County profile · Oklahoma
Stephens County, OK market data
Population, household spending and competition for 56 business types in Stephens County, each scored against other counties.
- Population, 2025
- 44,310
- +3.4% since 2020
- Households
- 17,567
- Median household income
- $61,620
- +30.5% vs. 2015–2019, before inflation
- Median home value
- $145,300
- Jobs located here
- 15,578
- Highest market score
- 80
- Lawn, cleaning and pest control, #57 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Stephens County by name and distance, and the households and spending within reach. Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 44,310 people live in Stephens County, in 17,567 households. Population estimates put the population change in Stephens County from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The median household income in Stephens County is $61,620 a year, 24% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Stephens County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Stephens County are for lawn care, cleaning and pest control companies (80); real estate businesses (75); and real estate agents and brokers (72). Stephens County ranks #57 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Stephens County is part of the Duncan area. For its number of households, Stephens County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (70% below the U.S. rate).
All 56 business types in Stephens County
Highest Groundwork market score first. Each score compares Stephens County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 80 | #57 of 1,771 | 7 | 4.0 | $3.4M | 201 | 16 |
| Real estate | 75 | #105 of 2,229 | 20 | 11.4 | Index only | 283 | 9 |
| Real estate agents and brokers | 72 | #151 of 2,176 | 16 | 9.1 | Index only | 281 | Under 3 |
| Coffee shops and cafes | 70 | #300 of 2,063 | 11 | 6.3 | $5.4M | 146 | 5 |
| Grocery stores | 65 | #549 of 2,070 | 11 | 6.3 | $9M | 97 | 4 |
| Tire shops | 63 | #440 of 1,530 | 5 | 2.8 | $3.3M | 131 | 3 |
| Bakeries and dessert shops | 58 | #628 of 1,889 | 14 | 8.0 | $4.2M | 102 | 5 |
| Chiropractors | 56 | #570 of 1,490 | 7 | 4.0 | $2.6M | 107 | 4 |
| Funeral homes | 56 | #572 of 1,472 | 7 | 4.0 | $405K | 60 | 3 |
| HVAC and plumbing | 56 | #623 of 1,707 | 7 | 4.0 | $6.5M | 137 | 21 |
| Restaurants and cafes | 55 | #976 of 2,405 | 151 | 86.0 | $393K | 106 | 63 |
| Physical therapy | 54 | #623 of 1,422 | 8 | 4.6 | $2.2M | 93 | 4 |
| Dentists and orthodontists | 54 | #790 of 1,886 | 14 | 8.0 | $1.3M | 130 | 10 |
| Pet businesses | 53 | #964 of 2,200 | 22 | 12.5 | $635K | 72 | 8 |
| Nail salons | 52 | #618 of 1,328 | 7 | 4.0 | $2M | 122 | Under 3 |
| Pet grooming and boarding | 52 | #685 of 1,461 | 7 | 4.0 | $2M | 78 | Under 3 |
| Fast food and sandwich shops | 51 | #1,115 of 2,222 | 24 | 13.7 | $2.5M | 81 | 27 |
| Salons, barbers and spas | 51 | #1,137 of 2,385 | 69 | 39.3 | $206K | 97 | 6 |
| Hair salons | 50 | #1,208 of 2,339 | 41 | 23.3 | $347K | 81 | 3 |
| Roofing and gutters | 49 | #617 of 1,177 | 6 | 3.4 | $7.6M | 90 | Under 3 |
| Grocery and convenience stores | 49 | #1,270 of 2,402 | 50 | 28.5 | $2M | 59 | 8 |
| Collision repair and body shops | 48 | #703 of 1,327 | 6 | 3.4 | $2.7M | 89 | 5 |
| Spas and skin care | 48 | #954 of 1,769 | 13 | 7.4 | $1.1M | 125 | Under 3 |
| Gas stations | 48 | #1,275 of 2,358 | 30 | 17.1 | $1.8M | 75 | 28 |
| Barbershops | 47 | #776 of 1,356 | 7 | 4.0 | $2M | 108 | Under 3 |
| Home repair trades | 47 | #1,181 of 2,057 | 20 | 11.4 | $2.3M | 94 | 36 |
| Insurance agencies | 47 | #1,236 of 2,272 | 45 | 25.6 | $1M | 81 | 18 |
| Sit-down restaurants | 47 | #1,317 of 2,405 | 85 | 48.4 | $698K | 105 | 31 |
| Pizza | 46 | #1,203 of 2,090 | 19 | 10.8 | $3.1M | 61 | 27 |
| Car washes and detailing | 45 | #856 of 1,451 | 8 | 4.6 | $2M | 81 | Under 3 |
| Convenience stores | 42 | #1,432 of 2,261 | 31 | 17.6 | $3.2M | 41 | 4 |
| Gyms, studios and classes | 41 | #1,468 of 2,088 | 23 | 13.1 | $460K | 69 | 5 |
| Auto repair and car care | 40 | #1,689 of 2,401 | 84 | 47.8 | $195K | 73 | 24 |
| Doctors, dentists and clinics | 38 | #1,756 of 2,394 | 100 | 56.9 | $179K | 117 | 61 |
| Auto repair shops | 38 | #1,760 of 2,378 | 53 | 30.2 | $309K | 70 | 18 |
| Martial arts and dance studios | 34 | #1,059 of 1,334 | 7 | 4.0 | $1.5M | 75 | Under 3 |
| Gyms | 33 | #1,433 of 1,792 | 15 | 8.5 | $705K | 54 | 5 |
| Electricians | 32 | #955 of 1,160 | 7 | 4.0 | $6.5M | 54 | 15 |
| Veterinarians | 32 | #1,169 of 1,485 | 9 | 5.1 | $1.6M | 57 | 8 |
| Clothing and shoe stores | 29 | #1,755 of 2,087 | 39 | 22.2 | $768K | 60 | 17 |
| Child care and preschools | 28 | #1,375 of 1,611 | 12 | 6.8 | $552K | 55 | 18 |
| Clothing, shoes and laundry | 28 | #1,903 of 2,210 | 51 | 29.0 | $588K | 67 | 20 |
| Primary care and pediatrics | 27 | #1,443 of 1,656 | 18 | 10.2 | $994K | 56 | 33 |
| Dry cleaners | 19 | #483 of 507 | 5 | 2.8 | $6M | 38 | 3 |
| Optometrists and eye care | 19 | #1,213 of 1,302 | 13 | 7.4 | $1.4M | 44 | 6 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.3 | $5.9M | 201 | 8 |
| Pet stores | Not scored | Not scored | 4 | 2.3 | $3.5M | 77 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.3 | Index only | 110 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $10M | 80 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.7 | $7.9M | 77 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $8.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $8.9M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $10.6M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Stephens County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.4M | $932 | 97 |
| Gasoline and other fuels | $53.4M | $3,043 | 117 |
| Food away from home | $59.3M | $3,376 | 83 |
| Groceries | $99.3M | $5,650 | 89 |
| Personal care products and services | $14.2M | $809 | 81 |
| Child care and other personal services | $6.6M | $377 | 65 |
| Memberships, classes and admissions | $10.6M | $602 | 61 |
| Medical and dental services | $17.9M | $1,018 | 79 |
| Pets | $14M | $795 | 87 |
| Clothing, shoes and related services | $30M | $1,706 | 83 |
| Vehicle insurance | $45.8M | $2,606 | 133 |
| Home repairs, maintenance and insurance | $45.5M | $2,592 | 86 |
| Lawn care, cleaning and other household services | $23.6M | $1,343 | 95 |
| Rent and homeowner costs | $245.2M | $13,958 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stephens County
- Population, 2025 estimate
- 44,310+3.4% since 2020
- Households
- 17,567
- Median age
- 42.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 870 sq. mi.
- People per square mile
- 50
- Median household income
- $61,620+30.5% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $145,300
- Jobs located here
- 15,578
- Daytime population
- 41,720Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stephens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Cotton County, OK5,485 people
- Jefferson County, OK5,380 people
- Comanche County, OK121,825 people
- Garvin County, OK25,860 people
- Grady County, OK56,606 people
- McClain County, OK45,273 people
- Carter County, OK48,555 people
- Caddo County, OK26,447 people
Questions
How fast is Stephens County, OK growing?
Population estimates put Stephens County at 44,310 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,567 households. Against the 2015–2019 survey, median household income rose 30.5%, before inflation.
How much do households in Stephens County, OK spend?
Households in Stephens County spend about $245.2M a year on rent and homeowner costs, $99.3M on groceries and $59.3M on food away from home. Relative to the U.S., household spending in Stephens County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Stephens County, OK?
Of the business types scored in Stephens County, lawn care, cleaning and pest control companies (80); real estate businesses (75); and real estate agents and brokers (72) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #57 of 1,771 scored counties.
How does Stephens County, OK compare with the U.S.?
Median household income in Stephens County is $61,620, 24% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $145,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for real estate agents and brokers (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Stephens County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stephens County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Stephens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.