 | 5.4 | $1.4M | +10.9% | #230 of 377 |
| 8Weatherford, OK | 40 | 6 | 4.0 | $2M | −0.7% | #250 of 377 |
| 9Muskogee, OK | 34 | 11 | 4.3 | $1.7M | +0.7% | #287 of 377 |
| 10Miami, OK | 31 | 5 | 4.2 | $1.7M | +0.7% | #303 of 377 |
| 11Ponca City, OK | 26 | 10 | 6.0 | $1.3M | −0.3% | #322 of 377 |
| 12McAlester, OK | 24 | 9 | 5.0 | $1.5M | −1.1% | #330 of 377 |
| 13Woodward, OK | 17 | 6 | 7.6 | $1.1M | −2.8% | #347 of 377 |
| Ada, OK | Not scored | 4 | 2.6 | $3.1M | +1.2% | |
| Altus, OK | Not scored | 4 | 4.1 | $2M | +0.1% | |
| Elk City, OK | Not scored | 4 | 4.9 | $1.6M | −0.7% | |
| Guymon, OK | Not scored | 2 | 2.9 | $2.6M | −4.5% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 5 | 1.6 | $5.7M | +14.6% | #33 of 1,356 |
| 2Canadian County, OK | 80 | 20 | 3.4 | $2.8M | +20.4% | #76 of 1,356 |
| 3Grady County, OK | 77 | 5 | 2.4 | $3.7M | +7.7% | #100 of 1,356 |
| 4McClain County, OK | 75 | 6 | 3.7 | $2.6M | +18.4% | #140 of 1,356 |
| 5Rogers County, OK | 73 | 12 | 3.3 | $2.8M | +7.1% | #167 of 1,356 |
| 6Creek County, OK | 70 | 5 | 1.8 | $4.6M | +4.4% | #217 of 1,356 |
| 7Cleveland County, OK | 61 | 41 | 3.5 | $2.6M | +2.6% | #423 of 1,356 |
| 8Osage County, OK | 58 | 5 | 2.9 | $2.9M | +2.2% | #480 of 1,356 |
| 9Delaware County, OK | 57 | 5 | 2.9 | $2.7M | +3.8% | #517 of 1,356 |
| 10Pottawatomie County, OK | 48 | 10 | 3.7 | $2.1M | +3.5% | #747 of 1,356 |
| 11Stephens County, OK | 47 | 7 | 4.0 | $2M | +3.4% | #776 of 1,356 |
| 12Carter County, OK | 46 | 7 | 3.7 | $2.2M | +1.8% | #799 of 1,356 |
| 13Cherokee County, OK | 46 | 7 | 3.7 | $2M | +4.5% | #802 of 1,356 |
| 14Washington County, OK | 44 | 9 | 4.3 | $1.9M | +2.7% | #851 of 1,356 |
| 15Payne County, OK | 43 | 12 | 3.7 | $2.1M | +2.8% | #877 of 1,356 |
| 16Bryan County, OK | 40 | 10 | 5.4 | $1.4M | +10.9% | #934 of 1,356 |
| 17Oklahoma County, OK | 40 | 210 | 6.4 | $1.3M | +3.0% | #936 of 1,356 |
| 18Tulsa County, OK | 38 | 173 | 6.4 | $1.4M | +4.2% | #964 of 1,356 |
| 19Garvin County, OK | 35 | 5 | 4.9 | $1.6M | +2.8% | #1,016 of 1,356 |
| 20Okmulgee County, OK | 34 | 6 | 4.2 | $1.8M | +1.5% | #1,031 of 1,356 |
| 21Custer County, OK | 30 | 5 | 4.5 | $1.8M | −1.0% | #1,096 of 1,356 |
| 22Muskogee County, OK | 30 | 11 | 4.3 | $1.7M | +0.7% | #1,098 of 1,356 |
| 23Le Flore County, OK | 29 | 10 | 5.6 | $1.3M | +4.1% | #1,119 of 1,356 |
| 24Ottawa County, OK | 28 | 5 | 4.2 | $1.7M | +0.7% | #1,130 of 1,356 |
| 25Garfield County, OK | 28 | 12 | 5.0 | $1.6M | −1.5% | #1,131 of 1,356 |
Show all 77 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Pittsburg County, OK | 21 | 9 | 5.0 | $1.5M | −1.1% | #1,208 of 1,356 |
| 27Kay County, OK | 21 | 10 | 6.0 | $1.3M | −0.3% | #1,211 of 1,356 |
| 28Comanche County, OK | 18 | 35 | 7.8 | $1M | +0.8% | #1,241 of 1,356 |
| 29McCurtain County, OK | 15 | 7 | 6.3 | $1.2M | −0.3% | #1,269 of 1,356 |
| 30Woodward County, OK | 13 | 6 | 7.6 | $1.1M | −2.8% | #1,284 of 1,356 |
| Logan County, OK | Not scored | 4 | 2.2 | $4.2M | +11.5% | |
| Sequoyah County, OK | Not scored | 4 | 2.6 | $2.9M | +4.1% | |
| Mayes County, OK | Not scored | 4 | 2.6 | $3.1M | +3.5% | |
| Pontotoc County, OK | Not scored | 4 | 2.6 | $3.1M | +1.2% | |
| Lincoln County, OK | Not scored | 2 | 1.5 | $5.3M | +5.3% | |
| Caddo County, OK | Not scored | 3 | 3.3 | $2.3M | −2.9% | |
| Jackson County, OK | Not scored | 4 | 4.1 | $2M | +0.1% | |
| Seminole County, OK | Not scored | 3 | 3.4 | $2.1M | −0.3% | |
| Beckham County, OK | Not scored | 4 | 4.9 | $1.6M | −0.7% | |
| Texas County, OK | Not scored | 2 | 2.9 | $2.6M | −4.5% | |
| Adair County, OK | Not scored | 2 | 2.8 | $2.5M | +2.0% | |
| McIntosh County, OK | Not scored | 3 | 3.9 | $1.9M | +4.3% | |
| Pawnee County, OK | Not scored | 1 | 1.6 | $4.8M | +3.1% | |
| Marshall County, OK | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Kingfisher County, OK | Not scored | 2 | 3.5 | $2.4M | +4.1% | |
| Atoka County, OK | Not scored | 3 | 6.0 | $1.3M | +3.1% | |
| Craig County, OK | Not scored | 4 | 7.7 | $959K | +2.6% | |
| Choctaw County, OK | Not scored | 2 | 3.4 | $2.1M | −1.0% | |
| Murray County, OK | Not scored | 2 | 4.0 | $2.1M | −0.5% | |
| Hughes County, OK | Not scored | 2 | 5.0 | $1.4M | +0.8% | |
| Haskell County, OK | Not scored | 2 | 4.4 | $1.7M | +2.0% | |
| Okfuskee County, OK | Not scored | 1 | 2.5 | $2.9M | +1.6% | |
| Noble County, OK | Not scored | 2 | 4.8 | $1.7M | −0.2% | |
| Washita County, OK | Not scored | 1 | 2.4 | $3.3M | −0.2% | |
| Pushmataha County, OK | Not scored | 1 | 2.3 | $3.1M | +0.1% | |
| Johnston County, OK | Not scored | 1 | 2.6 | $2.9M | +2.0% | |
| Love County, OK | Not scored | 0 | 0.0 | n/a | +6.1% | |
| Latimer County, OK | Not scored | 1 | 2.6 | $2.7M | +1.8% | |
| Nowata County, OK | Not scored | 2 | 5.4 | $1.4M | +2.1% | |
| Woods County, OK | Not scored | 1 | 2.8 | $2.7M | −1.8% | |
| Blaine County, OK | Not scored | 1 | 3.0 | $2.8M | −2.2% | |
| Kiowa County, OK | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Major County, OK | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Tillman County, OK | Not scored | 1 | 3.7 | $1.9M | −2.4% | |
| Alfalfa County, OK | Not scored | 1 | 5.2 | $1.6M | −1.1% | |
| Greer County, OK | Not scored | 1 | 5.1 | $1.5M | −2.2% | |
| Cotton County, OK | Not scored | 1 | 4.9 | $1.6M | −1.9% | |
| Jefferson County, OK | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Coal County, OK | Not scored | 2 | 9.8 | $760K | +3.0% | |
| Beaver County, OK | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Dewey County, OK | Not scored | 1 | 6.1 | $1.3M | −6.0% | |
| Grant County, OK | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Ellis County, OK | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Roger Mills County, OK | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Harper County, OK | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Harmon County, OK | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Cimarron County, OK | Not scored | 0 | 0.0 | n/a | −10.0% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Oklahoma?
Oklahoma has 745 barbershops on map listings as of September 2026. 92 of them (12%) are chain locations. The listings count barbershops. Official counts show 60 businesses with payroll classed as barber shops in 2023, up 46.3% from 2019. Official counts also show 1,137 one-person businesses without payroll.
How much do households in Oklahoma spend on personal care products and services?
About $1.3B a year, or $841 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 745 barbershops on map listings, it comes to $1.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.
How does Oklahoma compare with the U.S. for barbershops?
Oklahoma has 4.8 barbershops per 10,000 households, 9% below the U.S. rate of 5.3. Spending per shop is $1.8M, 6% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Oklahoma would have about 697, against 745 on map listings. There is one business with payroll in the industry for every 26,040 households, against one for every 16,589 across the U.S. The official count rose 46.3% from 2019 to 2023, against +28.5% for the U.S.
Which market in Oklahoma has the highest market score for barbershops?
Among 5 scored metro areas in or partly in Oklahoma, the Oklahoma City metro area scores highest, at 54 (upper middle). Among 13 scored small-town markets in or partly in Oklahoma, the Shawnee area scores highest, at 55 (upper middle). Among 30 scored counties in Oklahoma, Wagoner County scores highest, at 85 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 43 for barbershops (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oklahoma. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Oklahoma
Related business types in Oklahoma
- Salons, barbers and spas7,089 listings
- Hair salons3,548 listings
- Nail salons927 listings
- Spas and skin care1,757 listings
Screening a site or an acquisition in Oklahoma?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.