Small-town market profile · Oklahoma
Ponca City, OK area market data
How the Ponca City area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,490
- −0.3% since 2020
- Households
- 16,776
- Median household income
- $58,423
- +24.8% vs. 2015–2019, before inflation
- Median home value
- $124,700
- Jobs located here
- 15,500
- Highest market score
- 58
- Funeral homes, #130 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Ponca City area by name and distance, and the households and spending within reach. Or open the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Ponca City area has an estimated 43,490 people and 16,776 households. Population estimates put the population change in the Ponca City area from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Median household income in the Ponca City area is $58,423, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
Relative to the U.S., household spending in the Ponca City area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Ponca City area, funeral homes (58), pet businesses (58) and grocery stores (57) have the highest Groundwork market scores. For funeral homes, that ranks #130 of 365 scored small-town markets.
The Ponca City area is made up of one county, Kay County. Against the U.S., map listings per household run highest for gas stations (2.7 times the U.S. rate) and lowest for real estate businesses (38% below the U.S. rate).
All 56 business types in the Ponca City area
Highest Groundwork market score first. Each score compares the Ponca City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 58 | #130 of 365 | 7 | 4.2 | $378K | 56 | 3 |
| Pet businesses | 58 | #162 of 527 | 19 | 11.3 | $678K | 77 | 5 |
| Grocery stores | 57 | #184 of 506 | 8 | 4.8 | $11.7M | 125 | 7 |
| Grocery and convenience stores | 56 | #226 of 538 | 31 | 18.5 | $3M | 89 | 9 |
| Landscaping and lawn care | 55 | #157 of 399 | 9 | 5.4 | $2.5M | 84 | 13 |
| Child care and preschools | 52 | #210 of 454 | 6 | 3.6 | $972K | 97 | 9 |
| Lawn, cleaning and pest control | 50 | #237 of 481 | 15 | 8.9 | $1.5M | 88 | 20 |
| Physical therapy | 49 | #210 of 400 | 6 | 3.6 | $2.8M | 115 | 5 |
| Gyms | 46 | #294 of 506 | 8 | 4.8 | $1.2M | 91 | Under 3 |
| Collision repair and body shops | 44 | #239 of 387 | 5 | 3.0 | $2.9M | 95 | 6 |
| Property management | 43 | #114 of 180 | 5 | 3.0 | Index only | 83 | 5 |
| Chiropractors | 43 | #270 of 426 | 9 | 5.4 | $1.8M | 77 | 3 |
| Pet grooming and boarding | 42 | #256 of 387 | 8 | 4.8 | $1.6M | 63 | Under 3 |
| Real estate | 42 | #367 of 536 | 40 | 23.8 | Index only | 133 | 17 |
| Veterinarians | 41 | #260 of 398 | 8 | 4.8 | $1.6M | 59 | 5 |
| Pest control | 40 | #55 of 85 | 5 | 3.0 | $4.4M | 43 | 3 |
| Convenience stores | 40 | #372 of 529 | 18 | 10.7 | $5.2M | 66 | Under 3 |
| Real estate agents and brokers | 40 | #383 of 533 | 33 | 19.7 | Index only | 128 | 10 |
| Optometrists and eye care | 39 | #300 of 400 | 7 | 4.2 | $2.4M | 76 | 3 |
| Coffee shops and cafes | 39 | #383 of 529 | 16 | 9.5 | $3.4M | 92 | 9 |
| Salons, barbers and spas | 39 | #402 of 538 | 78 | 46.5 | $169K | 80 | 5 |
| Sit-down restaurants | 38 | #396 of 538 | 87 | 51.9 | $629K | 95 | 30 |
| HVAC and plumbing | 35 | #388 of 476 | 20 | 11.9 | $2.1M | 45 | 12 |
| Hair salons | 35 | #437 of 538 | 42 | 25.0 | $315K | 73 | 5 |
| Insurance agencies | 34 | #413 of 537 | 42 | 25.0 | $990K | 79 | 23 |
| Dentists and orthodontists | 34 | #415 of 526 | 20 | 11.9 | $829K | 84 | 9 |
| Home repair trades | 32 | #460 of 526 | 33 | 19.7 | $1.3M | 54 | 26 |
| Roofing and gutters | 31 | #247 of 288 | 9 | 5.4 | $4.8M | 56 | 4 |
| Clothing and shoe stores | 31 | #435 of 536 | 30 | 17.9 | $928K | 73 | 13 |
| Laundromats | 30 | #127 of 150 | 5 | 3.0 | $5.6M | 45 | Under 3 |
| Doctors, dentists and clinics | 30 | #454 of 538 | 120 | 71.5 | $138K | 91 | 47 |
| Gyms, studios and classes | 30 | #469 of 535 | 18 | 10.7 | $524K | 79 | Under 3 |
| Spas and skin care | 29 | #455 of 504 | 15 | 8.9 | $881K | 101 | Under 3 |
| Pizza | 29 | #460 of 520 | 16 | 9.5 | $3.4M | 67 | 39 |
| Restaurants and cafes | 29 | #466 of 538 | 177 | 105.5 | $309K | 83 | 78 |
| Gas stations | 29 | #469 of 536 | 50 | 29.8 | $968K | 41 | 24 |
| Clothing, shoes and laundry | 28 | #456 of 536 | 41 | 24.4 | $679K | 77 | 16 |
| Bakeries and dessert shops | 27 | #465 of 507 | 21 | 12.5 | $2.6M | 63 | 9 |
| Barbershops | 26 | #322 of 377 | 10 | 6.0 | $1.3M | 70 | Under 3 |
| Auto repair shops | 26 | #480 of 538 | 46 | 27.4 | $319K | 72 | 22 |
| Nail salons | 25 | #344 of 387 | 11 | 6.6 | $1.2M | 72 | Under 3 |
| Primary care and pediatrics | 24 | #417 of 458 | 17 | 10.1 | $976K | 55 | 24 |
| Tire shops | 23 | #382 of 431 | 11 | 6.6 | $1.3M | 53 | Under 3 |
| Auto repair and car care | 23 | #499 of 538 | 88 | 52.5 | $167K | 62 | 29 |
| Fast food and sandwich shops | 22 | #486 of 537 | 29 | 17.3 | $1.9M | 62 | 39 |
| Martial arts and dance studios | 20 | #360 of 378 | 8 | 4.8 | $1.2M | 58 | Under 3 |
| Car washes and detailing | 15 | #429 of 441 | 13 | 7.7 | $1.1M | 45 | 6 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $10.7M | 89 | 10 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.8 | $4.9M | 36 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $4.3M | 95 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.8 | $5.5M | 23 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $13.9M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.2 | $4.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $22.1M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Ponca City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.7M | $876 | 91 |
| Gasoline and other fuels | $48.4M | $2,886 | 111 |
| Food away from home | $54.7M | $3,263 | 80 |
| Groceries | $93.3M | $5,560 | 88 |
| Personal care products and services | $13.2M | $788 | 78 |
| Child care and other personal services | $5.8M | $348 | 60 |
| Memberships, classes and admissions | $9.4M | $563 | 57 |
| Medical and dental services | $16.6M | $989 | 77 |
| Pets | $12.9M | $768 | 84 |
| Clothing, shoes and related services | $27.9M | $1,660 | 81 |
| Vehicle insurance | $41.6M | $2,480 | 127 |
| Home repairs, maintenance and insurance | $43M | $2,561 | 85 |
| Lawn care, cleaning and other household services | $22.1M | $1,315 | 93 |
| Rent and homeowner costs | $229.9M | $13,705 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ponca City area
- Population, 2025 estimate
- 43,490−0.3% since 2020
- Households
- 16,776
- Median age
- 39.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 920 sq. mi.
- People per square mile
- 47
- Median household income
- $58,423+24.8% vs. 2015–2019, before inflation
- Average household income
- $77,308
- Median home value
- $124,700
- Jobs located here
- 15,500
- Daytime population
- 42,294Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ponca City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ponca City area 1
- Kay County, OK43,625 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- McAlester, OK area43,561 people
Questions
How fast is the Ponca City, OK area growing?
Population estimates put the Ponca City area at 43,490 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 16,776 households. Median household income rose 24.8% from the 2015–2019 survey, before inflation.
How much do households in the Ponca City, OK area spend?
Households in the Ponca City area spend about $229.9M a year on rent and homeowner costs, $93.3M on groceries and $54.7M on food away from home. Set against the U.S., households in the Ponca City area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Ponca City, OK area?
The highest Groundwork market scores in the Ponca City area are for funeral homes (58), pet businesses (58) and grocery stores (57). The Ponca City area ranks #130 of 365 scored small-town markets for funeral homes.
How does the Ponca City, OK area compare with the U.S.?
The median household income in the Ponca City area is $58,423 a year, 28% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $124,700, against $332,700 for the U.S. For its number of households, the Ponca City area has the most map listings, relative to the U.S., for gas stations (2.7 times the U.S. rate) and the fewest for real estate businesses (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Ponca City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ponca City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Ponca City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.