Market rankings · Oklahoma

Bakeries and dessert shops in Oklahoma

Markets across Oklahoma ranked by the Groundwork market score for bakeries and dessert shops, with competitor counts and household spending for each.

Listings: 1,580; 562 chain locations (36%)
Official establishments: 914; All snack bars and retail bakeries · +45.5% since 2019
Household spending a year: $5.5B; On food away from home
Listings per 10k households: 10.1; 3% above the U.S.
Spending per listing: $3.5M; 16% below the U.S.
Rank among states: #41 of 51; Market score 38 · Lower middle

A site report maps the bakeries and dessert shops on map listings around any address in Oklahoma by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,580 bakeries and dessert shops in Oklahoma. Chain locations make up 36% of them, against 35% across the U.S. Per 10,000 households, that is 10.1, 3% above the U.S. rate of 9.8.

Households in Oklahoma spend about $5.5B a year on food away from home, or $3,519 per household, 14% below the U.S. average. Spread across 1,580 bakeries and dessert shops, that is $3.5M per shop, 16% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 914 businesses with payroll in Oklahoma classed as snack bars and retail bakeries, up 45.5% from 2019. That is one for every 1,709 households, against one for every 1,369 across the U.S. Across the U.S., the count rose 24.6% over the same years. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 57 SBA-backed loans worth $27.3M have gone to businesses classed as snack bars and retail bakeries in Oklahoma.

Among the 50 states and DC, Oklahoma ranks #41 for bakeries and dessert shops, with a Groundwork market score of 38 (lower middle). Of the 5 scored metro areas in or partly in Oklahoma, the Enid metro area scores highest (64). Of the 17 scored small-town markets in or partly in Oklahoma, the Tahlequah area scores highest (71).

Every market in Oklahoma for bakeries and dessert shops

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Oklahoma, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Oklahoma, ranked for bakeries and dessert shops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Enid, OK	64	9	3.8	$9.1M	−1.5%	#77 of 387
2Oklahoma City, OK	45	571	10.0	$3.7M	+5.8%	#248 of 387
3Tulsa, OK	39	443	10.9	$3.4M	+5.1%	#289 of 387
Fort Smith, AR-OK	33	100	11.0	$3M	+3.1%	#321 of 387
4Lawton, OK	32	44	9.4	$3.5M	+0.7%	#324 of 387

Small-town markets

Small-town markets reaching Oklahoma, ranked for bakeries and dessert shops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Tahlequah, OK	71	9	4.8	$6.6M	+4.5%	#51 of 507
2Duncan, OK	63	14	8.0	$4.2M	+3.4%	#115 of 507
3Bartlesville, OK	50	17	8.1	$4.3M	+2.7%	#260 of 507
4Ada, OK	47	14	9.3	$3.6M	+1.2%	#287 of 507
5Miami, OK	46	7	5.9	$5M	+0.7%	#292 of 507
6Ardmore, OK	46	25	13.1	$2.6M	+1.8%	#298 of 507
7Durant, OK	45	24	13.0	$2.5M	+10.9%	#308 of 507
8Altus, OK	42	12	12.3	$2.8M	+0.1%	#341 of 507
9Guymon, OK	39	5	7.3	$4.4M	−4.5%	#364 of 507
10Weatherford, OK	39	12	7.9	$4.2M	−0.7%	#366 of 507
11Shawnee, OK	39	26	9.7	$3.4M	+3.5%	#371 of 507
12Muskogee, OK	38	31	12.0	$2.5M	+0.7%	#383 of 507
13McAlester, OK	36	16	9.0	$3.5M	−1.1%	#400 of 507
14Elk City, OK	29	12	14.7	$2.2M	−0.7%	#458 of 507
15Ponca City, OK	27	21	12.5	$2.6M	−0.3%	#465 of 507
16Stillwater, OK	26	39	12.0	$2.6M	+2.8%	#473 of 507
17Woodward, OK	21	9	11.4	$3M	−2.8%	#495 of 507

Counties

Counties in Oklahoma, ranked for bakeries and dessert shops by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Grady County, OK	86	9	4.4	$8.5M	+7.7%	#36 of 1,889
2Logan County, OK	80	12	6.7	$6M	+11.5%	#90 of 1,889
3Wagoner County, OK	77	25	8.0	$4.8M	+14.6%	#135 of 1,889
4Rogers County, OK	76	24	6.5	$5.9M	+7.1%	#147 of 1,889
5Osage County, OK	71	9	5.2	$6.7M	+2.2%	#235 of 1,889
6Cherokee County, OK	69	9	4.8	$6.6M	+4.5%	#285 of 1,889
7Delaware County, OK	69	9	5.2	$6.2M	+3.8%	#289 of 1,889
8Canadian County, OK	68	50	8.6	$4.7M	+20.4%	#319 of 1,889
9Garfield County, OK	66	9	3.8	$9.1M	−1.5%	#353 of 1,889
10Creek County, OK	65	19	6.7	$5.1M	+4.4%	#393 of 1,889
11Lincoln County, OK	63	8	6.1	$5.5M	+5.3%	#448 of 1,889
12Okmulgee County, OK	59	9	6.3	$5M	+1.5%	#582 of 1,889
13Stephens County, OK	58	14	8.0	$4.2M	+3.4%	#628 of 1,889
14McClain County, OK	57	19	11.6	$3.4M	+18.4%	#675 of 1,889
15Cleveland County, OK	48	105	9.0	$4.2M	+2.6%	#999 of 1,889
16Garvin County, OK	46	10	9.9	$3.3M	+2.8%	#1,096 of 1,889
17Washington County, OK	45	17	8.1	$4.3M	+2.7%	#1,112 of 1,889
18Pontotoc County, OK	43	14	9.3	$3.6M	+1.2%	#1,193 of 1,889
19Bryan County, OK	43	24	13.0	$2.5M	+10.9%	#1,205 of 1,889
20Ottawa County, OK	42	7	5.9	$5M	+0.7%	#1,207 of 1,889
21Le Flore County, OK	41	16	8.9	$3.4M	+4.1%	#1,267 of 1,889
22Mayes County, OK	41	18	11.8	$2.8M	+3.5%	#1,273 of 1,889
23Carter County, OK	41	25	13.1	$2.6M	+1.8%	#1,275 of 1,889
24Sequoyah County, OK	39	12	7.8	$3.9M	+4.1%	#1,320 of 1,889
25Texas County, OK	38	5	7.3	$4.4M	−4.5%	#1,350 of 1,889

Show all 77 counties

Counties in Oklahoma, ranked for bakeries and dessert shops by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Jackson County, OK	38	12	12.3	$2.8M	+0.1%	#1,381 of 1,889
27Marshall County, OK	38	7	11.7	$2.8M	+6.0%	#1,382 of 1,889
28Kingfisher County, OK	38	11	19.4	$1.9M	+4.1%	#1,387 of 1,889
29Comanche County, OK	37	40	8.9	$3.7M	+0.8%	#1,398 of 1,889
30Pottawatomie County, OK	37	26	9.7	$3.4M	+3.5%	#1,409 of 1,889
31Oklahoma County, OK	37	368	11.2	$3.2M	+3.0%	#1,412 of 1,889
32Tulsa County, OK	36	356	13.1	$2.8M	+4.2%	#1,448 of 1,889
33Muskogee County, OK	36	31	12.0	$2.5M	+0.7%	#1,451 of 1,889
34Pittsburg County, OK	34	16	9.0	$3.5M	−1.1%	#1,507 of 1,889
35Beckham County, OK	28	12	14.7	$2.2M	−0.7%	#1,684 of 1,889
36Custer County, OK	26	10	9.1	$3.7M	−1.0%	#1,705 of 1,889
37Adair County, OK	26	6	8.4	$3.4M	+2.0%	#1,710 of 1,889
38Craig County, OK	26	5	9.6	$3.1M	+2.6%	#1,714 of 1,889
39McIntosh County, OK	26	8	10.3	$2.9M	+4.3%	#1,722 of 1,889
40Kay County, OK	25	21	12.5	$2.6M	−0.3%	#1,743 of 1,889
41Payne County, OK	23	39	12.0	$2.6M	+2.8%	#1,773 of 1,889
42Atoka County, OK	23	7	14.1	$2.3M	+3.1%	#1,777 of 1,889
43Murray County, OK	23	11	22.2	$1.6M	−0.5%	#1,782 of 1,889
44Noble County, OK	21	6	14.5	$2.4M	−0.2%	#1,803 of 1,889
45Woodward County, OK	19	9	11.4	$3M	−2.8%	#1,820 of 1,889
46Johnston County, OK	19	5	12.9	$2.4M	+2.0%	#1,827 of 1,889
47Seminole County, OK	18	8	9.1	$3.2M	−0.3%	#1,833 of 1,889
48McCurtain County, OK	17	17	15.3	$2M	−0.3%	#1,847 of 1,889
49Hughes County, OK	14	5	12.4	$2.4M	+0.8%	#1,865 of 1,889
50Caddo County, OK	13	9	9.9	$3.1M	−2.9%	#1,869 of 1,889
Pawnee County, OK	Not scored	1	1.6	$20M	+3.1%
Choctaw County, OK	Not scored	4	6.8	$4.2M	−1.0%
Haskell County, OK	Not scored	2	4.4	$7M	+2.0%
Okfuskee County, OK	Not scored	2	5.0	$6M	+1.6%
Washita County, OK	Not scored	2	4.8	$6.8M	−0.2%
Pushmataha County, OK	Not scored	4	9.0	$3.2M	+0.1%
Love County, OK	Not scored	3	7.7	$4.5M	+6.1%
Latimer County, OK	Not scored	5	12.8	$2.2M	+1.8%
Nowata County, OK	Not scored	4	10.9	$3M	+2.1%
Woods County, OK	Not scored	2	5.6	$5.7M	−1.8%
Blaine County, OK	Not scored	4	11.8	$2.9M	−2.2%
Kiowa County, OK	Not scored	3	8.7	$3.3M	−3.7%
Major County, OK	Not scored	1	3.1	$11.4M	−2.7%
Tillman County, OK	Not scored	2	7.5	$4M	−2.4%
Alfalfa County, OK	Not scored	2	10.3	$3.3M	−1.1%
Greer County, OK	Not scored	2	10.3	$3M	−2.2%
Cotton County, OK	Not scored	4	19.6	$1.7M	−1.9%
Jefferson County, OK	Not scored	2	9.2	$3.1M	+2.2%
Coal County, OK	Not scored	3	14.6	$2.1M	+3.0%
Beaver County, OK	Not scored	0	0.0	n/a	−2.9%
Dewey County, OK	Not scored	0	0.0	n/a	−6.0%
Grant County, OK	Not scored	0	0.0	n/a	−2.8%
Ellis County, OK	Not scored	1	6.8	$4.7M	−3.4%
Roger Mills County, OK	Not scored	1	7.1	$5M	−5.0%
Harper County, OK	Not scored	1	7.5	$4.5M	−2.3%
Harmon County, OK	Not scored	1	10.4	$2.9M	−6.0%
Cimarron County, OK	Not scored	1	14.1	$2.7M	−10.0%

Markets with fewer than 5 bakeries and dessert shops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many bakeries and dessert shops are in Oklahoma?

There are 1,580 bakeries and dessert shops on map listings in Oklahoma as of September 2026. 562 of them (36%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 914 businesses with payroll classed as snack bars and retail bakeries in 2023, up 45.5% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 320 one-person businesses have no payroll, by official counts.

How much do households in Oklahoma spend on food away from home?

About $5.5B a year, or $3,519 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 1,580 bakeries and dessert shops on map listings, it comes to $3.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 1,562,389 households in Oklahoma and national spending patterns by income.

How does Oklahoma compare with the U.S. for bakeries and dessert shops?

Oklahoma has 10.1 bakeries and dessert shops per 10,000 households, 3% above the U.S. rate of 9.8. Spending per shop is $3.5M, 16% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Oklahoma would have about 1,327, against 1,580 on map listings. There is one business with payroll in the industry for every 1,709 households, against one for every 1,369 across the U.S. The official count rose 45.5% from 2019 to 2023, against +24.6% for the U.S.

Which market in Oklahoma has the highest market score for bakeries and dessert shops?

Among 5 scored metro areas in or partly in Oklahoma, the Enid metro area scores highest, at 64 (upper middle). Among 17 scored small-town markets in or partly in Oklahoma, the Tahlequah area scores highest, at 71 (upper middle). Among 50 scored counties in Oklahoma, Grady County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma scores 38 for bakeries and dessert shops (lower middle), #41 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Restaurants and cafes16,805 listings
Sit-down restaurants9,182 listings
Fast food and sandwich shops2,435 listings
Pizza1,341 listings
Coffee shops and cafes1,642 listings

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