Small-town market profile · Oklahoma
Altus, OK area market data
Population, household spending and competition for 56 business types in the Altus area, each scored against other small-town markets.
- Population, 2025
- 24,764
- +0.1% since 2020
- Households
- 9,775
- Median household income
- $62,799
- +26.4% vs. 2015–2019, before inflation
- Median home value
- $158,400
- Jobs located here
- 8,018
- Highest market score
- 77
- Lawn, cleaning and pest control, #35 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Altus area by name and distance, and the households and spending within reach. Or open the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 24,764 people live in the Altus area, in 9,775 households. Population estimates put the population change in the Altus area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The median household income in the Altus area is $62,799 a year, 22% below the U.S. median of $80,734. That rose 26.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Altus area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Altus area are for lawn care, cleaning and pest control companies (77); medical and dental practices (64); and primary care and pediatric clinics (56). The Altus area ranks #35 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Altus area is made up of one county, Jackson County. For its number of households, the Altus area has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
All 56 business types in the Altus area
Highest Groundwork market score first. Each score compares the Altus area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 77 | #35 of 481 | 6 | 6.1 | $2.2M | 132 | 5 |
| Doctors, dentists and clinics | 64 | #139 of 538 | 46 | 47.1 | $217K | 143 | 12 |
| Primary care and pediatrics | 56 | #186 of 458 | 6 | 6.1 | $1.7M | 94 | 4 |
| Home repair trades | 56 | #188 of 526 | 10 | 10.2 | $2.6M | 106 | 16 |
| Pet businesses | 56 | #197 of 527 | 12 | 12.3 | $652K | 74 | 4 |
| Real estate | 55 | #201 of 536 | 25 | 25.6 | Index only | 127 | 3 |
| Real estate agents and brokers | 53 | #227 of 533 | 19 | 19.4 | Index only | 133 | 3 |
| Insurance agencies | 53 | #230 of 537 | 14 | 14.3 | $1.7M | 137 | 13 |
| Grocery and convenience stores | 51 | #279 of 538 | 27 | 27.6 | $2.1M | 61 | 3 |
| Dentists and orthodontists | 49 | #263 of 526 | 6 | 6.1 | $1.7M | 169 | 8 |
| Hair salons | 49 | #282 of 538 | 18 | 18.4 | $444K | 103 | Under 3 |
| Auto repair shops | 48 | #302 of 538 | 20 | 20.5 | $428K | 96 | 10 |
| Salons, barbers and spas | 45 | #332 of 538 | 37 | 37.9 | $216K | 101 | 5 |
| HVAC and plumbing | 44 | #293 of 476 | 7 | 7.2 | $3.7M | 77 | 9 |
| Gas stations | 43 | #342 of 536 | 16 | 16.4 | $1.7M | 73 | 15 |
| Coffee shops and cafes | 43 | #346 of 529 | 14 | 14.3 | $2.4M | 64 | 3 |
| Bakeries and dessert shops | 42 | #341 of 507 | 12 | 12.3 | $2.8M | 67 | 3 |
| Auto repair and car care | 40 | #374 of 538 | 37 | 37.9 | $231K | 86 | 16 |
| Spas and skin care | 38 | #386 of 504 | 8 | 8.2 | $998K | 114 | Under 3 |
| Pet grooming and boarding | 36 | #306 of 387 | 6 | 6.1 | $1.3M | 51 | Under 3 |
| Fast food and sandwich shops | 36 | #403 of 537 | 15 | 15.3 | $2.2M | 73 | 20 |
| Pizza | 35 | #411 of 520 | 10 | 10.2 | $3.3M | 65 | 20 |
| Restaurants and cafes | 35 | #416 of 538 | 114 | 116.6 | $292K | 79 | 41 |
| Sit-down restaurants | 34 | #435 of 538 | 61 | 62.4 | $545K | 82 | 18 |
| Child care and preschools | 29 | #388 of 454 | 7 | 7.2 | $515K | 51 | 8 |
| Convenience stores | 28 | #454 of 529 | 19 | 19.4 | $2.9M | 37 | Under 3 |
| Gyms, studios and classes | 28 | #482 of 535 | 20 | 20.5 | $294K | 44 | 3 |
| Nail salons | 27 | #332 of 387 | 7 | 7.2 | $1.1M | 68 | Under 3 |
| Gyms | 23 | #474 of 506 | 11 | 11.3 | $534K | 41 | 3 |
| Clothing, shoes and laundry | 23 | #489 of 536 | 32 | 32.7 | $524K | 60 | 14 |
| Clothing and shoe stores | 22 | #499 of 536 | 28 | 28.6 | $599K | 47 | 14 |
| Optometrists and eye care | 20 | #379 of 400 | 7 | 7.2 | $1.4M | 46 | Under 3 |
| Martial arts and dance studios | 18 | #363 of 378 | 7 | 7.2 | $840K | 42 | Under 3 |
| Car washes and detailing | 17 | #423 of 441 | 9 | 9.2 | $952K | 38 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 4.1 | $2M | 106 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 4.1 | $13.9M | 150 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.1 | $2.1M | 86 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 4.1 | $2M | 72 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.1 | $2.9M | 93 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.1 | $439K | 65 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.1 | $4.4M | 151 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 3.1 | Index only | 117 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.1 | $4.4M | 43 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.1 | Index only | 82 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.0 | $5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.0 | $12.8M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 2.0 | $8.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.0 | $5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.0 | $2.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $16.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.0 | $8.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.0 | $25.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Altus area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.6M | $876 | 91 |
| Gasoline and other fuels | $28M | $2,864 | 110 |
| Food away from home | $33.2M | $3,400 | 84 |
| Groceries | $55.6M | $5,692 | 90 |
| Personal care products and services | $8M | $817 | 81 |
| Child care and other personal services | $3.6M | $369 | 63 |
| Memberships, classes and admissions | $5.9M | $601 | 61 |
| Medical and dental services | $10M | $1,023 | 79 |
| Pets | $7.8M | $801 | 88 |
| Clothing, shoes and related services | $16.8M | $1,715 | 83 |
| Vehicle insurance | $24.1M | $2,464 | 126 |
| Home repairs, maintenance and insurance | $25.7M | $2,626 | 87 |
| Lawn care, cleaning and other household services | $13.3M | $1,357 | 96 |
| Rent and homeowner costs | $137.3M | $14,047 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Altus area
- Population, 2025 estimate
- 24,764+0.1% since 2020
- Households
- 9,775
- Median age
- 37.4
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 803 sq. mi.
- People per square mile
- 31
- Median household income
- $62,799+26.4% vs. 2015–2019, before inflation
- Average household income
- $80,958
- Median home value
- $158,400
- Jobs located here
- 8,018
- Daytime population
- 24,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Altus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Altus area 1
- Jackson County, OK24,678 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Bartlesville, OK area53,326 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
Questions
How fast is the Altus, OK area growing?
Population estimates put the Altus area at 24,764 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 9,775 households. Against the 2015–2019 survey, median household income rose 26.4%, before inflation.
How much do households in the Altus, OK area spend?
Households in the Altus area spend about $137.3M a year on rent and homeowner costs, $55.6M on groceries and $33.2M on food away from home. Relative to the U.S., household spending in the Altus area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Altus, OK area?
Of the business types scored in the Altus area, lawn care, cleaning and pest control companies (77); medical and dental practices (64); and primary care and pediatric clinics (56) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #35 of 481 scored small-town markets.
How does the Altus, OK area compare with the U.S.?
Median household income in the Altus area is $62,799, 22% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in the Altus area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Altus area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Altus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.