County profile · Oklahoma
Seminole County, OK market data
Population, household spending and competition for 56 business types in Seminole County, each scored against other counties.
- Population, 2025
- 23,441
- −0.3% since 2020
- Households
- 8,782
- Median household income
- $48,062
- +22.1% vs. 2015–2019, before inflation
- Median home value
- $99,500
- Jobs located here
- 7,520
- Highest market score
- 58
- Doctors, dentists and clinics, #815 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Seminole County by name and distance, and the households and spending within reach. Or open the report at the center of Seminole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,441 people live in Seminole County, in 8,782 households. Population estimates put the population change in Seminole County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The median household income in Seminole County is $48,062 a year, 40% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Seminole County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
The highest Groundwork market scores in Seminole County are for medical and dental practices (58); real estate businesses (51); and clothing, shoe and laundry businesses (51). Seminole County ranks #815 of 2,394 scored counties for medical and dental practices.
For its number of households, Seminole County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for medical and dental practices (66% below the U.S. rate).
All 56 business types in Seminole County
Highest Groundwork market score first. Each score compares Seminole County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 58 | #815 of 2,394 | 25 | 28.5 | $317K | 208 | 7 |
| Real estate | 51 | #1,014 of 2,229 | 9 | 10.2 | Index only | 287 | Under 3 |
| Clothing, shoes and laundry | 51 | #1,083 of 2,210 | 10 | 11.4 | $1.3M | 153 | 3 |
| Real estate agents and brokers | 50 | #1,021 of 2,176 | 8 | 9.1 | Index only | 256 | Under 3 |
| Sit-down restaurants | 49 | #1,213 of 2,405 | 34 | 38.7 | $761K | 115 | 9 |
| Clothing and shoe stores | 48 | #1,114 of 2,087 | 8 | 9.1 | $1.7M | 132 | 3 |
| Grocery stores | 46 | #1,138 of 2,070 | 5 | 5.7 | $9.2M | 99 | 3 |
| Salons, barbers and spas | 46 | #1,379 of 2,385 | 19 | 21.6 | $330K | 155 | Under 3 |
| Restaurants and cafes | 45 | #1,392 of 2,405 | 67 | 76.3 | $386K | 104 | 27 |
| Auto repair and car care | 44 | #1,475 of 2,401 | 31 | 35.3 | $235K | 88 | 7 |
| Fast food and sandwich shops | 43 | #1,392 of 2,222 | 8 | 9.1 | $3.2M | 106 | 16 |
| Home repair trades | 41 | #1,426 of 2,057 | 6 | 6.8 | $3.4M | 139 | 21 |
| Pet businesses | 41 | #1,476 of 2,200 | 10 | 11.4 | $606K | 69 | 3 |
| Pizza | 38 | #1,506 of 2,090 | 6 | 6.8 | $4.3M | 85 | 16 |
| Auto repair shops | 38 | #1,741 of 2,378 | 19 | 21.6 | $384K | 86 | 7 |
| Hair salons | 37 | #1,766 of 2,339 | 13 | 14.8 | $483K | 112 | Under 3 |
| Funeral homes | 34 | #1,130 of 1,472 | 5 | 5.7 | $271K | 40 | Under 3 |
| Grocery and convenience stores | 34 | #1,836 of 2,402 | 28 | 31.9 | $1.6M | 48 | 3 |
| Insurance agencies | 31 | #1,777 of 2,272 | 19 | 21.6 | $1.1M | 88 | 13 |
| Coffee shops and cafes | 30 | #1,737 of 2,063 | 7 | 8.0 | $3.7M | 100 | Under 3 |
| Primary care and pediatrics | 27 | #1,431 of 1,656 | 5 | 5.7 | $1.6M | 89 | Under 3 |
| Tire shops | 20 | #1,392 of 1,530 | 5 | 5.7 | $1.5M | 58 | Under 3 |
| Gas stations | 20 | #2,213 of 2,358 | 27 | 30.7 | $903K | 38 | 15 |
| Veterinarians | 19 | #1,391 of 1,485 | 5 | 5.7 | $1.2M | 45 | 3 |
| Bakeries and dessert shops | 18 | #1,833 of 1,889 | 8 | 9.1 | $3.2M | 78 | Under 3 |
| Gyms | 12 | #1,732 of 1,792 | 6 | 6.8 | $688K | 53 | Under 3 |
| Convenience stores | 11 | #2,185 of 2,261 | 19 | 21.6 | $2.4M | 31 | Under 3 |
| Gyms, studios and classes | 10 | #2,062 of 2,088 | 12 | 13.7 | $344K | 52 | Under 3 |
| Martial arts and dance studios | 7 | #1,322 of 1,334 | 6 | 6.8 | $688K | 34 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.4 | $2.1M | 111 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.4 | $2.4M | 97 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.4 | $870K | 87 | 6 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.4 | $6.7M | 142 | 7 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.3 | $4M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 2.3 | $10.1M | Too few | 9 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.3 | $5.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.3 | $3.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.3 | $4M | Too few | 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.1 | $7.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.1 | $7.3M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $13.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $13.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $7.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $7.9M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $20.2M | Too few | 5 |
| Spas and skin care | Not scored | Not scored | 1 | 1.1 | $6.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $7.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Seminole County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $831 | 87 |
| Gasoline and other fuels | $24.4M | $2,777 | 107 |
| Food away from home | $25.9M | $2,945 | 72 |
| Groceries | $46M | $5,236 | 83 |
| Personal care products and services | $6.3M | $715 | 71 |
| Child care and other personal services | $2.6M | $297 | 51 |
| Memberships, classes and admissions | $4.1M | $470 | 48 |
| Medical and dental services | $7.9M | $904 | 70 |
| Pets | $6.1M | $691 | 76 |
| Clothing, shoes and related services | $13.5M | $1,532 | 75 |
| Vehicle insurance | $20.9M | $2,384 | 122 |
| Home repairs, maintenance and insurance | $20.2M | $2,300 | 76 |
| Lawn care, cleaning and other household services | $10.6M | $1,208 | 85 |
| Rent and homeowner costs | $111.7M | $12,720 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Seminole County
- Population, 2025 estimate
- 23,441−0.3% since 2020
- Households
- 8,782
- Median age
- 39.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 633 sq. mi.
- People per square mile
- 37
- Median household income
- $48,062+22.1% vs. 2015–2019, before inflation
- Average household income
- $63,114
- Median home value
- $99,500
- Jobs located here
- 7,520
- Daytime population
- 20,803Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Seminole County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Seminole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
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- Pottawatomie County, OK73,463 people
- Okfuskee County, OK11,278 people
- Pontotoc County, OK38,235 people
- Lincoln County, OK34,219 people
- Cleveland County, OK300,047 people
- Okmulgee County, OK36,899 people
- Coal County, OK5,320 people
Questions
How fast is Seminole County, OK growing?
Population estimates put Seminole County at 23,441 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,782 households. Against the 2015–2019 survey, median household income rose 22.1%, before inflation.
How much do households in Seminole County, OK spend?
Households in Seminole County spend about $111.7M a year on rent and homeowner costs, $46M on groceries and $25.9M on food away from home. Relative to the U.S., household spending in Seminole County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Which business types have the highest market scores in Seminole County, OK?
Of the business types scored in Seminole County, medical and dental practices (58); real estate businesses (51); and clothing, shoe and laundry businesses (51) have the highest Groundwork market scores. For medical and dental practices, that ranks #815 of 2,394 scored counties.
How does Seminole County, OK compare with the U.S.?
Median household income in Seminole County is $48,062, 40% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $99,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for medical and dental practices (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Seminole County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Seminole County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Seminole County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Seminole County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.