County profile · Oklahoma
Tulsa County, OK market data
How Tulsa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 698,782
- +4.2% since 2020
- Households
- 272,422
- Median household income
- $69,009
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $230,400
- Jobs located here
- 375,335
- Highest market score
- 77
- Gas stations, #207 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Tulsa County by name and distance, and the households and spending within reach. Or open the report at the center of Tulsa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Tulsa County has an estimated 698,782 people and 272,422 households. Population estimates show Tulsa County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Tulsa County is $69,009, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.3%, before inflation.
Relative to the U.S., household spending in Tulsa County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Of the business types scored in Tulsa County, gas stations (77), convenience stores (76) and grocery and convenience stores (73) have the highest Groundwork market scores. For gas stations, that ranks #207 of 2,358 scored counties.
Tulsa County is part of the Tulsa metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (twice the U.S. rate) and lowest for gas stations (39% below the U.S. rate).
All 56 business types in Tulsa County
Highest Groundwork market score first. Each score compares Tulsa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 77 | #207 of 2,358 | 181 | 6.6 | $4.2M | 176 | 186 |
| Convenience stores | 76 | #282 of 2,261 | 213 | 7.8 | $7.6M | 96 | 21 |
| Grocery and convenience stores | 73 | #361 of 2,402 | 452 | 16.6 | $3.6M | 106 | 125 |
| Pet grooming and boarding | 66 | #330 of 1,461 | 100 | 3.7 | $2.4M | 94 | 55 |
| Landscaping and lawn care | 64 | #385 of 1,493 | 170 | 6.2 | $2.3M | 80 | 214 |
| Grocery stores | 64 | #574 of 2,070 | 166 | 6.1 | $9.7M | 105 | 104 |
| Funeral homes | 58 | #518 of 1,472 | 51 | 1.9 | $646K | 95 | 32 |
| Pet businesses | 57 | #779 of 2,200 | 320 | 11.7 | $745K | 85 | 171 |
| Dry cleaners | 56 | #207 of 507 | 27 | 1.0 | $18.7M | 119 | 27 |
| House cleaning | 54 | #340 of 847 | 69 | 2.5 | $5.7M | 90 | 160 |
| Pizza | 53 | #902 of 2,090 | 207 | 7.6 | $4.9M | 96 | 624 |
| Home inspectors | 52 | #182 of 415 | 18 | 0.7 | Index only | 86 | 18 |
| Lawn, cleaning and pest control | 51 | #824 of 1,771 | 304 | 11.2 | $1.3M | 78 | 422 |
| Electricians | 50 | #591 of 1,160 | 93 | 3.4 | $8.3M | 69 | 182 |
| Veterinarians | 50 | #756 of 1,485 | 127 | 4.7 | $1.9M | 69 | 88 |
| Child care and preschools | 50 | #831 of 1,611 | 162 | 5.9 | $747K | 75 | 166 |
| HVAC and plumbing | 50 | #873 of 1,707 | 216 | 7.9 | $3.6M | 75 | 247 |
| Pet stores | 49 | #501 of 974 | 67 | 2.5 | $3.6M | 79 | 28 |
| Laundromats | 45 | #447 of 785 | 46 | 1.7 | $11M | 88 | 28 |
| Property management | 45 | #533 of 910 | 74 | 2.7 | Index only | 99 | 179 |
| Mortgage brokers and lenders | 43 | #571 of 887 | 120 | 4.4 | Index only | 87 | 51 |
| Coffee shops and cafes | 43 | #1,285 of 2,063 | 320 | 11.7 | $3.1M | 85 | 194 |
| Pest control | 42 | #464 of 699 | 65 | 2.4 | $6.1M | 60 | 48 |
| Home repair trades | 41 | #1,472 of 2,057 | 507 | 18.6 | $1.5M | 63 | 519 |
| Clothing and shoe stores | 40 | #1,412 of 2,087 | 534 | 19.6 | $945K | 74 | 228 |
| Fast food and sandwich shops | 40 | #1,505 of 2,222 | 452 | 16.6 | $2.2M | 73 | 624 |
| Yoga, Pilates and fitness studios | 39 | #570 of 777 | 58 | 2.1 | $3.3M | 82 | 104 |
| Clothing, shoes and laundry | 39 | #1,562 of 2,210 | 727 | 26.7 | $694K | 79 | 283 |
| Barbershops | 38 | #964 of 1,356 | 173 | 6.4 | $1.4M | 73 | 24 |
| Physical therapy | 38 | #1,034 of 1,422 | 159 | 5.8 | $1.9M | 78 | 123 |
| Sit-down restaurants | 38 | #1,739 of 2,405 | 1,845 | 67.7 | $545K | 82 | 601 |
| Tire shops | 37 | #1,105 of 1,530 | 143 | 5.2 | $1.7M | 66 | 61 |
| Collision repair and body shops | 36 | #983 of 1,327 | 107 | 3.9 | $2.2M | 72 | 90 |
| Bakeries and dessert shops | 36 | #1,448 of 1,889 | 356 | 13.1 | $2.8M | 68 | 217 |
| Restaurants and cafes | 36 | #1,796 of 2,405 | 3,355 | 123.2 | $300K | 81 | 1,429 |
| Auto repair shops | 35 | #1,853 of 2,378 | 732 | 26.9 | $324K | 73 | 302 |
| Real estate agents and brokers | 35 | #1,866 of 2,176 | 982 | 36.0 | Index only | 76 | 397 |
| Nail salons | 34 | #1,072 of 1,328 | 205 | 7.5 | $1.2M | 70 | 74 |
| Car washes and detailing | 34 | #1,130 of 1,451 | 155 | 5.7 | $1.5M | 61 | 49 |
| Insurance agencies | 34 | #1,695 of 2,272 | 711 | 26.1 | $912K | 73 | 450 |
| Real estate | 34 | #1,938 of 2,229 | 1,194 | 43.8 | Index only | 78 | 708 |
| Oil change and quick lube | 33 | #388 of 479 | 34 | 1.2 | $7M | 51 | 24 |
| Roofing and gutters | 32 | #969 of 1,177 | 198 | 7.3 | $3.9M | 46 | 90 |
| Optometrists and eye care | 32 | #1,060 of 1,302 | 147 | 5.4 | $2M | 65 | 65 |
| Martial arts and dance studios | 32 | #1,119 of 1,334 | 165 | 6.1 | $1.2M | 58 | 82 |
| Gyms | 32 | #1,457 of 1,792 | 264 | 9.7 | $734K | 56 | 104 |
| Spas and skin care | 32 | #1,496 of 1,769 | 471 | 17.3 | $508K | 58 | 70 |
| Auto repair and car care | 32 | #1,965 of 2,401 | 1,234 | 45.3 | $192K | 72 | 438 |
| Hair salons | 32 | #1,979 of 2,339 | 801 | 29.4 | $299K | 69 | 199 |
| Gyms, studios and classes | 31 | #1,769 of 2,088 | 487 | 17.9 | $398K | 60 | 186 |
| Primary care and pediatrics | 30 | #1,381 of 1,656 | 271 | 9.9 | $1.1M | 62 | 619 |
| Salons, barbers and spas | 29 | #2,165 of 2,385 | 1,694 | 62.2 | $141K | 66 | 372 |
| Chiropractors | 27 | #1,340 of 1,490 | 245 | 9.0 | $1.2M | 51 | 139 |
| Dentists and orthodontists | 27 | #1,723 of 1,886 | 418 | 15.3 | $712K | 72 | 294 |
| Urgent care and walk-in clinics | 25 | #301 of 325 | 22 | 0.8 | $13.5M | 55 | 44 |
| Doctors, dentists and clinics | 25 | #2,221 of 2,394 | 3,181 | 116.8 | $94K | 61 | 1,284 |
Household spending in Tulsa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $237M | $870 | 91 |
| Gasoline and other fuels | $759.3M | $2,787 | 107 |
| Food away from home | $1B | $3,691 | 91 |
| Groceries | $1.6B | $5,940 | 94 |
| Personal care products and services | $239.2M | $878 | 87 |
| Child care and other personal services | $121.1M | $444 | 77 |
| Memberships, classes and admissions | $193.8M | $711 | 72 |
| Medical and dental services | $297.8M | $1,093 | 85 |
| Pets | $238.5M | $875 | 96 |
| Clothing, shoes and related services | $504.9M | $1,853 | 90 |
| Vehicle insurance | $648.6M | $2,381 | 122 |
| Home repairs, maintenance and insurance | $770.9M | $2,830 | 94 |
| Lawn care, cleaning and other household services | $395.9M | $1,453 | 103 |
| Rent and homeowner costs | $4.1B | $14,891 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tulsa County
- Population, 2025 estimate
- 698,782+4.2% since 2020
- Households
- 272,422
- Median age
- 36.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 570 sq. mi.
- People per square mile
- 1,194
- Median household income
- $69,009+24.3% vs. 2015–2019, before inflation
- Average household income
- $98,310
- Median home value
- $230,400
- Jobs located here
- 375,335
- Daytime population
- 760,837Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tulsa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tulsa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Wagoner County, OK86,609 people
- Creek County, OK72,830 people
- Rogers County, OK98,610 people
- Osage County, OK45,997 people
- Okmulgee County, OK36,899 people
- Pawnee County, OK15,795 people
- Mayes County, OK39,604 people
- Muskogee County, OK66,444 people
Questions
How fast is Tulsa County, OK growing?
Population estimates put Tulsa County at 698,782 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 272,422 households. Median household income rose 24.3% from the 2015–2019 survey, before inflation.
How much do households in Tulsa County, OK spend?
Households in Tulsa County spend about $4.1B a year on rent and homeowner costs, $1.6B on groceries and $1B on food away from home. Set against the U.S., households in Tulsa County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
Which business types have the highest market scores in Tulsa County, OK?
The highest Groundwork market scores in Tulsa County are for gas stations (77), convenience stores (76) and grocery and convenience stores (73). Tulsa County ranks #207 of 2,358 scored counties for gas stations.
How does Tulsa County, OK compare with the U.S.?
The median household income in Tulsa County is $69,009 a year, 15% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $230,400, against $332,700 for the U.S. For its number of households, Tulsa County has the most map listings, relative to the U.S., for roofing and gutter companies (twice the U.S. rate) and the fewest for gas stations (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Tulsa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tulsa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in Tulsa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tulsa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.