County profile · Oklahoma
Mayes County, OK market data
How Mayes County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 40,416
- +3.5% since 2020
- Households
- 15,315
- Median household income
- $60,305
- +19.8% vs. 2015–2019, before inflation
- Median home value
- $188,200
- Jobs located here
- 13,206
- Highest market score
- 81
- Lawn, cleaning and pest control, #51 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Mayes County by name and distance, and the households and spending within reach. Or open the report at the center of Mayes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Mayes County has an estimated 40,416 people and 15,315 households. Between 2020 and 2025, the population of Mayes County grew 3.5%, in step with the U.S. (+3.1%). Median household income in Mayes County is $60,305, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.8%, before inflation.
Relative to the U.S., household spending in Mayes County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (59).
Of the business types scored in Mayes County, lawn care, cleaning and pest control companies (81); dentists and orthodontists (65); and insurance agencies (63) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #51 of 1,771 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for dentists and orthodontists (50% below the U.S. rate).
All 56 business types in Mayes County
Highest Groundwork market score first. Each score compares Mayes County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 81 | #51 of 1,771 | 8 | 5.2 | $2.5M | 151 | 5 |
| Dentists and orthodontists | 65 | #410 of 1,886 | 10 | 6.5 | $1.5M | 156 | 6 |
| Insurance agencies | 63 | #702 of 2,272 | 26 | 17.0 | $1.7M | 132 | 16 |
| Clothing and shoe stores | 62 | #623 of 2,087 | 17 | 11.1 | $1.5M | 119 | 3 |
| Clothing, shoes and laundry | 60 | #727 of 2,210 | 25 | 16.3 | $1M | 117 | 3 |
| Doctors, dentists and clinics | 58 | #836 of 2,394 | 67 | 43.7 | $229K | 150 | 22 |
| Collision repair and body shops | 56 | #529 of 1,327 | 6 | 3.9 | $2.5M | 82 | 3 |
| Pet businesses | 54 | #930 of 2,200 | 22 | 14.4 | $543K | 62 | 4 |
| HVAC and plumbing | 53 | #748 of 1,707 | 9 | 5.9 | $4.3M | 91 | 12 |
| Grocery stores | 53 | #913 of 2,070 | 10 | 6.5 | $8.6M | 92 | 6 |
| Convenience stores | 53 | #1,021 of 2,261 | 14 | 9.1 | $6.1M | 78 | Under 3 |
| Nail salons | 52 | #617 of 1,328 | 6 | 3.9 | $2M | 122 | Under 3 |
| Pet grooming and boarding | 52 | #686 of 1,461 | 6 | 3.9 | $2M | 78 | Under 3 |
| Veterinarians | 51 | #723 of 1,485 | 6 | 3.9 | $2M | 73 | 4 |
| Grocery and convenience stores | 51 | #1,178 of 2,402 | 36 | 23.5 | $2.4M | 70 | 8 |
| Spas and skin care | 48 | #949 of 1,769 | 10 | 6.5 | $1.2M | 140 | 4 |
| Physical therapy | 47 | #792 of 1,422 | 6 | 3.9 | $2.6M | 106 | 6 |
| Gas stations | 47 | #1,332 of 2,358 | 35 | 22.9 | $1.4M | 60 | 23 |
| Tire shops | 45 | #913 of 1,530 | 9 | 5.9 | $1.7M | 67 | 3 |
| Coffee shops and cafes | 45 | #1,220 of 2,063 | 17 | 11.1 | $3M | 81 | 6 |
| Gyms, studios and classes | 44 | #1,364 of 2,088 | 20 | 13.1 | $444K | 67 | 3 |
| Real estate | 44 | #1,414 of 2,229 | 43 | 28.1 | Index only | 113 | 18 |
| Auto repair and car care | 43 | #1,530 of 2,401 | 74 | 48.3 | $205K | 76 | 22 |
| Chiropractors | 42 | #952 of 1,490 | 7 | 4.6 | $2.2M | 91 | Under 3 |
| Home repair trades | 42 | #1,406 of 2,057 | 19 | 12.4 | $2.1M | 84 | 29 |
| Bakeries and dessert shops | 41 | #1,273 of 1,889 | 18 | 11.8 | $2.8M | 68 | 6 |
| Real estate agents and brokers | 41 | #1,530 of 2,176 | 38 | 24.8 | Index only | 102 | 12 |
| Sit-down restaurants | 41 | #1,583 of 2,405 | 74 | 48.3 | $689K | 104 | 31 |
| Auto repair shops | 41 | #1,629 of 2,378 | 48 | 31.3 | $316K | 71 | 16 |
| Funeral homes | 40 | #987 of 1,472 | 7 | 4.6 | $320K | 47 | 4 |
| Car washes and detailing | 40 | #996 of 1,451 | 9 | 5.9 | $1.7M | 67 | Under 3 |
| Salons, barbers and spas | 40 | #1,750 of 2,385 | 68 | 44.4 | $180K | 85 | 9 |
| Gyms | 39 | #1,287 of 1,792 | 13 | 8.5 | $684K | 53 | 3 |
| Hair salons | 39 | #1,713 of 2,339 | 47 | 30.7 | $260K | 60 | 5 |
| Restaurants and cafes | 37 | #1,740 of 2,405 | 150 | 97.9 | $340K | 92 | 71 |
| Pizza | 34 | #1,671 of 2,090 | 17 | 11.1 | $3M | 59 | 32 |
| Fast food and sandwich shops | 34 | #1,715 of 2,222 | 24 | 15.7 | $2.1M | 70 | 32 |
| Martial arts and dance studios | 27 | #1,182 of 1,334 | 7 | 4.6 | $1.3M | 63 | Under 3 |
| Electricians | 24 | #1,059 of 1,160 | 7 | 4.6 | $5.6M | 46 | 17 |
| Barbershops | Not scored | Not scored | 4 | 2.6 | $3.1M | 162 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.6 | $1.4M | 136 | 6 |
| Laundromats | Not scored | Not scored | 4 | 2.6 | $6.4M | 51 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.6 | $3.8M | 122 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.6 | $5.1M | 50 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.0 | $6.8M | 231 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4M | 88 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.0 | $5.1M | 287 | 7 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 127 | 6 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $13M | 154 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $25.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $20.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Mayes County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.2M | $991 | 103 |
| Gasoline and other fuels | $49.9M | $3,259 | 126 |
| Food away from home | $51M | $3,330 | 82 |
| Groceries | $85.9M | $5,611 | 89 |
| Personal care products and services | $12.2M | $799 | 79 |
| Child care and other personal services | $5.4M | $356 | 61 |
| Memberships, classes and admissions | $8.9M | $580 | 59 |
| Medical and dental services | $15.3M | $1,000 | 78 |
| Pets | $11.9M | $780 | 86 |
| Clothing, shoes and related services | $25.8M | $1,681 | 82 |
| Vehicle insurance | $43M | $2,807 | 143 |
| Home repairs, maintenance and insurance | $39M | $2,545 | 84 |
| Lawn care, cleaning and other household services | $20.3M | $1,327 | 94 |
| Rent and homeowner costs | $211.1M | $13,783 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mayes County
- Population, 2025 estimate
- 40,416+3.5% since 2020
- Households
- 15,315
- Median age
- 40.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 655 sq. mi.
- People per square mile
- 60
- Median household income
- $60,305+19.8% vs. 2015–2019, before inflation
- Average household income
- $77,309
- Median home value
- $188,200
- Jobs located here
- 13,206
- Daytime population
- 36,918Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mayes County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mayes County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Craig County, OK14,302 people
- Delaware County, OK41,279 people
- Wagoner County, OK86,609 people
- Cherokee County, OK47,942 people
- Tulsa County, OK680,794 people
- Nowata County, OK9,435 people
- Muskogee County, OK66,444 people
Questions
How fast is Mayes County, OK growing?
Population estimates put Mayes County at 40,416 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 15,315 households. Median household income rose 19.8% from the 2015–2019 survey, before inflation.
How much do households in Mayes County, OK spend?
Households in Mayes County spend about $211.1M a year on rent and homeowner costs, $85.9M on groceries and $51M on food away from home. Set against the U.S., households in Mayes County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (59).
Which business types have the highest market scores in Mayes County, OK?
The highest Groundwork market scores in Mayes County are for lawn care, cleaning and pest control companies (81); dentists and orthodontists (65); and insurance agencies (63). Mayes County ranks #51 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Mayes County, OK compare with the U.S.?
The median household income in Mayes County is $60,305 a year, 25% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $188,200, against $332,700 for the U.S. For its number of households, Mayes County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for dentists and orthodontists (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Mayes County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mayes County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Mayes County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mayes County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.