Small-town market profile · Oklahoma
Bartlesville, OK area market data
Population, household spending and competition for 56 business types in the Bartlesville area, each scored against other small-town markets.
- Population, 2025
- 54,037
- +2.7% since 2020
- Households
- 20,957
- Median household income
- $60,162
- +9.4% vs. 2015–2019, before inflation
- Median home value
- $173,200
- Jobs located here
- 19,046
- Highest market score
- 82
- Funeral homes, #23 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Bartlesville area by name and distance, and the households and spending within reach. Or open the report at the center of the Bartlesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,037 people live in the Bartlesville area, in 20,957 households. Population estimates put the population change in the Bartlesville area from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The median household income in the Bartlesville area is $60,162 a year, 25% below the U.S. median of $80,734. That rose 9.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Bartlesville area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (65).
The highest Groundwork market scores in the Bartlesville area are for funeral homes (82), gas stations (81) and grocery and convenience stores (77). The Bartlesville area ranks #23 of 365 scored small-town markets for funeral homes.
The Bartlesville area is made up of one county, Washington County. For its number of households, the Bartlesville area has the most map listings, relative to the U.S., for HVAC and plumbing companies (2.1 times the U.S. rate) and the fewest for real estate businesses (31% below the U.S. rate).
All 56 business types in the Bartlesville area
Highest Groundwork market score first. Each score compares the Bartlesville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 82 | #23 of 365 | 7 | 3.3 | $509K | 75 | 3 |
| Gas stations | 81 | #25 of 536 | 25 | 11.9 | $2.5M | 104 | 17 |
| Grocery and convenience stores | 77 | #31 of 538 | 36 | 17.2 | $3.3M | 98 | 8 |
| Convenience stores | 75 | #51 of 529 | 14 | 6.7 | $8.6M | 109 | Under 3 |
| Electricians | 71 | #26 of 295 | 5 | 2.4 | $11.2M | 93 | 12 |
| Landscaping and lawn care | 70 | #65 of 399 | 10 | 4.8 | $2.9M | 99 | 16 |
| Grocery stores | 69 | #81 of 506 | 12 | 5.7 | $10M | 107 | 7 |
| Pizza | 64 | #125 of 520 | 17 | 8.1 | $4.3M | 84 | 33 |
| Insurance agencies | 59 | #191 of 537 | 34 | 16.2 | $1.6M | 125 | 26 |
| Roofing and gutters | 58 | #97 of 288 | 8 | 3.8 | $7M | 82 | Under 3 |
| Chiropractors | 58 | #153 of 426 | 9 | 4.3 | $2.4M | 101 | 5 |
| Clothing and shoe stores | 58 | #203 of 536 | 30 | 14.3 | $1.2M | 97 | 10 |
| Restaurants and cafes | 57 | #192 of 538 | 206 | 98.3 | $352K | 95 | 84 |
| Sit-down restaurants | 57 | #197 of 538 | 102 | 48.7 | $711K | 107 | 37 |
| Fast food and sandwich shops | 55 | #236 of 537 | 33 | 15.7 | $2.2M | 72 | 33 |
| Clothing, shoes and laundry | 54 | #240 of 536 | 41 | 19.6 | $898K | 102 | 14 |
| Pet grooming and boarding | 53 | #176 of 387 | 12 | 5.7 | $1.4M | 56 | 4 |
| Lawn, cleaning and pest control | 53 | #205 of 481 | 20 | 9.5 | $1.4M | 86 | 33 |
| Pest control | 52 | #41 of 85 | 6 | 2.9 | $4.8M | 47 | 4 |
| Optometrists and eye care | 52 | #191 of 400 | 8 | 3.8 | $2.7M | 87 | 4 |
| Barbershops | 51 | #195 of 377 | 9 | 4.3 | $1.9M | 102 | Under 3 |
| Bakeries and dessert shops | 50 | #260 of 507 | 17 | 8.1 | $4.3M | 103 | 14 |
| Collision repair and body shops | 47 | #220 of 387 | 11 | 5.2 | $1.7M | 56 | 4 |
| Home repair trades | 46 | #322 of 526 | 40 | 19.1 | $1.4M | 57 | 30 |
| Veterinarians | 44 | #244 of 398 | 10 | 4.8 | $1.7M | 63 | 12 |
| Gyms | 44 | #321 of 506 | 13 | 6.2 | $1M | 79 | 7 |
| Spas and skin care | 44 | #325 of 504 | 23 | 11.0 | $754K | 86 | 3 |
| Hair salons | 44 | #341 of 538 | 49 | 23.4 | $354K | 82 | 8 |
| Pet businesses | 44 | #345 of 527 | 30 | 14.3 | $571K | 65 | 16 |
| Primary care and pediatrics | 43 | #294 of 458 | 14 | 6.7 | $1.6M | 87 | 31 |
| Child care and preschools | 43 | #295 of 454 | 13 | 6.2 | $637K | 64 | 19 |
| Auto repair and car care | 43 | #345 of 538 | 99 | 47.2 | $193K | 72 | 30 |
| Car washes and detailing | 42 | #289 of 441 | 11 | 5.2 | $1.7M | 69 | Under 3 |
| Real estate | 42 | #369 of 536 | 56 | 26.7 | Index only | 123 | 34 |
| HVAC and plumbing | 41 | #333 of 476 | 27 | 12.9 | $2.1M | 43 | 18 |
| Coffee shops and cafes | 39 | #386 of 529 | 27 | 12.9 | $2.7M | 72 | 14 |
| Real estate agents and brokers | 39 | #403 of 533 | 50 | 23.9 | Index only | 109 | 21 |
| Martial arts and dance studios | 38 | #275 of 378 | 11 | 5.2 | $1.2M | 60 | 4 |
| Auto repair shops | 38 | #396 of 538 | 66 | 31.5 | $290K | 65 | 23 |
| Tire shops | 36 | #330 of 431 | 15 | 7.2 | $1.3M | 51 | 5 |
| Yoga, Pilates and fitness studios | 35 | #93 of 112 | 7 | 3.3 | $1.9M | 47 | 7 |
| Salons, barbers and spas | 35 | #448 of 538 | 101 | 48.2 | $172K | 81 | 16 |
| Physical therapy | 32 | #327 of 400 | 13 | 6.2 | $1.7M | 70 | 12 |
| Dentists and orthodontists | 32 | #437 of 526 | 29 | 13.8 | $750K | 76 | 16 |
| Gyms, studios and classes | 31 | #461 of 535 | 31 | 14.8 | $431K | 65 | 11 |
| Nail salons | 29 | #324 of 387 | 18 | 8.6 | $963K | 58 | 5 |
| Doctors, dentists and clinics | 29 | #466 of 538 | 213 | 101.6 | $102K | 67 | 68 |
| House cleaning | Not scored | Not scored | 4 | 1.9 | $7.2M | 113 | 13 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $5.7M | 126 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $18.4M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $18.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | 8 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.0 | $10.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bartlesville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.1M | $912 | 95 |
| Gasoline and other fuels | $61.9M | $2,956 | 114 |
| Food away from home | $72.5M | $3,459 | 85 |
| Groceries | $119.8M | $5,714 | 90 |
| Personal care products and services | $17.3M | $827 | 82 |
| Child care and other personal services | $8.3M | $395 | 68 |
| Memberships, classes and admissions | $13.4M | $638 | 65 |
| Medical and dental services | $21.7M | $1,037 | 81 |
| Pets | $17.1M | $818 | 90 |
| Clothing, shoes and related services | $36.8M | $1,756 | 85 |
| Vehicle insurance | $53.2M | $2,537 | 130 |
| Home repairs, maintenance and insurance | $55.8M | $2,662 | 88 |
| Lawn care, cleaning and other household services | $28.9M | $1,380 | 98 |
| Rent and homeowner costs | $297.5M | $14,197 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bartlesville area
- Population, 2025 estimate
- 54,037+2.7% since 2020
- Households
- 20,957
- Median age
- 39.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 416 sq. mi.
- People per square mile
- 128
- Median household income
- $60,162+9.4% vs. 2015–2019, before inflation
- Average household income
- $87,082
- Median home value
- $173,200
- Jobs located here
- 19,046
- Daytime population
- 50,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bartlesville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bartlesville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bartlesville area 1
- Washington County, OK53,326 people
Other markets based in Oklahoma 12
- Oklahoma City, OK metro area1,463,267 people
- Tulsa, OK metro area1,037,534 people
- Lawton, OK metro area127,310 people
- Enid, OK metro area62,146 people
- Stillwater, OK area82,972 people
- Shawnee, OK area73,463 people
- Muskogee, OK area66,444 people
- Ardmore, OK area48,555 people
- Durant, OK area48,253 people
- Tahlequah, OK area47,942 people
- Ponca City, OK area43,625 people
- McAlester, OK area43,561 people
Questions
How fast is the Bartlesville, OK area growing?
Population estimates put the Bartlesville area at 54,037 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 20,957 households. Against the 2015–2019 survey, median household income rose 9.4%, before inflation.
How much do households in the Bartlesville, OK area spend?
Households in the Bartlesville area spend about $297.5M a year on rent and homeowner costs, $119.8M on groceries and $72.5M on food away from home. Relative to the U.S., household spending in the Bartlesville area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (65).
Which business types have the highest market scores in the Bartlesville, OK area?
Of the business types scored in the Bartlesville area, funeral homes (82), gas stations (81) and grocery and convenience stores (77) have the highest Groundwork market scores. For funeral homes, that ranks #23 of 365 scored small-town markets.
How does the Bartlesville, OK area compare with the U.S.?
Median household income in the Bartlesville area is $60,162, 25% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for HVAC and plumbing companies (2.1 times the U.S. rate) and lowest for real estate businesses (31% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Bartlesville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bartlesville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Oklahoma · Every U.S. market · How we measure
Screening a site or an acquisition in the Bartlesville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bartlesville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.