County profile · Oklahoma
Ottawa County, OK market data
Population, household spending and competition for 56 business types in Ottawa County, each scored against other counties.
- Population, 2025
- 30,438
- +0.7% since 2020
- Households
- 11,921
- Median household income
- $49,947
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $123,300
- Jobs located here
- 11,895
- Highest market score
- 68
- Lawn, cleaning and pest control, #267 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Ottawa County by name and distance, and the households and spending within reach. Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,438 people live in Ottawa County, in 11,921 households. Between 2020 and 2025, the population of Ottawa County grew 0.7%, slower than the U.S. (+3.1%). The median household income in Ottawa County is $49,947 a year, 38% below the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ottawa County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
The highest Groundwork market scores in Ottawa County are for lawn care, cleaning and pest control companies (68); real estate businesses (64); and dentists and orthodontists (61). Ottawa County ranks #267 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Ottawa County is part of the Miami area. For its number of households, Ottawa County has the most map listings, relative to the U.S., for convenience stores (89% above the U.S. rate) and the fewest for real estate businesses (72% below the U.S. rate).
All 56 business types in Ottawa County
Highest Groundwork market score first. Each score compares Ottawa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 68 | #267 of 1,771 | 6 | 5.0 | $2.4M | 143 | 5 |
| Real estate | 64 | #397 of 2,229 | 13 | 10.9 | Index only | 270 | 3 |
| Dentists and orthodontists | 61 | #526 of 1,886 | 6 | 5.0 | $1.8M | 181 | 4 |
| Landscaping and lawn care | 60 | #462 of 1,493 | 5 | 4.2 | $2.9M | 98 | 5 |
| Fast food and sandwich shops | 57 | #850 of 2,222 | 10 | 8.4 | $3.5M | 114 | 14 |
| Insurance agencies | 55 | #964 of 2,272 | 20 | 16.8 | $1.5M | 118 | 10 |
| Real estate agents and brokers | 52 | #916 of 2,176 | 11 | 9.2 | Index only | 253 | Under 3 |
| Grocery stores | 51 | #958 of 2,070 | 5 | 4.2 | $12.5M | 134 | Under 3 |
| Clothing and shoe stores | 49 | #1,073 of 2,087 | 8 | 6.7 | $2.3M | 178 | Under 3 |
| HVAC and plumbing | 46 | #985 of 1,707 | 6 | 5.0 | $4.6M | 97 | 9 |
| Grocery and convenience stores | 45 | #1,402 of 2,402 | 27 | 22.6 | $2.3M | 68 | 4 |
| Clothing, shoes and laundry | 43 | #1,365 of 2,210 | 14 | 11.7 | $1.3M | 147 | Under 3 |
| Gas stations | 43 | #1,485 of 2,358 | 23 | 19.3 | $1.5M | 63 | 13 |
| Doctors, dentists and clinics | 43 | #1,534 of 2,394 | 66 | 55.4 | $162K | 106 | 10 |
| Bakeries and dessert shops | 42 | #1,207 of 1,889 | 7 | 5.9 | $5M | 120 | Under 3 |
| Home repair trades | 42 | #1,403 of 2,057 | 13 | 10.9 | $2.1M | 88 | 15 |
| Salons, barbers and spas | 42 | #1,638 of 2,385 | 42 | 35.2 | $202K | 95 | 3 |
| Primary care and pediatrics | 41 | #1,128 of 1,656 | 8 | 6.7 | $1.3M | 75 | 6 |
| Restaurants and cafes | 39 | #1,671 of 2,405 | 109 | 91.4 | $319K | 86 | 32 |
| Hair salons | 39 | #1,672 of 2,339 | 18 | 15.1 | $472K | 110 | Under 3 |
| Pizza | 33 | #1,709 of 2,090 | 16 | 13.4 | $2.2M | 43 | 14 |
| Sit-down restaurants | 31 | #2,016 of 2,405 | 68 | 57.0 | $512K | 77 | 16 |
| Pet businesses | 30 | #1,873 of 2,200 | 16 | 13.4 | $509K | 58 | 6 |
| Barbershops | 28 | #1,130 of 1,356 | 5 | 4.2 | $1.7M | 90 | Under 3 |
| Funeral homes | 26 | #1,296 of 1,472 | 7 | 5.9 | $238K | 35 | Under 3 |
| Car washes and detailing | 25 | #1,300 of 1,451 | 6 | 5.0 | $1.7M | 68 | Under 3 |
| Nail salons | 24 | #1,203 of 1,328 | 6 | 5.0 | $1.4M | 85 | Under 3 |
| Auto repair shops | 24 | #2,186 of 2,378 | 37 | 31.0 | $279K | 63 | 14 |
| Auto repair and car care | 24 | #2,199 of 2,401 | 60 | 50.3 | $172K | 64 | 19 |
| Pet grooming and boarding | 22 | #1,337 of 1,461 | 6 | 5.0 | $1.4M | 53 | Under 3 |
| Collision repair and body shops | 21 | #1,246 of 1,327 | 7 | 5.9 | $1.5M | 48 | 4 |
| Veterinarians | 21 | #1,366 of 1,485 | 5 | 4.2 | $1.6M | 60 | 6 |
| Spas and skin care | 20 | #1,688 of 1,769 | 11 | 9.2 | $773K | 88 | Under 3 |
| Convenience stores | 20 | #2,032 of 2,261 | 18 | 15.1 | $3.5M | 44 | Under 3 |
| Tire shops | 19 | #1,408 of 1,530 | 8 | 6.7 | $1.3M | 52 | 4 |
| Coffee shops and cafes | 16 | #2,018 of 2,063 | 15 | 12.6 | $2.3M | 63 | Under 3 |
| Child care and preschools | 14 | #1,559 of 1,611 | 12 | 10.1 | $286K | 29 | 9 |
| Gyms, studios and classes | 13 | #2,038 of 2,088 | 15 | 12.6 | $366K | 55 | Under 3 |
| Gyms | 11 | #1,744 of 1,792 | 11 | 9.2 | $499K | 38 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.4 | $6.9M | 58 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.4 | $1.4M | 68 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.5 | $3.6M | 149 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.5 | $6M | 48 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.5 | $3.6M | 114 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $3.6M | 149 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.5 | $9.3M | 109 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.7 | $9.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $10.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ottawa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.3M | $867 | 90 |
| Gasoline and other fuels | $34.6M | $2,902 | 112 |
| Food away from home | $34.8M | $2,919 | 72 |
| Groceries | $62.4M | $5,232 | 83 |
| Personal care products and services | $8.5M | $713 | 71 |
| Child care and other personal services | $3.4M | $288 | 50 |
| Memberships, classes and admissions | $5.5M | $460 | 47 |
| Medical and dental services | $10.7M | $898 | 70 |
| Pets | $8.1M | $684 | 75 |
| Clothing, shoes and related services | $18.1M | $1,521 | 74 |
| Vehicle insurance | $29.7M | $2,496 | 128 |
| Home repairs, maintenance and insurance | $27.8M | $2,330 | 77 |
| Lawn care, cleaning and other household services | $14.4M | $1,206 | 85 |
| Rent and homeowner costs | $151.8M | $12,737 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ottawa County
- Population, 2025 estimate
- 30,438+0.7% since 2020
- Households
- 11,921
- Median age
- 37.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 471 sq. mi.
- People per square mile
- 64
- Median household income
- $49,947+25.3% vs. 2015–2019, before inflation
- Average household income
- $63,916
- Median home value
- $123,300
- Jobs located here
- 11,895
- Daytime population
- 29,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ottawa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Craig County, OK14,302 people
- Delaware County, OK41,279 people
- Nowata County, OK9,435 people
- Mayes County, OK39,604 people
- Rogers County, OK98,610 people
- Washington County, OK53,326 people
- Cherokee County, OK47,942 people
- Adair County, OK19,575 people
Questions
How fast is Ottawa County, OK growing?
Population estimates put Ottawa County at 30,438 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 11,921 households. Against the 2015–2019 survey, median household income rose 25.3%, before inflation.
How much do households in Ottawa County, OK spend?
Households in Ottawa County spend about $151.8M a year on rent and homeowner costs, $62.4M on groceries and $34.8M on food away from home. Relative to the U.S., household spending in Ottawa County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Which business types have the highest market scores in Ottawa County, OK?
Of the business types scored in Ottawa County, lawn care, cleaning and pest control companies (68); real estate businesses (64); and dentists and orthodontists (61) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #267 of 1,771 scored counties.
How does Ottawa County, OK compare with the U.S.?
Median household income in Ottawa County is $49,947, 38% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $123,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (89% above the U.S. rate) and lowest for real estate businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Ottawa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ottawa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Ottawa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.