Small-town market profile · Oklahoma
Woodward, OK area market data
How the Woodward area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 19,827
- −2.8% since 2020
- Households
- 7,925
- Median household income
- $61,417
- Median home value
- $169,000
- Jobs located here
- 8,020
- Highest market score
- 55
- Lawn, cleaning and pest control, #190 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Woodward area by name and distance, and the households and spending within reach. Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Woodward area has an estimated 19,827 people and 7,925 households. Population estimates put the population change in the Woodward area from 2020 to 2025 at −2.8%, against +3.1% for the U.S. Median household income in the Woodward area is $61,417, 24% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Woodward area runs highest on vehicle insurance (an index of 140, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Of the business types scored in the Woodward area, lawn care, cleaning and pest control companies (55); grocery and convenience stores (40); and dentists and orthodontists (32) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #190 of 481 scored small-town markets.
The Woodward area is made up of one county, Woodward County. Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for real estate businesses (18% below the U.S. rate).
All 56 business types in the Woodward area
Highest Groundwork market score first. Each score compares the Woodward area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 55 | #190 of 481 | 6 | 7.6 | $1.8M | 107 | Under 3 |
| Grocery and convenience stores | 40 | #387 of 538 | 25 | 31.5 | $1.8M | 53 | 3 |
| Dentists and orthodontists | 32 | #431 of 526 | 8 | 10.1 | $1M | 102 | 5 |
| Sit-down restaurants | 30 | #462 of 538 | 40 | 50.5 | $672K | 101 | 20 |
| Gyms | 29 | #442 of 506 | 5 | 6.3 | $943K | 72 | Under 3 |
| Salons, barbers and spas | 29 | #494 of 538 | 47 | 59.3 | $138K | 65 | 3 |
| Insurance agencies | 28 | #445 of 537 | 23 | 29.0 | $942K | 75 | 16 |
| Gas stations | 28 | #474 of 536 | 20 | 25.2 | $1.3M | 53 | 17 |
| Pizza | 25 | #482 of 520 | 8 | 10.1 | $3.4M | 66 | 18 |
| Real estate | 25 | #522 of 536 | 25 | 31.5 | Index only | 103 | 14 |
| HVAC and plumbing | 23 | #458 of 476 | 7 | 8.8 | $3M | 62 | 11 |
| Real estate agents and brokers | 23 | #524 of 533 | 24 | 30.3 | Index only | 85 | 8 |
| Nail salons | 21 | #351 of 387 | 5 | 6.3 | $1.3M | 77 | Under 3 |
| Primary care and pediatrics | 21 | #424 of 458 | 7 | 8.8 | $1.1M | 64 | 12 |
| Bakeries and dessert shops | 21 | #495 of 507 | 9 | 11.4 | $3M | 72 | 6 |
| Fast food and sandwich shops | 21 | #496 of 537 | 14 | 17.7 | $1.9M | 63 | 18 |
| Clothing, shoes and laundry | 21 | #502 of 536 | 22 | 27.8 | $617K | 70 | 10 |
| Restaurants and cafes | 21 | #508 of 538 | 88 | 111.0 | $305K | 82 | 44 |
| Pet businesses | 21 | #510 of 527 | 15 | 18.9 | $422K | 48 | 6 |
| Convenience stores | 19 | #491 of 529 | 19 | 24.0 | $2.4M | 30 | Under 3 |
| Clothing and shoe stores | 19 | #511 of 536 | 18 | 22.7 | $754K | 59 | 10 |
| Home repair trades | 18 | #523 of 526 | 17 | 21.5 | $1.2M | 50 | 21 |
| Coffee shops and cafes | 18 | #527 of 529 | 14 | 17.7 | $1.9M | 52 | 6 |
| Barbershops | 17 | #347 of 377 | 6 | 7.6 | $1.1M | 57 | Under 3 |
| Pet grooming and boarding | 17 | #371 of 387 | 7 | 8.8 | $904K | 36 | 3 |
| Electricians | 16 | #292 of 295 | 7 | 8.8 | $3M | 25 | 10 |
| Car washes and detailing | 16 | #427 of 441 | 7 | 8.8 | $1.1M | 44 | Under 3 |
| Child care and preschools | 16 | #437 of 454 | 12 | 15.1 | $244K | 24 | 7 |
| Doctors, dentists and clinics | 16 | #525 of 538 | 68 | 85.8 | $118K | 77 | 27 |
| Collision repair and body shops | 15 | #380 of 387 | 5 | 6.3 | $1.5M | 50 | 5 |
| Spas and skin care | 13 | #500 of 504 | 11 | 13.9 | $588K | 67 | Under 3 |
| Gyms, studios and classes | 13 | #521 of 535 | 13 | 16.4 | $363K | 55 | Under 3 |
| Auto repair and car care | 13 | #527 of 538 | 52 | 65.6 | $149K | 55 | 20 |
| Auto repair shops | 13 | #529 of 538 | 33 | 41.6 | $235K | 53 | 16 |
| Hair salons | 13 | #530 of 538 | 24 | 30.3 | $270K | 63 | Under 3 |
| Physical therapy | 12 | #395 of 400 | 7 | 8.8 | $1.1M | 48 | Under 3 |
| Optometrists and eye care | 10 | #394 of 400 | 5 | 6.3 | $1.6M | 51 | 6 |
| Martial arts and dance studios | 9 | #373 of 378 | 8 | 10.1 | $589K | 29 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.0 | $2M | 84 | 4 |
| Tire shops | Not scored | Not scored | 4 | 5.0 | $1.9M | 77 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.0 | $1.6M | 58 | 3 |
| Grocery stores | Not scored | Not scored | 3 | 3.8 | $15.1M | 162 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.8 | $6.9M | 82 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.5 | $546K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.5 | $5.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.5 | $5.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $6.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.5 | $5.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.5 | $3.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.3 | $7.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Woodward area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.7M | $977 | 102 |
| Gasoline and other fuels | $25.2M | $3,184 | 123 |
| Food away from home | $26.9M | $3,389 | 83 |
| Groceries | $45.2M | $5,700 | 90 |
| Personal care products and services | $6.5M | $816 | 81 |
| Child care and other personal services | $2.9M | $370 | 64 |
| Memberships, classes and admissions | $4.7M | $595 | 61 |
| Medical and dental services | $8M | $1,014 | 79 |
| Pets | $6.3M | $799 | 88 |
| Clothing, shoes and related services | $13.6M | $1,713 | 83 |
| Vehicle insurance | $21.7M | $2,735 | 140 |
| Home repairs, maintenance and insurance | $20.8M | $2,622 | 87 |
| Lawn care, cleaning and other household services | $10.8M | $1,357 | 96 |
| Rent and homeowner costs | $111.2M | $14,033 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Woodward area
- Population, 2025 estimate
- 19,827−2.8% since 2020
- Households
- 7,925
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,243 sq. mi.
- People per square mile
- 16
- Median household income
- $61,417
- Average household income
- $81,705
- Median home value
- $169,000
- Jobs located here
- 8,020
- Daytime population
- 19,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Woodward area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Woodward area 1
- Woodward County, OK20,158 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the Woodward, OK area growing?
Population estimates put the Woodward area at 19,827 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,925 households.
How much do households in the Woodward, OK area spend?
Households in the Woodward area spend about $111.2M a year on rent and homeowner costs, $45.2M on groceries and $26.9M on food away from home. Set against the U.S., households in the Woodward area spend the most on vehicle insurance (an index of 140, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
Which business types have the highest market scores in the Woodward, OK area?
The highest Groundwork market scores in the Woodward area are for lawn care, cleaning and pest control companies (55); grocery and convenience stores (40); and dentists and orthodontists (32). The Woodward area ranks #190 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Woodward, OK area compare with the U.S.?
The median household income in the Woodward area is $61,417 a year, 24% below the U.S. median of $80,734. The population fell 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,000, against $332,700 for the U.S. For its number of households, the Woodward area has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for real estate businesses (18% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Woodward area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Woodward area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Woodward area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.