County profile · Oklahoma
Cherokee County, OK market data
Population, household spending and competition for 56 business types in Cherokee County, each scored against other counties.
- Population, 2025
- 49,196
- +4.5% since 2020
- Households
- 18,698
- Median household income
- $53,218
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $168,500
- Jobs located here
- 13,276
- Highest market score
- 79
- Insurance agencies, #250 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Cherokee County by name and distance, and the households and spending within reach. Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,196 people live in Cherokee County, in 18,698 households. Population estimates put the population change in Cherokee County from 2020 to 2025 at +4.5%, faster than the U.S. (+3.1%). The median household income in Cherokee County is $53,218 a year, 34% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cherokee County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Cherokee County are for insurance agencies (79); lawn care, cleaning and pest control companies (77); and landscaping and lawn care companies (75). Cherokee County ranks #250 of 2,272 scored counties for insurance agencies.
Cherokee County is part of the Tahlequah area. For its number of households, Cherokee County has the most map listings, relative to the U.S., for gas stations (72% above the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
All 56 business types in Cherokee County
Highest Groundwork market score first. Each score compares Cherokee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 79 | #250 of 2,272 | 22 | 11.8 | $2.1M | 170 | 11 |
| Lawn, cleaning and pest control | 77 | #96 of 1,771 | 10 | 5.3 | $2.4M | 142 | 13 |
| Landscaping and lawn care | 75 | #139 of 1,493 | 7 | 3.7 | $3.4M | 117 | 8 |
| Grocery stores | 72 | #352 of 2,070 | 8 | 4.3 | $12.7M | 137 | 4 |
| Bakeries and dessert shops | 69 | #285 of 1,889 | 9 | 4.8 | $6.6M | 158 | 6 |
| Auto repair and car care | 65 | #539 of 2,401 | 56 | 29.9 | $295K | 110 | 18 |
| Home repair trades | 63 | #460 of 2,057 | 19 | 10.2 | $2.4M | 100 | 15 |
| Auto repair shops | 63 | #630 of 2,378 | 36 | 19.3 | $459K | 103 | 7 |
| Grocery and convenience stores | 62 | #711 of 2,402 | 30 | 16.0 | $3.4M | 100 | 9 |
| Physical therapy | 59 | #480 of 1,422 | 7 | 3.7 | $2.6M | 107 | 4 |
| Dentists and orthodontists | 58 | #657 of 1,886 | 14 | 7.5 | $1.3M | 131 | 9 |
| Convenience stores | 57 | #858 of 2,261 | 14 | 7.5 | $7.3M | 92 | 5 |
| Real estate agents and brokers | 56 | #761 of 2,176 | 35 | 18.7 | Index only | 131 | 7 |
| Clothing, shoes and laundry | 53 | #1,015 of 2,210 | 29 | 15.5 | $1M | 119 | 8 |
| HVAC and plumbing | 52 | #794 of 1,707 | 12 | 6.4 | $3.9M | 81 | 12 |
| Real estate | 52 | #1,003 of 2,229 | 50 | 26.7 | Index only | 115 | 11 |
| Gas stations | 52 | #1,102 of 2,358 | 35 | 18.7 | $1.6M | 66 | 20 |
| Doctors, dentists and clinics | 51 | #1,130 of 2,394 | 88 | 47.1 | $205K | 134 | 37 |
| Primary care and pediatrics | 50 | #848 of 1,656 | 12 | 6.4 | $1.5M | 84 | 13 |
| Pizza | 50 | #1,029 of 2,090 | 15 | 8.0 | $3.9M | 77 | 29 |
| Clothing and shoe stores | 50 | #1,054 of 2,087 | 23 | 12.3 | $1.3M | 104 | 8 |
| Roofing and gutters | 48 | #635 of 1,177 | 6 | 3.2 | $7.7M | 91 | Under 3 |
| Pet businesses | 47 | #1,259 of 2,200 | 28 | 15.0 | $495K | 56 | 6 |
| Barbershops | 46 | #802 of 1,356 | 7 | 3.7 | $2M | 108 | Under 3 |
| Fast food and sandwich shops | 46 | #1,320 of 2,222 | 25 | 13.4 | $2.4M | 77 | 29 |
| Hair salons | 46 | #1,381 of 2,339 | 35 | 18.7 | $407K | 95 | 8 |
| Tire shops | 45 | #916 of 1,530 | 10 | 5.3 | $1.7M | 66 | 3 |
| Coffee shops and cafes | 45 | #1,225 of 2,063 | 22 | 11.8 | $2.7M | 72 | 6 |
| Spas and skin care | 44 | #1,086 of 1,769 | 14 | 7.5 | $1M | 116 | Under 3 |
| Salons, barbers and spas | 43 | #1,577 of 2,385 | 68 | 36.4 | $209K | 98 | 12 |
| Nail salons | 40 | #954 of 1,328 | 11 | 5.9 | $1.3M | 78 | 3 |
| Restaurants and cafes | 40 | #1,629 of 2,405 | 186 | 99.5 | $317K | 86 | 70 |
| Veterinarians | 39 | #1,002 of 1,485 | 8 | 4.3 | $1.7M | 64 | 6 |
| Child care and preschools | 39 | #1,125 of 1,611 | 8 | 4.3 | $781K | 78 | 14 |
| Car washes and detailing | 35 | #1,095 of 1,451 | 8 | 4.3 | $2.1M | 82 | 6 |
| Sit-down restaurants | 34 | #1,893 of 2,405 | 107 | 57.2 | $551K | 83 | 34 |
| Optometrists and eye care | 33 | #1,038 of 1,302 | 8 | 4.3 | $2.3M | 72 | 4 |
| Chiropractors | 33 | #1,202 of 1,490 | 11 | 5.9 | $1.6M | 68 | 7 |
| Pet grooming and boarding | 32 | #1,154 of 1,461 | 11 | 5.9 | $1.3M | 50 | Under 3 |
| Gyms | 28 | #1,545 of 1,792 | 14 | 7.5 | $714K | 55 | Under 3 |
| Mortgage brokers and lenders | 26 | #832 of 887 | 10 | 5.3 | Index only | 64 | Under 3 |
| Gyms, studios and classes | 23 | #1,939 of 2,088 | 32 | 17.1 | $312K | 47 | Under 3 |
| Martial arts and dance studios | 21 | #1,248 of 1,334 | 14 | 7.5 | $714K | 35 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.1 | $690K | 102 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.1 | $3.5M | 77 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.1 | Index only | 112 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 2.1 | $2.5M | 62 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.6 | $8M | 78 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.5 | $16.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $30.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $46.3M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $30.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $16.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cherokee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.5M | $884 | 92 |
| Gasoline and other fuels | $54.8M | $2,931 | 113 |
| Food away from home | $59M | $3,156 | 78 |
| Groceries | $101.6M | $5,436 | 86 |
| Personal care products and services | $14.2M | $762 | 76 |
| Child care and other personal services | $6.2M | $334 | 58 |
| Memberships, classes and admissions | $10M | $535 | 54 |
| Medical and dental services | $18M | $963 | 75 |
| Pets | $13.9M | $741 | 82 |
| Clothing, shoes and related services | $30.3M | $1,618 | 79 |
| Vehicle insurance | $47M | $2,515 | 129 |
| Home repairs, maintenance and insurance | $46.3M | $2,475 | 82 |
| Lawn care, cleaning and other household services | $23.9M | $1,277 | 90 |
| Rent and homeowner costs | $249.9M | $13,367 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cherokee County
- Population, 2025 estimate
- 49,196+4.5% since 2020
- Households
- 18,698
- Median age
- 38.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 749 sq. mi.
- People per square mile
- 64
- Median household income
- $53,218+24.4% vs. 2015–2019, before inflation
- Average household income
- $72,290
- Median home value
- $168,500
- Jobs located here
- 13,276
- Daytime population
- 42,397Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cherokee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Oklahoma 8
- Adair County, OK19,575 people
- Muskogee County, OK66,444 people
- Mayes County, OK39,604 people
- Sequoyah County, OK39,860 people
- Wagoner County, OK86,609 people
- Delaware County, OK41,279 people
- Rogers County, OK98,610 people
- Haskell County, OK11,683 people
Questions
How fast is Cherokee County, OK growing?
Population estimates put Cherokee County at 49,196 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 18,698 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in Cherokee County, OK spend?
Households in Cherokee County spend about $249.9M a year on rent and homeowner costs, $101.6M on groceries and $59M on food away from home. Relative to the U.S., household spending in Cherokee County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Cherokee County, OK?
Of the business types scored in Cherokee County, insurance agencies (79); lawn care, cleaning and pest control companies (77); and landscaping and lawn care companies (75) have the highest Groundwork market scores. For insurance agencies, that ranks #250 of 2,272 scored counties.
How does Cherokee County, OK compare with the U.S.?
Median household income in Cherokee County is $53,218, 34% below the U.S. median of $80,734. The population rose 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (72% above the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Cherokee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cherokee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cherokee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.